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ADVANCEDMARKETINGPROGRAM a guide to turning up your marketing efforts

2

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customer marketing assistance

THE HITACHI WAY For more than 25 years, Hitachi Medical Systems has been providing comprehensive marketing assistance to it’s customers. As Hitachi pioneered open MRI, we also introduced the industry’s first customer marketing program. The Hitachi Advanced Marketing Program provides our customers strategic level creative marketing design at no cost. Many hospitals and imaging centers have taken advantage of this industry unique added-value.

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print marketing

A PROVEN TECHNIQUE While society gets increasingly tech-saavy, print marketing still remains a proven technique for reaching customers. However, the approach is changing. Medical facilities who used to focus on their location’s benefits and services are now putting their newest products in the limelight. Laserfocus on new technology allows facilities to, not only educate the patient on the benefits of using the technology, but labels the facility as cutting edge, state-of-the-art - exactly the place patients want to put their trust.

MATERIALS • • • • • 4

Print Advertisements Posters Direct Mailers Brochures Flyers

GET BACK UP TO SPEED.

Image quality your doctor demands, patient comfort you deserve.

Patient

Comfort

Dignity Health is installing the Oasis

Highfield, Open MRI. Dignity patients will have a more comfortable MR experience versus any other MR in the Inland Empire. Anxious and elderly, large and small; All approach an Oasis without apprehension. It is the welcoming nature of this comfortable environment that provides an optimal imaging experience for all patients.

Oasis 1.2T - The comfort your patient expects.

Highlands Breast & Imaging Center has installed the Supria 16 Slice CT. Supria is the latest in CT technology, featuring radiation dose reduction capabilities.

U.S. MRI uses the latest OVAL MRI technology designed around you, delivering the highest level of patient comfort and technologist productivity.

Patients will feel at ease with our Supria, which allows for shorter exam times for reduced breath holds, stress, and the occurrence of rescans. It provides a large gantry opening and a wide, ergonomically designed patient table which accommodates more patients with greater comfort.

SCHEDULE AN MRI TODAY. Providing high-quality, affordable health care to the communities we serve. U.S. MRI | Salt Lake MRI

10696 S River Front Pkwy, South Jordan, UT 84095 • (801) 563-0333 www.us-mri.com

Highlands Breast & Imaging Center

1805 Medical Center Drive | San Bernardino, CA 92411 | (909) 887-6333 dignityhealth.org

114-115 Medical Center Ave | Sebring, Florida | 863.385.7957 | 863.385.6655 www.highlandsbreastandimaging.com

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HOW DOES MRI HELP ME

WHAT DO I HAVE TO DO TO PREPARE

& MY MEDICAL TEAM?

OID IMAGING - ONE BILL... ONE LOW COST! SELF-PAYMENT FEE COMPARISON

70 Weller Drive Tipp City, OH 45371

Premier Kettering Health Partners Health Network

MRI TYPE

Scan & Read Fee Included*

Scan Fee Only*

Scan Fee Only*

Lumbar Spine

$400

$2,894

$3,210

Brain

$400

$2,899

$2,504

Knee

$400

$6,456

$4,487

Shoulder

$400

$3,156

$4,024

ING BUILT

IMAGND OU AROU Y

For a Price Quote or to Schedule an Appointment, Call (937)-298-4417. *The hospital prices listed above include ONLY the scanning fee and do not include the fee charged by the hospital’s radiology group who reads your study. The hospitals offer self-pay discounts and financial assistance to patients. Those patients should consult with each hospital to determine eligibility and percentage of such discounts and assistance available. SOURCES: Premier Health Partners; hospital website January 2015, Kettering Health Network: hospital website January 2015.

direct mail

**The OID Imaging prices listed above include the scanning fee as well as the fee charged by the radiologist who reads your study. OID Imaging provides self-pay patients an additional 10% discount if paid in full at time of service.

MRI

Magnetic Resonance Imaging (MRI) is one form of imaging used by physicians to obtain clinically useful diagnos tic information. Incorporating advanced technology, MRI produces images of anatomy without the use of radiation required with other imaging modalities, such as x-ray or computed tomography.

Comfort nience & Conve er Cost. At A Low

45371 p City, OH Drive | Tip rthodayton.com 70 Weller 17 | www.o (937) 298-44

MRI combines the physical properties of strong magnetic fields with radio waves to produce computer-generated soft tissue images within any plane of the body. This popular imaging technique can be used as a primary diagnostic tool to provide a quick and accurate diagnosis for your physician. In some situations, this procedure can reduce the need for further diagnostic procedures or inva sive procedures, such as exploratory surgery, that may have associated complications.

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adar M

Prior to entering the scan room for your exam, you will be asked to leave those items that are not compatible with a magnetic field in a safe place outside the scan room. Some of these items is listed below. •Coins •Hearing aids •Jewelry •Keys •Watches

ompens

Once you are situated on the table, make sure you are com fortable so that it is easy to remain still for the duration of the examination. Breathe normally. Once the examination has begun, you will hear a knocking sound that represents changes in the magnetic field. This is normal part of the imaging process. At the conclusion of the exam, the technologist will assist you out of the scan room.

LSE

ation.

MRI images are formed when signals emitted by body tissue are processed by software and turned into clinical images. These signals are generated using a safe magnetic field in combination with radio waves of a specific frequency. Different tissue characteristics are translated into different contrast levels on the image.

ruces.

3

previously, you will be asked to leave items EAsEmentioned D TO KNOW ?

A typical procedure averages 30 minutes or longer, that are incompatible with the mag netic field outside of depending on the type of information required by the scan room. Other items that may be incompatible are implants and similar items. Check with your physician or your physician. You can help to make your images Durin g your MRIMtechnologist as clean as possible by relaxing and remaining still techno RI exam if you have had any brain, ear, or eye logist orio have any of the following: inat during the exam. Some patients even fall asleepbe will be surgeries n, a able to with yo•Pacemaker during the MRI exam. u an se

A radio frequen cy coil up the picks signal and tra to the nsmits comput it er.

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•Hair pins •Glasses •Credit cards •Other metal objects

You may also be asked to remove make-up and dentures and to wear a hospital gown to avoid magnetic interference from belt buckles and zippers.

HOW DOES MRI OPERATE?D WHA TE OIN

otion C

•Brain disorders •Traumatic injuries •Eye abnormalities •Spine Diseases •Tumor Detection •Liver and other abdominal diseases •Knee and shoulder injuries25 25 S. Te •Musculosketal disorders lshor • Las C •Facial/Neck abnormalities (575) 52 ruces, •Infection 2-6236 www.su •Cardiac malformations nviewla •Blood flow and vessel disorders sc

brochures

FOR THE MRI?

No special preparation is required prior to the MRI exam. You may eat normally and go about your daily routine. Continue to take any medication prescribed by your doctor unless otherwise directed.

4

The co mputer proces the da se ta and an imag s generat e is ed.

WHAT

MRI?IS

e you your co d will (TENS unit) at all tim•Neurostimulator nvenie es. Fo nce, an •Metal Implants is built r inte into th •Intrauterine device (IUD), etc. e MR im rcom system clips you ne •Aneurysm ag ed anyt hing, th er so•Surgical that if staples e tech •Implanted drug infusion device will be nologi right th st metal objects in the eye ere. •Foriegn In certa •Shrapnel or bullet wounds in •Permanent eyeliner may be instances, a co admin st agen please notify your physician. isteredIf you nt arerapregnant, study. t to enha There are no nce th if your extra e physici an requ precautions of stud ires th y. Cons is type techno ult the logist physici if you an or have an y ques tions.

MAGN RESO ETIC NANC E IMAG ING

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billboards

BRAND AWARENESS TOOL Billboards serve as a tool for brand awareness - a reminder of your medical facility. Drivers who see your sign have only seconds to make a correlation between the message and you. Therefore, it is important the billboard is consistent with your current marketing campaign - message, graphics, fonts, and colors.

MATERIALS • • • •

6

Strong, Short Message Bold Photos Legible Fonts Bold Colors

NOWOPENMRI The comfortable MRI without image compromise.

Taking Patient Comfort to the next level by bringing a High-Field Open MRI to Cleveland.

Premier MRI PATIENT COMFORT FOR ALL SIZES 985-809-6744

1200 Pinnacle Parkway • Covington

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physician marketing

SPECIALTY-SPECIFIC When it comes to establishing partnerships (and ultimately referring business), standard boilerplate materials miss the mark. To reach referring doctors, target your marketing efforts with specialtyspecific pieces - Orthopedic, Vascular, Neurology, Bariatric, Pediatric, Women’s Health, and more. Boast how your facility’s diagnostic imaging technology best meets these specific needs. Provide image scans in each specialty. Get testimonials from other referring physicians. The more targeted your efforts become, the better your chances of expanding your referring physician base.

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bariatricimaging

breastimaging

UH Independence Health Center services to accommodate bariatric patients.

More than 64% of U.S. adults are overweight or obese. This number is increasing steadily. Patient accommodation for imaging procedures for these patients can be difficult. Oasis High-field MRI meets the bariatric imaging challenge, delivering: •

Patient Comfort – Increases satisfaction, keeps study times short and reduces rejection rate

•

High Image Quality – highly sensitive receiver coils and customized bariatric imaging capabilities

•

Widest patient table (82cm)

80%

Obese (BMI > 30.0)

64

56

47

orthopedicimaging

•

Highest patient weight limit (660lbs)

•

Largest Flex Body coil (190cm)

•

Large vertical patient gap

•

Unlimited lateral opening

•

Bariatric scanning protocols optimize image quality

UH

40

31

15

20

0 Independence

23

Health Center services to accommodate orthopedic patients.

NHANES ll (1979-80) (n=11,207)

NHANES lll (1988-94) (n=14,468)

NHANES (1999-00) (n=3,601)

*Age-adjusted by the direct method to the year 2000 U.S. Bureau of Census estimates using the age groups 20-39, 40-59 and 60-74 years.

Advantages: • Advanced coil design • Consistent RF fat saturation • TIGRE™dynamic imaging • RAPID™3D parallel imaging • RADAR™motion compensation • Biopsy Support • Image analysis capabilities

patients. Patients can have a friend or loved one with them throughout

•

The most powerful whole body bore-less MRI magnet providing high-resolution images

•

High Output Gradients

•

The gradient amplifiers provide spatial resolution for short scan times

•

Zenith RF Coil Technology

patientcomfort

pediatricimaging

offers OH the44131 ultimate bore-less UH Independence Health Center | 6150 Oak Tree Blvd. |Oasis Independence, | 216-884-1700

• Ultra-wide table enhances accessibility and comfort

UH Independence Health Center • RADAR for motion compensation reduces rescans and services to accommodate children. improves image quality

• RAPID™ Parallel Imaging

• Diffusion Weighted Imaging

• RADAR™ Motion Compensation Technique

• Balanced Steady-State Gradient Echo Sequences

• TIGRE™ Fast Fat Suppressed 3D Gradient Echo

• FLUTE™ FluoroTriggering

Constant parent-child contact differentiates your pediatric MRI service with

UH Independence Health Center | 6150 Oak Tree Blvd. | Independence, OH 44131 | 216-884-1700

• Simplified flexion/extension imaging differentiates your capabilities • HOAST and regional shimming for excellent RF fat saturation

• TRAQ™Time Resolved MRA • VASC™ Non Contrast MRA

UH Independence Health Center | 6150 Oak Tree Blvd. | Independence, OH 44131 | 216-884-1700

Vascular imaging capabilities on Oasis include:

Oasis. Physicians count on Oasis for high-field image quality and even the

High-field, open MRI provides the comfortable experience of an open MRI, but works the same as a traditional MRI system. An MRI works by incorporating advanced technology to produce images of anatomy without the use of radiation required with other imaging tomography.

UH Independence Health Center | 6150 Oak Tree Blvd. | Independence, OH 44131 216-884-1700 modalities, such as |x-ray or computed

MRI combines the physical properties of strong magnetic fields with radio waves to produce computer-generated soft tissue images within any plane of the body. This popular imaging technique can be used as a primary diagnostic tool to provide a quick and accurate diagnosis for your physician.

smallest patients have the ideal MRI experience. • 1.2 Tesla strength

• Unlimited lateral opening accommodates the broadest patients with easier positioning, easier tolerance • Wrists and elbows are now imaged more comfortably at the patient’s side

• 2D and 3D TOF for intra-cranial and extra-cranial imaging • Halo coil delivers quality imaging and an allaround view

• Noise reduction without compromising scanning capability

• Unlimited patient access increases efficiency

• TRAQ MRA depicts blood flow dynamics

• Parents can talk to and reassure the child during exam

• PVA with multi-coil connections, auto table movement, and large FOV

• RADAR motion-free imaging eliminates repeat scans and improves image quality

• VASC™ non-contrast MRA for renal, carotid and peripheral applications

• Fast scanning techniques keep study time minimal

• Dedicated RF Coils provide outstanding coverage and uniformity

• Open architecture allows pediatric patient security and comfort, sometimes eliminating the need for sedation or anesthesia

• Volume Rendering and auto MIP preview

• Wide patient table for comfortable, easy positioning for best image quality

• Lateral table movement allows easier isocenter positioning for all extremity exams

• Lower table allows for easy access by wheelchair patients

• Excellent RF fat saturation

• Table accommodates patients up to 660 lbs

• Techniques for imaging around prosthesis

UH Independence Health Center | 6150 Oak Tree Blvd. | Independence, OH 44131 | 216-884-1700

• TPEAKS™ centric k-space filling

UH Independence Health Center | 6150 Oak Tree Blvd. | Independence, OH 44131 | 216-884-1700

BODYIMAGING

BREASTIMAGING

The exceptional power of Echelon Oval is demonstrated in this demanding and fast-growing group of applications. High SNR from the highly sensitive RF coil technology is complemented by the fast, fat suppressed imaging sequences and all coil/all plane motion compensating RADAR technique.

Echelon Oval provides sequences and analysis tools for the latest in breast imaging. Higher Order Active Shim Technology (HOAST) optimizes uniformity for consistently excellent fat saturation. The extra wide bore, feet first positioning and in bore lighting put the patient as ease.

RAPID parallel imaging for fastest scanning while maintaining excellent SNR Free-breathing abdominal imaging with RADAR motion compensated imaging technique

•

Abdominal Diffusion Weighted Imaging (DWI) with multi b-value acquisition for enhanced lesion conspicuity.

•

Dynamic Liver studies benefit from Echelon Oval’s large FOV, uniform fat suppression from the HOAST higher order active shimming feature, and the highly sensitive coil arrays

•

HowMRIworks

2

3

TIGRE: Fast T1 weighted 3D Gradient Echo sequence with fat suppression delivers high spatial and high temporal resolution for outstanding dynamic imaging.

•

H-SINC, Hitachi’s exclusive RF fat saturation technique for highly uniform fat suppression over large FOV’s

•

Very fast single shot FSE with partial k-space filling minimizes motion in T2 abdominal imaging

• •

RAPID parallel imaging for fastest scanning while maintaining excellent SNR Excellent off-isocenter Fat Suppression with the HOAST feature’s Regional Shimming capability

•

Dynamic Breast studies benefit from Echelon Oval’s large FOV and uniform fat suppression from the higher order shimming feature

•

TIGRE Fast T1 weighted 3D Gradient Echo sequence with fat suppression delivers high spatial and high temporal resolution for outstanding dynamic imaging

•

DICOM exportable time/intensity curves for Dynamic studies

3. A radio frequency coil picks up the signal and transmits it to the computer. 4. The computer processes the data and an image is generated.

UH Independence Health Center | 6150 Oak Tree Blvd. | Independence, OH 44131 | 216-884-1700

MSKIMAGING

Echelon Oval delivers a comprehensive set of sequences and features for exquisite MSK MR imaging. Highly sensitive multi-channel coils promote high spatial resolution and SNR for orthopedic imaging, and the HOAST-Regional Shim feature enables remarkable RF fat saturation.

NEUROLOGICALIMAGING The Echelon Oval provides the essential pulse sequences, acquisition features, processing tools and coils for high-quality imaging of the brain, head/neck and spinal structures. •

•

Patients enjoy comfortable wrist, elbow and shoulder positioning with no compromise on RF fat saturation or image quality

Multi-plane imaging can be accomplished without repositioning the patient and without volume CT’s ionizing radiation

•

•

primeFSE’s user selectable receiver bandwidth enables exquisite FSE image quality in the presence of metal prostheses or implants

High resolution Circle of Willis and carotid artery imaging is acquired ultra-fast and without a contrast agent

•

•

Dedicated specialty extremity coils provide for the highest resolution and SNR even of the smallest structures

Diffusion imaging can detect infarct in the sub-acute stage, as well as distinguish between acute and chronic disorders

•

•

opFSE provides superb edge detail, image contrast and clarity for all fast spin echo imaging

RADAR enables entire brain studies to be completed using motion compensation including the industry’s only TOF MRA capability

•

•

ADAGE uses combinations of multiple echoes to create high contrast T2* weighted images with excellent fluid/cartilage differentiation

•

RADAR motion compensated imaging technique for uncooperative or infirm patients also minimizes flow artifacts (e.g. popliteal flow in knee imaging)

Large 50 cm FOV complemented by the HOAST feature’s ability to deliver excellent large FOV RF fat suppression for spine imaging ADAGE combines multiple echoes for high contrast T2* weighted images for excellent grey/white matter contrast in spine imaging

•

•

oval physician flyers

1. The magnetic field is used to align hydrogen protons in the body. 2. Radio frequency waves are absorbed by the protons and then emitted as a signal.

1

UH Independence Health Center | 6150 Oak Tree Blvd. | Independence, OH 44131 | 216-884-1700

• •

In some situations, this procedure can reduce the need for further diagnostic procedures or invasive procedures, such as exploratory surgery, that may have assocated complications.

• FLUTE™ ensures arterial phase capture

• Patient lighting enhances the openness of the machine passageway

• Patients able to bring and listen to their own music during an exam

• Shoulder coil and open magnet allow easy ABER (Abduction External Rotation) positioning for optimal labrum visualization

UH Independence Health Center | 6150 Oak Tree Blvd. | Independence, OH 44131 | 216-884-1700

• In-bore lateral movement simplifies isocenter positioning for all extremities UH Independence Health Center services to accommodate all MRI needs.

UH Independence Health Center services to accommodate patients.

• Fast scanning techniques reduce study time

MRI experience.

• Shoulder coil and open magnet allow easy ABER positioning for optimal labrum visualization

The image quality is optimized through this technology allowing for support for clinical applications, such as:

• Table lowers to wheelchair height for easy access

The scanner provides:

WhatIsMRI?

• Wrists and elbows comfortably imaged at patients’ side with excellent fat suppression

Radiologists appreciate the Oasis uniform RF fat suppression, sub-millimeter in-plane resolution and thin slices – the hallmark of high-field imaging.

• Technologist can easily observe the patient during the exam

Open design and large vertical gap ensure UH Independence Health Center services to accommodate patient comfort. unobstructed view for the patient and patient acceptance. Oasis enables easy 360° access to the patient and supports inbore biopsy.

• Unlimited lateral opening accommodates the broadest patients

vascularimaging

• Technologist has access to the patient from anywhere around the magnet

• 270º viewing angle for the best scanning experience

oasis physician flyers

managed for all patients. Oasis also provides:

comfort during the exam. In addition:

• Uniform and reliable RF Fat Saturation

Oasis Open MRI delivers comfortable extremity imaging. The 1.2 Tesla MRI magnet provides quality of image not previously available in an Open MRI. In addition:

Oasis delivers comfortable extremity imaging. Wrists and elbows are imaged at patient’s side. Comfortable isocenter shoulder imaging is easily

it very easy for the patient to get on and off the table, and ensures their

Source: National Health and Nutrition Examination Survey (NHANES)

UH Independence Health Center | 6150 Oak Tree Blvd. | Independence, OH 44131 | 216-884-1700

mskimaging UH Independence Health Center services to accommodate musculoskeletal patients.

We are adding the new Oasis 1.2T vertical magnet. This MRI offers: The open design of the Oasis maximizes comfort and ease for geriatric the exam. The Oasis ultra-wide patient table (32”) lowers to 20”, making

Overweight or obese (BMI > 25.0)

60

UH Independence Health Center services to accommodate female patients.

UH Independence Health Center services to accommodate geriatric patients.

Oasis provides sequences and analysis software for state of the art breast imaging. Higher Order Active Shim Technology (HOAST™) maximizes homogeneity for consistently excellent fat saturation. Open design and a freely positioned headrest maximize patient comfort and compliance.

Age-adjusted prevalence of overweight and obesity among U.S. adults, age 20-74 years

highfieldimaging

geriatricimaging

UH Independence Health Center services to accommodate female patients.

VASCULARIMAGING

Conventional 2D/3D TOF, advanced acquisition techniques such as Fluoro Triggered MRA (FLUTE) , VASC non-contrast MRA and 3D vessel post-processing features provide the tools you need for Head to Toe vascular imaging.

Integrated neuro and spine coils provide exceptional image quality and coverage while streamlining exam times and patient positioning

• •

RAPID parallel imaging for fastest scanning while maintaining excellent SNR Free-breathing abdominal imaging with RADAR motion compensated imaging technique

•

Abdominal Diffusion Weighted Imaging (DWI) with multi b-value acquisition for enhanced lesion conspicuity.

•

Dynamic Liver studies benefit from Echelon Oval’s large FOV, uniform fat suppression from the HOAST higher order active shimming feature, and the highly sensitive coil arrays

•

TIGRE: Fast T1 weighted 3D Gradient Echo sequence with fat suppression delivers high spatial and high temporal resolution for outstanding dynamic imaging.

•

H-SINC, Hitachi’s exclusive RF fat saturation technique for highly uniform fat suppression over large FOV’s

•

Very fast single shot FSE with partial k-space filling minimizes motion in T2 abdominal imaging

We want to hear from you! If you have any questions or comments concerning the Oval, please feel free to contact us.

We want to hear from you! If you have any questions or comments concerning the Oval, please feel free to contact us.

We want to hear from you! If you have any questions or comments concerning the Oval, please feel free to contact us.

We want to hear from you! If you have any questions or comments concerning the Oval, please feel free to contact us.

We want to hear from you! If you have any questions or comments concerning the Oval, please feel free to contact us.

153 Dowell Road - P.O. Box 1610 • Russell Springs, Kentucky 42642 • 270-866-4141

153 Dowell Road - P.O. Box 1610 • Russell Springs, Kentucky 42642 • 270-866-4141

153 Dowell Road - P.O. Box 1610 • Russell Springs, Kentucky 42642 • 270-866-4141

153 Dowell Road - P.O. Box 1610 • Russell Springs, Kentucky 42642 • 270-866-4141

153 Dowell Road - P.O. Box 1610 • Russell Springs, Kentucky 42642 • 270-866-4141

Patient Comfort Limits Sedation With a High Field MRI Built Around You

Geriatric Imaging

Lowest Dose CT

Comfort and safety for geriatric patients

The ergonomic design of RIA’s new 128-slice SCENARIA CT maximizes comfort, access and

• Lowest radiation exposure possible • CT scan times measured in just seconds simplify breath holding and facilitate patient cooperation • Patient table lowers to 18”, making it very easy for patients to get on and off the table • Wider aperture and thinner gantry design enhance

Peace of mind is in your hands. Call today to schedule your next patient.

open-feeling resulting in reduced patient anxiety

scenaria physician flyers

• CT procedure is more calming than MR, without annoying rapid-knocking sounds

For more information visit our website at www.fultoncountyhealthcenter.org

The access and comfort your patient expects

The new top-of-the-line SCENARIA 128-slice CT from Hitachi, now at Fulton County Health Center, is the first of its kind scanner in the United States. This latest generation CT scanner has been designed with integrated dose reduction technologies, including “iterative reconstruction” processing that provides the lowest amount of radiation exposure possible and maintains the highest image quality.

ease for geriatric patients.

• Wide (19”) table top is supportive and comfortable for patients

Enhanced Patient Access and Comfort

Now at Fulton County Health Center

Fulton County Completing the circle of care

Whether accommodating a larger patient or a patient with anxiety, SCENARIA, the new 128-slice CT at Fulton County Health Center, eases the CT encounter.

For more information about Fulton County Health Center’s low dose advantages visit our website at www.fultoncountyhealthcenter.org

Fulton County Completing the circle of care

• Thinnest gantry design

Peace of mind is in your hands. Call today to schedule your next patient.

• Lateral shifting patient-table allows positioning closest to iso-center for improved images and reduced dose, without causing patients to lie in an uncomfortable (or impossible) position

• Patient has an unobstructed view for virtually every exam so there is no anxiety about closed spaces. • Technologists have access to the patient from anywhere around the magnet and there is no need for special patient handling and highly trained staff, including anesthesiologists.

• Faster CT scan times measured in just seconds

• The wide and comfortable patient table manages the largest patients. This enables decubitus patient positioning.

• Selectable x-ray energy levels based upon patient weight and a small size beam shaping filter minimize the patient’s radiation exposure • Wider 75 cm opening and thinner gantry reduce patient

Peace of mind is in your hands. Call today to schedule your next patient.

• Lower table allows for easy access by patients in wheelchairs

custom physician flyers

• Anxious patients are more likely to move during an MRI scan. RADAR helps motion compensation reduces rescan and improves image quality. • The fast scanning techniques reduce study time.

• Table accommodates patients up to 506 lbs.

For more information, visit our website at www.fultoncountyhealthcenter.org

The open design of the Oasis has dramatically reduced our need for sedation and anesthesia in serving patients. This has boosted productivity and patient throughout by making scheduling more predictable and workflow more efficient.

Oasis Advantages

• Customized pediatric scan protocols ensure the lowest radiation dose possible

• Enlarged 75cm aperture • Wider patient table for comfortable positioning and best image quality

CT imaging suited to the unique needs of children

Pediatric radiation reduction technology, and a more safe and comforting environment differentiate the CT service at Fulton County Health Center with the SCENARIA 128-slice CT. Our new top-of-the-line 128-slice CT, which includes the latest generation dose reduction technology, helps to ensure the lowest x-ray dose for children...our most radiation sensitive patients.

• Lowest radiation exposure possible • CT scan times measured in just seconds simplify breath holding and facilitate patient cooperation

The 128-slice CT has the most advanced clinical capabilities and unique features to provide a notably more comfortable experience for all patients, from pediatric, to oncological, to elderly, and offers: Peace of mind is in your hands. • Lowest radiation exposure possible Call today to schedule your next patient. • Fastest scan times • Cardiac imaging capability • Large opening and wide, lateral shifting table • Accommodating for patients to 500 lbs • Powerful 3-D visualization tools

Open MRI has always been the patient choice. The Hitachi Oasis lets you differentiate on patient comfort, with the confidence high field imaging brings. The Oasis offers an anxiety-free environment because patients can see left and right while feeling unrestricted before, during, and after their exam.

Pediatric Imaging

Fulton County Completing the circle of care

For more information, visit our website at www.fultoncountyhealthcenter.org

Fulton County Completing the circle of care

To request an appointment , call Central Scheduling at (614)566.1111 or toll-free: (877)566.1112.

725 S. Shoop Ave • Wauseon, Ohio 43567 • 419-330-2717

725 S. Shoop Ave • Wauseon, Ohio 43567 • 419-330-2717

725 S. Shoop Ave • Wauseon, Ohio 43567 • 419-330-2717

725 S. Shoop Ave • Wauseon, Ohio 43567 • 419-330-2717

Log on to www.ohiohealth.com for more information.

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internet marketing

YOUR HOME BASE Your web site is your home base. Therefore, it needs to be more than just a flashy advertisement for your facility. While photos, biographies, and hours of operation are important, patients will come back to your site if you become the go-to source for useful and educational information they care about.

MATERIALS • • • •

10

Web Banners Patient Downloads Digital Materials Social Media Design

MR Feet-First Imaging.

See How Echelon Changes Everything. >>

Open MRI Comfort

MRI Comfort... all around you.

Click here to learn more >>

See how The Imaging Center at Baxter Village transforms your MRI experience. >>

web banners

Diagnostic Imaging Services

University Diagnostic Institute Winter Park • Longwood • Orlando

patient

downloads

digital books

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miscellaneous examples

GET CREATIVE Fromt t-shirts to mall billboards, we have it all! Let us help you come up with fresh ideas to market your facility.

MATERIALS • • • • •

12

Promotional Items T-Shirts Folders Invitations to Openings Anything else you would need!

promo magnets

t-shirts

cart ads

13

14

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let’s get started

HOW DOES IT WORK? 1

To get started, contact your sales representative who will get in touch with our marketing

2

Armed

with

materials,

your our

facility’s marketing

team meets to create visual

3

After creation, we deliver a first round of proofs to your email box for review. we are also

4

When you are satisfied with the proof, we will provide you wih a press-ready PDF or the native

team. We will set up a conference call

and copy, which best represents your

available via conference call to go over

files. We can also work with your printer

with you to review your current market

message.

the pieces in detail.

to get them the files and formats they prefer.

position and marketing goals. we

If needed, we are willing to hand off

marketing

your project to your graphics team or ad

No cutting and pasting here. We develop a timeline based on our

specialize

in

customized

discussion and will request marterials

collateral so each piece we design is

(company logo, corporate guidelines,

unique to your facility.

agency for further tweaking.

etc) from your facility to get the ball rolling.

15

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www.amphitachi.com

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© 2016 Hitachi Medical Systems America, Inc. 1959 Summit Commerce Park • Twinsburg, OH 44087, USA Tel: (330)425-1313 | (800)800-3106 • Fax: (330)425-1410 0816/1500/DM#71400v3 Printed in U.S.A. The collateral exaples show in the book were all presented to potential and current Hitachi customers. Not all concepts were implemented.