WHEN IT COMES TO BUILDING PROFITS AND EXPANDING YOUR MARKET REACH:

ACCEPT NO SUBSTITUTE. This is the World of Concrete—the annual international gathering place for more than 60,000 concrete and masonry professionals who look to WOC— the first and most important industry event of the year— for the technology, supplies, equipment and connections that they need to meet demand. Exhibit here and make authentic connections, write orders with qualified decision makers and watch your bang/buck ratio go through the roof. REAL BUYERS WRITING REAL ORDERS MEANS REAL PROFITS.

THIS IS WHERE THEY’LL BE. $500,000 – $10 million+

• Yearly value of contracts/projects reported by

62% of registered attendee firms

• Estimated replacement budget for new equipment, trucks, tools and accessories reported by

41% of registered attendee firms

Legitimate Decision Makers. Record-Breaking Sales.

51%

make or approve purchases

42%

24%

recommend products to be purchased

MOUNTAIN

Unbeatable Coverage for the Concrete Industry.

14 %

specify products to be purchased

CENTRAL

NORTHEAST 17

27

%

%

29 %

INTERNATIONAL 9% CANADA 12%

WEST

13 %

(includes AK and HI)

SOUTH

THERE’S NO SUBSTITUTE FOR THE REAL THING.

»RESERVE YOUR EXHIBIT SPACE TODAY.

JANUARY 17-20, 2017 SEMINARS: JANUARY 16-20 LAS VEGAS CONVENTION CENTER LAS VEGAS, NV, USA

www.worldofconcrete.com

IF THEY’RE AT WOC, THEY’RE READY TO BUY. The concrete and masonry pros who attend WOC each year have their buying strategies and schedules in order—

66%

will purchase these products in the next

12

months: Accounting & Estimating Software Admixtures Aggregate Cement Cleaning Equipment & Supplies Coatings Color Pigments Compressor, Pneumatic and Hydraulic Tools Computer Hardware, Software and Peripherals Concrete & Mortar Construction Equipment & Supplies Construction Vehicles Construction Services Crack Repair Materials Curing Compounds and Equipment Estimating & Bidding Software Finishing/Texturing Tools, Formwork & Scaffolding Forms Logo Clothing Branding for Companies Masonry Products Molds Promotional Products Pumping Accessories Pumps Reinforcement Accessories & Tools Safety Clothing Saws Scarifying Equipment Screeds Sealers Stains Stamping Tools Testing Equipment, Materials & Services Tools Waterproofing & Damp-Proofing Materials Wireless Technology

SERIOUS PROFESSIONALS IN EVERY INDUSTRY CATEGORY.

CONNECT WITH THE REAL DEAL. Precast & Concrete Masonry

Concrete Reinforcement

Repair & Demolition Concrete Production

YOUR BUYERS. YOUR BOOTH. YOUR PROFITS.

Information Technology

Material Handling Concrete Surfaces & Decorative Concrete

STRENGTHEN CONNECTIONS. BUILD NEW RELATIONSHIPS. Access every segment of the concrete industry. Your buyers are here. 8,238 Concrete Contractor 5,217 Repair & Demolition Contractor 5,006 General Building Contractor 4,518 Commercial/Industrial Construction 3,506 Distributor 3,042 Specialty Concrete Contractor 2,753 Decorative Concrete Contractor 2,751 Concrete Coatings Applicator 2,685 Residential Construction 2,579 Concrete Cutting 2,570 Foundations Contractor 2,106 Concrete Polishing Contracts 2,039 Concrete Pumping Contractor 2,012 Other Heavy Construction 1,945 Paving/Highway/Bridge Construction 1,517 Public Works 1,259 Construction Management 887 Tilt-Up Concrete Contractor 883 Post-Tensioning Contractor 817 Architectural/Engineering Firm 671 Precast Concrete Erector 617 Landscape Architect/Contractor 616 Labor Union Member 586 General Rental Center 571 Shotcrete Contractor 487 Government Agency, Testing Lab, Educational Institution 452 Pervious Concrete Installer 286 Recycled Concrete Contractor

Material Handling (Central Hall) Connect with heavy equipment retailers and supply, delivery and logistics professionals by exhibiting here.

• Trucks • Loaders • Backhoes • Aerial work platforms • Mini-excavators • Other heavy equipment used for material delivery, distribution, concrete placement or earth moving

Repair & Demolition (South Hall)

Technology for Construction Industry-leading attendees know they’ll find the innovations, strategies and solutions they need at World of Concrete. If you supply cutting-edge equipment, groundbreaking software, or high-tech products for the concrete and masonry industries, this is where you need to exhibit. 2,496 Construction Management 2,152 General Contracting 1,571 Design/Build 1,364 Engineering 1,216 Civil Structural 948 Architectural 784 Distributor 535 Developer 239 Mechanical/Electrical 209 Mapping/GIS 195 Government Facility Management 183 Systems Consultant/VAR/Vendor 140 Power/Process

The Producer Center Access thousands of producers of readymix, pre-cast, block and pre-stressed concrete, as well as suppliers of cement, aggregate, admixtures, reinforcing steel and prestressing strand. 2,198 Ready-Mix Concrete Producer 1,959 Materials Provider 1,270 Distributor 671 Precast Concrete Erector 463 Concrete Block Producer 258 Prestressed Concrete Producer

THERE’S NO SUBSTITUTE FOR THE REAL THING.

»RESERVE YOUR EXHIBIT SPACE TODAY.

JANUARY 17-20, 2017 SEMINARS: JANUARY 16-20 LAS VEGAS CONVENTION CENTER LAS VEGAS, NV, USA

www.worldofconcrete.com

Repair & demolition is a growing segment— show your equipment and products here and meet with the buyers you need to see. • Commercial/Residential concrete • Industrial concrete • Roads • Slabs

Concrete Surfaces & Decorative (South Hall)

Use this specialized section of the show floor to move your products to the in-demand pros who need them. • Floors • Walls • Driveways/ Walkways • Decks/ Patios • Other commercial and residential applications

Precast (North Hall)

New in 2016, a specialty precast area draws professionals clamoring for your products, technologies and equipment. • Coring machines • Precast forms • Concrete pipe • Precast/Prestressed production • Precast plants • Casting beds

NEW FOR 2017

Concrete Masonry (North Hall) This area showcases everything for the producers of concrete masonry (block, segmental retaining wall units, veneer, slabs, pavers, and roof tiles.) • Admixtures • Equipment & Supplies • Pigments

NEW FOR 2017

Concrete Reinforcement (North Hall)

Features the leaders in concrete reinforcement showcasing reinforcement bending, cutting, straightening, and fabricating machinery. • Reinforced positioners & locators • Epoxy-coated, steel, glass fiber, galvanized bar • All types of reinforcement accessories

OUTDOOR ACTION. THERE’S SIMPLY NO ALTERNATIVE. Your machinery and heavy equipment, products, materials, techniques and technology are the real deal—and WOC attendees know there’s no other place they can see them all. Prove that your offerings can stand up to the rigors of actual working conditions in this popular show segment.

REAL PERFORMANCE. REAL IMPRESSIONS. REAL SALES. Put the full strength of your offerings on display in front of thousands of ready-to-buy pros. Batch Plants Boom Trucks Buggies Compactors Cranes Decorative Concrete Drilling and Demolition Tools Forklifts Grinders Hoists Mixers Power Saws Pumps Ride-On Power Trowels Scaffolding Platforms Scarifiers

Scrapers Screeds Shot Blasters Skid Steer Loaders Sprayers Stainings - Concrete Stains Stampings - Concrete Stamps Surface Preparation Equipment Trucks Vacuums Vibrators Walk-Behind Power Trowels Wall Saws Waterproofing Products —And much, much more...

Design and order your own custom outdoor demo area—arrange for a slab, wall, sandbox or any custom prop to show your products, tools & equipment in action.

THERE’S NO SUBSTITUTE FOR THE REAL THING.

»RESERVE YOUR EXHIBIT SPACE TODAY.

JANUARY 17-20, 2017 SEMINARS: JANUARY 16-20 LAS VEGAS CONVENTION CENTER LAS VEGAS, NV, USA

www.worldofconcrete.com

WHEN IT COMES TO SAVING MONEY AND PRODUCING SALES, WOC IS THE CLEAR WINNER. Serious suppliers know that trade events are the most cost-effective way to write orders, close deals and boost sales. According to the Center for Exhibition Industry Research (CEIR), it’s nearly twice as expensive to close a deal via a sales call than from an exhibition lead. Combine that with WOC’s exclusive audience of concrete and masonry professionals and this trade show is a win-win for exhibitors.

THE ONE AND ONLY

WORLD OF MASONRY. MCAA MASON CONTRACTORS ASSOCIATION OF AMERICA

This is the largest gathering of masonry professionals in the world. Access your audience. Find your buyers. Boost your profits.

HANDS-ON MASONRY EXHIBITS This is the most comprehensive resource for the international masonry community, with more than 40,000 square feet of materials, resources, equipment and technology. Exhibit here and put your products directly in front of the professionals who need them.

EDUCATION SESSIONS & INDUSTRY EVENTS A specific industry requires a specific skill set. Masonry pros put World of Concrete on their calendars to get the education they need to stay relevant and productive. They also come for the thrill of competition at Masonry Madness—skills challenges, contests and pro demonstrations are a high-energy draw. Make sure you have a place in this world-class arena. Masonry Madness includes: • MCAA’s Masonry Skills Challenge • SPEC MIX BRICKLAYER 500® WORLD CHAMPIONSHIP • SPEC MIX Toughest Tender® Competition • MCAA’S Fastest Trowel on the Block

THERE’S NO SUBSTITUTE FOR THE REAL THING.

»RESERVE YOUR EXHIBIT SPACE TODAY.

JANUARY 17-20, 2017 SEMINARS: JANUARY 16-20 LAS VEGAS CONVENTION CENTER LAS VEGAS, NV, USA

www.worldofconcrete.com

Launch your sales year at the Masonry Industry showcase. High-powered professionals with real purchasing power come here to shop the latest masonry products, tools & equipment for commercial, residential, repair & restoration markets. 1,630 Masonry Contractor/Specialty Masonry Contractor 1,547 General Building Contractor 1,540 Commercial/Industrial Construction 1,372 Distributor 949 Residential Construction 917 Masonry Repair Contractor 642 Masonry Craftsman/Bricklayer 592 Restoration Contractor 461 Thin Brick/Thin Stone Applicator 366 Architectural/Design/ Engineering Firm 315 Self Retaining Wall Contractor 320 Landscape Architect/ Contractor 301 Construction Mgmt Doing Masonry Construction 237 General Rental Center 246 Concrete Block Producer 195 Government Agency, Testing Lab, Educational Institution, Trade Assoc. 105 Brick Producer

REAL VISIBILITY. REAL RESULTS. Speak directly to your audience and engage the buyers you want to see. High-powered marketing campaigns, attendee programs and exhibitor services make it easy to make connections, do business, maximize your investment and boost profits.

MARKETING TOOLS INCLUDE: DIRECT MAIL

COMPREHENSIVE WEBSITE

1 MILLION +

3 MILLION +

targeted, multi-tiered pieces delivered.

page views each year + over 10,000 international views per month.

TARGETED EMAIL BLASTS AND WEBSITE ADVERTISING TRADE ADVERTISING

3 MILLION +

unique impressions every year— WOC advertises with leading international industry publications. Visit www.worldofconcrete.com for a list of media partners.

EXCLUSIVE PRINT & DIGITAL EXPOSURE in European, Latin American and Asian markets.

A TOP-RANKED EDUCATIONAL PROGRAM attended by

5,600+ serious buyers.

COOPERATIVE MARKETING with leading trade associations.

WOC Cosponsors: Associated Construction Distributors International • American Concrete Institute American Concrete Pavement Association • American Concrete Pumping Association • American Shotcrete Association American Society of Concrete Contractors • Basement Health Association • Canadian Ready-Mixed Concrete Association Concrete Foundations Association • Concrete Sawing & Drilling Association • Concrete Reinforcing Steel Institute International Concrete Repair Institute • International Grooving & Grinding Association • Portland Cement Association Precast/Prestressed Concrete Institute • Post-Tensioning Institute • Tilt-Up Concrete Association • Wire Reinforcement Institute

REAL INTERNATIONAL RECOGNITION. Let your trade show investment make you money. When you deploy the full array of these high-value World of Concrete sponsorship and advertising opportunities, you put the power of the year’s first, most important event to work. Visit www.worldofconcrete.com or email [email protected] today.

PUT WOC’S MARKETING TOOLS TO WORK FOR YOU.

»RESERVE YOUR EXHIBIT SPACE TODAY.

JANUARY 17-20, 2017 SEMINARS: JANUARY 16-20 LAS VEGAS CONVENTION CENTER LAS VEGAS, NV, USA

www.worldofconcrete.com

THESE PROGRAMS AND FEATURES WILL HELP YOU CONNECT WITH YOUR IDEAL AUDIENCE—BEFORE, DURING AND AFTER THE SHOW. W  OC App. Get in on this popular feature—connected devices allow attendees to navigate the bustling show floor. W  eb Listing. Use the visibility of worldofconcrete.com to reach your audience. B  uyer Invitations. Deliver showspecific discounts and promotions directly to your customers. P  ress Relations. Media lists, press conference space, product publicity, press kit distribution and a staffed onsite press room help you broadcast your message. O  nline Exhibitor Service Manual. An exhibitor’s ‘How-To’ guide: online and easy-to-access. International Business Center. Attendees from around the world can use this resource to better do business with you.  rogram & Exhibits Guide/Floor P Plan. All exhibitors enjoy a complimentary listing.  xperienced Management. Our E reputation ensures and depends on your success. A  ttendee Mailing List. Rent access to the list, before and after the show.