Asia’s most innovative and socially responsible hospitality company

table of CONTENTS Corporate Strategy Management & Executive team Points Of Difference Value Creation For Owner & Developer CHG’s Hotel Brands Active Projects Strategic Partners Fashion & Interior Designer Cachet Hotel Group Growth Strategy

CHG Corporate strategy

CHG’s core competence is LIFESTYLE BRANDING, delivered through four complementary business units.

Corporate strategy

Hotel Management

F&B Management

Real Estate Investment

Technology Platform

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CHG Management

MANAGEMENT & Executive team

ROBERT W. ROCHE CHAIRMAN

ALEXANDER MIRZA PRESIDENT & CEO

With over 30 years of experience, living and doing business in Japan and China, Mr. Roche is a visionary entrepreneur. Mr. Roche founded Oak Lawn Marketing, now the largest infomercial company in Japan, and co-founded Acorn International, which has become the largest TV shopping company in China. Roche has launched numerous philanthropist initiatives and has been named by President Obama to the United States Trade Representative’s (USTR) Advisory Committee for trade policy and negotiations.

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With 15+ years of experience in management consulting and hospitality development in Asia, Mr. Mirza has a strong background in luxury & lifestyle hotel development including the Waldorf Astoria brand while SVP of Corporate Development at Hilton Worldwide, The Luxury Collection and W hotels while Head of Strategic Planning at Starwood Hotels. Mirza was a partner at Accenture’s travel practice and is a Harvard MBA & Aga Khan Foundation scholar in international development.

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International Development &Management

CHG International Development & Management

Over 70 years of combined experience Grand Wailea Maui Hawaii Kahala Mandarin Oriental Hawaii Jumeirah Bab Al Shams Jumeriah Emirates Tower Dubai Caesars Palace Las Vegas USA Royal Maxim Hotel Kempinski, Cairo Egypt Sardegna Golf Resort Villas, Sardegna, Italy St Regis Princeville USA Arizona Biltmore USA Le Royal Méridien, Shanghai, China Park Hyatt, Shanghai, China Ritz Carlton, Shanghai, China Westin Resort, Sanya, China Elbow Beach Mandarin Oriental Bermuda

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CHG Executive team

CHG Executive team

YVONNE CHOI

MARTIN KEY

10+ years of experience in business and real estate development. Formerly at Corcoran Sunshine, the U.S.’s premier organization for the planning, design, marketing, and sale of luxury residential development.
 Graduate of New York University Stern School of Business. 

10+ years of experience in financial analysis, capital budgeting, and strategic development. MBA from UCLA Anderson School of Management and Master of Science in Finance from Boston College.

KIMY CHEN

JAN LU

15+ years of experience in hospitality management and entertainment marketing. Former hotelier with Jumeirah Group in Dubai. Master of Marketing Management from Griffith University in Australia and bachelor degree in hospitality management from Bond University in Australia.

8+ years experience in hospitality concept creation, execution and management. Founding Member of David Laris Creates (DLC) Limited. BA in International Finance from Zhongnan University of Economics and Law in China.

AARON GRIFFITHS

ALEX GAUDELET

President Hospitality Development

IH Investment Founder & CEO

20+ years experience as F&B consultant, project advisor & chef in Asia, South America, Australia & the United States. Studied at Culinary Institute Ryde College.

Alex Gaudelet has over 22 years of hospitality experience. Formerly COO of BR Guests, where he oversaw opening and acquisition of 14 properties, increasing revenues by 70%. Gaudelet was previously VP of Food and Beverage at MGM where he led division with $250MM in revenues and managed team of 3,500.

DOMENIC SICOLI

VAN NGUYEN

Mr. Sicoli is an architect with nearly twenty years of international design experience in the commercial and hospitality sectors. Mr. Sicoli has lead the design of several hotel, commercial and residential projects in China.

Van Nguyen has more than 20 years of investment background. Formerly head of equity deratives business at Bluecrest Capital – a fund with $35 BN in assets under management. Previously, Nguyen was global head of trading and member of operating committee at Bank of America for equity financial products.

Chief Financial Officer

Chief Marketing Officer

Senior Vice President Business Development for A sia Pacific

Vice President of Architecture & Design

VEENUS PANDIAN

Regional Director of Project Management Veenus Pandian brings 20 years of development experience to CHG and his position as Regional Director of Project Management. Pandian is responsible for the development process of CHG Bangkok and select China properties and is involved in every aspect of the development process, including budgeting, management of contractors, construction, technology and fit out.

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Vice President Business Development for China

IH Investment Officer

RIDGE CHOI

IH Investment Vice President of Business development Ridge began his career in advisory for Ernst & Young. In 2008, he transitioned into Luxor Capital Group, a multi-strategy hedge fund. There, he built the operational infrastructure with COO and CFO as fund size grew from $1.5 to $5.5 billion. Ridge has an MBA in Finance and Economics from New York University Stern School of Business and graduated from Binghamton University with a Finance degree.

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CHG Points of difference

Points of DifferencE

Ease of Doing Business

POINTS OF DIFFERENCE

Innovative Brands

Developer Alignment

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International Team based in Asia Less Bureaucracy and Flexible Brand Standards Focus on Top 10 Markets with Long Term Partnership

Hardware: Highly Differentiated Design Software: Entertainment Programming with Fashion, Restaurant and VIP Events Soul: Local, Environmental Sustainability, Socially Responsible

An Owner and Investor in Real Estate Asset Management Mindset Generated Return on Invested Capital (ROIC) Maximize real estate value with Hotel, Residential, Retail and F&B Brands

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CHG Value creation for owner & developer

Cachet Hotel Group (CHG) has a highly differentiated business model for lifestyle/boutique hotels resulting in the following benefits for developers and owners: Lower cost : 40% lower cost per key versus traditional 5 star hotels

VALUE CREATION FOR OWNER & DEVELOPER

Higher ADR: 80% of the luxury ADR Better margin: 20% better operating margins from outsource F&B to recognized brands and lower fixed costs Simpler : A simpler fee structure with lower brand, reward program fees Alignment: Alignment with owners through investment in real estate hotels and restaurants

Investment

$10.0 $0.8

return per key

Lower Maintenance Cost

$1.0

Lower Fixed Cost

$2.1

F&B Outsourcing

$4.0

Lower Capital Cost

$2.1

Conventional Luxury Hotels

CHG Lifestyle Hotels

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Key Fact DEAL TYPE CHG lifestyle hotel achieve 5x profit/key compare to conventional luxury hotels

CHG Hotel brands

CHG’s Hotel Brands

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CHG Hotel brands, CACHET HOTELS

CHG Hotel brands, CACHET HOTELS

Cachet places luxury in the context of culture and the world we live in how we define ourselves through fashion, design, music, art and how we celebrate. CACHET hotels, resorts and residences will range in size from 50 to 500 rooms and feature celebrity chef dining, Ultra lounges, branded in-house spas, events spaces, and fitness centers offering yoga and other contemporary health and exercise regimes.

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CHG Hotel brands, URBN HOTELS

CHG Hotel brands, URBN HOTELS

Each URBN will be unique and differentiated, not only by design but by the brand story. CHG will approach each property and identify opportunities to transform the property into an individualistic URBN brand product with innovative, functional and green design that will respond to the needs of the community and will remind people of neighborhoods.

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CHG Hotel brands, r. hotels

CHG Hotel brands, r. hotels

The r experience is built upon the core concepts of artistic respectful quietude, minimalism and silence. it’s like a yoga retreat for your mind. calming, focused... sharp. r. hotel’s mission is to be a leading hospitality company pivoted by our core beliefs in: Quiet, Comfortable, Sophisticated and Surprise r. hotels, resorts and residences will range in size from 50 to 500 rooms and will be developed as a managed and franchised brand in cities and resort markets across Asia.

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CHG Hotel brands, NANO hotels

CHG Hotel brands, Nano hotels

NANO exists for the experienced traveller. For those who don’t care about brands and labels. For those who yearn for an unusual experience. To them we offer a refuge, a place of quiet, serenity and security in the midst of the hustle and bustle of the metropolis. NANO will surprise with its refinement,quality and simplicity. NANO WILL RESONATE WITH ITS HUMANITY.

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CHG Active Projects

Strategic expansion of hotels throughout China, Thailand and the U.S:

Active PROJECTs

URBN Hotel Shanghai, China Cachet Boutique Shanghai, China Cachet Deluxe Hotel & Residences Bangkok, Thailand Cachet Deluxe Hotel Chengdu, China URBN Hotel Kunming, China

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CHG Active Projects

SHA NGHA I

LOCATION

Shanghai, China

KEY COUNT

26 Hotel Keys

DESIGNER

Jay Godfrey

OPENING DATE

2008

F&B OUTLETS

Destination Restaurant

OTHER AMENITIES

Fitness Facilities

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Shanghai

CHG Active Projects

SHA NGHA I

LOCATION

Shanghai, China

KEY COUNT

45 Hotel Keys

DESIGNER

Jay Godfrey

OPENING DATE

2014

F&B OUTLETS

Destination Restaurant, Ultra Lounge

OTHER AMENITIES

Meeting Rooms, Fitness Facilities

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Shanghai

CHG Active Projects

DELUXE HOTEL & RESIDENC ES BA NGKOK

LOCATION

Bangkok, Thailand

KEY COUNT

87 Hotel Keys 202 Luxury Condominiums

DESIGNER

Jay Godfrey

OPENING DATE

2017

F&B OUTLETS

Destination Restaurant, Celebrity Chef Fine Dining, All-Day Restaurant, Signature Restaurant, Destination Bar

OTHER AMENITIES

Cachet Spa, Pool Deck & Cabanas, Fitness Facilities

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Bangkok

CHG Active Projects

DELUXE HOTEL C HENGDU

LOCATION

ChengDu, China

KEY COUNT

191 Hotel Keys

DESIGNER

Jay Godfrey

OPENING DATE

2017

F&B OUTLETS

Destination Restaurant, Chinese Restaurant, Multiple Private Dining Rooms, Banquet Hall & Catering

OTHER AMENITIES

Cachet Spa, Gym & Yoga Room, Fitness Facilities

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Chengdu

CHG Active Projects

KUNM ING

LOCATION

KunMing, China

KEY COUNT

58 Hotel Keys (Phase I), 200 Hotel Keys (Phase 2)

DESIGNER

TBD

OPENING DATE

2017

F&B OUTLETS

Multiple Venues, Celebrity Chef Restaurant, Chinese Restaurant, Destination Bar, Ultra Lounge, Nightclub

OTHER AMENITIES

TBD

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Kunming

CHG STRATEGIC Partners

STRATEGIC Partners

CHG EXCLUSIVE PARTNERSHIP - USA

JOEL ROBUCHON

DAVID LARIS

Most Michelin stars of any Chef worldwide

China’s most celebrated chef

Paris, London, Monte Carlo, Tokyo, Hong Kong, Macau, Taipei, Singapore, Las Vegas, Bangkok

Shanghai, Beijing, Hong Kong, Macau, Hanoi, London and Sydney.

Coming Soon: New York, Miami, Geneva, Tel Aviv

Laris Restaurant Awads: 2009/2010 #1 Restaurant in China, The Miele Guide 2009/2010 #8 Restaurant in Asia, The Miele Guide

TOM COLICCHIO

New York, Las Vegas, Los Angeles, Hamptons, Connecticut, Miami

Coming Soon: Shanghai

Fashion & Interior Designer

CHG FASHION & Interior DESIGNER

New York based fashion designer, Jay Godfrey, known for his collection of sleek and sophisticated designs, is the exclusive designer for CHG hotel brands

Cachet Hotel Group

CHG is

Hotel brands

GROWTH STRATEGY

Restaurants & Nightlife

Partners

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CHG Growth strategy

Strategic expansion of hotels throughout China, Thailand and the U.S

Future markets Current markets Invest Hospitality

Seoul,Korea

Qingdao Chengdu Kunming Bangkok

Hefei

New York

Shanghai

HongKong

Zhuhai

Miami

China office: Room 9202,building 9,No.10 Jian Guo Middle Rd, HuangPu District, Shanghai 200001, China

Thailand office: 87 M Thai Tower, 9th Floor Unit 6 All Seasons Place, Wireless Road, Lumpini, Patumwan, Bangkok 10330 Thailand

www.cachethotelgroup.com