ASSET HUB Single source repository to store, create and share collections and access HP marketing assets – campaign files, product images, videos, demos, icons, brand photography, infographics, etc. Asset Hub employs simple navigation, powerful search and share features that make finding and retrieving assets easier.
After
Before
Single Location
Simple Navigation
Powerful Search
Assets transferred from one user to the next by: Multiple disparate repository systems Mass media storage and mail
Email, FTP, SharePoint and many other methods
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© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Collect & Share
Business Impact: Single Source= Time Saved 194K assets available to more than 18K users across the globe
=
335K
Assets found & downloaded by users in last 12 months
Taking into account the time saved by simply having one location, using easy search and folder collections:
1,138
Working days saved* by simply sharing assets more than once!
* 34.8K assets downloaded 2x or more for FY’14 – assumes 2 min/asset to share via traditional methods 2
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Asset Hub Single user interface: HP Asset Hub
Single repository: MediaBin Brand Images Campaign Files Iconography
Streamlined deployment & publishing: Brightcove, Server Farm
Product Images Lifestyle Images
Easy to Use User Interface
Folders & Collections
Powerful Search
Share Features
Tiered Partner Access Auto Bulk Upload
Security & Rights Mgmt. Google Drive Integration
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Syndication
Videos
Interactive Demos Product in Use Images DocumentsSupporting Files New Assets from HP and Agency Users
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Integration Subscription Streaming
FAST / HP.com, CDS+
CAP / My Sales Guide
Content Aggregators Channel Partner web sites
Asset Hub Centralized Asset Management Solution for HP Marketing Assets hp.com/go/assethub The HP Asset Hub platform was designed to improve user experience and marketing efficiency by becoming the single source for marketing asset management.
Users Asset Hub, support multiple Audiences: HP Marketers, Agencies and Channel Partners
Find, Download, Share
Asset Hub has a simple intuitive User Interface, Powerful Search Engine and many sophisticated features to support upload, download, collections and sharing
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Content Rich Media Assets including Lifestyle images, Corporate, Event and Product Videos, Product images, Product in use images and Campaign files
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Short Introduction Video http://bcove.me/xjcnhix0
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© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Asset Hub Benefits •
Web Based Access - The costs of data transportation can be decreased with a DAM system. In addition, DAM systems can also transform media content without a need for a specialized application on the users’ machines.
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Asset Licensing - provide self-service access for internal and external users to order digital assets, eliminating the administrative efforts needed to distribute content. Users can gain access to already licensed material or request usage rights for materials with a detailed rights structure.
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Digital Rights Management - user privileges and release dates on content, organizations can limit asset leakage and control usage rights and restrictions based on the assignment of roles and asset groups, thereby providing effective digital rights management.
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Audit History - provide complete audit history that tracks every transaction in the system. Companies lose significant amounts of money when unapproved assets are used publicly or new products are leaked to the public before release dates.
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© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Asset Hub Benefits (Continued) •
Accessibility – Asset Hub is a web based application so files are available wherever you have an internet connection.
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Repurposing – Files are easily accessible and can be re-used saving time and money spent purchasing the same or similar assets again.
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Security Controlled – Access to pre-release, restricted and private files can be controlled b the asset owner reducing the opportunity for leaks or other unauthorized use of files.
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Organizational Collaboration - Facilitates collaboration among departments and outside vendors. The time spent sending big files is reduced and fewer human resources are used to fulfill material requests.
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Brand Consistency Organizations - control brand consistency by controlling the message. The brand photography and iconography collections are updated regularly and available to all users.
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© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
