An Integrated Mobile Ticketing Experience

Visit us at booth: An Integrated Mobile Ticketing Experience June 2016 ©2015 Bytemark All rights reserved. June 2016 Bytemark - Introduction §  ...
Author: Edward Lamb
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Visit us at booth:

An Integrated Mobile Ticketing Experience June 2016

©2015 Bytemark All rights reserved.

June 2016

Bytemark - Introduction § 

Focus - Mobile Ticketing & Payments

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Industries - Transit, Tourism, & Events

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Delivery Methods - Mobile Apps & Web

©2015 Bytemark All rights reserved.

June 2016

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Bytemark Platform Mobile Apps §  §  § 

iOS Android Windows

Consumer Web §  §  § 

©2015 Bytemark All rights reserved.

Back Office §  §  § 

Product Management Reporting Customer Service

Fare Inspection

Account management Ticket purchasing Marketplace

§  §  § 

June 2016

Handheld Vehicle Point of Sale

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Payment Gateway Bytemark has built its own secure payment gateway §  PCI Level 1 Certified §  Multiple processor support

©2015 Bytemark All rights reserved.

June 2016

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Bytemark is an Experienced Systems Integrator Capital Metro’s (Austin, TX) project involved integrating with the following systems:

Smartcards and Magstripe Cards

©2015 Bytemark All rights reserved.

ACS Xerox InVehicle Units

INIT PROXmobil2 Validators for 2D & NFC

June 2016

CapMetro Internal Web Team

ATIS & PASS Systems

Mobile Gateway/ Routers

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NY Waterway Statistics & Operator Perspective

©2015 Bytemark All rights reserved.

June 2016

NY Waterway Mobile Ticketing §  Problem ¨ 

Needed an affordable mobile ticketing application that was large and versatile enough to handle: u 

Large Volume Transactions

u 

Alerts and Notifications

u 

Scheduling

u 

GPS and Trip Planning

©2015 Bytemark All rights reserved.

June 2016

7

Mobile Ticketing Benefits §  Reduced the Cost of Sales ¨ 

Allowing customers to self-serve tickets moves sales from the ticket office, on-board or at vending machines, massively reducing the cost of sales, expanding sales capacity and increasing headway.

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Reduced operating expenses associated with handling of cash

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Less vulnerable to pilferage

§  Time Saving ¨ 

The NY Waterway customer app remembers previous trips and payment details, making it possible to buy a ticket in seconds. No usernames or passwords to remember means that it is accessible for any customer.

¨ 

Paper tickets are easily lost and damaged

¨ 

No more waiting on lines

©2015 Bytemark All rights reserved.

June 2016

8

NY Waterway Mobile Highlights

180

§  50% of NY Waterway tickets are mobile

Thousand Users

§  Over 7 million tickets used on mobile §  180 thousand users to date

55M

$

§  Better understanding of customer demographic

©2015 Bytemark All rights reserved.

Fares Processed

June 2016

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Mobile Ticketing Adoption Example

Accomplishments and statistics for first four years of service 2012-2015 ▪ 

1 million mobile tickets purchased by NY Waterway after 16 months of service, making it the fastest transit ticketing app to reach that milestone.

▪ 

$4.5 million in fares processed in 2012.

▪ 

$10.1 million in fares processed in 2013

▪ 

$13 million in fares processed in 2014

▪ 

$18 million in fares processed in 2015

©2015 Bytemark All rights reserved.

June 2016

10

Mobile Ticketing Technology

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June 2016

Validation Options Visual/Animated

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Electronic

June 2016

Near Field

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Multimodal Tickets

Animated Background:! Origin/Destination or Other Relevant Text Like Ticket Month

Quantity & Type displayed on top of:! -Animated Watermark -Interactive Element -Enlargeable QR Code

Activation / Balance" Secondary Text

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June 2016

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Offline Flexibility Saving Tickets To Your Device § 

Lets you view and use your tickets offline

§ 

Helps you quickly activate and reactivate tickets in regions with a poor data reception

Saving To Your Cloud Account §  Requires you to have an online connection to view and use your tickets § 

Allows passes to be viewed and used from multiple devices

Users Control Where Tickets Reside

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June 2016

14

Alerts & Notifications

Smart Tile Alert ©2015 Bytemark All rights reserved.

Advisory Details

Advisory List June 2016

Alert Settings 15

Data Empowers Agencies Data collection from mobile is unprecedented. § 

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Geoanalytics § 

Purchase Location

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Ticket Activation Location

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Destination

Customer Demographics § 

Language

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Predicted age & gender

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Trends based on other apps they have

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Respectful of privacy considerations

App Usage Insights § 

Is the information you present inline with your customers’ behaviors?

©2015 Bytemark All rights reserved.

June 2016

16

Future Mobile Enhancements

©2015 Bytemark All rights reserved.

June 2016

4.0 Suite of Apps • 

Enhanced usability based on user feedback

• 

Efficient interface for easy activation & validation

• 

Integrated trip planning tools

Mobile 2.0 ©2015 Bytemark All rights reserved.

June 2016

Mobile 4.0 18

Advanced Trip Planning §  Bytemark has partnered with journey planning leader HaCon to offer advanced trip planning in our apps: § 

Features include door-to-door planning, live bus tracker, connections, and curated maps

©2015 Bytemark All rights reserved.

June 2016

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An Integrated Mobile Ticketing Experience June 2016

©2015 Bytemark All rights reserved.

June 2016

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