ACF Car Finance Affiliate Resource Pack Company Profile Our company Mission Statement and Core Values are customer focused and are central to everything we do. All individual, branch, and departmental business objectives revolve around our Mission Statement and Core Values. Mission Statement ACF Car Finance aims to be the UK’s leading specialist sub-prime car dealer: • supplying quality used cars prepared to the highest standards; • arranging appropriate finance for customers to suit their individual circumstances, if required; • and providing an unrivalled level of customer service from initial contact through to after sales. Core Values Responsibility - Conducting business in accordance with company policies and all legal and regulatory requirements. Transparency - Offering honest, accurate information at every stage of the customer journey. Treating Customers Fairly (TCF) - Embracing the six core TCF objectives of advice, clarity, culture, flexibility and empathy, performance, products and services. Below is a summary of the ‘10 Promises to the Customer’ message which is promoted throughout the business to our existing and prospective customers: 1. We will do our very best to find the right car and finance package to suit the individual circumstances and budget of each customer. 2. Every car we sell will undergo a 136 point vehicle quality inspection before reaching our approved used status and being offered for sale. 3. Every car we sell will come with an independent MOT certificate for added peace of mind. 4. All cars will be valeted and presented according to ACF Car Finance’s high standards. 5. We will treat everyone with courtesy and respect both over the telephone and face to face. 6. We will provide exceptional customer service, including after sales service. 7. We will make your experience with us a pleasant one, ensuring your complete confidence. 8. We won’t make promises we can’t keep. 9. We will make sure you fully understand the terms and conditions of the sale before committing to a credit agreement. 10. We will make sure that our high standards are maintained through regular training sessions and active input from our staff.

Customer feedback is welcomed through comments books at the branches, through satisfaction surveys and through customers contacting Customer Services. Every customer is listened to and their feedback is used to help us improve our services.

Branch Details ACF Car Finance has 8 branches across the UK: Leeds Manchester East Midlands Birmingham Bristol Dunstable Maidstone Isleworth

Customer Profile Building the Customer Profile To ensure that company marketing is effective, it is important that all marketing messages are targeted at the relevant audience. ACF Car Finance Customer Profile The typical ACF Car Finance customer is between 25 and 50 years old, socio-economic group C2DE (C2 – skilled working class, D-working class and E-casual workers). Three of the most significant MOSAIC customer segments are Industrial Grit, White Van Culture and Rustbelt Resilience.

Brand Guidelines ACF Car Finance Brand Guidelines Brand Values It is important to ensure that everyone who comes into contact with ACF Car Finance goes away with a positive opinion of the brand. To create these positive opinions we must build a strong, clearly defined image of ACF Car Finance. The brand represents all of the things which determine how people feel about ACF Car Finance. It is a visual representation of our philosophy of the promises we make to our customers. It enables us to present a unified image across all marketing channels. It differentiates us from our competitors, helps generate customer loyalty and influences purchasing decisions. The Logo Type Our logo is the frontline representation of the company and should be reproduced consistently across all communications. The examples below show how to use the logo correctly. Do The ACF Car Finance colour logo should, wherever possible, appear on a white background.

Clear Zone In order for the logo to maintain strength and clarity it should always remain uncluttered. To achieve this, an exclusion zone has been created around the logo. No other visual elements such as text, or images should ever encroach upon this area.

Don’t The ACF Car Finance logo should never appear reversed out of another colour.

Logo Proportions Always use the original artwork (available from the ACF Car Finance Marketing Team in a range of formats) and avoid stretching artwork or images ‘to fit’. Please ensure that the logo is never altered or redrawn. The examples below show incorrect use and should be avoided.

Previous Logotype Old Direct Car Finance, Approved Car Finance and ACF Car Finance logos should be replaced with the up to date logo. If you are unsure, please email [email protected]. Brand Elements For any advertising that you intend to use to promote the ACF Car Finance brand we request that you abide by the following guidelines: • In all advertising copy always describe ACF Car Finance as “ACF Car Finance”, and avoid using the following variations in reference to the brand; o o o o o o

ACF ACF CAR FINANCE Acf Car Finance acf car finance A.C.F. Car Finance Approved Car Finance

• When displaying the official ACF Car Finance URL in any advertorial copy, make sure it’s in the following format: o o

www.acfcarfinance.co.uk www.ACFCarFinance.co.uk

Never promote the URL www.approvedcarfinance.co.uk in any ACF Car Finance marketing. Banners and Creative For all ACF Car Finance banners and creative please ensure you use ONLY those available on Affiliate Window. If you require any new banner sizes email [email protected].

Program Guidelines and Restrictions Keyword Policy – PPC Affiliates • Keyword bidding and the use of AdWords on Google or other search engines is permitted. • ACF Car Finance does not permit the use of branded keywords such as ‘ACF Car Finance’ in the title of text adverts but bidding on keywords is permitted providing ACF Car Finance is not outbid. • Affiliates should not use the display URL www.acfcarfinance.co.uk (including use of sub domains) or other combinations / alternative or mis-spelt variations. If you would like to discuss this further, please contact [email protected]. • Keyword bidding and the use of branded keywords such as ‘Yes Car Credit’ and ‘YCC’ in the title of text adverts is permitted provided ACF Car Finance are not outbid. • ACF Car Finance does not permit Affiliates to bid on Welcome Car Finance brand related terms. Please ensure that you add Welcome Car Finance related terms to your negative keyword lists. Brand Guidelines • Any reference to the company within the advert text must be ‘ACF Car Finance’. Please avoid referring to the company as ‘ACF’. • The old company name ‘Approved Car Finance’ must not be used. For example ‘ACF Car Finance’ is suitable but ‘Approved Car Finance’ is not. • Never use the old URL www.approvedcarfinance.co.uk in any promotional copy for ACF Car Finance. • Please refrain from referring to ACF Car Finance as a ‘finance provider’ in any way. ACF Car Finance is a specialist sub-prime car dealer. The finance is provided by other associated and third party financial services companies. • Disclosing specific car finance details for example vehicle prices, agreement terms and / or customer repayments etc is not permitted. Likewise, the advertisement of products and services that are not offered by ACF Car Finance is not allowed. • Other assumptive words to avoid in advert copy are ‘guaranteed’ ‘you will’ ‘you can’ ‘assured’ ‘confirmed’ ‘for a fact’ ‘for sure’ or any other synonyms which imply anything is certain. SEO Guidelines • Please ensure that all promotional copy for ACF Car Finance adheres to the company brand guidelines. • Whenever re-writing copy from the ACF Car Finance site, please ensure that it is uniquely written and not just copied word for word. This will help avoid duplicate content complications with the search engines. • Affiliates who require material to aid in their article writing should contact [email protected].

Emails and Newsletters: • Mass and spam mailing is strictly prohibited. • Emails and newsletters branded or with reference to ACF Car Finance require approval prior to distribution. Only leads and / or sales generated within policy guidelines will be classed as valid. ACF Car Finance reserves the right to indemnification in cases of policy misuse.

Lead Criteria and Commission Commission • £18 base rate commission per valid lead; plus • £20 commission per validated lead for 100+ Cookie Length •30 days Valid Lead Criteria • Applicant has proof of UK residency (with at least 3 years address history) • Applicant is aged 23 years or over  Applicant is in full time employment (excluding self employed) earning a minimum net monthly income of £1,000 (joint applicants must earn a minimum net monthly income of £850) • Applicant must hold a valid UK driving licence • Lead must be contactable within 5 days of the application • Application contains house number (or name) and postcode • Application contains a valid email address • Application contains at least one valid telephone number