At LOGO we love our food!

Logo Design Limited, 30 Wellington Street, Covent Garden, London WC2 E7BD, UK T +44 (0)20 3757 9751

Plymouth Logo Design Limited, Quay West Studios, Old Newnham, Plympton, Devon PL7 5BH, UK T +44 (0)1752 830 000

logodesign.co.uk

Registered in England No. 3825250. VAT Registration No. 339 6232 44

London

COMMERCIAL CREATIVE PARTNERS

We’ve worked on numerous brands in this sector: From press advertising for Cheerios, copywriting for Jaffa Cakes, to branding South Devon Chilli Farm, Love Coconut and Wandle Brewery, LOGO has provided the marketing backbone for businesses both large and small (but growing) in the food sector.

COMMERCIAL CREATIVE PARTNERS

ON THE SHELVES AT HARRODS, WAITROSE AND JOHN LEWIS Bell & Loxton

Award Winning Packaging

The Bell family of farmers saw a gap in the market for an oil with the health benefits of olive oil but with additional benefits such as being able to cook at higher temperatures. They decided to produce their own brand of premium quality rapeseed oil which would be grown, cold pressed and bottled on the farm.

Logo CCP considered a range of materials before advising that aluminium rather than a glass bottle would be lighter to transport, keep the oil in better condition and improve recycling. This was a highly innovative solution which would not only make the product stand out but give consumers many more reasons to buy.

Having perfected the oil, the next thing they needed was a powerful brand and a packaging solution.

Having selected the material, Logo CCP went on to style the bottle and create a stunning graphic scheme. This has allowed Bell & Loxton to win numerous awards including the Gold Taste of the West Award for packaging for 2014 and 15. The product was also included in the UK’s top 50 products.

Logo Commercial Creative Partners’ first step was to gain a clear understanding of the market and to develop a brand identity, quickly followed by a packaging solution. The solution is both beautiful and highly distinctive. It differentiates the product, communicates its environmental and health advantages while providing unmistakable ‘shelf shout’.

Full Marketing Support Consumer tasting sessions are an important part of the marketing mix so leaflets and an exhibition stand were designed to support this activity. Most recently, two neck labels have been designed to highlight the benefits of the product and the packaging. Product photography by Logo CCP has allowed for in-store promotion and print advertising.

Commercial Success Bell & Loxton Rapeseed Oil is now an established product on hundreds of store shelves including Waitrose and Harrods with further listings being added every day. From one great idea a substantial business now exists and the next milestone of achieving £1million turnover is not too far away. This brand story embodies the essence of the Logo CCP ethos which is to work tirelessly to drive the commercial success of our clients.

Our expertise

RESEARCH & CONSULTATION

COMMERCIAL CREATIVE PARTNERS

WEBSITE DESIGN & DEVELOPMENT

LOGO & BRANDING

DIGITAL STRATEGY

PRINT SERVICES

MARKETING COMMUNICATIONS

Who we are

Nick

Al

Helen

Joining The Coca-Cola Graduate programme from University meant Nick experienced the sharp end of one of the world’s most effective marketing strategies. There followed a move into the agency side of the business working first as an Account Manager for HSBC and Compaq before moving into creative roles with agencies such as BBH working on Levis and winning awards for work on The Guardian at DDB.

Al started his professional career at the cutting edge of multi-media marketing delivering solutions for ITV and their clients. Al was then snapped up by a specialist eCommerce company, ico3 where he consulted for their partners taking websites from launch to over £1m in sales in record time.

Helen cut her teeth at Sainsbury’s working as a key member of their in-house PR & marketing team. She helped deliver one of UK retail’s most powerful PR strategies into local and national media. Moving to Freud PR she was able to broaden her brand experience working with Nike, Galaxy Chocolate and Asda helping these brands to grow their business in their respective fiercely competitive markets.

Managing Director

Nick then joined Saatchi & Saatchi where he worked on Ariel, Carlsberg, Cheerios and Toyota among many other brands over the years. A final move back to the client side gave a valuable insight into the challenges clients face when buying marketing services. Nick is very much the voice of the client within LOGO, always ensuring we deliver assets that drive the commercial success of the business and ideas that go beyond the brief.

COMMERCIAL CREATIVE PARTNERS

Account Manager

Al embodies our ‘Commercial Creative’ approach by bringing great insight and imagination to bear and exceeding client expectations at every turn

Account Manager

Moving agency side took Helen to Bristol working on Lloyds Bank and Nectar Helen brings big brand insight and boundless energy to our clients whatever their size.

Our process MAINTENANCE & MAINTENANCE PLUS

WEBSITE PACKAGE

01 Define

02 Plan

03 Design

04 Develop

05 Launch

06 Monitor

07 Grow

Logo receive heads-up

Internal kick-off

Briefing meeting

Project planning - Timeline

Concepts - Initial concepts

Site build - HTML/CSS templates

Deploy - Domain switch

Monitoring - Monthly analytics reporting

Digital strategy - Timed content updates

- Rollout of chosen concepts

- Functional build and integration

- Live testing

- Social media monitoring

- Adwords

Assessment for solution Proposal writing - SOW agreement Client sign-off Project kick-off meeting - Business objectives - Marketing objectives user/ personal needs

- Deliverables - Phases

Copydeck - Template provided

- Resources

Client site spec sign-off

Creative brief - Look and feel

Design - Chosen concept worked up into the design

- User considerations - Strategy

- Risks

Site architecture - Sitemap

- Assumptions

Preparation - Style guide

- Test site Content & Performance - Page creation - Content population - 301 re-directs - SEO

- Bug fixing Client sign-off

Maintenance - Website maintenance

- User journey analysis Design - Updating banners

Train - CMS training

- Email campaigns

Review - Project wash-up

- Adding products

Content - Adding pages

- Wireframes/prototype

- Cutups & image asset production

QA testing - Internal/client testing - Analytics testing

Briefing meeting

Project plan

Concepts

Staging website

Assessment for solution

Creative brief

Copydeck template

CMS Training

Banners

Proposal

Site specification - Sitemap

Site spec sign-off form

De-brief meeting

Email campaigns

Project kick-off meeting

COMMERCIAL CREATIVE PARTNERS

- Wireframes/prototype

Developer style guide Cutups & image assets

Live website

Support

Digital strategy

Content

NEXT STEPS Thanks for reading this. We’d like to continue this discussion so we’ll be in touch to find if we can help with your next marketing challenge.

logodesign.co.uk

Logo Design Limited, 30 Wellington Street, Covent Garden, London WC2 E7BD, UK T +44 (0)20 3757 9751

Plymouth Logo Design Limited, Quay West Studios, Old Newnham, Plympton, Devon PL7 5BH, UK T +44 (0)1752 830 000

logodesign.co.uk

Registered in England No. 3825250. VAT Registration No. 339 6232 44

London

COMMERCIAL CREATIVE PARTNERS