AMBERTON UNIVERSITY e-COURSE SYLLABUS ECO6140.E1 MANAGERIAL ECONOMICS Fall 2014 PROFESSOR INFORMATION: Name: Dr. Jerry G. King Phone Number: 972-279-6511 ext. 225 Email Address: [email protected] This is a closed email system. Emails from accounts outside of the eCmail system will not be delivered. Refer to “Course Communications” below. COURSE INFORMATION: ECO6140.E1 MANAGERIAL ECONOMICS Level: Graduate Beginning Date of Session: Saturday, September 13, 2014 Ending Date of Session: Thursday, November 20, 2014 Student access available to the Student Portal: Saturday, September 13, 2014. Students enrolled in distance learning courses are not assessed any additional fees for security or identity verification. TEXTBOOK(S) AND REQUIRED MATERIALS: Title: Managerial Economics and Business Strategy Author: Michael Baye and Jeffrey Prince Publisher: McGraw-Hill Year Published: 2013 Edition: 8th ISBN-10: 0073523224 ISBN-13: 9780073523224 Title: Taking Sides-Economic Issues Author: Swartz, Thomas R. and Bonello, Frank J. Publisher: McGraw-Hill/Dushkin Year: 2012 Edition: 15th ISBN-10: 0073527343 ISBN-13: 9780073527345 Amberton University has an agreement with eCampus.com to provide a full-service online bookstore to students. The Amberton University Virtual Bookstore is accessible through the University’s website, www.Amberton.edu. Just look for the “Bookstore” tab across the top of the home page. There is also a bookstore link in the Student Portal.

The AU Virtual Bookstore provides an easy to use interface, online buyback of books, and same day shipment of most titles with an average delivery time of 2-3 days depending on the student’s location. Textbook options include new, used, rental, and electronic media as available. Since no books are sold on campus, students should plan accordingly and purchase their books in advance of the first day of class, allowing time for shipping. Be certain you are enrolled in the course before purchasing your book(s). All textbook information (Title, Author, ISBN, etc.) is available in course syllabi so students can shop competitively. Students should be careful to obtain the exact resource(s) required for the course. COURSE PREREQUISITES: Six semester hours of economics (Micro & Macro Economics) or BUS3310 - Market Structures and Competitive Analysis COURSE COMPETENCIES: The following represents the course competencies for this class. Competencies are equivalent for all lecture and distance learning courses. Following each competency is the assignment used to gain mastery of this area of study. UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT TO: ● Discus the economics of effective management. [Textbook Reading, Issues Assignment, Discussion Questions, Midterm Exam, Term Project] ● Discus the nature of supply and demand. [Textbook Reading, Issues Assignment, Discussion Questions, Midterm Exam, Term Project] ● Describe the role of supply and demand in organizational behavior. [Textbook Reading, Issues Assignment, Discussion Questions, Midterm Exam, Term Project] ● Recognize the importance and nature of profits. [Textbook Reading, Issues Assignment, Discussion Questions, Midterm Exam, Term Project] ● Use the elasticity concept as a tool of managerial analysis. [Textbook Reading, Issues Assignment, Discussion Questions, Midterm Exam, Term Project] ● Discus the relationship among price, price elasticity of demand, and changes in total revenue [Textbook Reading, Issues Assignment, Discussion Questions, Midterm Exam, Term Project] ● Describe the marginal productivity theory of labor and its implications for effectively utilizing human resources in an enterprise. [Textbook Reading, Issues Assignment, Discussion Questions, Midterm Exam, Term Project] ● Relate the implications of production theory for cost theory. [Textbook Reading, Issues Assignment, Discussion Questions, Final Exam, Term Project] ● Distinguish between returns to a variable factor, returns to scale, and returns to scope. [Textbook Reading, Issues Assignment,, Discussion Questions, Final Exam, Term Project]

● Distinguish between opportunity costs and historical costs. [Textbook Reading, Issues Assignment, Discussion Questions, Final Exam, Term Project] ● Analyze various economic factors that influence decision making by an organization. [Textbook Reading, Issues Assignment, Discussion Questions, Final Exam, Term Project] ● Discuss the influence of market structure on a firm’s behavior and performance. [Textbook Reading, Issues Assignment, Discussion Questions, Final Exam, Term Project] ● Describe the model of perfect competition and its role as a benchmark in market structure and analysis. [Textbook Reading, Issues Assignment, Discussion Questions, Final Exam, Term Project] ● Discuss the nature of monopoly, monopolistic competition, and oligopoly. [Textbook Reading, Issues Assignment, Discussion Questions, Final Exam, Term Project] ● Relate pricing strategies to organizational behavior and profitability. [Textbook Reading, Issues Assignment, Discussion Questions, Final Exam, Term Project] ● Describe pricing strategies for special cost and demand structures and in markets with intense competition. [Textbook Reading, Issues Assignment, Discussion Questions, Final Exam, Term Project] ● Understand how game theory is used by organizations in developing competitive strategies. [Textbook Reading, Issues Assignment, Discussion Questions, Final Exam, Term Project, Term Project] ● Discuss the economics of information including risk and uncertainty and consumer behavior, markets with asymmetric information and auction markets. [Textbook Reading, Issues Assignment, Discussion Questions, Final Exam, Term Project, Term Project] ● Describe the economic implications of various government regulations in the market place. [Textbook Reading, Issues Assignment, Discussion Questions, Final Exam, Term Project] COURSE POLICIES: Late Policy Students are encouraged to submit assignments early to avoid a late point reduction. The DQ Assignments will not be accepted after the due date. All other assignments submitted after the deadlines will result in a 25% point penalty for each late day. Any assignment received after Tuesday, November 18, 2014 will receive a grade of zero. Submission of Assignments Each assignment must be submitted to [email protected] thru the course eCmail system as a single file document with no partial submissions. There will not be any extra credit assignments. The format is too brief to allow for additional work. If you have problems, be sure to tell me in advance and we will work through your issues together. Student’s Responsibilities

This syllabus contains information, policies and procedures for a specific course. By enrolling, the student agrees to read, understand and abide by the policies, rules, regulations, and ethical standards of Amberton University as contained in the current university catalog and schedule of classes. COURSE OBJECTIVE The course objective is to give students a basic "tool kit" of economic concepts which will enable them to deal more effectively and confidently with economic problems as they arise in the course of managerial decision making and on solving real world situations. The course introduces non-economics majors to the power of economics in business decision making. The text’s intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, the course examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics. Focus is on applying economics to decision making at home, on the job and analyzing social issues. Emphasis is also placed on understanding how the economic system commonly known as the “market economy” or “capitalism” or “free enterprise” functions in our society. All Assignments are submitted thru the eCmail system to [email protected] as a WORD attachment. For more information on the course assignments please click on course material in the e-Course portal. COURSE CALENDAR Submitted Assignments

Due Dates

Discussion Question 1

Due by Monday September 22nd

Discussion Question 2-3

Due by Monday September 29th

Chapter 3- Q-2 pg. 115

Due by Monday September 29th

Discussion Question 4-5

Due by Monday October 6th

Chapter 4- Q-1 pg. 154

Due by Monday October 6th

Discussion Question 6-7

Due by Monday October 13th

Chapter 5- Q- 10 pg. 202

Due by October 13th

Issues 1 - 8 Assignment

Due by October 20th

Discussion Question 8

Due by October 20th

Mid-Term Exam Chapters 1-6

Due by October 27th

Discussion Question 9 Chapter 11 Question 4 pg. 440-441

Due by October 27th Due by Monday November 10th

Discussion Question 9

Due by Monday November 3rd

Issues 9 - 15 Assignment

Due by Monday November 10th

Chapter 12- Question 1 pg. 480-481

Due by Monday November 10th

Discussion Question 10

Due by Monday November 10th

Term Project Final Examination Chapter 7-14

Due by November 17th Due by November 17th

Last Day to Submit a Late Assignment Tuesday November 18th All Assignments are submitted thru the eCmail system to [email protected] as a WORD attachment. For more information on the course assignments please click on course material in the e-Course portal. Reading Assignment Read Chapters 1-14 Managerial Economics and Business Strategy. Discussion Question Assignment The Discussion Question assignments are located in the ECO6140.e1 Discussion Forum on the Amberton Virtual University homepage. Students will be required to answer the DQ’s and submit one additional posting related to the discussion in the thread. The DQ assignment will not be accepted late. Chapter Assignment The five Chapter Assignments are located in the textbook in the designated pages listed above. Issues Assignment The Issues assignment can be located in the textbook Taking Sides. The issues assignment should include a summary of each issue including the positive aspect, the negative aspect, and your opinion on each issue. Please fully explain your position in each summary. Term Project The project, or scrapbook, consists of reading a variety of articles found in the news media or credible business journals that discuss and use the concepts found in Chapters 1-14 in the textbook. Your conclusion and recommendations should synthesize all the key facts of the articles. The paper should be a minimum of 10 pages that relates to topics in Chapters 1-14. and must be submitted in the APA format.

GRADING CRITERIA: The grade scale for each of the evaluations is provided below: Component Discussion Questions (DQ’s) Chapter Assignments Issue Assignment Issues 1-15 Midterm Exam Chapters 1-6 Final Project- 10 articles Final Exam Chapters 7-14

10 @ 5 points each 5 @ 10 points each 2 @ 50 points each 1 @ 100 1 @ 100 1 @ 100

Total Points 50 50 100 100 100 100

Graduate Grading Scale 460-500 pts.

92%-100% A

410-459 pts.

82%-91% B

360-409 pts.

72%-81% C

310-359 pts.

62%-71% D

< 310 pts.