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Busch Companies. “We believe Icelandic Glacial natural spring water has tremendous potential in the United States when combined with the strength of our distribution network.” The International Bottled Water Association and Beverage Marketing Corporation, said U.S. bottled water volume increased 9.5 percent in 2006 with sales exceeding $10.8 b i l l i o n . According to a 2006 survey conducted by Z e n i t h International, the U.S. market for super-premium, imported water sales grew by nearly 20 percent in value during 2005 due to increased recognition and demand for quality by U.S. consumers. Icelandic Glacial natural spring water is available in 500 milliliter, 750milliliter sports-cap, 1-liter PET bottles, and 500-milliliter PET bottle six packs. The product’s distinct packaging features square, ice-chunk bottles with four different Icelandic landscape label designs wrapped around each bottle.
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Grey Eagle is now distributing Icelandic Glacial Water as a result of Anheuser-Busch becoming the master distributor for the super-premium natural spring water in the United States. Icelandic Glacial is a naturally pure, high-quality spring water sourced exclusively from the Ölfus Spring in Southwest Iceland, which was formed during a volcanic eruption more than 4,500 years ago. The spring is one of the largest in the world and is protected by a barrier of lava rock. The agreement provides Anheuser-Busch distributors with a pure, high-end natural spring water to compete in the fast growing, nearly $11 billion U.S. bottled water market at a time when consumer demand for superior-quality water is increasing. Icelandic Water Holdings has plans to build a new bottling facility in Iceland enabling the company to meet increased consumer demand. Icelandic Glacial is the first super-premium bottled water distributed in the United States to receive certification for its commitment to improve the environment. “Icelandic Glacial is pure natural spring water imported from one of the cleanest, most natural environments in the world, which gives it a competitive advantage in the United States’ high-end bottled water market,” said August A. Busch IV, President and Chief Executive Officer of Anheuser-
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Icelandic Glacial Water Available from Grey Eagle
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The latest Gallup Poll shows that of the 64 percent of Americans who consume alcohol, beer continues to be their beverage of choice over wine and hard liquor. The 2007 consumption poll was reported on Gallup’s Web site today. Having maintained its standing in the past two polls, beer represents the largest segment in the alcohol beverage category in both volume and dollar sales and accounts for 56 percent of all alcohol beverage servings. The Anheuser-Buschled industry campaign – “Here’s To Beer” – is now in its second year and continues to elevate the image of beer through consumer, retailer and wholesaler education programs. “We are very pleased with the reception the ‘Here’s To Beer’ campaign has received from our fellow brewers, as well as from the beer distributor and retailer communities,” said Bob Lachky, Executive Vice President, Global Industry Development at Anheuser-Busch. “Additionally, we’re encouraged by the consumer data such as today’s Gallup poll and this year’s ACNielsen global trend report that reinforce beer’s supremacy as a driver of food and beverage growth worldwide.”
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Beer is America’s Beverage
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includes the direct and indirect output of brewers, importers, beer distributors and retailers. The beer industry directly employes 23,362 people in Missouri, paying them $1.17 billion in wages. Large and small brewers and beer importers employ 6,178 people in Missouri. Missouri’s 64 beer distributors employ approximately 2,075 people. Beer is the key driver of profitability for the 10,832 licensed retailers in Missouri Beer sales help support roughly 15,100 jobs at these retailers which includes supermarkets, convenience stores, restaurants, bars, stadiums and other outlets. Nationally, the industry directly and indirectly contributes nearly $190 billion annually to the U.S. economy and provides more than 1.7 million jobs. The production of beer also helps support other segments of the economy. For example, the study shows more than $4 million for agriculture including malting barley, hops, brewers rice and brewers corn. The industry also plays a significant role in promoting responsible consumption of its products. Brewers, importers and independent beer distributors have invested hundreds of millions of dollars to develop and implement numerous programs to promote responsibility and help fight alcohol abuse.
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The beer industry contributed $15.27 billion to the Missouri economy in 2006 according to a study commissioned by the National Beer Wholesalers Association (NBA) and the Beer Institute. The industry’s economic impact includes 83,468 jobs—paying $3.48 billion in wages— as well as $2.04 billion in federal, state and local taxes. “Beer distributors are independent family businesses that provide a wide selection of fresh, quality beer to the nation’s retailers and strengthen the U.S. state, and local economies,” said Betty Buck, NBWA Board Chair. August A. Busch IV, President and Chief Executive Officer of Anheuser-Busch Companies and Chairman of the Beer Institute, said, “This study shows that more than ever, America’s brewers play a pivotal role in promoting strong and robust economic growth. Brewers in Missouri and all 50 states have been supporting the economy in their communities for generations, creating jobs for their neighbors, tax revenue for public services and promoting alcohol awareness responsibility initiatives for retailers, schools and families.” Missouri’s economy is bolstered by $15.27 billion each year according to the study. This
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Beer Industry Contributes $15.2 Billion to Missouri Economy
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Fall 2007
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Warehouse & Delivery Operations
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Jeff Paluczak, most recently Inventory Coordinator, has been named Warehouse Manager. He joined Grey Eagle in 1989 and worked in the sales and marketing areas before becoming Shelf-Set Coordinator in 1992.
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Jerry Jasiek
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Bob Pruett
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Dave Berkbigler Jerry Holloway
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Frank Noto
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John Kramer, who most recently was a supervisor in the warehouse and delivery department, has been promoted to Business Analyst reporting to Terry Toennies, Director of Administration and Business Planning. Angela Blankinship has joined Grey Eagle as Executive Assistant in administration. She is a native of St. Charles County and earned her degree from Lindenwood College. Frank Noto, with 20 years experience in computer hardware and software programs, has been named Information Systems Manager. A native St. Louisan, Mr. Noto worked at National Foods stores for 17 years and for St Charles County for 10 years.
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Taking early retirement from Grey Eagle June 30 were, from left, Ed Thomas, Ethnic Markets Manager; Tony Cira, Retail Sales Manager; Ray Schrempf, Information Systems Manager; and Executive Secretary Judy Cunetto. Together, they had 110 years of service to the company.
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Angela Blankinship
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Representative. He joined Grey Eagle in 2004 and served as a driver/merchandiser and Sales Assistant before the promotion. Amy Muench, who joined Grey Eagle in August, is a Contemporary Marketing Team Representative and focuses on Anheuser-Busch’s core brands.
John Kramer
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Holley Leahy
Succeeding Mr. Wiley as Brand Development Manager is Dave Berkbigler who most recently was a Sales Representative. Jerry Holloway, a Grey Eagle driver and warehouseman for 26 years and a former National Football League player, has been named Manager of Market Development. In his new role, Mr. Holloway will identify and recommend methods to further develop marketing opportunities. Bob Pruett has been promoted to Sales
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Amy Muench
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Administration
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Tim Hohmann, has been promoted to Warehouse Operations Supervisor. He joined Grey Eagle in 2006 as a Merchandiser and also has experience in routing deliveries and as a supervisor in the Delivery office. Greg Ballard, Delivery Operations Coordinator, joined Grey Eagle in August after graduating from Truman State University in Kirksville. Joe Tayloe joined Grey Eagle in September as Delivery Operations Assistant, working the late afternoon and evening shift.
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Joe Tayloe
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Greg Ballard
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Mike Wiley
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Kevin Lowry
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Rob Dolrenry
Jeff Paluczak
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Robert Dolrenry, who had been an Area Sales Manager, was promoted to Retail Sales Manager with the primary responsibility for coordinating sales activities for Grey Eagle’s chain customers. He joined the company in 1997. Keith Lowry joins Grey Eagle as Retail Sales Manager for non-alcohol beverages. Mr. Lowery most recently was with Coca-Cola St. Louis where he held a number of positions including District Sales Manager. He will have responsibility for Grey Eagle’s non-alcohol beverages portfolio including the various Hansen brands, 180 Energy Drinks and the newly-introduced Icelandic Glacier water. Michael Wiley, a Grey Eagle employee since
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1988 and most recently Brand Development Manager, succeeds Mr. Dolrenry as Area Sales Manager with responsibilities for the area from the St. Louis City limits through central St. Louis County.
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Sales and Marketing
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Several Grey Eagle employees have been promoted and others have recently been hired to meet changes in the beer and beverage industries. Steve Nolan, President and Chief Operating Officer, is stepping down from day-to-day operations of the company on Dec. 31 but will continue to serve Grey Eagle as a consultant. Neil Komadoski, Vice President – Operations, will become Chief Operating Officer, on Jan. 1, 2008. Jerry Jasiek has joined the company as Chief Financial Officer. Mr. Nolan will complete 22 years of service to Grey Eagle at the end of 2007. He has served as President and Chief Operating Officer of the company since 2002 after joining the company in 1986 as Controller. He later served as VicePresident for Finance and General Manager and Chief Financial Officer. Mr. Komadoski has been Vice President – Operations for 10 years. A former National Hockey League player, he was a Grey Eagle Sales Representative for a year after retiring from the St. Louis Blues. He rejoined Grey Eagle in 1985 as Manager of Customer Service and later became Manager of Delivery and Warehouse Operations. He was promoted to his most recent position in 1998. Mr. Jasiek has been a member of the St. Louis Blues Hockey Club since 1988 and most recently was serving as Senior Vice President of Hockey Operations and Chief Financial Officer. In those positions, Mr. Jasiek was responsible for all financial operations, club compliance with the NHL’s Collective Bargaining Agreement and a variety of nonfinancial departments including building operations, human resources and the box office. Mr. Jasiek holds his degree in accounting from the University of Illinois and performed accounting and auditing services in St. Louis for Price Waterhouse and the McDonnell Douglas Corporation (Boeing). “These changes in our senior administrative management strengthen Grey Eagle’s abilities to meet the changing operating environments in the beer and beverage industries,” said Mr. Stokes.
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Neil Komadoski
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Steve Nolan
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Holly Leahy, who is also a Contemporary Marketing Team Representative, is from Jefferson City and concentrates on imported and craft brands. She also joined Grey Eagle in August.
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Employees Promoted, Others Hired to Meet Industry Changes
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Using an extensive telephone system and folding scooters, The Driver’s Seat is providing a unique designated-driver service in St. Louis. Todd Morlen, President of The Driver’s Seat, said his employees are insured and bonded drivers who ride small, folding scooters to where clients are located. At that site, the employee puts the scooter in the vehicle’s trunk and drives the member (and any guests) to the member’s home in the comfort of his or her own car.
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Once the member arrives home, The Driver’s Seat employee retrieves the scooter and rides off to assist the next client. The service is available in a 50-mile radius from downtown St. Louis and includes Illinois. Because those who want to use the service must give permission for a Driver’s Seat employee to drive the client’s vehicle, it is necessary for those who want to use the service to register and become members in the days before requesting the service. Registration is $69 for a year’s membership with each ride being $35 for up to 30 miles. Additional miles are $1.50 each. For more information, call (877) 726-6826 toll-free or visit www.thedrivers-seat.com.
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Grey Eagle will host four TIPS training programs during 2008. The two-day, train-the-trainer programs are schedule for January 23-24, April 21-22, July 1617 and October 22-23. TIPS programs are presented by Health Communications Inc., a leader in education and training for the responsible service, sale, and consumption of alcohol. Proven effective by thirdparty studies, TIPS is a skills-based training program that is designed to prevent intoxication, underage drinking, and drunk driving. TIPS certified trainers offer one-day programs to servers who want TIPS certification. On-line courses are also offered. More information is available by calling Health Communications at (800) GET-TIPS or on the Internet at www.gettips.com.
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On an August night in 2003, Sarah’s car— and her life—spun out of control. With a blood alcohol level nearly four times the legal limit, she crashed her car and was ejected. She suffered major injuries including losing her left arm. Sarah is living proof that poor choices can have drastic consequences. Since the crash she has devoted her life to reaching students at middle and high schools, as well as colleges, with her message about underage drinking and alcohol abuse.
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TIPS Sets 2008 Training Schedule at Grey Eagle
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She is a member of Anheuser-Busch’s Department of Corporate Social responsibility Speaker’s Bureau and speaks to audiences across the nation. Schools interested in her availability should call Grey Eagle at (314) 429-9100. Her appearances in St. Louis are sponsored by Grey Eagle and there is no cost to schools.
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Sarah Panzau of Belleville, Illinois was a college All-American volleyball star when she started down a destructive path. She began hanging out with the wrong crowd, using drugs and dangerous levels of alcohol.
The Driver’s Seat Offers Unique Service
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Sarah Panzau Brings Home Reality of Poor Decisions
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Laclede Cab Company. Laclede Cab, owned and managed by David and Adam McNutt, serves the largest geographic area in the St. Louis metropolitan area and has the most cabs among taxi companies. St. Louis County retailers are receiving a letter
Alert Cab features a confidential telephone number that retailers call for a free ride home to St. Louis City or County for a patron who should not drive. “Since 1984, Alert Cab has provided hundreds of free trips home for on-premise customers,” said Shawn Freeman, Marketing Manager at Grey Eagle who also coordinates the company’s efforts to fight alcohol abuse, drunk driving and underage drinking. “These new materials reinforce the Alert Cab message and remind our retail customers that they have another resource to use in their on-going efforts to make our streets safe,” Mr. Freeman said.
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Busch and the service provider,
from Grey Eagle, an Alert Cab fact sheet, a list of frequently asked questions (FAQs) and answers, Alert Cab business cards and a new poster.
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St. Louis County on-premise retailers are receiving new Alert Cab materials to emphasize the continued availability of the program in St. Louis City and County. Alert Cab is completing its 23rd year as a joint venture by Grey Eagle, Lohr Distributing Company in St. Louis C i t y , Anheuser-
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State of Missouri Alcohol Responsibility Training (SMART) is now available to all onpremise retailers in St. Louis County. SMART is an interactive, web-based course available free of charge to those who own or work for any Missouri establishment licensed to sell alcohol. SMART offers one-hour Internet training programs for managers and servers of alcoholic beverages and an off-premise license module is now available. Managers must register before it will be available to their servers. SMART trains servers about: Recognition of fake IDs Acceptable forms of identification Prevention of service to minors Typical signs of intoxication Advice on how to handle disorderly or intoxicated customers Laws and liability concerns related to serving underage or intoxicated customers SMART benefits: Free to all participants Available 24 hours a day, 7 days a week anywhere with an internet connection The Division of Alcohol and Tobacco fully supports the SMART program, and participation in this program will be considered when determining the extent of the retailer’s efforts to prevent violations Some insurance company’s offer reduced premiums to retailers when servers complete server training courses. Further information is available at the SMART web site, http://smart.missouuri.edu. SMART is sponsored by the Missouri Department of Transportation and is fully supported by the Missouri Division of Alcohol and Tobacco Control.
Retailers Receiving New Alert Cab Materials
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Missouri’s SMART Offers Server Training
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Grey Eagle Helps Clean Mississippi River
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Living Lands & Waters (LL&W) joined forces with Anheuser-Busch and other partners, including Grey Eagle, for the fifth consecutive year to help clean up and beautify the St. Louis riverfront on July 14. Anheuser-Busch employees and family members volunteered their time to pick up litter on the banks of the Mississippi River and plant shrubs and wild flowers along the riverfront trail, the Jefferson Memorial Arch grounds and several local parks. Grey Eagle, other AnheuserBusch distributor employees and many other local environmental organizations joined in the clean up efforts. More than 300 volunteers participated.
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Grey Eagle was represented as the St. Louis Rams’ hosted the St. Louis Sports Commission’s “Taste of the NFL” recently at Rams Park.
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Grey Eagle featured Anheuser-Busch products at the “Taste of Clayton” event in Shaw Park.
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Tim Seebold brought home the winning trophy for the Bud Light Team Seebold Champ Boat Race Team during the recent Grand Prix Boat Races at Creve Coeur Lake.
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Grey Eagle was a sponsor of the annual St. Louis County Fair and Air Show Labor Day at Spirit of St. Louis Airport. Anheuser-Busch was a major sponsor.
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Jim Buford of the Urban League of Metropolitan St. Louis, left, and St. Louis City Controller Darlene Green are shown with Grey Eagle Market Development Manager Jerry Holloway at the St. Louis American’s “Salute to Excellence” dinner.
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Tequiza, Anheuser-Busch’s beer with blue agave nectar and the natural flavor of lime, has a unique taste profile and its Latino attitude perfectly positions the brand to ride the growth curve of the import and craft/specialty segments, particularly Latino beers. Tequiza continues to grow in key markets and is poised to ride the coattails of a growing consumer interest in Tequila – up 10% the past two years. The brand is popular in the key 2124 age group and with Hispanic consumers. It has a cost advantage over most imports, micros and FABs against which it competes and the distinctive yellow graphics stand out on the shelf to spur impulse sales and make a colorful display, especially when price-promoted.
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Tequiza Brewed with Blue Agave, Natural Lime
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from generations of Bohemian brewing traditions in Ceské Budejovice (Czech Republic). It is available in cases of 4 six-packs of 11.2-ounce bottles. Ingredients such as female cones of Saaz hops, Moravian malt and soft Artesian well water come together to make this an exceptional Premium Czech Lager. The import category is one of the fastest growing segment and is expected to grow at a double-digit pace Slightly sweet taste with pleasant hop aroma and fine bitterness Czechvar is acknowledged by many connoisseurs as one of the best lagers in the world and is available internationally Supported by a full line of marketing and advertising materials designed to grab consumer attention and support High-end European Import price position Czechvar’s brewery, BBNP, has won numerous awards since 1896, including 10-time Prague Beer of the Year.
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Czechvar Premium Now Being Delivered by Grey Eagle Grey Eagle is now delivering Czechvar Premium Lager which is known for its top quality ingredients and excellent taste derived
merchandising offers during the holiday season. Point-of-sale and custom signage is available from Grey Eagle Sales Representatives. Grolsch has also announced the introduction of the Grolsch Swingtop 1.5-liter magnum bottle. Featuring a larger-than-life Swingtop bottle – the iconic drinking vessel for Grolsch since 1897 – and an innovate, fold-out ice bucket. Just tear away the outer carton, fold out the ice bucket and chill the Swingtop, and you ready for the most important steps to enjoying an ice-cold Grolsch. Pop, savor and indulge!
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Swing into the holidays with Grolsch! Jazzing up the winter season with its trademark take on elegance and luxury, the Grolsch holiday program delivers a high-end look and feel that’s nothing less than sensational. Captivating customers with head-turning style and a flair for the spectacular, the Grolsch holiday program will have vendors seeing plenty of green. Point of sale materials include image inserts, display wrap, table tents, tag danglers and bottle displays. Consumers can take advantage of the JENNIEO® Turkey and the Hormel® Cure 81® cross
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Winter’s Bourbon Cask Ale will be available for delivery by Grey Eagle from December 3 until spring. Winter’s Bourbon Cask Ale draws its auburn color from the finest dark roasted caramel malts and is available in draught and in six-packs of 12-ounce bottles.
Swing into the Holidays with Grolsch
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Winter’s Bourbon Cask Ale is Next Seasonal
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Celebrate the Season with Rolling Rock Extra Pale Lager and Rock Light. This year, Rolling Rock’s “It’s the Extra Pale Thought That Counts”, and “It’s the Extra Wattage That Counts” holiday program delivers strong holiday cues at retail that is sure to appeal to consumers everywhere. A full line of point-of-sale materials are available to support this program, including, small frame, vertical rack, and a classic wooden beer tub. The new mistletoe dangler is sure to catch consumers’ attention both on- and off-premise. Rolling Rock consumers can take advantage of cross-merchandising featuring instant savings on Tabasco Hot Sauces.
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Rolling Rock Celebrates Holidays
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Hallertau hops from the Bavarian region of Germany. Brew Masters’ Private Reserve is 8.5 percent alcohol by volume. Packaged in a distinctive 46.5-ounce swingtop bottle, Brew Masters’ Private Reserve comes in a gift box. “The beer’s style, doppel (double) bock, has roots in Bavaria,” explains Anheuser-Busch brewmaster Eric Beck. “It was first brewed by monks as a lower-alcohol bock beer and was regarded as ‘liquid bread.’” Over time, the strength of the beer increased as more of the sugars were converted to alcohol by yeast. Contemporary versions are known for their smoothness and intense toasted-malt flavor, Beck said. “Serve this beer chilled, alongside a hearty holiday meal,” Beck suggested. “It complements the nutty flavors in stuffing as well as a robust meat such as duck. It is also delicious alongside warm apple pie alà mode or bread pudding.”
Michelob is proud to offer two distinctive lagers and one unique gift pack this holiday season. Michelob Celebrate Chocolate and Michelob Celebrate Cherry are two rich and full-bodied lagers. Meant to be sipped, one is aged on real Cocoa Beans, the other on dark, sweet cherries. This limited edition gift pack, which includes two 24oz. bottles and two etched crystal snifters is certain to make the occasion special.
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Brew Masters Private Reserve from Budweiser, a rich, malty Doppelbock is available from Grey Eagle through the end of the year. It offers a special recipe and unique, limited-edition packaging that’s sure to bring cheer to festive meals. First introduced in 2005 and featuring a refined recipe for this year, Brew Masters’ Private Reserve is brewed with four types of malts, including Munich and caramel malts, which are classic for the beer style, giving the beer a toasted malt flavor and rubyred highlights. Balancing the flavors are
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Private Reserve Perfect for Holiday Entertaining
Michelob Celebrate Gift Set Features Chocolate, Cherry
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enhanced by the Budweiser Clydesdales on key items. Back for 2007 are several dynamic display items, including a large Clydesdale holiday stable and Bud Light holiday tree merchandiser. The Bud Family leads the way during the holiday sales periods. According to IRI national statistics, beer has a greater share of alcohol servings, outselling wine by 2.3x (x=times) and liquor by 2.4x. The premium segment dominates beer sales outselling imports by 2x and subpremium brands by 3.3x. The Bud Family outsells Miller products by 2.7x and Coors brands by 3.5x. Holiday point-of-sale materials includes large and small framed inserts with options for a Budweiser or Bud Light, a trio of branded ornament danglers, and a 2-sided glamour banner. Also available are such items as danglers, table tents, display wraps and crowns and case cards.
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As the first case of Budweiser in holiday packaging arrived in Grey Eagle’s warehouse, Sales Representatives were working with St. Louis County retail customers to plan special promotions designed to increase sales and retailer profits. Holiday packaging includes special graphics on primary and secondary packages, a 4-pack Holiday Tin canister of 16-ounce aluminum bottles and holiday graphics on 7-ounce Bud Light bottles. Four distinctive holiday designs are featured on the limited edition Budweiser Clydesdale 4pack Holiday Tin and the package begs to be displayed because it is a perfect holiday gift. The Bud Family continues the holiday tradition in 2007. A full line of “Greet the Season” point-of-sale materials feature rich holiday imagery and product refreshment,
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Bud Family Adds to Holiday Enjoyment
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The Michelob Family celebrates the holidays in style starting with special seasonal packaging. Michelob Family Holiday point-of-sale materials deliver a simply sophisticated celebration with an emphasis on product refreshment. The “Share the Season” tag encourages consumers to include Michelob Family brands in their holiday celebration. All-new for 2007, a self-contained booklet dispenser delivers “The Tastes of Michelob Holiday Guide” featuring Michelob Family beer taste profiles, food pairing and complimentary recipes. This small footprint dispenser is perfect for deli, meat or prepared-foods departments, where smaller displays play a big role. Point-of-sale materials include a fireplace, e display crowns, framed inserts, display wrap and laser cooler stickers. Four cross merchandise extensions feature mail-in rebates for any brand fire of logs. Holiday signage and custom signage is available through Grey Eagle Sales Representatives.
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Michelob Family’s Holiday Theme is “Share the Season”
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In Memoriam
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Jerry Ray, owner of Paradise Valley Golf and Country Club, passed away October 7. Mr. Ray was past President of the Gateway Section of the Professional Golfers Association and former District Director of the PGA of America. Grey Eagle extends its sympathy to Mr. Ray’s family.
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Branded glassware awaits a special Hoegaarden Belgian Wheat beer sampling opportunity at Barcelona Tapas in Clayton.
O.B. Clark’s, 1921 South Brentwood, is hosting St. Louis Blues pre-game and post-game KMOX radio broadcasts . . . JP’s Corner, 11890 Gravois, has new owners, Joe White and Jim Musiol. Rodney Mehlberg, owner of Pisano’s Italian Restaurant, 3343 Parker Spur in Florissant, reports that he raised more than $600 for the St.
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Grey Eagle Area Sales Manager Joe Timmermann, left, joins Coby Brooks, President & CEO Hooters of America, center, and Bob Russell, Director of Economic Development for the City of Florissant at the grand opening of the Florissant location.
Louis Backstoppers during a fund-raising event on 9-11 . . . The Gashouse Grill, 12643 Olive in Creve Coeur, held a fundraiser for Good Shepherd School and raised more than $5,000. The event featured specials on Bud Light and an auction . . . Monarch Restaurant, 7401 Manchester in Maplewood, hosted a Celebrity Waiters Night to raise money for the St. Louis Crisis Nursery Hacienda (www.hacienda-stl.com), 9748 Manchester in Rock Hill, celebrated 30th anniversary by hosting a week- long party that included specials on Anheuser-Busch longneck bottles . . . Hansford’s Trainwreck (www.trainwreck.admitonevip.com), 9243 Manchester in Rock Hill, celebrated 25th anniversary with a month-long promotion with specials on Anheuser-Busch products at that location and at Trainwreck, 314 West Port Plaza in Maryland Heights.
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Lehmann’s Landing, 12312 Natural Bridge in Bridgeton, recently replace a competitive brand and put on Kona Longboard Lager . . . The Holiday Inn, 3400 Rider Tail in Earth City, replaced a competitive brand with Michelob AmberBock.
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Shots
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Fenton Bar & Grill (http:// www.fentonbarandgrill.com), 701 Rudder, celebrated its 10th anniversary August 18. And Dave Sharp, who was night manager for five years, is living the dream. He recently retired to Hawaii . . . Streiller’s Pub, 555 Howdershell in Florissant, had its grand re-opening August 18. Klipper’s, 189 Concord Plaza in Sappington, is now serving Anheuser-Busch beers exclusively as well as Monster products . . . Dulany’s Grille & Pub (www.delanys.com), 9998 Kennerly Center in South County, added Bud Select to their draft selections . . . Outback Steakhouse, 5420 South Lindbergh in South County, is now serving Bare Knuckle Stout on tap.
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appearance – but with the added flavor of juicy pomegranates. “Contemporary adults, 21 years of age or older, love to experiment with their alcohol beverages, trying new flavor combinations and staying ahead of the trends, but they also seek convenience and portability,” said Cindy Trusler, brand manager, Anheuser-Busch, Inc. BACARDI Silver Pomegranate Mojito is available in a clear, 12-ounce bottle with purpleand-green-hued label.
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Following the highly-successful launch of BACARDI Silver Mojito earlier this year, Anheuser-Busch has introduced BACARDI Silver Pomegranate Mojito – a pomegranateflavored twist on the ever-popular Mojito cocktail. BACARDI Silver Pomegranate Mojito is a high-quality, premium-flavored alcohol beverage modeled after the original muddled cocktail – right down to its cloudy-white
old enough to frequent on-premise accounts, are making Monster their energy drink of choice onpremise as well.” Monster energy drinks provides on-premise retailers with the opportunity to offer a wide variety of high-margin energy cocktails thus increasing their sales and profitability. “For on-premise retailers, the energy drink category continues to be a high profit margin item,” Mr. Freeman added. “Jager bombs and fruit bombs currently make up 70% of the use of energy drinks on-premise. The other 30% are energy cocktails mostly blended with flavored vodkas. In addition to Monster, other flavors available in the portfolio include: Monster Lo-Carb Monster Khaos (energy with 70% juice) Monster Assault (energy with cola) Available soon, Monster M-80 (80% real juice) “With the Monster portfolio, new drinks with energy can now be created both as a bomb, or as a call drink. Monster energy drinks have the added advantage of additional flavor varieties that the major competitor doesn’t have,” Mr. Freeman said.
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A-B Introduces Bacardi Silver Pomegranate Mojito
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Now that Monster energy drinks are available to on-premise retailers, more and more customers are asking for Monster energy drinks as mixers. “Monster Energy drinks for some time now have been available to purchase through the CStore and Grocery segments and have shown phenomonal growth,” according to Shawn Freeman, Marketing Manager at Grey Eagle. “Monster has grown to become the #1 volume energy drink in the United States,” Mr. Freeman said, “and consumers over the past several years, particularly those in their teens who frequented the c-store segment, having been making Monster their energy drink of choice. Those teens, now
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The point-of-sale materials will promote a $5 off coupon consumers can use in Bass Pro Shops to make sure they have the latest gear for their next hunt. A take-one booklet will also be available for retail. It will contain Bass Pro Shops catalog merchandise pages and coupon, promotional items, hunting tips, recipes, etc. Busch packaging has been converted to a camouflage look during the promotion.
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Monster Energy is Perfect On-Premise Mixer
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Busch and Bass Pro have once again joined forces for Busch Hunting 2007. With this winning combination, this year’s Hunting program will be a huge success. Busch’s active outdoor lifestyle and Bass Pro’s retail leadership in the hunting market come together to remind consumers that Busch Beer and Bass Pro are “Always in Season.”
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Busch Promotes Outdoor Life
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lighted, clean place to enjoy good food and your favorite beverages,” Keith said. Approximately 20 employees, including five cooks, work full or part-time in the 5,000-square feet restaurant. Buffalo chicken wings are a specialty along with half-pound burgers. The That One Place Burger is one pound. The kitchen is open until one hour before closing and hours are 11 a.m. to 1:30 a.m. Monday through Saturday and from noon to midnight on Sunday. That One Place draws a lunch crowd from nearby business along the Highway 141-Interstate 44 corridor and offers drink specials through 7 p.m. daily. Trivia contests are held on Monday and live music is featured on Friday and Saturday nights. “The bands play good old’ rock and roll
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since opening more than 5 years ago. “We have been able to attract a group of loyal, regular customers and draw new ones every day,” said Keith’s father Bill, a retired Southwestern Bell Telephone Company employee who co-owns the restaurant with Keith and family friend Jay Crooke. Keith grew up in Fenton and earned a degree in business management from Southwest Missouri State University in Springfield. He managed Poor Richards in Fenton for eight years before opening That One Place. The Konecniks say that the key to the business is providing customers what they want. That means quality food, drink and entertainment at fair prices. “We provide a well-
and they draw fans from a wide area including Illinois,” Keith said. That One Place caters a large number of private parties including showers, wedding receptions because there is no change for the room, just food and drink. Customers can watch sports on a huge 12.5 foot projection television or on eight other TVs throughout the restaurant and bar. Patrons can also play the game machines and darts. The owners pride themselves on how clean the business is. “The owners still mop the floors and clean the tables,” Keith said. “Some of our waitresses have even complained that the place is almost too clean to work in.” Keith, Bill and Jay also pride themselves on serving St. Louis’ finest beers. Only AnheuserBusch beers are on tap and in bottles. Draught beers available are Busch, Budweiser, Bud Light, Budweiser Select, Michelob Amber Bock and Goose Island 312. The wide variety of Anheuser-Busch package beers are available. “Our customers are loyal to Anheuser-Busch because the company means so much to the St. Louis area,” Keith said. “Combine that quality with the great service we receive from (Area Sales Manager) Jim Burke, (Sales Representative) Dave Salls and our Grey Eagle drivers and they make it a lot easier to serve our customers.” And the name? Keith explained it started out as a joke, a take-off on the old “Who’s on First” routine. “We would always hear people who couldn’t remember the name of where they were or were going,” he said. “Finally, a person would say, ‘Oh you know, it’s that one place. And that’s where the name came from.”
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That One Place is Hidden Gem in Fenton
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Bill Konecnik, left, a Southwestern Bell Telephone retiree, and his son Keith are co-owners of That One Place in Fenton.
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Tucked away in a small strip shopping center just off Highway 141 in Fenton, That One Place Bar & Grill is a hidden gem located at 1005 Majestic, south of I-44. “We depend a lot on word-of-mouth advertising because we can’t be seen from 141,” said co-owner Keith Konecnik. “I’m surprised how well we’ve done here given that we are hidden.” And That One Place has indeed done well
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Sarah Jesick and Crystal Drusch are ready to serve another glass of Budweiser at That One Place.
