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and Give New Life to Someone You Love There are millions struggling to escape the isolation of dementia. Please help them feel alive again through MUSIC & MEMORY℠. Juniper Communities and Music & Memory are committed to getting personalized playlists and music in the hands and hearts of as many elders as possible. Here’s how you can help:  Donate a gently used iPod. We’re most interested in collecting iPod Shuffles, but any well-cared for iPod will be greatly appreciated.  Donate $49 to purchase a new iPod Shuffle.  Donate an iTunes gift card. These start at $15 and make a very affordable contribution.  Donate new, comfortable over the ear headphones. We cannot accept used headphones. But we do appreciate receiving iPod connector cords however. Any of the above items can be dropped off or mailed to any Juniper Village community. A self-addressed label is included in your donor kit. Upon receipt of your donation we will provide you with a tax receipt. We will first provide donated equipment to our residents – your loved ones! Any additional items will be sent directly to Music & Memory to be provided to other seniors in need. Or if you prefer, you may make a monetary donation directly to Music & Memory at https://musicandmemory.org/donate-now/. Either way, know that your donation is helping to make this miraculous form of personalized, therapeutic music the gold standard in elder care throughout the U.S. and beyond. Thank you for your support.

Participating Juniper Village Communities         

Juniper Village – The Spearly Center, Denver, CO http://www.junipercommunities.com/SChome.php Juniper Village at Aurora, CO http://www.junipercommunities.com/AAhome.php Juniper Village at Brookline, State College, PA http://www.junipercommunities.com/Wellspring_brookline_home.php Juniper Village at Forest Hills, Pittsburgh, PA http://www.junipercommunities.com/FHhome.php Juniper Village at Lebanon, PA http://www.junipercommunities.com/LBhome.php Juniper Village at Louisville, CO http://www.junipercommunities.com/LVhome.php Juniper Village at Mount Joy, PA http://www.junipercommunities.com/MJhome.php Juniper Village at Naples, FL http://www.junipercommunities.com/NShome.php Juniper Village at Williamstown, NJ http://www.junipercommunities.com/WTAhome.php

Juniper Village at Aurora Wellspring Memory Care Music and Memory Program 11901 E Mississippi Ave. Aurora, CO 80012

Please mail your donation for Music and Memory to one of our Juniper Communities. These labels are set up for Avery Label 5163, or if you prefer, you may print the label on plain paper to tape to your package.

Thank you again for your generous donation!

Juniper Village at Louisville Wellspring Memory Care Music and Memory Program 1078 S 88th Street Louisville, CO 80027

Juniper Village at Naples Wellspring Memory Care Music and Memory Program 1155 Encore Way Naples, FL 34110

Juniper Village at Williamstown Wellspring Memory Care Music and Memory Program 1640 South Black Horse Pike Williamstown, NJ 08094

Juniper Village at Brookline Wellspring Memory Care Music and Memory Program 610 West Whitehall Drive State College, PA 16801

Juniper Village – The Spearly Center 2205 West 29th Avenue Denver, CO 80211

Juniper Village at Mount Joy 607 Hearthstone Lane Mount Joy, PA 17552

Juniper Village at Lebanon 1125 Birch Road Lebanon, PA 17042

Juniper Village at Forest Hills 107 Fall Run Road Pittsburgh, PA 15221

Media Contact: Jeanine Genauer – Chief Communicator The JPR Group Public Relations (973) 980 – 0100 [email protected] FOR IMMEDIATE RELEASE

Juniper Communities presents film screening of documentary - Alive Inside; Unveils Music & Memory program; Learn 12 reasons music is essential in the lives of elders and those suffering with memory loss January 8, 2015 - This month, Juniper Communities unveils in its Juniper Village Wellspring Memory Care communities programming that targets the use of music in aiding residents suffering from Alzheimer’s and other forms of dementia. “Juniper is investing heavily in this initiative that we believe will make a positive impact in our residents’ and other elders’ lives,” explains Lynne Katzmann, CEO and Founder of Juniper. “We are sponsoring the screening of the documentary film Alive Inside, an uplifting cinematic exploration of music and the mind in people suffering from dementia; implementing the Music & Memory program for which all of our Wellspring communities have received certification; and creating personalized playlists, collecting donations of iPods and MP3 Players to be given away to the elderly, and hosting lectures on the benefits of music for the elderly. All these events are open to the public.” Twelve reasons why music is essential in the lives of elders, and those suffering from Alzheimer’s and other forms of Dementia       

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Published reports increasingly document that music has a healing effect on patients By re-connecting elders with their favorite music, it can vastly improve quality of life regardless of a person’s cognitive or physical status Music is especially powerful for those with Alzheimer’s Disease, where it can restore, temporarily but repeatedly, the sense of self often lost when memory fails It can relieve boredom, empower choice, enable memory, and provide avenues for genuine communication with loved ones and caregivers Music improves mood and behavior, it can reduce or eliminate agitation, provide restoration of identity and increase socialization Music provides the opportunity for intergenerational, engaging conversations Music can induce a state of relaxation and can help offset depression, anxiety and fatigue Personalized music provides a means of communication and self-expression when verbal language abilities are diminished

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Musical favorites replace confusing environmental stimuli with something interpretable; personalized playlists distract from boredom or distress with a soothing, familiar experience. Personalized music provides a valuable tool for the effort to reduce reliance on anti-psychotic, anti-anxiety and anti-depressant medications Vocal singing incorporates deep breathing thereby improving breathing capacity, muscle tension, posture, and the reduction of some respiratory symptoms The medical profession strongly believes that singing is a good form of aerobic exercise for the abdominal muscles, the lungs and circulation of blood

Juniper is an early adopter of the Music & Memory program and will serve as a coach and mentor to other care facilities and caregivers seeking to implement it. The Music & Memory program’s approach trains elder care professionals to set up personalized music playlists, delivered by iPods and other digital devices, for those in their care. These musical favorites tap deep memories and can bring residents back to life, enabling them to feel like themselves again, to converse, socialize and stay present. The Music & Memory program has the potential to decrease the need for PRN antianxiety medications, and possibly pain medications since the elderly will be less focused on their pain when actively engaged in listening to music. All Juniper Village Wellspring Communities are certified in the Music & Memory program.

Scheduled Events Free and Open to the Community Alive Inside Documentary Film Screening Alive Inside is a stirring documentary that follows social worker Dan Cohen, founder of the nonprofit organization Music & Memory, as he fights against a broken healthcare system to demonstrate music’s ability to combat memory loss and restore a deep sense of self to those suffering from it. Visits with family members who have witnessed the miraculous effects of personalized music on their loved ones are in the film along with illuminating interviews with experts including renowned neurologist and bestselling author Oliver Sacks (Musicophilia: Tales of Music and the Brain) and musician Bobby McFerrin (“Don’t Worry, Be Happy”). Alive Inside is an uplifting cinematic exploration of music and the mind. It is an inspirational and emotional story that left the audience humming, clapping and cheering at the 2014 Sundance Film Festival where it won the Audience Award. The film dramatically portrays the power of music and memory. Refreshments will be served following the screening.

MUSIC: THE MAGIC HEALER Join Juniper Village for an educational session featuring Jessica Mull, certified music therapist. Jessica will provide insight into the impact of music therapy for seniors with dementia. We will discuss our implementation of Music & Memory and view short videos of success stories with our residents. We are excited to share this program with you and reveal how the power of music reaches each of our residents.

MUSIC & MEMORY OPEN HOUSE AND CREATE YOUR PLAYLIST EVENT Celebrate the power of music with family, staff and residents of Wellspring. Drop off a used iPod or iTunes gift card to get the Music & Memory program up and moving. Create your own personalized playlist and swap ideas with others! All six of Juniper Communities Wellspring Memory Care communities are participating in these events. For a complete schedule, please see the Juniper Communities website: www.junipercommunities.com and select the location nearest you. About Juniper Communities, LLC. Juniper Communities, founded in 1988 operates long-term care communities in NJ, FL, PA and CO. Juniper is dedicated to Nurturing the Spirit of Life in each individual served and believes the keys to healthy aging are an active body, an engaged mind, and a fulfilled spirit. The company’s mission is to serve its stakeholders, residents, families, employee associates, and investors with excellence and strong dedication to the company’s hallmarks of quality, value and innovation. Juniper Communities is located at 400 Broadacres Drive, Bloomfield, NJ 07003.For more information on Juniper call 973.661.8300 or visit www.junipercommunities.com.

How  Effec=ve  is  Personalized   Music  in  a  Nursing  Home  SeEng? In  spring  2012,  we  surveyed  nursing  home   professionals  who  par9cipated  in  our  Music   &  Memory  cer9fica9on  training  to  learn   more  about  residents’  experiences  with   personalized  music.  Here  is  a  snapshot  of  the   survey  findings:

Respondents  enthusias=cally  endorsed   the  program. 94% 6%

How  likely  are  you  to  recommend  this   program  to  other  nursing  homes?   94%    Very  likely   6%    Somewhat  likely

Personalized  music  helped  ease  residents’  incidents  of  depression,  anxiety  and  challenging   behaviors.  Some  residents  experienced  a  reduc=on  in  pain  symptoms  when  listening  to  their   personalized  playlists. Percentage  of  respondents  who  reported  that  personalized  music  was  “substan8ally  effec8ve”   in  trea8ng  some,  many  or  all  of  their  par8cipa8ng  residents  with  .  .  .

Depression Anxiety Verbal/Physical  Behaviors Mental  Illness Pain  Management 0

Some

25

50

Many  

75

All

100

97  percent  agreed  that  personalized  music  can  help  or  might  help  reduce  use   of  an=-­‐psycho=cs.   Do  you  believe  that  the   use  of  personalized   music  can  help  in   reducing  the  use  of  an8-­‐ psycho8c  medica8ons?

53%

44% 3%

53%    Yes 44%    Maybe   3%        No

77  percent  agreed  that  personalized  music  enabled  beOer  care  all  or  most  of  the  =me.

To  what  degree  does   personalized  music  for   the  resident  help  you  in   caring  for  residents?

9% 24% 68%

9%          All  of  the  8me 68%      Most  of  the  8me   24%      Occasionally

All  agreed  that  personalized  music  brought  greater  pleasure  all  or  most  of  the  =me.  

To  what  degree  has   personalized  music   brought  more  pleasure  

25%

to  residents?   75%

25%    All  of  the  8me 75%    Most  of  the  8me