ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
Overview July 2016
1
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
TO WELCOME OUR HOSTS
240,000 EMPLOYEES IN ACCORHOTELS BRANDS HOTELS NETWORK
4,100 HOTELS 570,000 ROOMS PORTFOLIO
20 BRANDS FROM LUXURY TO ECONOMY REVENUE OF
€5,581 MILLION* €2 598 M€** TWO ALIGNED BUSINESSES
HOTELSERVICES HOTELINVEST
*Figure at 2015, 31 December ** Figures at 2016, 27 July (off Raffles, Fairmont, Swissôtel) June 2016
2
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
Our brands meet all your desires
3
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
1st Operator In the world
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
26 %*
France
1,625 Hotels 146,767 Rooms
570,000
23 %*
Northern, Central and Eastern Europe
ROOMS
Excluding France
941 Hotels 132,247 Rooms
4,100 HOTELS
95 COUNTRIES
2 hotels open every 3 days
13 %*
North America, Latin America and Caribbean
367 Hotels 73,584 Rooms
26 %*
Asia-Pacific 12 %*
738 Hotels 148,348 Rooms
Mediterranean** Middle East, Africa
404 Hotels 69,025 Rooms
* Percentages by number of rooms in hotel porfolio. ** The Mediterranean area includes Greece, Israel, Italy, Malta, Portugal, Spain and Turkey.
Key figures at July 2016 4
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
Two complementary businesses that interact By clearly distinguishing its two businesses – hotel operator and owner/investor - AccorHotels is acquiring the resources to develop its hotel projects with greater efficiency and flexibility, and enhanced profitability. Each unit, with its own expertise, represents a value-creation lever.
HOTELSERVICES
HOTELINVEST
Hotel operator and franchiser
Property owner and investor
4,056 Hotels
1,183 Hotels
Of which 1,183 owned by HotelInvest
Owned or leased units
Key figures at June 2016
5
ACCORHOTELS OVERVIEW ACCORHOTELS OVERVIEW
GROUP GROUP
BRANDS BRANDS
CUSTOMER CUSTOMER PATH PATH
TALENT TALENT & & CULTURE CULTURE
SUSTAINABLE DEVELOPMENT DEVELOPMENT SUSTAINABLE
SOLIDARITY ACCORHOTELS SOLIDARITY ACCORHOTELS
Luxury
& UPSCALE 127,000
510
ROOMS
HOTELS
6
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
> LUXURY AND UPSCALE
AN OASIS FOR THE ICONIC HOTELS, WELL-TRAVELLED, OFFERING WHERE HERITAGE MEETS EMOTIONAL LUXURY MODERNITY
5 12hotels hotels 873 rooms 1,980 rooms 5 10countries countries With a legacy spanning more Sofitel Legend, than 126 years,AccorHotels’ Raffles Hotels iconic brand, exceptional & Resorts is aoffers true pioneer experiences steeped in luxury of worldly elegance and “à la française” at emblematic hospitality. addresses where history Each Raffles hotel offersand warm modernity blend. and discreet service, delivering emotional luxury to well-travelled guests. www.raffles.com www.sofitel.com
Raffles Le Royal Monceau - Paris - France
7
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
> LUXURY AND UPSCALE
EXTRAORDINARY GATEWAYS ICONIC HOTELS, THAT TURN MOMENTS WHERE HERITAGE MEETS INTO MEMORIES MODERNITY
71 hotels 5 hotels 27,766 rooms 873 rooms 23 countries 5 countries Honoring a deep connection with its many communities, Sofitel Legend, Fairmont HotelsAccorHotels’ & Resorts’ iconic brand,hospitality offers exceptional charismatic is the experiences steeped inmemories. luxury gateway to cherished “à la française” at emblematic Unique architecture, expressive addresses history and decor andwhere thoughtful modernity blend. service elevate every moment. Unforgettable. Since 1907. www.sofitel.com www.fairmont.com
Fairmont Beijing - China
8
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
> LUXURY AND UPSCALE
ICONIC HOTELS, WHERE HERITAGE MEETS MODERNITY
5 hotels 874 rooms 5 countries Sofitel Legend, AccorHotels’ iconic brand, offers exceptional experiences steeped in luxury “à la française” at emblematic addresses where history and modernity blend. Life is magnifique. www.sofitel.com
Sofitel Legend Metropole Hanoi - Vietnam
9
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
> LUXURY AND UPSCALE
WHERE LOCALS AND WORLDTRAVELERS MEET IN LIKEMINDEDNESS TO EXPERIENCE THE ENERGY OF THE PLACE
4 hotels 540 rooms 3 countries A vibrant cocktail of elegance and flair, the perfect experience for international travelers and cosmopolitan residents, who are offered to discover the ultimate blend of French audacity and local color. Life is magnifique. www.sofitel.com So Sofitel Bangkok - Thaïland
10
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
> LUXURY AND UPSCALE
WHERE INNATE FRENCH ELEGANCE ARTFULLY BLENDS WITH LOCAL CULTURE TO CREATE EXCEPTIONNAL EXPERIENCES
121 hotels 29,067 rooms 41 countries Sofitel, blends local culture and French art de vivre to create magnificent moments for international travellers seeking a uniquely elegant experience. Life is magnifique. www.sofitel.com
Sofitel Paris Le Faubourg- France
11
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
> LUXURY AND UPSCALE
THE BEST HOMES. THE BEST SERVICE.
2,500 properties 5 cities 4 countries onefinestay is the pioneer of handmade hospitality for stays in the finest homes. Homeowners get a way to earn additional income from guests while they’re away. And onefinestay guests get a new way to experience the city. www.onefinestay.com
Rue de Varenne III Saint Germain Paris - France
12
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
> LUXURY AND UPSCALE HOTELS
WHERE SWISS HOSPITALITY GIVES GUESTS THE ENERGY, PASSION AND VITALITY TO FULLY EXPLORE AND DISCOVER THE WORLD
31 hotels 11,935 guestrooms 16 countries Embracing an exceptional quality in life, Swissôtel Hotels & Resorts combines contemporary Swiss style and locally inspired flair with warm, personalized service to immerse guests in a genuine and vital hospitality experience. Life is a journey. Live it well. www.swissotel.com
Swissotel The Bosphorus - Turkey
13
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
> LUXURY AND UPSCALE
WHERE ART-DE-RECEVOIR ENGHANCES AUTHENTIC LOCAL DISCOVERY AND SHAPES MEMORABLE MOMENTS
85 hotels 8,692 rooms 23 countries MGallery by Sofitel is AccorHotels’ collection of inimitably enchanting, historic boutique hotels. All the brand’s addresses offer the excellence of hospitality “à la française”, and will inspire travelers interested in the world around them. www.mgallery.com
Balthazar Hôtel & Spa - MGallery Collection – Rennes - France
14
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
> LUXURY AND UPSCALE
CONNECTING PERFORMANCE WITH ENJOYMENT, ALWAYS IN TEMPO, DEFINITELY IN STYLE
117 hotels 34,189 rooms 31 countries Pullman Hotels & Resorts, AccorHotels’ new generation of upscale hotels, is a cosmopolitan brand that offers hyper-connected travelers an experience that combines both efficiency and wellness.
Our world is your playground. www.pullmanhotels.com
Pullman Shanghai South - China
15
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
> LUXURY AND UPSCALE
AUTHENTICALLY LOCAL
UNPARALLELED APARTMENT COLLECTION
45 hotels 9,592 rooms 11 countries
26 hotels and apartments 1,766 rooms 3 countries
What if a hotel combined its local flavour with a universal sense of hospitality? In Asia, Middle East and Latin America, Grand Mercure captures the uniqueness of each country to make its eminent guests feel at home. Irresistible cultural touchstones in stunning locations.
Stylishly designed apartments, spacious surroundings, personalised service; The Sebel Hotels and Apartments takes independence to the next level. This collection of upscale apartments and hotels brings the most exciting experience to travellers seeking both autonomy and premium hospitality, in spaces that allow them to relax and unwind.
www.grandmercure.com
Grand Mercure Beijing Dongcheng - China
www.thesebel.com
The Sebel Resort Noosa - Noosa Heads - Australia
16
ACCORHOTELS ACCORHOTELS OVERVIEW OVERVIEW GROUP GROUP
BRANDS BRANDS CUSTOMER CUSTOMER PATH PATH TALENT TALENT & CULTURE & CULTURESUSTAINABLE SUSTAINABLE DEVELOPMENT DEVELOPMENT SOLIDARITY SOLIDARITY ACCORHOTELS
Midscale HOTELS 194,000
1,290
ROOMS
HOTELS
17
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
> MIDSCALE HOTELS
MODERN EASY LIVING FULL SERVICE
471 hotels 89,799 rooms 61 countries At Novotel, everyone is free to live as they want. As a family or solo. On vacation or for work. At all its hotels, everything has been designed to help you find your way around. And the teams, known for their attention to detail, are always at hand. This unique approach to hospitality, one that is built on simplicity and elegance, is loved the world over. www.novotel.com Novotel Bangkok Platinum - Thailand
18
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
> MIDSCALE HOTELS
IN HARMONY WITH PEOPLE AND PLACES
738 hotels 93,992 rooms 56 countries At Mercure hotels, every stay is a unique experience. Run by teams of enthusiastic professionals, Mercure hotels are infused with local spirit in harmony with people and places. Mercure is uncompromisingly committed to offering both high quality and genuinely enjoyable hotel experiences. (Re)discover Mercure, and enjoy continually charming, always satisfying local hotel experiences. www.mercure.com
Mercure Paris Arc de Triomphe Wagram - France
19
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
> MIDSCALE HOTELS
MAMA LOVES YOU
5 hotels 622 rooms 2 countries Mama Shelter is not only a place to eat or sleep: Mama is a urban kibbutz, a place to live, to share, to meet new people. Mama is your mother’s love, it’s a comfy shelter where one feels as well as in mama’s arms. It’s also unique and generous dishes concocted by great head chiefs. Mama has only one wish, it is take care of you! www.mamashelter.com Mama Shelter Bordeaux- France
20
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
> MIDSCALE HOTELS
YOU HAVE A SECOND HOME IN THE HEART OF THE BIG CITIES
100 aparthotels 10,864 apartments 11 countries You have just arrived in the city and you already feel at home. Your apartment is spacious, fully equipped with kitchen and our hotel services make your life easier : 24/7 reception desk, cleaning, buffet breakfast… For a few days or several months, make yourself at home at aparthotels Adagio, Adagio access and Adagio premium. www.adagio-city.com Adagio Basel City – Basel - Switzerland
21
ACCORHOTELS ACCORHOTELS OVERVIEW OVERVIEW GROUP GROUP
BRANDS BRANDS CUSTOMER CUSTOMER PATH PATH TALENT TALENT & CULTURE & CULTURESUSTAINABLE SUSTAINABLE DEVELOPMENT DEVELOPMENT SOLIDARITY SOLIDARITY ACCORHOTELS
Economy Hotels 249,000
2,280
ROOMS
HOTELS
22
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
> ECONOMY HOTELS
WELL BEING AT THE BEST PRICE
1,067 hotels 135,427 rooms 64 countries Some might say that comfort is beyond cost. Ibis hotels show otherwise with offering their guests well being at the best price. Modern rooms, innovative bedding, warm and well designed places to live, 24-hour guestservices... Welcome to the European leader in economy hotels. www.ibis.com
Ibis La Rochelle Centre Historique - France
23
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
> ECONOMY HOTELS
COMFORT, UNIQUE DESIGN, ALL INCLUSIVE
339 hotels 33,098 rooms 30 countries Creativity, design and good mood: that is the concept of ibis Styles hotels. Positive and trendy, the brand with multiple styles offers a unique equation mixing designs, comfort... and services like Wi-Fi or family offer. Everything to meet the modern traveller’s needs, at an all-inclusive pricing. www.ibis.com
ibis Styles Palermo- Palerme-Italy
24
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
> ECONOMY HOTELS
ESSENTIAL COMFORT AT A BUDGET PRICE
561 hotels 54,231 rooms 17 countries If it’s nifty, cozy and at a dream price, then it’s ibis budget. Rooms for one, two or three people, fun welcome areas, XL showers, allyou-can-eat breakfast buffet… For the leader in low cost hotel segment, simplicity goes with quality!
www.ibis.com
ibis budget Biarritz Anglet- France
25
ACCORHOTELSOVERVIEW OVERVIEW ACCORHOTELS
GROUP GROUP
BRANDS
CUSTOMER CUSTOMER PATH PATH
TALENT TALENT && CULTURE CULTURE
SUSTAINABLE SUSTAINABLE DEVELOPMENT DEVELOPMENT
SOLIDARITY SOLIDARITYACCORHOTELS ACCORHOTELS
Digital
FOR A UNIQUE EXPERIENCE Excellence and simplicity all throughout
Before the stay
During the stay
After the stay
26
ACCORHOTELSOVERVIEW OVERVIEW ACCORHOTELS
GROUP GROUP
BRANDS
CUSTOMER CUSTOMER PATH PATH
TALENT TALENT && CULTURE CULTURE
SUSTAINABLE SUSTAINABLE DEVELOPMENT DEVELOPMENT
SOLIDARITY SOLIDARITYACCORHOTELS ACCORHOTELS
The customer EXPERIENCE -1DREAM
-2SELECT
-3BOOK
-4PREPARE “Optimise the preparation of my stay”
“Be inspired when selecting a destination”
“Find the best offer”
“Book anywhere from any device”
+1,800
1
+4 DOWNLOADS OF THE SINGLE ACCORHOTELS APP EVERY MINUTE
70
DESTINATIONS PROPOSED ON ACCORHOTELS.COM
MULTIBRAND WEB AND 13 BRAND WEBSITES
-5STAY
-6SHARE
-7COME BACK
“At the hotel I feel welcomed and honored”
“Share my experience with my friends”
“Be rewarded and recognized”
CITY GUIDES ONLINE ON ACCORHOTELS.COM
= 3M DOWNLOADS
WELCOME
10M
18,000
CHECK-IN ONLINE AND FAST CHECK-OUT
FANS ON SOCIAL NETWORKS
NEW MEMBERS EVERY DAY
Key figures at June 2016 (off Raffles, Fairmont, Swissôtel) 27
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
Rewards our guests & EARNS THEIRS LOYALTY
INTERNATIONAL PROGRAM Thoughtful, Generous, Simple
27 Million
2x
Members of the loyalty program Le Club AccorHotels
Clients stay twice more often when they are members
Key figures at June 2016 (off Raffles, Fairmont, Swissôtel) 28
ACCORHOTELS ACCORHOTELS OVERVIEW OVERVIEW GROUP GROUP
BRANDS BRANDS CUSTOMER CUSTOMER PATH PATH TALENT TALENT & CULTURE & CULTURESUSTAINABLE SUSTAINABLE DEVELOPMENT DEVELOPMENT SOLIDARITY SOLIDARITY ACCORHOTELS
Hospitality IS OUR BUSINESS Share our passion Grow talent
An international network of certified trainers
18 Académies around the world
29
ACCORHOTELS OVERVIEW
GROUP
Grow
TALENT
56% of employees are under 35
BRANDS
CUSTOMER PATH
2,400
communities On Yammer, the corporate social network
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
80%
of hotel directors come from internal promotion (franchised or managed)
SOLIDARITY ACCORHOTELS
50 schools and universities worldwide are AccorHotels partners
Diversity network
4,300
The international Job site of AccorHotels
members
22,500 offers
700 Managers Trainers Certified by AccorHotels Académie
Follow the news on human resources
Key figures at June 2016 (off Raffles, Fairmont, Swissôtel) 30
ACCORHOTELS ACCORHOTELS OVERVIEW OVERVIEW GROUP GROUP
BRANDS BRANDS CUSTOMER CUSTOMER PATH PATH TALENT TALENT & CULTURE & CULTURESUSTAINABLE SUSTAINABLE DEVELOPMENT DEVELOPMENT SOLIDARITY SOLIDARITY ACCORHOTELS
Drive the change towards positive hospitality, WHEREVER WE ARE
31
ACCORHOTELS ACCORHOTELS OVERVIEW OVERVIEW
GROUP GROUP
BRANDS BRANDS
CUSTOMER CUSTOMERPATH PATH
TALENT TALENT&&CULTURE CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS ACCORHOTELS SOLIDARITY
32
ACCORHOTELS OVERVIEW
GROUP
BRANDS
CUSTOMER PATH
TALENT & CULTURE
SUSTAINABLE DEVELOPMENT
SOLIDARITY ACCORHOTELS
Every day we welcome
500 000 guests, who stay and eat at one of our 4 000 addresses Each year that’s
140 million towels washed 150 million meals served
OUR FOOTPRINT IS BOTH SOCIO-ECONOMIC AND ENVIRONMENTAL
We Act for Positive Hospitality
Alimentation Plant Objectif Bâtiments for the Planet saine et durable dans Healthy & WATCH Plant Diversity 1 000 potagers durables nos restaurants We Act Together sustainable 1 arbre planté toutes for the Planet urbains for Children100 % food in our restaurants. les minutes avec notre à l’horizon 2020. 35% of hotels’ Gaspillage programme 1 tree is plantedde every de nos constructions et reforestation. General alimentaire :minute with our rénovations 90% of hotelsbas carbone Food waste: à l’horizon Managers are - 30 % reforestation program. Implement our program 2020. - 30% against child sexual d’ici à 2020. women by 2020. by 2017.
exploitation
1,000 urban vegetable gardens by 2020.
Sustainable buildings 100% of renovated or new hotels are low-carbon buildings by 2020.
Key figures at June 2016 (off Raffles, Fairmont, Swissôtel) 33
ACCORHOTELS OVERVIEW
GROUP
BRANDS BRANDS
CUSTOMER CUSTOMERPATH PATH
TALENT TALENT&&CULTURE CULTURE
SUSTAINABLE SUSTAINABLEDEVELOPMENT DEVELOPMENT
SOLIDARITY ACCORHOTELS
Spreading HEART HOSPITALITY WITH
Solidarity AccorHotels accompanies the employees of the Group in their move toward solidarity, with fighting social and economic exclusion of people in deep precariousness, thanks to learning and professional integration.
8
251
41
20,000
210,000
years
projects
countries
employees
direct & indirect
of solidarity
supported
involved
involved
www.solidarity-accorhotels.com
beneficiaries
Key figures at June 2016 (off Raffles, Fairmont, Swissôtel) 34
Follow us on Document published by the AccorHotels corporate communications department.
Photo credits : Fisrt page © Alexis Armanet -Page 6 © Abaca Corporate/ Boris Zuliani -Page 7 Brand Photo Library -Page 8 Brand Photo Library - Page 9 © Vichai Kiatamornvong -Page 10 © Vichai Kiatamornvong -Page 11 © Gilles Trillard -Page 12 onefinestay -Page 13 Brand Photo Library -Page 14 © Abaca Corporate/ Philippe Louzon -Page 15 © Abaca Corporate/ James Jasper -Page 16 © Abaca Corporate/ James Jasper -Page 16 © Hamilton Lund -Page 17 © Agus Darmika -Page 18 © Michael Spencer -Page 19 © Abaca Corporate/ Antoine Huot -Page 20 © Francis Amiand -Page 21 © Eric Bergoend –Page 22 © Abaca Corporate/ Annelore Van Herwijnen Page 23 © Abaca Corporate/ Sylvie Curty -Page 24 © Abaca Corporate/ Alfio Garozze -Page 25 © Abaca Corporate/ Philippe Costes Page 26 © Alexis Armanet -Page 27 © Abaca Corporate/ Thimothée Franco -Page 29 © Alexis Armanet –Page 31 © Alexis Armanet Page 34 © Philippe Wang
