Advertising on The Weather Channel The worldwide leading weather homepage
The Weather Channel The most reliable weather forecast
The Weather Channel… is the leading weather portal in the world with the most reliable weather forecast. offers innovative branding formats and
native integrations. provides around 26 billion weather forecasts a day at peak times. is one of the most data-rich digital offerings worldwide. provides 200 million people with a reliable weather information service.
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Advertising on The Weather Channel | BurdaForward
The Weather Channel Data-rich digital offers Display With large-sized branding formats advertisers can present their products matching the current weather and thus become part of the weather forecast. Currently available formats: Half Page, Billboard, MPU, Leaderboard.
Mobile web & smartphone apps With the iPhone and Android app as well as the comprehensive weather and location data provided by The Weather Channel advertisers can address the users at the right time, at the right place and according to the current weather conditions, allowing them to influence the purchasing behaviour of the users. Tablet apps The Weather Channel offers maximum user experience – also with the iPad and Android tablet app. Innovative formats, such as the customized design of the app background, ensure high CTRs and a high level of user involvement.
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Advertising on The Weather Channel | BurdaForward
The Weather Channel The launch in germany
Desktop Mobile Video
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Advertising on The Weather Channel | BurdaForward
The Weather Channel FOCUS Online & BurdaForward boost the launch
FOCUS Online is considered the first international partner of “The Weather Channel”. At the launch, “The Weather Channel” will also be integrated as a weather service on FOCUS Online. Through the connection with FOCUS Online the german “Weather Channel” will reach more than 18 million people per month ad hoc with its information (AGOF digital-facts 2015-06).
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Advertising on The Weather Channel | BurdaForward
The Weather Channel Facts & figures
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200
70
750.000
26 Mrd.
Meteorologist
Patents
Data sources
Forecasts per day
Advertising on The Weather Channel | BurdaForward
Advertising on The Weather Channel Reach & traffic
Traffic The Weather Channel
Page impressions in m
3,3
3,2
2,8
2,3
Sep 16
Oct 16
Online Quelle: IVW 10/2016 8
Advertising on The Weather Channel | BurdaForward
Mobile
Advertising on The Weather Channel Rates & additional services
Storytelling Relevant and successful PRIMARILY traffic feed through native and social teaser elements
DESIGN customizable and creative in the form of text, video, quiz and much more
CONTENT
MEDIA
CREATION emotional and relevant content with added value for the user
NATIVE ADVERTISING
SECONDARY branding component through additional display media EXTERNAL TRAFFIC traffic feed from outside the BurdaForward Network
OUR PRODUCTS Branded Piece
Branded Hub
Editorial Branded Hub
Branded World
A single article that is created by our Partner Studio to fit the media brand‘s target audience.
A seperate website with several articles, created by our Partner Studio.
The articles of our Partner Studio are embedded in the independent editorial content of the media brand.
A Content-World within a seperate website, which is created by our Partner Studio to fit the customers target audience.
Clear labelling as well as separation of advertising content provided by the customer and editorial articles. Time frame and rates vary depending on the scope, time frame and booked media brand. 10
Advertising on The Weather Channel | BurdaForward
Pricelist – Premium Publishing Products As of 1 October 2016 Branded Piece
Branded Hub
from 1 month
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--
from 3 months
Branded World from 6 months
from 9.000 € gross
from 30.000 € gross
from 40.000 € gross
-
from 9.000 € gross
from 30.000 € gross
from 40.000 € gross
-
from 9.000 € gross
-
-
-
from 20.000 € gross
from 50.000 € gross
from 60.000 € gross
-
from 20.000 € gross
from 50.000 € gross
from 60.000 € gross
from 150.000 € gross
from 20.000 € gross
from 50.000 € gross
from 60.000 € gross
-
from 30.000 € gross
from 85.000 € gross
from 95.000 € gross
from 150.000 € gross
from 30.000 € gross
from 85.000 € gross
from 95.000 € gross
from 150.000 € gross
Subject to changes. Further publishers in preparation. Further native products upon request. Guidlines / specifications individually by media brand. All products with visit guarantee. 11
Editorial Branded Hub
Advertising on The Weather Channel | BurdaForward
Pricelist – Media Booking options and prices from 1 October 2016 (CPM in Euro)
Online
PREMIUM
Ad format
Device
Smartphone
Mobile
REACH
Section
Run of site
Channel
Run of network
90
85
80
60
90
85
80
60
80
75
70
40
90
85
80
60
Wallpaper
80
75
70
40
Premium Ad Bundle (Billboard, Half Page Ad)
-
-
70
40
Medium Rectangle
60
55
50
30
Ad Bundle (Superbanner, Skyscraper, Medium Rectangle, MCA 6:1)
50
45
40
20
40
35
30
10
Pre Roll* Shortclip Ad Abrechnung: cost per completed view
Outstream Ad
Nicht inApp
Billboard / MCA 2:1 Halfpage Ad
Skyscraper Superbanner / MCA 4:1
*Surcharge for HTML5 creatives via VPaid technology: 10 € gross, available on stationary and mobile web. 12
Advertising on The Weather Channel | BurdaForward
Pricelist – Media Booking options and prices from 1 October 2016 (CPM in Euro)
Additional services
Price
Creation of ads
Upon request
Creation of landingpages for all devices
Upon request
Targeting
Surcharge per criteria on ratecard CPM
Audience Extension
Auf Anfrage
Targeting on real data, keyword targeting
7,50
Re-targeting, Predicitive Behavioural Targeting, Technical Targeting (i.e. geo, browser targeting), weather targeting Exclusion of devices (multi-screen bookings) (Surcharge per excluded device)
5
Exclusion of single websites / apps from rotationen (surcharge per website / app)
VOLUME DISCOUNT
Discount
Further prices, fixed rates, T&Cs, information and formats under:
from 10 000 €
2,5%
http://www.burda-forward.de/produkte/preise
from 25 000 €
5%
from 50 000 €
7,5%
from 100 000 €
10%
from 150 000 €
15%
from 250 000 €
20%
from 500 000 €
25%
Order volume per client
13
Advertising on The Weather Channel | BurdaForward
Our minimum booking amount is 4,000€ net per insertion order.
Your contact
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KOLJA KLEIST
PETRA ALBERS
SABRINA BÜCHEL
Director Customer & Brand Management
Deputy Director Customer & Brand Management Director International Sales
Director Programmatic & Agency Management
Tel.: (+49) 89-9250 2532
Tel.: (+49) 89-9250 1659
Tel.: (+49) 211-610 196 250
[email protected]
[email protected]
sabrina.bü
[email protected]
BurdaForward GmbH
BurdaForward GmbH
BurdaForward GmbH
Advertising on The Weather Channel | BurdaForward
Advertising on The Weather Channel We are happy to draft an individual offer for you.
Images are used from: www.thinkstock.de, www.flaticon.com
