Alessandro CALIANDRO Dipartimento di Scienze Sociali e Politiche Università degli Studi di Milano Via Festa del Perdono , 7 – IT 20122 Milano [email protected]

_______________________________________________________________________________________ Academic and work experience: 2012-to date: Post-Doc researcher in Sociology, Department of Social and Political Sciences of State University of Milan (Italy) and Director of Research at the Centre for Digital Ethnography at the same University. Duties include: developing and coordinating research projects in the fields of consumer culture, digital methods and digital ethnography; lecturing in “Digital Methods and Digital Ethnography” for the Master’s degree course in “Sociology of Globalization”, and for the Bachelor degree course in “New Media and Communication”; supervising master and bachelor degree thesis. 2009-to date: Consultant for Viralbeat (Social Media Marketing Company). Duties include: developing and coordinating researches of social media monitoring and digital ethnography for several brands such as: Uber, Barilla, Louis Vuitton, Marni, Regione Umbria, Provincia di Imperia, Telecom, Tim, Google, Chicco, Rai, Gazzetta dello Sport, Wind, Nestlè, Mail Up, Mediolanum Bank; supervising and training web analysts; leading and coordinating the R&D Department; 2011-to date: Teacher for Ninja Marketing (Digital Marketing Academy). Duties include: teaching in workshops relate to Digital Marketing and Digital Ethnography. 2011-to date: Editor-in-Chief for the scientific blog Centro Studi Etnografia Digitale (http://www.etnografiadigitale.it/). Duties include: writing and scheduling blog posts; supervising junior editors. _______________________________________________________________________________________ Research projects participated: 2015-at present: “Smartphone Internet use” – international research project aimed at understanding the social practices of Smartphone’s users mixing big data analysis (data traffic from Smartphones) and qualitative analysis (interviews and focus groups). Partners: University of Gothenburg and State University of Milan. Project Coordinator: Adam Erik Arvidsson. University of Gothenburg funding. 2013-at present: “P2pvalue” or “Techno-social platform for sustainable models and value generation in commons-based peer production in the Future Internet” (EC-Seventh Framework Programme - Grant agreement no: 610961) – international research project aimed at mapping the diffusion and hybridization of peer production and investigating the conditions which favour collaborative creation and the logic of value of these emerging forms.

Duties include: development of the digital ethnography and coordinator of the team of ethnographers. Project Coordinator: Professor Nigel Gilbert. European Commission funding.

2012-2013: 1

“Project for the development of a quali-quantitative methodology useful for monitoring and analysing online consumers’ conversations, with the purpose of enhancing the development and innovation of products and brands” – methodological research project aimed at defining specific heuristics suitable for coding and analysing online conversations among consumers. Project Supervisor: Professor Adam Erik Arvidsson. European Social Fund. 2009-2012: “Lavoro&Psiche” – project aimed at evaluating the quality of psychiatric services and policies in Lombardia (Italy). Project Coordinator: Professor Alberto Martini. Fondazione Cariplo funding. 2008-2009: “Cuccagna Project”- project aimed at mapping the perception of the Zone 4 of Milan and the needs of its inhabitants. Project Coordinators: Doctor Sebastiano Citroni. Private funding. _______________________________________________________________________________________ Teaching experience:                

From September 2015 (with Professor Dario Malchiodi): Teacher of the course “Big Data and Digital Methods” (in English) for the Master degree course in Public opinion research and communication methods (State University of Milan). 2015: Lecturer of “Digital Methods for Marketing” for the Master in Human Resources and Organizations, Fondazione Istud Business School, Baveno (VB) 2015: Lecturer of “Digital Methods and Digital Ethnography” for the PhD course in Sociology at the Graduate School in Social and Political Sciences (State University of Milan). 2014: Lecturer of “Digital Ethnography” at University of Gothenburg, by the Centre for Consumer Science (CKF). 2012-to date: Lecturer of “Digital Methods and Digital Ethnography” for the Bachelor degree course in “New Media and Communication”, at the Faculty of Political Sciences of State University of Milan. 2013: Lecturer of “Digital Ethnography and Netnography: Theories and Methods for analysing online conversations” for the Summer School in E-Methods and Sociology (University of Bologna). 2012: Lecturer of “Digital Methods” for the PhD course in Sociology at the Graduate School in Social and Political Sciences (State University of Milan). 2012: Lecturer of “Digital Ethnography: a Toolbox for Investigating Online Consumer Tribes” at the Copenhagen Business School (CBS Centre for Corporate Social Responsibility). 2012: Lecturer of “Introduction to Digital Ethnography and Digital Methods” at the Digital Ethnography Week (PhD seminar promoted by the PhD program in Sociology at the University of Milan). 2012: Lecturer of “Digital Methods for Social Research” for the Master degree course in “Sociology of Globalization”, at the Faculty of Political Sciences of State University of Milan. 2012: Lecturer of “Digital Ethnography and Digital Sociology” for the Master degree course in “Sociology of New Media” at the Faculty of Information Sciences of State University of Milan. 2012: Lecturer of “Introduction to Netnography” for the Master degree course in “Analysis of Temporary Inhabitants”, at the School of Architecture and Society of Politecnico of Milan. 2011: Lecturer of “Digital Ethnography for Digital Marketing” at the IULM University of Milan. 2011: Lecturer of “Netnographic Analysis” at the Master degree course in “Corporate Communication”, at the Faculty of Economy of State University of Urbino Carlo Bo. 2011: Lecturer of “Netnographic Analysis” at the Master degree course in “Theories and Techniques of Radio-Television Languages, at the Faculty of Literature of University of Siena. 2010-2011: Lecturer of “Digital Ethnography and Innovative Approaches to Marketing Policies” at the Master degree course in “Communication and Advertising for the Organizations”, at the Faculty of Sociology of State University of Pesaro-Urbino. 2

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Scientific, academic and other relevant roles 2015: tutor of the “Learning Lab” for the Master in international business (MIB), Faculty of Economics, Università Cattolica of Milan. 2012-to date: Director of Research at the Centre for Digital Ethnography at the State University of Milan. 2012-to date: Teaching Fellow in New Media and Communication, State University of Milan . 2008-2009: Teaching Fellow in Society and Social Transformation, State University of Milan. _______________________________________________________________________________________ Education and qualification: 2012: Ph.D in “Sociology” at the Graduate School in Social, Economic and Political Sciences of the University of Milan. Title of dissertation: The Affective Labour of Consumers in Regards to the Co-creation of Value onto the Social Media: a Netnographic Inquiry. Supervisor: Professor Adam Erik Arvidsson. 2007: Master degree in “Social Sciences” at State University of Milan. Title of dissertation: Demoniacal Possession in the Catholic Cultural Context: Crisis and Reconstruction of Being. Supervisor: Professor Enzo Colombo. 2005: Bachelor degree in “Sociology” at State University of Milan-Bicocca. Title of dissertation: The Myth of the New Man in the Cinematography of Fascism. Supervisor: Professor Barbara Bracco. 2011: Summer School on Digital Methods, held by Richard Rogers (University of Amsterdam, UvA). 2011: Summer School on Digital Ethnography, held by Robert Kozinets (Centro Studi Etnografia Digitale, Salerno, Italy). 2010: Societing Summer School: Summer School on Finance, Economy, and Ethics, held by Adam Arvidsson (Assindustria, Salerno, Italy). _______________________________________________________________________________________ Presentations in conferences: 2014: oral presentation “Collaborative Crowds. A Digital Ethnography of Adolescent Fan Cultures on Twitter” at the Social Media and the Transformation of Public Space Conference, Amsterdam, 18th-20th June 2014. 2014: oral presentation “Reputation as a Technical Asset: a Digital Ethnography of Digital Natives on Twitter” at the Ethnography and Qualitative Research Conference, 5th edition, Bergamo, 5th-7th June 2014. 2013: oral presentation “Political Journalism and Twitter: between Soft News and Hard Journalists” at the Associazione di Comunicazione Politica Conference, Milan, 12nd-13rd December 2013. 2013: oral presentation “Twitter as a Device For the Materialization of the Political Public and Political Culture: a Digital Ethnography of Primarie 2012” at the XXVII SISP Conference, Firenze, 12nd-14th September 2013. 2013: oral presentation “Publics, not Communities. A Digital Ethnography of Consumers and Brands online” at the International Seminar: New Media, Public Opinion and Social Movements, University of Milan, 10th May 2013. 2013: oral presentation “Brand Publics. A Digital Ethnography of Consumer Co-production Online” at the Anthropology of Markets & Consumption Conference”, Irvine, CA - USA, 7 th-9th March 2013. 2013: oral presentation “The Primary Elections on Twitter” at the Studying Politics through Digital Methods Workshop, State University Of Milan, 28th January 2013. 2012: oral presentation “Motherhood and the Digital Home. A Netnographic Analysis” at the Home and Identity. The Private-Public Nexus International Conference, Roma, 14th-15th November 2012. 2012: oral presentation “Digital Methods and Digital Ethnography: Toward an Internet Ethnography Approach grounded on a Natively Digital Methodology” at the IV STS Italia National Conference, Rovigo, 21st June 2012. 3

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Invited talks: 2015: invited talk as panellist at the conference “How effectively is Italian politics harnessing digital power?” at the Social Media Week, Rome 12nd June 2015. 2014: invited talk as panellist at the conference “Rudy contro tutti: Quanto gli influencer influenzano davvero? (Do the Influencers really have influence?)” at the BlogFest, Rimini, 12nd -14th September 2014. 2013: invited talk as panellist at the conference “L’indagine digitale tra algoritmi e conversazione: Big Data e Etnografia digitale (The Digital Inquiry between Algorithms and Conversations: Big Data and Digital Ethnography)” at the Internet Festival, Pisa, 10th-13rd October 2012. 2013: oral presentation “A Netnographic Analysis of Wine and Winelovers” at the Vinitaly International, Verona, 7th-10th April 2013. 2012: oral presentation “Indagine netnografica sulla web reputation del marchio ‘Umbria’ (A Netnographic Inquiry on web reputation of the Umbria brand”, at the Travel Blogger Unite conference, Perugia, 28th June 2012. 2011: invited talk as panellist at the conference “What Use is Digital Ethnography for Marketing?” at the Digital Ethnography Weekend, Cava de’ Tirreni, 16th-19th September 2011. 2010: oral presentation “Oggi abbiamo visto Gesù. Due principi epistemologici di conoscenza del Sé a confronto: la rete e le istituzioni tradizionali (Today We Met Jesus. A Comparison between Two Epistemological Principles of Interpretation of Self: the Net and the Traditional Institutions)” at the Finance, Economy, and Ethics Summer School, Salerno, 21st-27th August 2010 _______________________________________________________________________________________ Language skills: Italian: mother tongue. English: fluent in spoken and written English. IT skills: Digital Methods Initiative Tool Package, Gephi, NodeXL, Netlytic, T-Lab, SPSS. _______________________________________________________________________________________ Relevant and recent publications:

1. Caliandro A. and A. Gandini (forthcoming-2016). Qualitative Research in Digital Environments: A Research Toolkit, Routledge, London. 2. Bonini, T., A. Caliandro and A. Massarelli (forthcoming-2015). ‘Understanding the value of networked publics in radio. Employing Digital Methods and social network analysis to understand the Twitter publics of two Italian national radio stations’ (RICS-2015-0227), Information, Communication and Society. – [Manuscript accepted for publication]. 3. Arvidsson, A. and A. Caliandro (forthcoming-2015). ‘Brand Public. Louis Vuitton on Twitter’, Journal of Consumer Research. – [Manuscript accepted for publication]. 4. Arvidsson, A., A. Caliandro, M. Arioldi and S. Barina (2015). ‘Crowds and value. Italian Directioners on Twitter’, Information, Communication & Society, DOI: 10.1080/1369118X.2015.1064462. 5. Caliandro, A. and S. Barina (2015). ‘Twitter come device civico per la materializzazione del pubblico e del discorso politico: il caso delle Primarie del Centro Sinistra 2012’, Rassegna Italiana di Sociologia / a. LVI, n. 2, aprile-giugno 2015.

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6. Caliandro, A. (2014). ‘Ethnography in Digital Spaces: Ethnography of Virtual Worlds, Netnography, and Digital Ethnography’, Handbook of Anthropology in Business, ed. P. Sunderland, and R. Denny, Walnut Creek, CA: Left Coast Press, pp. 738-61. 7. Caliandro, A. (2014). The Difference between Netnography and Digital Ethnography, in Centro Studi Etnografia Digitale, State University of Milan, available at http://www.etnografiadigitale.it/2014/07/the-difference-between-netnography-and-digitalethnography/. 8. Caliandro, A. and A. Arvidsson (2013). ‘Brand Publics: A Digital Ethnography of how Consumers Co-Create Brand Value Online’, Conference Paper, Proceedings of the Anthropology of Markets and Consumption Conference, March 2013, Irvine, CA. 9. Cossetta, A. and A. Caliandro (2013). ‘La maternità nelle narrazioni online’, Ais Journal of Sociology, n.1, April 2013, 79-101. 10. Caliandro, A., D. Beraldo and S. Barina (2012). ‘Follow the Followers. Primarie su Twitter e la centralità discorsiva di Matteo Renzi, in Questioni Primarie 2012’, Il Mulino, available at http://www.candidateandleaderselection.eu/content/qp-4-follow-followers-primarie-su-twitter-e-lacentralit%C3%A0-discorsiva-di-matteo-renzi. 11. Caliandro, A. (2012). ‘Une utilisation du consommateur internaute au-delà des communautés de marque: le travail effectif des consommateurs ordinaires sur le réseaux sociaux’, Sciences de la Société, N° 82(150), pp. 159-167. 12. Caliandro, A. (2010). ‘Aggregarsi per dividersi. Percezione del contesto urbano e bisogno di aggregazione’, Sogni e Bisogni a Milano. Vissuti e risorse nella Zona 4, ed. S. Citroni, Milano: Ledizioni. 13. Splendore, S., A. Caliandro and M. Airoldi (2015). ‘Twittare le news: strategie comunicative del giornalismo italiano. Uno studio di caso di tre redazioni’, Comunicazione Politica. – Under review, manuscript submitted in June 2015.

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