MEDIA KIT 2014

ACCESS ASIA’S MOST RESPECTED AND INFLUENTIAL BRAND MARKETERS

THE MOST TRUSTED INFORMATION BRAND AMONG ASIA’S ADVERTISING & MARKETING PROFESSIONALS

ABOUT MARKETING ASIA’S LARGEST PUBLISHER OF MARKETING & ADVERTISING NEWS AND INFORMATION With a reputation for insightful analysis and opinion on every aspect of Asia’s advertising and marketing communications landscape, Marketing is by far the most recognised and well read advertising and marketing publication in Asia. Launched in early 2002, Marketing magazine, along with its digital properties Marketing Daily and marketing-interactive.com, has served senior advertising and marketing decision makers in Asia with news and information, awards, conferences and events as a market leader for over 11 years. With a massive audited circulation of 31,122 copies (ABC audited) and 127,138 readers, Marketing has the biggest circulation and readership of any advertising and marketing magazine in Asia – more than double that of its closest competitor. Marketing’s readers are marketers, agency professionals and media owners. They’re out-the-box thinkers, a mix of creative and strategic minds, to whom Marketing offers the opportunity to fuel their own thinking, challenge their opinions and satisfy their curiosity around Asia’s business and brand environment. Marketing’s readers are leading the charge in Asia’s marketing and advertising industry, experimenting with new channels, new technologies and new thinking. They have an insatiable appetite for fresh ideas and market changing possibilities, turning to Marketing as a primary source of intelligence, understanding and inspiration. Marketing fulfills its duty by providing access to the latest trends and perspectives, whilst tirelessly striving to help our readers make the most informed decisions they can to ensure their brand strategies are built on rock-solid foundations. With it’s wide-editorial canvas, active digital platforms and reputation among Asia’s marketing community, Marketing is not just an industry magazine, but a media brand that documents and promotes innovation, development and best practice - delivering information on the ideas, technology and people fashioning Asia’s marketing and advertising industry. What crucially distinguishes Marketing from other media brands is our exceptional access to Asia’s most respected and influential marketers, the game-changers who are advancing the industry across the region.

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CONTENT Marketing provides Asia’s marketers and agency professionals with a content mix that’s truly unique – a combination of short, sharp, practical, and opinionated pieces that readers can digest quickly and efficiently, as well as a range of feature articles that go into important topical issues in far more rigour and detail. Marketing’s content is both thought-provoking and informative, offering valuable analysis accompanied by weighty reports, agendasetting research, big name interviews and industry commentary with Marketing’s considered analysis of the stories and trends that truly matter to marketers and their agency partners. Marketing magazine works in concert with its online e-newsletter Marketing Daily, its portal marketing-interactive.com and its live events to provide client marketers and agency decision makers with the content they need to make the decisions they are faced with each and every day.

Singapore

Hong Kong

Malaysia

Philippines

Daily E-Newsletter subscriptions

30,299

17,745

14,409

9,057

Magazine circulation

9,319

9,000

12,803

-

Marketing-Interactive.com monthly UVs

40,228

14,041

21,047

4,180

ONE PRODUCT PER MARKET STRATEGY Marketing’s approach to the key markets of Asia is unique. Some publishers in the advertising and marketing sector regard Asia as one market and publish one core magazine and one e-newsletter for the entire region. Marketing recognizes that each individual market in Asia is unique, with decision makers who have a unique set of information requirements; a news item from Manila, Tokyo or Mumbai is unlikely to be the most pressing news for readers in Hong Kong or Singapore or vice versa. It is with this appreciation that Marketing employs a market-based approach, producing magazines and e-newsletters individually tailored to suit the information needs of specific markets. Each edition of Marketing magazine and Marketing Daily is fully supported by its own editorial & production, circulation and marketing resources, this allows Marketing’s editors to totally commit their products to their audiences, free from the compromises inherent in trying to be all things to all people. When news items arise that are relevant to marketers and agencies in the entire region, Marketing’s editorial teams combine to form, not only the largest and most experienced team of journalists covering advertising and marketing in Asia, but they also ensure the story is reported in a way that is most relevant to Marketing’s readers in each market. It’s this approach that makes Marketing the media brand more marketers and agency professionals turn to it for their knowledge, understanding and inspiration. Marketing’s position as the highest circulating advertising and marketing publication in Asia is proof that Marketing’s approach to the region is extremely effective in connecting with readers, building audiences of senior decision makers and providing advertisers with true value for money.

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MONTHLY EDITIONS Monthly edition of Marketing magazine contains: NEWS: Marketing’s expert editorial team deliver need-to-know industry news to the most influential marketers in Asia. With provocative and intelligent reporting that educates and instigates debate from the timeliest advertising and marketing campaigns to events and industry trends, locally, regionally and globally. NEWS ANALYSIS: Focused editorial reports offering readers in-depth forward looking analysis covering a variety of topics. These reports are designed to help marketers navigate the changing marketing, media and communications landscape and equip them with the information they need to make informed decisions. PROFILE: Marketing gets up close and personal with Asia’s top client-side marketers to unearth what makes them tick and how they go about tackling the challenges of growing their brands in some of the most competitive and rapidly changing markets in the world. In Profile it’s not enough to merely scratch the surface; we burrow under the layers to explore the underlying business and marketing philosophies of these renowned individuals and share their story with Asia’s marketing community. BOUGHT & SOLD: Ideas, the foundation and essence of great marketing need to be formed, refined, tested and accepted before commitment and execution can take them to the stratosphere. In doing so ideas must be bought and sold. We explore this journey, charting the inner workings of brands and their agencies in turning ideas into concrete reality. MARKETING FEATURES: We deep-dive into new and exciting marketing disciplines with laser focused precision to document the trends and development ablaze in a particular discipline or marketing practice. Marketing’s editorial team seek out the regions most inspiring brands to share their opinions and views, casting a light on the status quo – what’s working, what isn’t - and the road ahead that marketers can soon expect to embrace. RESEARCH REPORTS: Marketing’s audience are surveyed on their top TV, radio, print, online and out-of-home media preferences to reach key demographic groups. The results of the survey are published in a series of research reports which client marketers and the agency decision use as a valuable guide to the media preferences of their industry peers. THE MASTER REPORTS: Introduced in 2013, these expert-driven reports offer a full 360 degree look into frontier defining marketing initiatives. Here our editors work hand-in-hand with the most innovative and knowledgeable clients, agencies and solution providers to produce a comprehensive multi-layered report that approaches each report topic from various vantage points to provide a resource for marketers and agency folk alike. For solution providers it’s a new and unique way to position and establish your company as a market leader, to demonstrate thought leadership and influence your target audience, whilst contributing to the evolution of marketing practices and beliefs.

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SPECIAL EDITIONS In addition to publishing 12 monthly editions of Marketing each year in each market, Marketing produces a series of special editions, some of which are tied to market defining events.

S$10.00 INC GST

S$10.00 INC GST

AGENCY OF THE YEAR Each year Marketing’s audience is surveyed on their preferred agencies in the key sectors of marketing services: advertising creative, media planning, public relations, direct marketing, digital marketing, mobile marketing, loyalty marketing, event marketing, brand consultancy and market research. The results of the survey form the shortlist whose entries are judged by a hand-selected group of senior marketers from acorss the region. The results of Agency of the Year are published in a special edition of Marketing magazine which is read & retained by marketers and agency professionals in the key markets of Asia. Marketers use it in their agency selection process and agency personnel use it to benchmark their agencies against their competitors. Marketing’s Agency of the Year special edition is the most trusted barometer of client opinion in Asia.

THE FUTURIST Each year Marketing challenges its senior marketer community to take a long-view of the industry and paint a picture in their words of what is to come. We compile the wisdom, predications and insights of an incredible collection of local and regional marketing visionaries. As individuals even the most prescient of Asia’s marketers cannot provide rock-solid guarantees on what the marketing communications landscape will be in the years to come. As a group, however, their collective thoughts & insights paint a thought-provoking picture. This is what Marketing’s Futurist is all about – giving Marketing’s readers the best possible glimpse into what their most respected and experienced peers see upon the horizon.

THE CASE STUDY EDITION Each year Marketing searches high and low across Asia’s marketing communications landscape for the best examples of marketing prowess and effectiveness - from creative and strategy to execution and results. The special edition features campaigns that leverage the full gamut of marketing tools – from highly intuitive social media marketing, through attention grabbing PR stunts, to more subtle “earned” media positioning, as well as digital and mobile. These best-in-class case studies are carefully put together in Marketing’s annual Case Study Edition. An edition jam-packed with tried and tested marketing strategies and tactics, providing a powerful ideas and benchmarking resource for the marketing community.

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ONLINE Marketing’s individual print products and e-newsletters come together at Marketing’s portal, www.marketing-interactive.com, the most visited advertising and marketing website in Asia and homepage to the region’s marketing community. www.marketing-interactive.com is the foremost destination for intelligent conversation and debate around Asia’s marketing and advertising ecosystem on the web. Marketers, agency professionals and media owners flock to the site to absorb their daily diet of news, analysis, opinion and multimedia, whilst contributing to the ongoing debates and discussions themselves. Features on www.marketing-interactive.com: BREAKING NEWS

JOBS

FEATURES

RESEARCH

CASE STUDIES

FULLY SEARCHABLE CONTENT ARCHIVE

GALLERIES

STORY LEVEL COMMENTING

VIDEOS

SOCIAL CONNECTIVITY

EVENTS

SUBSCRIPTIONS MANAGEMENT TOOLS

In 2013, after hitting a milestone of 115,000 unique monthly visitors (July 2013), Asia’s leading site for marketing, media, communications, agency and digital media coverage was rebuilt from the ground up using a ‘mobile-first’ approach with our end-users, readers and clients at the heart of the bold redesign strategy. The new www.marketing-interactive.com added additional functionality and ease to an already winning formula making it more relevant, more connected and more useful. Reflecting the current trends in socialised news and content, social sharing and commenting became key features. The site also became fully responsive, adapting to a spectrum of screen sizes to deliver a rewarding user experience on all devices - bringing to life the full range of content Marketing produces online and on mobile devices. With over 6,000 unique user visits a day, www.marketing-interactive.com provides advertisers looking to reach senior client marketers and agency professionals with an opportunity to hit their target audience online that can’t be beaten for cost or efficiency; high frequency and maximum reach into a highly targeted audience of marketing decision makers. For advertisers looking for greater flexibility or an opportunity to demonstrate rich media executions, www.marketing-interactive.com is supported by Google’s DoubleClick For Publishers (DFP) online ad serving system. With DFP, Marketing can offer a choice of per-week or per-month pricing. In addition, advertisements can be served geographically or topically.

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E-NEWSLETTER Marketing Daily delivers news and analysis affecting industry in media, marketing and advertising. The region’s first daily e-newsletter covering the advertising and marketing sector in Asia, Marketing Daily is emailed to over 71,000 registered subscribers in Asia every workday. Like its print cousin, each edition of Marketing Daily is tailored for its dedicated readers in each market by its separate editorial resources focusing on each of its four markets – Singapore, Hong Kong, Malaysia and the Philippines. Each editor of Marketing Daily in the region prides his or herself on being first with the news that really matters to their audience of senior marketers and agency professionals. This has built Marketing Daily’s reputation amongst the advertising and marketing industry as the email news service that is not only first with the news, but also the most relevant and reliable. For advertising & marketing decision makers, Marketing Daily’s easily digested collection of short, snappy news items is the perfect quick read which keeps the advertising & marketing community in Asia abreast of all the important developments in the advertising & marketing sector. For suppliers and advertisers that want to reach senior marketers and agency decision makers, Marketing Daily is the obvious first choice.

MARKETING DAILY DISTRIBUTION 30,299 Marketing Daily Singapore subscribers

17,745 Marketing Daily Hong Kong subscribers

9,057

14,409 Advertising + Marketing Daily Malaysia subscribers

Marketing Daily Philippines subscribers

71,510 Total Distribution

DISTRIBUTION STRATEGY: Marketing Daily is a subscription product distributed free of charge to qualified advertising & marketing decision makers in medium & large organisations and marketing services agencies in Asia who have completed the online subscription form in the past 12 months. Marketing Daily is sent only to current and active advertising & marketing decision makers who want to receive and read the email bulletin.

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LIVE EDITIONS OF MARKETING For many of Marketing’s readers, reading the print edition on a monthly basis or the online edition everyday is not enough – they want to interact and share ideas with fellow readers; like-minded professionals grappling with similar issues. For these senior client marketers and agency professionals, Marketing has developed several regular events each with a different format to suit the needs and preferences of the core members of Marketing’s audience. Every Marketing event is treated like a live edition of the magazine and is developed to the same degree of dedication and editorial integrity that senior client marketers & agency professionals have come to expect from the Marketing brand. For sponsor organisations, aligning with Marketing through its many industry events not only puts them in direct contact with future business partners, it also enhances the sponsors' reputations as the leading firms in their fields. Marketing provides a range of events and networking opportunities, including roundtables, insights, awards and conferences. In addition to these formats, the Marketing team is able to tailor bespoke events to suit the unique requirements of individual sponsors. From a golf tee-off or a pub quiz to a new business dinner or full day seminar, Marketing has a full range of event solutions to suit various brand and business development objectives. When attending a Marketing event you can always be sure of busy and bustling networking with the best companies and most senior crowds – made possible by the incredible reach of our market leading news and intelligence platforms and our envied subscriber base. Please contact one of our account managers to discuss your event and request for proposal.

MARKETING’S EVENTS ARE SOME OF THE MOST ENGAGING EVENTS THAT YOU WILL ATTEND IN ASIA. INSIGHTFUL, CONTROVERSIAL, THOUGHT PROVOKING AND FUN. I LOVE ATTENDING THEM AND LOVE ENGAGING WITH OTHER SENIOR MARKETING PROFESSIONALS AT THEM MIG33 MEDIA KIT 2014

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MARKETING ROUNDTABLES Marketing Roundtables are small, extremely high level executive lunches designed exclusively for top marketing and/or agency management. In addition to engaging with the industry elite, sponsors get high value positioning in Marketing magazine in the context of their chosen area of media or marketing services and among the real heavy hitters of advertising or marketing management in Asia. Marketing Roundtables offer premium sponsors the opportunity to be part of the conversation among a hand-picked group of eight super-senior marketing and/or agency managers to discuss the key issues surrounding the sponsor’s product or service at one of Asia’s finest restaurants. Who attends Marketing Roundtables: Between eight and ten super senior directors or VP-level marketing representatives from some of the largest, best known and most respected organisations in Asia. Why industry leaders attend Marketing Roundtables: There are many reasons why a senior advertising & marketing executive would accept an invitation from Marketing to participate in a Marketing Roundtable, but here are the four most important: Why they attend Marketing Roundtables: Networking: At this level, advertising & marketing professionals rarely attend industry events and they rarely get a chance to interact with like-minded professionals at the same level. Marketing Roundtables provide a rare opportunity to do just that. Peer advice: Very senior advertising & marketing professionals get advice from everywhere except from the one place they really want it – from their peers; people in the same position as them who really understand the challenges they face. Profile: Whether it is admitted or not, being seen discussing important topics with the right people reflects well on both the individual and his or her organisation. Enjoyment: Shooting the breeze with fellow elite marketers over a delicious meal and a glass of wine? What a great way to spend an afternoon.

IT WAS A VERY NICELY ORGANISED EVENT AND LOTS OF GOOD THINGS CAME OUT OF IT! YOU ESPECIALLY HAD A GREAT GROUP OF PEOPLE. IT WAS EXCELLENT NETWORKING! VERTU 8

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MARKETING INSIGHTS Marketing Insights are highly educational half-day seminars on cutting-edge advertising & marketing topics designed specially for marketing practitioners; depending on the topic, only delegates from certain industries are permitted entry. A typical Marketing Insights consists of three sessions interspersed with networking breaks as follows: • A research-based presentation on the macro view of the set topic; followed by • A case study from a senior marketing director on his/her company’s experience surrounding the set topic and the lessons learned; and then • Short presentations from the sponsors on their solutions. Free to attend, low time commitment, a clear value proposition on what advertising & marketing decision makers can learn from attending and peer networking has proven to be a very popular event formula amongst advertising & marketing professionals; a fact illustrated by high attendance at all Marketing Insights events. Who attends Marketing Insights: Senior marketing & communications managers in medium and large companies and government organisations Top managers and senior sales and operations managers in medium and large companies and government organisations with specific responsibility for marketing Decision makers in media, creative, digital, PR, pre/post production, direct marketing, event marketing and market research agencies Past attendance numbers have ranged from 80 to 200 delegates

Why they attend Marketing Insights: Compelling topic and focused agenda featuring the macro, micro and vendor views Peer networking in a vendor-free environment Free to attend with a small time commitment - easy decision

YOUR ORGANISATION WAS KEY TO THE WHOLE SUCCESS. THE SCHEDULING OF THE BRIEFINGS, THE PICKING OF TOPICS WAS ALL SUPERBLY ARRANGED. YOUR PERFORMANCE IS NOW THE STANDARD THAT ALL SUBSEQUENT ORGANISERS WILL HAVE TO REACH. CONGRATS AGAIN AND I LOOK FORWARD TO THE NEXT EVENT BOTTEGA VENETA MEDIA KIT 2014

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MARKETING AWARDS For those that prefer the glitz, the glamour, the tension and the exhilaration of awards, Marketing hosts several annual awards nights which celebrate the best of the best. Marketing’s Agency of the Year Awards, Marketing Excellence Awards, Mob-Ex Awards, PR Awards, and Loyalty & Engagement Awards are all keenly anticipated annual events.

Held in Singapore, Hong Kong and Malaysia, Marketing Awards sets the industry standard for objective benchmarking and peer-on-peer performance reviews across the region. With industry relevant entry criteria, sound scoring methodologies and high engagement from end users as judges and participants, Marketing Awards provides a neutral platform with a clear, unbiased perspective on where businesses rank in relation to one another, within their respective areas of expertise.

AWARDS AUDIENCE Audience size: 300 - 750 Geographic reach: Local markets

Seniority 16%

17%

CMO & Top Management VP/Director Manager Executive

33%

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MARKETING CONFERENCES Marketing’s conferences share the same ethos as the magazine - to give our audiences real, valuable and actionable insights. To ensure this is always the case, all conference topics are carefully selected and validated by a team made up of event professionals and, importantly, our own journalists and editors - who live and breathe their industry day in, day out. Once our own experts are sure they can create a platform that will deliver on its modus operandi, we then work within, and outside, our peerless professional networks to ensure the information is delivered by nothing less than the pioneers and true thought leaders of that particular discipline – the sort of leaders that others just don’t have access to. Throughout the year Marketing runs a series of strategic content-driven conferences aimed at senior marketers, such as:

Our conferences stand out from the crowd due to their unbeatable speaker line ups, genuinely insightful and thoroughly thought out content and market leading value for money.

CONFERENCE AUDIENCE Audience size: 100 - 250+ Geographic reach: Regional

Seniority 11%

15%

CMO & Top Management VP/Director Manager

22%

Executive 52%

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CORPORATE DATABASES Reach the precise audience you want to do business with and get straight through to the people that matter most with Marketing’s List Rental Service. Leveraging Marketing’s subscriber data is a guaranteed way to reach your specific target audience whilst allowing you to tailor your key messages to the people most relevant and likely to take action upon them. This is a highly efficient, measurable and cost-effective way to engage your prospects and grow your business. Marketing’s rental service provides the most up-to-date and extensive contact list available for Asia’s marketing community, no other lists come even remotely close. Here’s why, the quality of our database is a direct result of the quality of our readers, subscribers and event attendees. What’s more, unlike other list rental companies Marketing’s subscriber based model permits us such regular interaction with all our contacts that we’re able to stay on top of changes in company, industry, job scope, geography etc. ensuring our contact lists are exceptionally accurate and always up-to-date. It will come as no surprise that Marketing’s database is one of the best sources of leads in Asia and has help many businesses create meaningful connections with their precise customer segments. List rental provides one-time access for a DM or EDM, and we will liaise with your designated agency or list processor for execution. Alternatively, Marketing also provides an email blasting service where we can help to execute EDM campaigns to your list on your behalf.

DIRECT MAIL (DM) Step-1: You provide your selection criteria (see overleaf) and we create your target list. Step-2: You select a mailing house for your campaign Step-3: You send us a sample of your creative for our approval Step-4: We send your target list to the mailing house Step-5: The Mailing house dispatches your DM

EMAIL MARKETING (EDM) Step-1: You provide your selection criteria and we create your target list. Step-2: You provide your EDM creative (e.g. HTML) for approval Step-3: We execute the EDM on your behalf to your target list Step-4: We deliver you a post-campaign report showing various response indicators.

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CORPORATE DATABASES POST CAMPAIGN REPORT: The post-campaign report is an essential part of email marketing, helping to ensure a campaign proceeded as planned and delivered accurately to it’s intended target audience. Marketing’s email response tracking gives a full overview of the EDM performance by tracking the following: • Emails Sent • Emails Delivered • Email Opens (Total and Unique)

• Bounced (Soft, Hard and General) • Link Tracking • Click-Through Rates (Total and Unique)

SELECTION CRITERIA JOB FUNCTION CEOs and MDs

GM

Marketing

Sales

HR

INDUSTRY Agriculture & Mining

Financial Services

IT & Telecoms

Motor Vehicle

Arts & Entertainment

Government

Logistics Services

Personal Services

Business Services

Healthcare & Pharmaceuticals

Marketing - Agencies

Property & Construction

Retail

Marketing - Other services

Industrial Products & Services

Education

Travel

Energy & Utilities

COUNTRY Singapore

Malaysia

Hong Kong

Philippines

List Rental Rates S$0.45 per record (minimum 2000 records per rental)

EMAIL BLASTING SERVICE To make use of our cost-effective email blasting service, simply provide us the contents of your EDM and we will send it out on your behalf for a small fee. We charge a flat rate of S$0.05 per record. MEDIA KIT 2014

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“Marketing helps me keep up with new developments in the digital arena and their application in business. Being able to access breaking campaigns and the related learnings provides me with meaningful insights and ideas to apply to the businesses I market.”

AUDIENCE DATA Marketing’s circulation is audited by the Audit Bureau of Circulations (ABC), the leading internationally recognised circulations auditor.

— Linda Locke, Marketing Director, Club 21

MARKETING ASIA PACIFIC “In order to remain relevant in today’s digitally supercharged business landscape, it's crucial that one is able to keep their finger on the digital pulse and Marketing is without a doubt one of my go to resources.”

Marketing Asia Pacific Circulation by Job Function Total Asia Pacific circulation: 31,122 8%

6% 20%

16%

— Nicholas Kontopoulos, Senior Global Marketing Director, SAP CRM Product Marketing, SAP Asia Pte Ltd 11%

Client Client Client Client Agency Agency Agency Agency

CEO/MD/GM VP/Director-level Marketer Market-level Marketer Executive-level Marketer CEO/MD/GM Creative Media Account Service

24%

Marketing Asia Pacific Circulation by Industry Total Asia Pacific circulation: 31,122

3% 8%

8% 1%

12% 11% 10% 11%

8%

9%

“Marketing Interactive is a great portal to what’s happening in the world of marketing. It always provides the quick updates/news I need to keep on top of the latest market trends and the ever changing market environment. Since our business is very much about the pulse of the Asian consumer, Marketing Magazine is an essential resource for today’s brands and agencies.”

6%

6%

Marketing Singapore Circulation by Job Function Total Singapore circulation: 9,319 (ABC Audit Jan-Dec 2012) 7% 6% 16%

23%

11%

Client Client Client Client Agency Agency Agency Agency

CEO/MD/GM VP/Director-level Marketer Market-level Marketer Executive-level Marketer CEO/MD/GM Creative Media Account Service

Marketing Singapore Circulation by Industry Total Singapore circulation: 9,319 (ABC Audit Jan-Dec 2012) 8% 1% 4%

12%

7%

12%

12% 10% 11%

10% 4%

23%

— Diane Chiu, Senior Director, Marketing, Greater Asia McDonald’s Greater Asia

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9% 1%

Brand Agency Creative Agency Media Agency Direct Marketing/Digital Agency Public Relations/Events Agency Research Agency Banking & Finance IT & Telecommunications Fast Moving Consumer Goods (FMCG) Consumer Durables Business & Personal Services, Retail and Government Property, Construction & Utilities Travel, Tourism & Hospitality

MARKETING SINGAPORE

— Amrita Banta, Managing Director, Agility Research & Strategy

“By reading Marketing Magazine, I can feel the pulse of the industry, what’s in and out. It inspires me to think in broader context, and be sensitive to new cultural forces across the region.”

11%

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5%

9%

1%

8%

Brand Agency Creative Agency Media Agency Direct Marketing/Digital Agency Public Relations/Events Agency Research Agency Banking & Finance IT & Telecommunications Fast Moving Consumer Goods (FMCG) Consumer Durables Business & Personal Services, Retail and Government Property, Construction & Utilities Travel, Tourism & Hospitality

AUDIENCE DATA Marketing’s circulation is audited by the Audit Bureau of Circulations (ABC), the leading internationally recognised circulations auditor.

“If I were allowed only one trade magazine to read in my profession, I would read no further than Marketing. It is the definitive source for marketing professionals in Asia to keep abreast of news, views and reviews in this fast-changing and ever-evolving industry.” — Eva Hui, Group Director of Marketing, Empire Hotel Hong Kong

MARKETING HONG KONG Marketing Hong Kong Circulation by Job Function Total Hong Kong circulation: 9,000 (ABC Audit Jan-Dec 2012) 8% 5% 18%

15%

10%

Client Client Client Client Agency Agency Agency Agency

CEO/MD/GM VP/Director-level Marketer Market-level Marketer Executive-level Marketer CEO/MD/GM Creative Media Account Service

26%

9%

Marketing Hong Kong Circulation by Industry Total Hong Kong circulation: 9,000 (ABC Audit Jan-Dec 2012) 9% 1% 3% 8%

10% 10%

10%

11%

11% 8%

9%

8% 9% 2%

Brand Agency Creative Agency Media Agency Direct Marketing/Digital Agency Public Relations/Events Agency Research Agency Banking & Finance IT & Telecommunications Fast Moving Consumer Goods (FMCG) Consumer Durables Business & Personal Services, Retail and Government Property, Construction & Utilities Travel, Tourism & Hospitality

10% 6% 19%

16%

12% 23% 8%

6%

Client Client Client Client Agency Agency Agency Agency

CEO/MD/GM VP/Director-level Marketer Market-level Marketer Executive-level Marketer CEO/MD/GM Creative Media Account Service

— Anto Setiadi, Marketing Director, Carlsberg China

“Marketing is one of my main go-to sources for a quick overview of the industry. I appreciate the brief yet highly insightful articles, and I certainly gain a lot from the case studies presented.”

ADVERTISING + MARKETING MALAYSIA advertising + marketing Malaysia Circulation by Job Function Total Malaysia circulation: 12,803 (ABC Audit Jan-Jun 2012)

“Marketing Magazine is like my first Carlsberg’s sip of the day. It is very crisp, refreshing and you’ll thirst for it every day. I read it daily to keep me updated on the latest marketing news, developments and insights in the region/global. A definite must-read magazine for all marketers.”

advertising + marketing Malaysia Circulation by Industry Total Malaysia circulation: 12,803 (ABC Audit Jan-Jun 2012)

3%

7% 1%

11%

8% 13% 11% 9% 12%

9% 5% 8% 3%

Brand Agency Creative Agency Media Agency Direct Marketing/Digital Agency Public Relations/Events Agency Research Agency Banking & Finance IT & Telecommunications Fast Moving Consumer Goods (FMCG) Consumer Durables Business & Personal Services, Retail and Government Property, Construction & Utilities Travel, Tourism & Hospitality

— Lito S. German, Marketing Director, BMW Group Asia

“As someone who sits in a world wide team based here in Asia, Marketing Daily not only provides me with up-to-the-minute soundbites on what is happening in the marketplace around me but also provides useful information to feed through to my global colleagues. Given the great work going on in Asia it’s invaluable to have a source, like Marketing, to pull all of that together in one place” — Roderick Strother, Director for Digital & Social Centre of Excellence, Lenovo Singapore Pte Ltd

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“Being a marketer, I have to keep in touch with the ever-changing landscape of the marketing tools available. I look forward to my monthly copy of “Marketing” to stay abreast with the marketing news and trends.” — Jamie Lim, Regional Marketing Director, Scanteak

ASIA PACIFIC ADVERTISING RATES Marketing provides the only environment where you can reach, engage and influence Asia’s budget-determining marketers and their agency partners. Asia Pacific Advertising Rates - All three print editions (Singapore, Hong Kong & Malaysia) Advertisement

“Marketing has become a daily essential guide providing me with the key insights on important issues and trends in the industry. The news articles in Marketing are presented clearly and easily digestible, that can be read on the go and fits well into my schedule.” — Stefan Ellrott, Country Manager, Global Blue Singapore

“We live in interesting times. We cannot look at any part of our business without seeing tremendous change. Marketing Daily gives me access to market latest developments, market insights and up to date information that helps me in making my day to day business related decisions.” — Irene Wong, Managing Director, Grey Malaysia

1x

3x

6x

12 x

Double Page Spread

US$18,000

US$17,000

US$15,500

US$13,500

Full Page

US$10,500

US$9,400

US$8,500

US$7,500

Half Page

US$6,050

US$5,500

US$4,950

US$4,400

Third Page

US$4,000

US$3,600

US$3,300

US$3,000

Quarter Page

US$3,000

US$2,700

US$2,500

US$2,200

Double Page Strip

US$4,750

US$4,400

US$4,000

US$3,500

Single Page Strip

US$2,500

US$2,350

US$2,100

US$1,900

Cover Wrap (4pp)*

US$35,000

US$32,000

US$29,000

US$26,000

Inside Front Cover Gatefold (3pp)*

US$27,500

US$25,000

US$23,000

US$20,000

False Cover (2pp)*

US$23,000

US$21,000

US$19,000

US$17,000

Cover Onsert *

US$17,500

US$16,500

US$15,000

US$13,000

Carrier Sheet (Black & White)

US$3,000

US$2,500

US$2,200

US$2,000

Outside Back Cover

US$12,500

US$11,500

US$10,500

US$9,250

Insider Front Cover

US$11,500

US$10,500

US$9,500

US$8,500

Inside Back Cover

US$11,000

US$10,000

US$9,000

US$8,000

Branded Content Full Page

US$10,000

US$9,000

US$8,000

US$7,500

Loose/Bound Insertion Fee per 1,000 pcs^

US$280 (4pp)

*Production costs are included, paper density 157gsm; ^Production costs are not borne by Marketing. Minimum of 5,000 pcs

“Marketing Interactive provides readers with a wide range of articles that are relevant and educational. On top of that, it has an easy-to-use interface and the writing style is clear, concise and straight to the point. I recommend Marketing-Interactive.com as the go-to website for marketing-related news.” —Roger Yuen, Founder and Chief Executive, Clozette Pte Ltd

www.marketing-interactive.com - Global Traffic Online Ad Units

Weekly Rate

Monthly Rate

Banner Position

Daily Rate

Weekly Rate

Monthly Rate

Buyout

US$22,500

US$75,000

Buyout

US$2,400

US$11,000

US$36,000

Pushdown (Expandable)

US$8,500

US$30,000

Big Square

US$1,250

US$5,800

US$21,500

Leaderboard

US$6,000

US$20,500

Top Banner (P1)

US$800

US$3,500

US$12,850

Leaderbutton

US$4,500

US$15,000

Second Banner (P2)

US$650

US$3,000

US$10,500

Big Square

US$5,500

US$18,500

Third Banner (P3)

US$450

US$2,250

US$7,800

US$4,500

US$14,000

Fourth Banner (P4)

US$400

US$1,800

US$6,500

Banner

16

Marketing Daily E-News - Regional Subcribers

MEDIA KIT 2014

SINGAPORE ADVERTISING RATES Advertisement

“Staying connected is imperative in this world of rapid change. Marketing helps keep you current and relevant. A truly handy resource.”

1x

3x

6x

12 x

Double Page Spread

S$9,950

S$8,960

S$7,960

S$6,950

Full Page

S$5,550

S$4,990

S$4,440

S$3,890

Half Page

S$3,490

S$3,150

S$2,790

S$2,450

Third Page

S$2,290

S$2,050

S$1,850

S$1,600

Quarter Page

S$1,690

S$1,550

S$1,350

S$1,190

Double Page Strip

S$2,640

S$2,375

S$2,125

S$1,850

Single Page Strip

S$1,390

S$1,250

S$1,125

S$975

Cover Wrap (4pp)*

S$19,950

S$17,990

S$15,960

S$13,950

Inside Front Cover Gatefold (3pp)*

S$15,950

S$14,350

S$12,760

S$11,160

False Cover (2pp)*

S$12,950

S$11,650

S$10,350

S$9,050

Cover Onsert*

S$9,950

S$8,950

S$7,960

S$6,950

Carrier Sheet (Black & White)

S$1,950

S$1,750

S$1,560

S$1,350

Outside Back Cover

S$6,660

S$5,990

S$5,350

S$4,650

Insider Front Cover

S$6,385

S$5,750

S$5,100

S$4,450

Inside Back Cover

S$6,150

S$5,530

S$4,950

S$4,300

Branded Content Full Page

S$6,385

S$5,750

S$5,100

S$4,450

Loose/Bound Insertion Fee per 1,000 pcs^

S$350 (4pp)

*Production costs are included, paper density 157gsm; ^Production costs are not borne by Marketing. Minimum of 5,000 pcs

Banner Position

Daily Rate

Weekly Rate

Monthly Rate

S$1,000

S$4,700

S$17,000

Big Square

S$550

S$2,550

S$9,150

S$10,440

Top Banner (P1)

S$350

S$1,625

S$5,980

S$7,740

Second Banner (P2)

S$280

S$1,290

S$4,750

S$9,360

Third Banner (P3)

S$210

S$965

S$3,550

S$7,200

Fourth Banner (P4)

S$180

S$825

S$3,050

Weekly Rate

Monthly Rate

S$11,000

S$39,600

Buyout

Pushdown (Expandable)

S$4,400

S$15,840

Leaderboard

S$2,900

Leaderbutton

S$2,150

Big Square

S$2,600 S$2,000

— René de Monchy, Head of Marketing, Asia Pacific Breweries Singapore

“Marketing Daily gives me an effortless access into the latest marketing trends and an excellent snapshot of my competitors activities. In my work it is important to draw ideas from adjacent or even unrelated industries, and Marketing Daily reminds me conveniently where to look for inspiration.” — Sirpa H. Ikola, Senior Marketing Director, HTC South Asia

Buyout

Banner

“Managing a portfolio of iconic brands in Singapore means it is crucial to stay connected with the wider marketing community. Marketing Magazine is an excellent tool to keep updated on the latest industry news.”

Marketing Daily E-News - Singapore Subscribers

www.marketing-interactive.com - Singapore Traffic Online Ad Units

— Wong Soon Hwa, Vice President, Asia & Japan, Hertz Asia Pacific

MEDIA KIT 2014

“Running a global customer function out of Asia demands thought leadership and relevant industry insights. Marketing Daily provides me with just that not only from a regional but also global perspective.” — Markus Keiper, Executive Vice President Global Marketing Communications & CRM - Marine, Rolls-Royce Singapore Pte Ltd

17

“Jedi’s have light sabers, Thor has his Hammer.. even Tony Stark has his garage. Professionals in every industry need access to the right tools that help them get the job done. In our industry, Marketing is a vital tool to deliver the insights and immediacy that we all need to keep ahead.” — Matthew Godfrey, President Asia, Y&R Advertising

“Working across region in Cards industry, particularly dealing with HNW/ affluent Target segment, one needs to keep a close tab on pulse of market developments and innovation. ‘Marketing’ offers relevant content, insights and latest happenings to keep me well informed. It’s on my regular read (RR) list.” — Sanjay Chinchwade, Director – Head of Premium Products, Card Services Asia, American Express

“Marketing provides leading edge thought leadership in my business strategy formulation for eTailing, social commerce and digital media mix. It also provides top-notch professional networking opportunities in events, roundtables and conferences.” — David Lee, Head of eTailer & Social Commerce, Asia Pacific Japan, Dell

HONG KONG ADVERTISING RATES Advertisement

1x

3x

6x

12 x

Double Page Spread

HK$53,000

HK$48,000

HK$43,000

HK$37,000

Full Page

HK$32,000

HK$28,000

HK$24,000

HK$19,000

Half Page

HK$17,000

HK$14,000

HK$12,000

HK$10,000

Third Page

HK$10,000

HK$9,000

HK$8,000

HK$7,000

Quarter Page

HK$8,000

HK$7,000

HK$6,000

HK$5,000

Double Page Strip

HK$13,500

HK$12,200

HK$10,900

HK$9,500

Single Page Strip

HK$7,500

HK$6,500

HK$6,000

HK$5,000

Cover Wrap (4pp)*

HK$125,000

HK$109,000

HK$97,000

HK$85,000

Inside Front Cover Gatefold (3pp)*

HK$98,000

False Cover (2pp)*

HK$80,000

Cover Onsert / Sticky Flyer*

HK$60,000

HK$55,500

HK$50,000

HK$45,000

Carrier Sheet (Black & White)

HK$12,000

HK$9,500

HK$8,500

HK$6,800

Outside Back Cover

HK$38,000

HK$32,000

HK$28,000

HK$25,000

Insider Front Cover

HK$33,000

HK$31,000

HK$27,000

HK$24,000

Inside Back Cover

HK$32,000

HK$29,000

HK$26,000

HK$23,000

Branded Content Full Page

HK$38,000

HK$32,000

HK$28,000

HK$25,000

Loose/Bound Insertion Fee per 1,000 pcs^

HK$3,200

*Production costs are included, paper density 157gsm; ^Production costs are not borne by Marketing. Minimum of 5,000 pcs

www.marketing-interactive.com - Hong Kong Traffic

18

Marketing Daily E-News - Hong Kong Subscribers

Online Ad Units

Weekly Rate

Monthly Rate

Banner Position

Daily Rate

Weekly Rate

Monthly Rate

“In a region as large and diverse as Asia Pacific, time is a limited resource. In my role I am always on the go, so access to relevant industry news is crucial for me to feel like I am still connected. Marketing and Marketing Interactive provide that connection.”

Buyout

HK$68,000

HK$245,700

Buyout

HK$8,000

HK$30,000

HK$100,000

Pushdown (Expandable)

HK$27,000

HK$98,000

Big Square

HK$3,050

HK$14,000

HK$50,500

Leaderboard

HK$18,000

HK$65,000

Top Banner (P1)

HK$2,340

HK$10,000

HK$36,000

Leaderbutton

HK$13,000

HK$48,000

Second Banner (P2)

HK$1,950

HK$8,000

HK$30,000

Big Square

HK$16,000

HK$58,000

Third Banner (P3)

HK$1,170

HK$5,000

HK$18,000

— Matt Hulen, Head of Advertising Sales, Expedia Media Solutions

Banner

HK$12,400

HK$45,000

Fourth Banner (P4)

HK$1,000

HK$4,500

HK$16,000

MEDIA KIT 2014

MALAYSIA ADVERTISING RATES 1x

3x

6x

12 x

“The guys at Marketing Magazine are doing a great job of selecting, arranging and serving a great variety of pieces that are informative and inspiring for marketing and advertising professionals. Their reach and consistency have made them an established regional source that people in the industry increasingly tap into.”

Double Page Spread

RM11,600

RM11,000

RM10,500

RM9,800

— Drago Djourov, Director, DD Research

Full Page

RM6,500

RM6,150

RM5,800

RM5,500

Half Page

RM3,600

RM3,400

RM3,200

RM3,000

Third Page

RM2,400

RM2,250

RM2,100

RM2,000

Quarter Page

RM1,800

RM1,700

RM1,600

RM1,500

Double Page Strip

RM2,900

RM2,700

RM2,500

RM2,300

Single Page Strip

RM1,600

RM1,500

RM1,400

RM1,300

Cover Wrap (4pp)*

RM30,500

RM29,000

RM27,000

RM25,000

Inside Front Cover Gatefold (3pp)*

RM23,500

RM22,000

RM20,500

RM19,500

False Cover (2pp)*

RM20,500

RM19,500

RM18,500

RM17,000

Cover Onsert*

RM16,500

RM15,500

RM14,500

RM13,500

Carrier Sheet (Black & White)

RM2,200

RM2,000

RM1,850

RM1,700

Outside Back Cover

RM8,700

RM8,300

RM7,800

RM7,400

Insider Front Cover

RM7,800

RM7,400

RM7,000

RM6,500

Inside Back Cover

RM7,500

RM7,000

RM6,700

RM6,300

Branded Content Full Page

RM7,800

RM7,400

RM7,000

RM6,500

Advertisement

Loose/Bound Insertion Fee per 1,000 pcs^

RM875 (4pp)

*Production costs are included, paper density 157gsm; ^Production costs are not borne by Marketing. Minimum of 5,000 pcs

www.marketing-interactive.com - Malaysia Traffic Online Ad Units

Marketing Daily E-News - Malaysia Subscribers

Weekly Rate

Monthly Rate

Banner Position

Daily Rate

Weekly Rate

Monthly Rate

Buyout

RM23,000

RM83,000

Buyout

RM2,500

RM12,000

RM44,000

Pushdown (Expandable)

RM9,500

RM35,000

Big Square

RM1,300

RM6,000

RM21,500

Leaderboard

RM6,500

RM24,000

Top Banner (P1)

RM900

RM4,230

RM15,500

Leaderbutton

RM5,000

RM18,000

Second Banner (P2)

RM700

RM3,400

RM12,500

Big Square

RM6,000

RM22,000

Third Banner (P3)

RM550

RM2,500

RM9,500

Banner

RM4,800

RM17,000

Fourth Banner (P4)

RM450

RM2,100

RM8,000

MEDIA KIT 2014

“Running a busy sales and marketing team across our group of attractions in Malaysia and Singapore leaves me little time to catch up with the latest marketing happenings, trends, insights and ideas across the region. This is where Marketing magazine is so valuable for me. They also put on great events which are well organised, timely and insightful and a great opportunity to network with other marketing professionals in the region.” — Philip Whittaker, Chief Marketing Officer, Themed Attractions Malaysia

“Making sense of everything that’s happening across the field of marketing, in whatever discipline of it, is becoming an increasingly complicated matter. Seizing all the resulting opportunities to maximum effect, strategising smarter and executing best in class even more so. Authoritative, well-researched news and information about our trade is an indispensable part of the toolkit of any CMO or marketer in general, and Marketing Magazine provides it.” — Arent Jan Hesselink, Head of Brand, Communications & Digital, ASEAN & Pacific, Philips

“Marketing provides current insights and produces interesting trend reports that make it much easier for practitioners to know what's going on around us in Asia. It adds invaluable input to the industry and constantly keeps itself on the pulse of the region.” — Frazer Neo Macken, Vice President, Head, PR, Communications & Digital Marketing, Electrolux Asia Pacific

19

420mm

DOUBLE PAGE SPREAD

PRINT SPECIFICATIONS

280mm

Advertisement 210mm

EDITORIAL CONTENT

FULL PAGE AD

280mm

88.5mm

Bleed (mm)

Trim (mm)

Type (mm)

Double Page Spread *

430mm (w) x 290mm (h)

420mm (w) x 280mm (h)

390mm (w) x 241 mm (h)

Full Page

220mm (w) x 290mm (h)

210mm (w) x 280mm (h)

183mm (w) x 241mm (h)

Half Page (Vertical) ^

Not Applicable

88.5mm (w) x 240mm (h)

Not Applicable

Half Page (Horizontal)

Not Applicable

183mm (w) x 118.5mm (h)

Not Applicable

Third Page (Vertical) ±

Not Applicable

61mm (w) x 240mm (h)

Not Applicable

Third Page (Horizontal)

Not Applicable

183mm (w) x 80mm (h)

Not Applicable

Quarter Page (Horizontal)

Not Applicable

183mm (w) x 60mm (h)

Not Applicable

Single Page Strip (Horizontal)

Not Applicable

183mm (w) x 30mm (h)

Not Applicable

Double Page Strip (Horizontal)

430mm (w) x 30mm (h)

420mm (w) x 30mm (h)

Not Applicable

215mm + 3.5mm + 215mm (w) x 290mm (h)

210mm + 3.5mm + 210mm (w) x 280mm (h)

200mm + 3.5mm + 200mm (w) x 260mm

Inside Front Cover Gatefold (3pp)

430mm + 220mm (w) x 290mm (h)

420mm + 210mm (w) x 280mm (h)

390mm + 183mm (w) x 241mm (h)

False Cover (2pp) #

215mm + 3.5mm (w) x 290mm (h)

210mm + 3.5mm (w) x 280mm (h)

200mm + 3.5mm x 260mm (h)

Cover Onsert

215mm + 3.5mm (w) x 110mm (h)

210mm + 3.5mm (w) x 100mm (h)

Not Applicable

Not Applicable

107mm (w) x 138mm (h)

Not Applicable

Cover Wrap (4pp) # EDITORIAL CONTENT

VERTICAL 240mm HALF PAGE AD

Carrier Sheet (Black & White)

* Avoid text on 20mm at middle binding portion of Double Page Spread; ^ Half Page Vertical is only available within first 30 pages ± Third Page Vertical is only available after first 30 pages; # For cover wrap & false front cover, artwork needs to include Marketing’s masthead EDITORIAL CONTENT

183mm Please Note: Bleed is only applicable on Full Page advertisements and larger. Fractional advertisements will fit within the trim dimensions. HORIZONTAL HALF PAGE AD

118.5mm

Please supply your advertisement in electronic format as follows: PDF, JPEG or TIF CMYK colour

High Resolution (300 pixels per inch) All images & fonts embedded

61mm

EDITORIAL CONTENT

VERTICAL THIRD PAGE AD

240mm

EDITORIAL CONTENT

HORIZONTAL THIRD PAGE AD

20

EDITORIAL CONTENT

183mm 80mm

MEDIA KIT 2014

HORIZONTAL QUATER PAGE AD 183mm

EDITORIAL CONTENT

60mm

HORIZONTAL SINGLE PAGE STRIP AD 183mm 30mm

ONLINE SPECIFICATIONS

PUSHDOWN 985 (w) x 85 (h)

985 (w) x 300 (h)

WEBSITE Ad Units

Pushdown

Leaderboard

Dimensions (pixels)

File Types

Max Length (secs)

Max file size

LEADERBOARD

Loops

728 (w) x 90 (h)

985(w) x 300(h) opens for seven seconds to display an advertisement then rolls up to 985(w) x 85(h) (needs to include a close button)

3rd Party tags only

728 (w) x 90 (h)

.swf, .gif or .jpg, Rich Media, 3rd party/HTML

100KB

100KB

:30

3 BIG SQUARE LEADER BUTTON

N/A

3 235 (w) x 90 (h)

Leader Button

235 (w) x 90 (h)

swf, .gif or .jpg, Rich Media, 3rd party/HTML

100KB

N/A

3

Big Square

300 (w) x 250 (h)

swf, .gif or .jpg, Rich Media, 3rd party/HTML

100KB

:30

3

300 (w) x 250 (h)

BANNER MOBILE 300 (w) x 150 (h)

Banner

300 (w) x 150 (h)

swf, .gif or .jpg, Rich Media, 3rd party/HTML

100KB

N/A

3

Mobile

300 (w) x 50 (h)

.gif or .jpg

100KB

N/A

3

300 (w) x 50 (h)

ENEWSLETTER

Please Note: We serve advertisements via double click for publishers (DFP), please ensure your flash files (.swf) are compatible with DFP.

E-NEWSLETTER Ad Unit

BIG SQUARE

Dimensions (pixels)

File Type

Loops

Max File Size

Banner

645 (w) x 90 (h)

.gif or .jpg

3

100KB

Big Square

300 (w) x 250 (h)

.gif or .jpg

3

100KB

300 (w) x 250 (h)

BANNER Please Note: If your banner ads are white they must have a 1 pixel dark border all the way around. 645 (w) x 90 (h)

MEDIA KIT 2014

21

Marketing is published by Lighthouse Independent Media.

Singapore: 100C Pasir Panjang Road, See Hoy Chan Hub, #05-01, Singapore 118519. Tel: +65 6423 0329 Fax: +65 6423 0117. Hong Kong: Unit A, 7/F, Wah Kit Commercial Centre, 300 Des Voeux Road Central, Sheung Wan, Hong Kong.Tel: +852 2861 1882 Fax: + 852 2861 1336.

www.marketing-interactive.com

22