2015 MEDIA KIT

Thank you for your interest in exploring the different options of advertising at The Sporting Club.

THE NUMBERS

Thank you for taking the time to consider advertising with the The Sporting Club. This media kit contains an array of options to help promote your brand in our targeted Philadelphia market including digital screen advertising, print ads in our internally published Belong Magazine, social media marketing, event exposure and more.

MEMBERSHIP PROFILE The Sporting Club caters to a variety of members from college students to C-level executives, government officials and even the occasional celebrity. Chances are, if you prioritize health and live in the local area, you belong here.

MEMBERS

THE CLUB

4,500 Sporting Club at The Bellevue 1,000 Sporting Club at Voorhees Town Center

AGE The Sporting Club at The Bellevue is a 93,000 sq ft health and fitness club in the Center City/ Rittenhouse neighborhood of Philadelphia. With an array of fitness options including an indoor running track, 25-meter swimming pool, NBA-regulation basketball court, squash courts, racquetball courts, full floor of cardio and weight training equipment, boxing ring, TRX studio, spinning studio and over 100 weekly group fitness classes, The Sporting Club is the premiere choice for fitness enthusiasts in the Philadelphia area and beyond. The Sporting Club also features a variety of onsite partners including Skin Palette Airbrush Tanning, Centerpoint Pilates, Fueling Station, Novacare, Petrelli Chiropractic and Philadelphia Sports Network. Athletic Spa at The Sporting Club specializes in sports and fitness massage as well as body treatments, waxing, and facials. In addition to our flagship club downtown Philadelphia, The Sporting Club at Voorhees Town Center is located 20 minutes from the city in Voorhees, NJ. Members of the Philadelphia-based club are also members of our sister location.

42% 18-34 YEARS 24% 35-44 YEARS 27% 45-64 YEARS 7% 65+ YEARS

GENDER 58% MALE 42% FEMALE

AVERAGE HOUSEHOLD INCOME 12% UP TO $40,000 29% $40-$70,000 19% $71-$100,000 19% $101-150,000 21% OVER $150,000

RESIDENCE 86% PHILADELPHIA 10% PA (EXCLUDING PHILADELPHIA) 3% NEW JERSEY 1% OTHER

In addition to a full suite of fitness classes and equipment, members benefit from a selection of membership options. The executive locker rooms feature fruit and coffee, laundry service, fullystocked vanity areas, and private showers/lockers and they were named “Best of Philly - locker rooms” by Philadelphia Magazine in 2012.

The Sporting Club Marketing Guide • 2015 224 South Broad Street, Philadelphia, PA 19102 www.sportingclubbellevue.com

T H E

S P O R T I N G

C L U B

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B E L L E V U E

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BELONG.

WINTER/ SPRING 2014

SERENADE, Afternoon of a Faun, and other dances

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February 6-9

50

S P O R T I N G

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B E L L E V U E

BELONG. Magazine

The ’89 Club

JO IN U S FO R O U R TH

T H E

ANNIV ERSARY SEASON!

Rendell discusses his healthy career & weight loss

CARMINA BURANA and Stravinsky Violin Concerto

Magazine

March 6-15

S P R ING/ WINTER 2 01 4 pa ba l l et.o rg

SPECIAL ENCORE PRESENTATION

PUBLISHED TWO TIMES PER YEAR.

C USTOM PAC KAGES AR E

PRODUCTION

Save up to 20% off! Packages start at $78.30for for 3 ballets. Yoga

Fighters

May 8-11

her dynamic fitness challenges

25 YEARS LATER

A 50TH FINALE June 12-15

Mental focus Call 215.893.1955 or visit and emotional paballet.org/subscriptions. intelligence are the keys to success Offi cial Health & Fitness Facility

Offi cial Hotel

BelongMag.com

Belong Magazine is a resource for Sporting Club members and anyone interested in healthy living in the Philadelphia area. Features include health and fitness articles, personal training tips, event snapshots, club updates, local advertisements and a member business directory. Belong Magazine is created and published in-house and printed by a local print house, Media Copy. To get started, fill out the Advertising Agreement Form at the end of this media kit.

Learn more about this

COPPÉLIA pintsize DIRECTOR’S CHOICE powerhouse and

March 8 & 16

STIL L AVAIL AB L E!

BELONG.

H a n na Purbe

Offi cial Airline

Reflecting on The Sporting Club’s history and the Rubin family’s commitment to a healthier Philadelphia

PHOTO CREDITS: Serenade: Artists of Pennsylvania Ballet, Photo: Alexander Iziliaev. Carmina Burana: Former Soloist Tara Keating, Photo: Paul Kolnik. Coppélia: Former Principal Dancer Martha Chamberlain with Principal Dancer Zachary Hench, Photo: Alexander Iziliaev. Franklin Court: Former Principal Dancers Riolama Lorenzo and James Ady, Photo: Paul Kolnik. At various points. Artists of Pennsylvania Ballet. Photo: Alexander Iziliaev.

PABALLET-Sporting Club Ad-Spring Season.indd 1

12/4/13 12:45 PM

BELONG. BELONG. T H E

S P O R T I N G

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B E L L E V U E

T H E

S P O R T I N G

C L U B

Magazine

A T

T H E

B E L L E V U E

Magazine

Boxing coach

Belong Magazine is an in-house publication, designed by an in-house graphic designer. Belong Magazine gathers content from Members, Businesses and employees of The Sporting Club. Our publication is produced two times a year, giving advertisers longer shelf life and exposure.

CLIF JOHNSON & The Evolution Of

FIGHT NIGHT

Michael SchulSon

Takes us to the 13th Street Graffiti Bar

a new way To Train

Switch up your routine with these workouts

THE ‘89 CLUB Ron Weingrad Staying Fit & Focused From Day One

STEVE HOFFMAN

The Sporting Club’s Top Trainer

PRINTING 5,000 copies printed per issue. Belong Magazine is also viewable on our website.

DISTRIBUTION The Sporting Club at The Bellevue Reading Terminal Market Breakaway Bikes 1500 Locust Eatery at The Bellevue 777 South Broad Locust on the Park Condo Shop Wilma Theater

The Bellevue Concierge Philadelphia Runner Students Run Philly Style Vision 4 Equality The Sporting Club at Voorhees The Left Bank The Aria Southstar Lofts

SPECS AND RATES A few benefits of advertising in Belong Magazine are as follows: Local Target Market: 5000+ Philadelphia-area residents including

SPREAD

FULL PAGE

many c-level executives, decision-makers and entrepreneurs.

2 full pages

17.25’’ x 11.25’’

1 full page or inside back cover

HALF PAGE

HALF PAGE

1 verticle half

1 horizontal half

Extended Exposure: Issues are on shelves for 6 months. Six times the

8.75’’ x 11.25’’

exposure as monthly publications.

Digital & Print: In addition to Belong online and print distribution, magazine advertisers also receive ad space on the club’s internal digital TV screens during the 6 month magazine term.

FILE SPECIFICATIONS BLEED There is a .125’’ trim when printing. COLOR CMKY FILE TRANSMISSION Send PFD or high resolution JPEG SUBMISSION Email ads to [email protected]

AD SIZE SPREAD INSIDE BACK COVER FULL PAGE

1 Issue

4.425’’ x 11.25’’

2 Issues

3 Issues $1,400

$1,800 $1,600 $2,000 $1,800 $1,600 $1,000 $900 $800 HALF PAGE (VERTICLE AND HORIZONTAL) $800 $650 $500

8.75’’ x 5.5’’

MEMBER PERKS

DIGITAL ADVERTISING

FREE LOCAL ADVERTISING YOU CAN’T REFUSE

WORD OF MOUTH MEETS TECHNOLOGY

Member Perks at The Sporting Club is a complimentary program that connects local members with local businesses. Simply provide all Sporting Club members who present their Sporting Club key tag with a discount on your product or service. In return, we’ll help to get the word out about your business.

The Sporting Club has a unique opportunity to connect local businesses with local residents through our digital advertising outlets.

MEMBER PERK BUSINESSES WILL BENEFIT FROM THE FOLLOWING: -A mention at the bottom of monthly newsletters to 5000+ members -A listing on the Member Perks page of the club website: sportingclubbellevue.com and/or sportingclubvoorhees.com. -A feature on the Member Perks page in Belong Magazine. -An ad for one month on the fitness floor digital TV screens.

MEMBER PERKS REQUIREMENTS: - Must be a local business or service - Minimum discount 15% or equivalent - Minimum 1 year participation - Discounted product or service must be valid on all purchases, not only for first time customers.

GET STARTED: Fill out the “Member Perks” form at the end of this media kit and email it to [email protected]. The Sporting Club has the right to refuse any business or organization from taking part in the Member Perks program. Questions may be directed to Andrew Bergren at [email protected].

DIGITAL TV SCREENS Four digital TV screens rotate local ads from open to close each day on the busy fitness floor. The fitness floor is the club’s most populated area and contains all cardio and weight training equipment as well as our team of personal trainers. Novacare is also located on the fitness floor. 10 seconds per screen OR 30 second video, endless loop 30 screens per day on average

PRICING 1 Digital Screen = $450 per month 2 Digital Screens = $700 per month

AD SPECS SIZE 1280 x 768 pixels at 300 dpi FILE TYPE High resolution JPG or MP4 video file SUBMISSION Email ads to [email protected]

SOCIAL MEDIA The Sporting Club at the Bellevue and The Sporting Club at Voorhees Town Center manage social media communities on a daily basis. Our social media team helps to bring exposure to all paid advertisers through Facebook, Twitter, Instagram, and Pinterest.

ADDITIONAL SPACE

SPECIAL EVENTS

ELEVATOR POSTERS

Throughout the year, The Sporting Club partners up with some of the area’s notable charities. Be a part of these special events by becoming a sponsor. Events vary and are announced throughout the year. For the most up to date information, visit www.sportingclubbellevue.com and join our monthly email list.

The Sporting Club internal elevators (the elevators that take members from the lobby floor to other floors within the club including the fitness floor, indoor track, basketball court or boxing ring) features one poster per elevator. These elevators are very popular and this ad space is solely available to one advertiser.

PRICING 1 Elevator = $300/mo* 2 Elevators = $500/mo* *Printing for one poster is included in the price.

AD SPECS SIZE 28”h x 22”w BLEED There is a .125 trim when printing. COLOR CMYK FILE TYPE PDF SUBMISSION Email ads to [email protected]

FIGHT NIGHT Sporting Club members participate in this amateur boxing event.

Sponsorship opportunities include: -Banners Advertising -Fighter Sponsorships -Check out fightnight.sportingclubbellevue.com for more information as the event gets near to purchase tickets and sign up for sponsorship.

2015 Member Perks Participation Form Please complete this form and return it to your Sporting Club Representative. For any additional questions, please contact [email protected].

Business Name ________________________________________________________________ Business Address ______________________________________________________________ Contact Person ________________________________________________________________ Phone Number ________________________________________________________________ Email ________________________________________________________________________

(business name)__________________________________________________________ has agreed to participate in The Sporting Club at The Bellevue’s Member Perks Program for 2015. _______ percent of a Sporting Club Member’s purchase will be discounted upon proof of their valid Sporting Club Membership ID card. This discount will be valid for one year beginning on (date) ___________. After one year, discount will continue to be valid unless noted by business.

Contact Person’s Signature ________________________________________________ Date __________________________________________________________________ Sporting Club Signature ___________________________________________________ Date __________________________________________________________________

Sporting Club at The Bellevue | 224 South Broad Street | Philadelphia, PA www.SportingClubBellevue.com | 215. 985.9876

2015 Advertising Agreement Form Please completly fill out this form. Fax complete form to 215.985.9158, email it to [email protected], or drop it off at the Business Office on 2M of The Sporting Club.

Business Name _______________________________________________________________________________ Business Address _____________________________________________________________________________ Authorized Person ____________________________________________________________________________ Phone Number _______________________________ Email _________________________________________ BELONG. MAGAZINE _____ Belong Magazine Spring/Summer Issue

___________ Ad Size

_____ Belong Magazine Fall/Winter Issue

___________ Ad Size

For the final price of $__________________ _____ Advertisment to be provided by advertisor

_____ Advertisment to be created by Sporting Club Advertisments created by The Sporting Club may result in an additional fee. There is a limit of two creative edits before publishing in Belong Magazine.

IN-HOUSE ELEVATORS _____ 1 Elevator Space _____ 2 Elevator Spacee

For the final price of $_________________/month.

Start Date ____________________________________ End Date _______________________________ Payment for Belong Magazine and in-house elevator spaces are due upon invoice date. Cancellation of long term contracts prior to one issue will result in a cancellation fee equal to the cost of space reserved for one month.

DIGITAL SCREEN ADVERTISING _____ 1 Digital Screen at $450 per month

_____ 2 Digital Screens at $700 per month

Start Date ____________________________________ End Date _______________________________

PAYMENT INFORMATION Card Type (please circle)

Visa

Master Card

Discover American Express

Card Holder Name ____________________________________________________________________________ Billing Address _______________________________________________________________________________ City ________________________________________ Zip ___________________ State __________________ Card Number ________________________________________________________________________________ Expiration _______________________ Security Code _______________________ Cardholder Signature _____________________________________________________ Date ________________