ABOUT Berto’s takeaway app is providing loyal and new customers with a quick and easy way to order their favourite food directly via a mobile device. The app has an amazing feature set where users can: • Browse the menu at the touch of a button to locate their favourite Berto’s pizzas • Pay quickly and easily through the in-app food ordering system • Receive exclusive ‘in-app only’ notifications with special offers and promotions • Keep track of all current offer codes and vouchers For more information, visit: www.bertospizza.co.uk
DESIGN The Berto’s app has a striking and bright design with 2-row button menu for a quick access to the food ordering feature. The bottom menu slides to the left revealing other in-app features. The App has made use of the Slider functionality on the Homescreen to make use of advertising space in order to promote their products and services. Berto’s app has simple navigation, it is user-friendly and allows customers to access their points of interest quickly and easily. In-brand theme matches the style and makes the app a powerful sales tool.
Preview this app on your device: Preview App Code: massiveattack iTunes: http://goo.gl/za6BDK Google Play: http://goo.gl/0g6NdI
MAIN FEATURES The Berto’s app utilises a number of the features available within the Eazi-Apps development platform, including:
Food Ordering
GPS Directions
Email Photo
Integrated food ordering system for easy mobile orders
Utilising GPS to show the location and directions to the business
For users to share their experience with the business
Fan Wall
Website Tab
Messages
Customer feedback, reviews and opinions
Shop linked to client’s mobile responsive website
Push Notifications to promote offers and special dicsounts
Making the most of each feature will allow you to integrate the app with your clients current business.
APP DOWNLOAD AND SESSION DATA According to the app statistics below, Berto’s App has amassed over 300 downloads and over 3000 individual sessions.
TOTAL SE S S I O N S
2240
1088
134
D OWNL OAD S
250
154
AVE RAG E T I M E I N AP P
1.9 min
(September 2016)
Average session times for iOS and Android are less than 2 minutes – showing the necessity to have a simple, easy to navigate and user friendly App.
2.1 min
2.1 min
App Usage
1 WEEK TIMEFRAME (Correlation with Push Messages)
iOS
Android
iOS
HTML5
Android
HTML5
40 35 30 25 20 15 10 5 0
Here is a graph displaying the sessions logged in a week for the Berto’s App.
B
The peak session-count is in correlation to the usage of push notification messaging sent out by the business.
APP FEATURE USAGE Total Sessions
300
Feature
275
Order Pizza
291
250
Messages
260
225
Order Kebab
154
Food Ordering
118
Meal Deals
117
200 175
Gallery
93
Special Events
82
125
Pizza Cam
70
100
Contact Us
64
75
Fan Wall
47
50
Car Finder
43
25
Parmesans
42
Wrap
38
Burgers
36
Starters
36
Locations
32
About Us
27
Salad
21
Desserts
15
Pasta
12
150
0
iOS
Android
HTML5
The Order and Messages Tabs are the most viewed features during sessions. Utilising a good marketing strategy can entice users to keep re-visiting the App, which is key to its continued success. In this case, we can see how the business promotes products via push messages.
GENERAL STATISTICS 7BL
30%
61%
There are 7 billion people on Earth. 5.1 billion own a mobile device [1]
of restaurant searches are mobile [2]
of customers who visit a mobile unfriendly site are likely to go to a competitor’s site [3]
50%
64%
of smartphone owners have scanned a QR code. 18% of those have made a purchase after scanning [4]
of mobile phone time is spent on apps [5]
IN 2009 1% of internet traffic came via a mobile device. In 2010 this jumped to 4%. Today, 10% of internet traffic comes via mobile [6]
Sources: [1] Mobile Marketing Association Asia, [2] Google, [3] Karim Temsamani at IABALM 2012 via IAB, [4] Mashable, [5] Nielsen [6] Kleiner Perkins
MOBILE USAGE GROWTH Google mobile search grew 120.8% in 2013; desktop search ads registered a growth of just 2.3%. There will be 2 billion smartphone users globally by 2017. 85% of mobile users feel more at ease with apps as compared to mobile websites. iOS apps generate nearly four times the revenue that corresponding Android apps do. Instigating action through apps using mobile-only loyalty programs, push notifications to alert your customers of specials, discounts and special events, and most importantly, keeping your business in the palm of your customers’ hand.
