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Solutions for your student recruitment, marketing, branding, media and communications needs in the dynamic Chinese education market with unparalleled ...
Author: Erik Simpson
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Solutions for your student recruitment, marketing, branding, media and communications needs in the dynamic Chinese education market with unparalleled experience, reach and depth.

Who we are and what we do…

What our Partners say about us…

Mission: to be the leading service provider in international education


he EIC Group is a private organization focused on the Chinese education market with significant expertise in student recruitment. EIC has grown into the largest and leading company nationally with a network of 20 branch offices across China in all leading regional markets. The EIC Group is now the industry leader, with a significant market share, a robust fully-owned national office network and the best attended events and exhibitions of any agency in China. In recognition of our national industry leading position and seeking a stronger national

and global profile, we moved our national headquarters to Beijing in 2010. With 25 years of experience in student recruitment and a national office network reaching deep into each regional market, the EIC Group has the resources to bring our partners brands directly to the hundreds of thousands of students who attend our events, our offices or who encounter our extensive online presence. Beyond student recruitment, the EIC Group aims to be a full international education solutions provider. In July 2003, we launched

our Training Center network delivering English language and exam preparation training for Chinese students looking to study abroad. The successful outcomes of our students who are better prepared for the rigors and challenges of academic study abroad are obvious. In 2010, 25,000 students undertook English language and exam preparation training with EIC Training. We have also expanded into other foreign language and academic preparation training with courses in French, German, Korean and Japanese.

Our partnering philosophy

Jody Lehr Graduate and International Outreach

Rochester Institute of Technology

Exceptionally well organized and obviously well publicized, given then strong participant numbers and focused interest. The interpreters have strong ESOL skills and quickly come up to speed on the myriad details of the University. I will definitely continue to participate in as many EIC location education fairs as possible in the future and look forward to receiving information on upcoming events.

EIC are one of the most professional education agents that we have had the pleasure to work with. Our University has worked with EIC for a number of years and has found them to provide honest, accurate and professional advice to the students they counsel. Their staff are very knowledgeable about our courses and entry requirements and send us high quality students. EIC staff are also very efficient in handling paperwork and following our procedures. I thoroughly recommend EIC and UEA is fully committed to supporting them for the forseeable future.

Victoria Isherwood International Officer

University of East Anglia

Commenting on EIC Education Fairs.

Chris Harvey Regional Program Manager Marketing and Recruitment Offshore

We care about the integrity and enhancement of our partners brands and deploy those brands only within the guidelines provided by our partners.


he EIC Group understands the power of partnership which is the core of our business proposition. Our objective is to recommend our student clients to the partner institution that best suits them. The best interest, welfare and academic success of our students are paramount and we provide extensive pre-departure and post-arrival services. We work closely with our student clients and their parents and liaise closely with our partner institutions on issues of concern. Our dedicated Student Services Department maintains on-going 2

contact with students during their time abroad. Our philosophy towards our institutional partners is unique in the industry. The EIC Group focuses on highlighting our partners’ brands and bringing accurate, timely information sourced directly from our extensive stock of partner materials direct to students. We care about the integrity and enhancement of our partners brands and deploy those brands only within the guidelines provided by our partners. We provide platforms online and in print for our partners to showcase their institutions, facili-

ties, academic programs and student success. Moving forward, with our new Partner Services division, we will provide our partners even greater opportunities to control their brands in the competitive Chinese marketplace through in-country Dedicated Representatives, Media Services, Print Communications and Distribution and other services. With a very high degree of autonomy, our Partners will be able to deliver key messages across a range of channels to Chinese students and support and service those students.

We’ve been in the recruitment business for more than a decade and have worked with many agencies, both US-based and foreign. We have found EIC to be second to none. They are professional, student-centered, friendly, organized, and able to draw quality students to their fairs. If you’re looking for a recruitment fair option in China, look no farther than EIC.

Michael A. Brzezinski. Ed.D Associate Dean, International Programs Director, International Students and Schools

The University of Melbourne

EIC’s commitment to providing quality educational advice has assisted many students to identify the University of Melbourne as the destination of choice for those seeking a high quality internationally recognized degree. EIC is a value representative of the University of Melbourne and we look forward to our relationship prospering well into the future.

Purdue University 3

Our values people. The EIC Group places the interests, rights and responsibilities, welfare and success of our student clients at the core of our approach to counseling and service. We service our students from initial counseling, though their

time studying abroad until they achieve successful academic outcomes. We also focus on the success, development and well-being of our staff with staff satisfaction, success and achievement being the core val-


We deliver timely, accurate and honest information to our students and carefully map out academic programs and pathways and advise students honestly on the risks and challenges ahead. We maintain

integrity in admissions and enrolments processes and deliver high quality application documentation to our partner institutions. We are ever vigilant against fraud. We take compliance very seriously and have

ues with which we manage and inspire our people. We provide our staff with appropriate income, welfare, medical insurance, pensions and vacation benefits and ensure they work in a safe and pleasant environment.

Our Results and Achievements 17,100 students

sent abroad through EIC services in 2010.

12,000 students

students visit our Website daily.

developed systems to monitor and control risk across the Group.


One of the first organizations (of a total of 9) authorized by Australian immigration authorities to use the E-visa system.


professionalism. We support and seek the highest levels of quality assurance and match or exceed industry standards and Codes of Practice. We actively participate in industry standards, recognition and accreditation proc-

esses with memberships of all key industry bodies, including the AIRC. We were the first PRC agency to achieve e-Visa status with the Australian Government, a recognition we have maintained. Our Student

Counselors actively participate in industry training in China and abroad and seek industry level qualifications.

international education service organization by Ministry of Education, Ministry of Public Security and SAIC .


One of 27 IELTS Testing Centers authorized by British Embassy.


service. We monitor and improve our service standards for both students and partners with a philosophy of continuous improvement. We provide an efficient and professional service and monitor and respond

to complaints promptly. We have a Service Charter and a transparent complaints and customer feedback system. We survey our customers regularly and identify needs, concerns and improvements.


One of the largest and authoritative IELTS training centers in China.

Over 100,000 students

attended EIC education expos in 2010.


Partner Services Marketing materials design, printing, freight and logistics services. Enquiries and conversion support and management.

Our Events Our events are the best in the industry and partners book early to avoid disappointment as they are frequently booked out up to 4 months in advance. The EIC Group invests heavily in attracting interested students to our three rounds of Education Exhibitions usually held in March, July and October. Our events give our partner institutions the opportunity and platform to communicate directly with students, providing advice,

counseling, course and admissions requirement information. Students and partners alike value and enjoy the experience and the opportunity to discuss individual student’s interests and study plans. Since 2005, we have held 10 cycles of Education Exhibitions in total attracting over 300,000 interested students. 2010 was our best year ever with almost 100,000 students attending our national Education exhibitions and events.

Media and online marketing services. In country representation.


or EIC, partnership is much more than agency representation. Our Partners have a range of objectives for the PR China market well beyond agency representation. In 2011, the EIC Group launched a new, independent business unit to deliver a suite of services to our Partners. Though in country representation, with dedicated staff, partners can provide support to applicants, channels, alumni, staff travelling in country and Chinese higher education institutions efficiently and directly. Our partners will be more directly in control of in country branding in the complex Chinese marketplace and better able to scrutinize and supervise all chan-


nels. Chinese language marketing materials are powerful tools to directly communicate with parents and students. With international freight now costing considerably more than print and customs tariffs and duties holding up incoming materials, now is the best time to consider localizing the production of print and marketing materials. EIC Partner Services offers design, localization, translation, print, freight and logistics services in sa total, integrated service. The Chinese media and online marketing environments are critical tools for reaching savvy, digital youth markets. EIC Partner Services can assist your institution with cre-

ating and maintaining Blogs, Wiki pages, Chinese language Websites that will reinforce your brand image in China. Many partner institutions are no longer able to respond to the vast number of incoming enquiries to their Websites, many of which require sustained interactions before converting (if at all). All institutions are continually disappointed by non-arrivals and nonconversions. EIC Partner Services offers enquiry management and conversion support services specifically designed to improve the outcomes from Chinese student enquiries and applications.

To discuss any of the services above, contact EIC Partner Services: [email protected] 7

Industry leadership achieved through integrity, investment, speed to market and a commitment to our clients and partners

Beijing: EIC National HQ F12-15, Building A, JianWai SOHO 39 East 3rd Ring Road, Chaoyang District, Beijing, P.R. China 100022. Tel: +86 10 5781616

Guangzhou: EIC, 2F, Guangzhou Library, 42, Zhongshan Si Rd., Guangzhou 510055, P.R. China. Tel: +86 20 28339966