A vital part of Stockholm city - We create places where people want to be
BI RG ER JA RL SG AT AN
O
N DE
GA
TA
N VA
LH
AL
LA
VÄ
GE
N
SV EA VÄ GE
OT
N
DR
KA
RLA
VÄ
TN
GE
N
IN GG AT AN
ATAN GSG
HAN
TVER
KARG
ATA N
GÖ TGA TA N
RIN
GV
ÄG
EN
ERI KT
N
N
HAMNGATA
ATA N
ERIN
SAN
N
GE
KU
TA
REG
INGG
GA
VÄ
KSG
RVA
ATA
N
NA
FLEM
S NG
AMF FASTIGHETER
23
Welcome to AMF Fastigheter!
AMF Fastigheter is one of Sweden’s largest property companies with its main focus on Stockholm, one of Europe’s most rapidly expanding cities. Here in the most dynamic metropolis in Scandinavia, we’re creating spaces that make for world-class shopping experiences for demanding city dwellers and tourists from far and wide. Our shopping centres are sited in Stockholm’s largest districts and in the heart of the city centre, attracting a total of 45 million visitors and a turnover of SEK 5 billion. They are all conveniently positioned close to Stockholm’s major public transport hubs with a high footfall.
With a clear vision and close partnership with the City of Stockholm and other property owners we want to be part of revitalizing Stockholm.
AMF FASTIGHETER
23
Gallerian Gallerian is downtown Stockholm’s first and biggest shopping center, the heart of the city and the commercial hub for a broad target group. Gallerian is an innovative space with a relaxed atmosphere and an exciting mix of international and Swedish store concepts, fashion, food, entertainment and service under one roof. Gallerian’s mission is to be part of making Stockholm more fun, offering experiences and serving as a backdrop that reflects the nature of the city and its people. A space that never sleeps and never stands still. The next step is 5,000 square metres of new space and more attractive shopping, service and entertainment concepts.
Year opened: 1976, last renovation 2010–2011 Number of stores: 86 Footfall: 18 million GLA: 31,500 sq m Turnover, Turnover/sq m: €199 million, €7 000 Average purchase: €11 Subway commuters per day: 247,000 (T-centralen) Examples of stores (brands): H&M, Hollister, River Island, Lindex, Topshop, Clas Ohlson and G-Star RAW.
AMF FASTIGHETER
23
MOOD Stockholm MOOD Stockholm is shopping beyond shopping. An entire block in the heart of the city, a city within a city with an elegant, diverse and international atmosphere. This is the place to find unique concepts, a high level of service and some of Stockholm’s most popular restaurants, attracting a trend-aware target group with the highest of standards. MOOD Stockholm is a place for self-indulgence. An entirely new concept and a unique space where socialising, shopping and working become something out of the ordinary.
Year opened: 2012 Number of stores: 55 Footfall: 5 million GLA: 10,000 sq m Turnover, Turnover/sq m: €55 million, €5,200 Average purchase: €12 Subway commuters per day: 56,000 (Hötorget) + 67,000 (Östermalmstorg) Examples of stores (brands): Denim & Supply (Ralph Lauren), Napapijri, Scotch & Soda and Club Monaco.
AMF FASTIGHETER
23
Ringen Ringen is in Södermalm, the trendiest district in Stockholm. For a creative and cultured target group who love Södermalm, Ringen is a laid-back space for socialising and everyday shopping needs. Ringen boasts the leading fashion brands that you won’t find anywhere else in Södermalm and there’s always something going on to engage or involve visitors. Ringen is an urban backyard where different styles create an attractive whole with a quirky edge. It’s genuine, unpolished and charming.
Year opened: 1982, last renovation 2007–2008 Number of stores: 57 Footfall: 6 million GLA: 16,000 sq m Turnover, Turnover/sq m: €108 million, €6,200 Average purchase: €20 Subway commuters per day: 55,000 (Skanstull) Examples of stores (brands): H&M, Stadium, MQ, ICA and Systembolaget.
AMF FASTIGHETER
23
Västermalms-gallerian In the heart of Kungsholmen, an urban and lively district with beautiful shoreline walks and green parks on the doorstep, lies the shopping mall Västermalmsgallerian. The urban atmosphere and the buzz attract a fashion-conscious, in touch target group. This is where they do their daily shopping and spend time with friends and family. The Västermalmsgallerian concept is that of a local metropolis with a futuristic edge. A vibrant crossroads in a city district that never sleeps.
Year opened: 2002 Number of stores: 50 Footfall: 9 million GLA: 10,000 sq m Turnover, Turnover/sq m: €54 million, €6,800 Average purchase: €7 Subway commuters per day: 67,000 (Fridhemsplan) Examples of stores (brands): H&M, Rituals, INTER SPORT, Gina Tricot, MQ, ICA.
AMF FASTIGHETER
23
Fältöversten Fältöversten is in Karlaplan in the heart of the upmarket district of Östermalm. At Fältöversten, wellbeing and quality take centre stage. The atmosphere is welcoming with big labels sharing the space alongside small high-end and lifestyle brands. It’s a place where a sophisticated target group with the time and money to spend on the good things in life can shop and enjoy a glass of champagne mid-week. Fältöversten’s mission is to give every day a silver lining. Traditional and classical but with a modern twist and a sense of coming home.
Year opened: 1973, last renovation 2003. Number of stores: 53 Footfall: 6.5 million GLA: 20,000 sq m Turnover, Turnover/sq m: €117 million, €5,600 Average purchase: €19 Subway commuters per day: 32,000 (Karlaplan) + 67,000 (Östermalmstorg) Examples of stores (brands): H&M, Kicks, Rituals, Lindex, ICA, Systembolaget and Calzedonia.
AMF FASTIGHETER
23
A vital part of developing the city For us it’s natural to think outside the box when developing ideas for retail in a broader context. We create places where people want to be. Places that are an integral part of the city, where people come together and where shops, restaurants, entertainment and culture gain energy from a vibrant and creative setting. We want to contribute to revitalising Stockholm.
1.
1. Gallerian – Urban Escape Stockholm In the heart of Stockholm’s city centre are five buildings, four streets and two squares. This is where AMF Fastigheter is creating a new city space – Urban Escape Stockholm. 2. Västermalmsgallerian, Ringen and Fältöversten For each shopping centre, we have created unique new concepts that will match the lifestyles of people living and working here. 3. Mood Stockholm – the next step Building on Mood Stockholm’s success, a new flagship destination to be born in 2016.
2.
3.
AMF FASTIGHETER
Stockholm – the capital of Scandinavia
23
VALLENTUNA
UPPLANDSVÄSBY
AMF FASTIGHETER
23
ÅKERSBERGA
TÄBY
DANDERYD
KISTA
VAXHOLM
Stockholm – the fastest-growing city in Western Europe The population of Stockholm is anticipated to grow by 30,000 people a year up to 2020/2030.
SOLNA
LIDINGÖ
SUNDBYBERG
BROMMA
STOCKHOLM
6X
2X
faster than Paris
faster than Copenhagen
NACKA
Today, 900,000 people live in central Stockholm while the Stockholm region has a population of
2,200,000
FARSTA SKÄRHOLMEN HUDDINGE
The people of Stockholm are frequent users of public transport and every day
TYRESÖ
Trade areas in Stockholm:
Retail trade primary area:
SÖDERTÄLJE
€2.7 Bn
Primary
passengers pass through downtown Stockholm’s public transport hubs.
Secondary
Retail trade secondary area:
€13.3 Bn
935,000
Total retail trade Stockholm: HUDDINGE
€16 Bn
AMF FASTIGHETER
Stockholm – a city to be reckoned with
23
Nights spent in Sweden (all types of accommodation)
Tourism in Stockholm
15,000 11 million guest nights yearly (7 million domestic visitors + 4 million international visitors)
Interest in Stockholm is increasing and the city continues to grow. Investors and companies that find their way here tend to stay. There is a strong future for all industries – particularly retail.
12,500 10,000 7,500
¤3 billion spent yearly
5,000
Sweden's GDP
GDP per capita in Stockholm
2,500 50% spent on retail trade and eating out
€173
43%
Billion
73%
from Stockholm
0 2000
(Source: Business Sweden)
2005
2010
2015
2020
(Source: Business Sweden)
Higher compared to the average EU city region
GDP per capita for selected countries Stockholm purchasing power (MSEK)
Percentage distribution of disposable income for Swedish consumers
45,000 40,000
100 95 40 35 30
200,000
35,000
180,000
30,500
160,000
25,000
140,000
20,000
25 20 15
120,000
10 5
2003
100,000
2004 2005
2006
2007 2008
2009
2010
2011
2012
0 Retail
Living
Transport
Recreational activities, eating out, etc.
2015
2020
2025
Retail Spending
Sweden
37%
Denmark
36%
64%
France
36%
64%
Netherlands
33%
Norway
32%
Spain
31%
UK
30%
Switzerland
29%
Germany
27%
Italy
26% Retail spending
63%
United Kingdom
Denmark
France
Germany
Spain
Finland
67%
(Source: World Bank)
68% 69% 70% 71% 73% 74% Other expenses
Sweden $41.500
(Source: WSP)
AMF FASTIGHETER
23
Contact If you are interested in locating your business in one of our properties, or if you have any questions, please feel free to contact our head of leasing or one of our leasing managers.
Why Sweden? Top-performing and growing economy. Sophisticated consumers with high purchasing power. Strong retail sales growth for 15 consecutive years. Appetite and demand for new retail concepts.
Head of Leasing Elisabet Jones
[email protected] +46 (0)8-791 24 90 +46 (0)70-219 20 77
Leasing managers Jenny Ahlin
[email protected] +46 (0)8-696 33 94 +46 (0)70-208 68 31
Anna Hammarbäck Lind
[email protected] +46 (0)8-696 34 18 +46 (0)70-615 40 77
Early adopters and well-established test market. Recognized as a trend-setting country.
Kenneth Jävervall
[email protected] +46 (0)8-696 31 13 +46 (0)70 540 98 55
Silvia Neveris
[email protected] +46 (0)8-696 30 72 +46 (0)72-510 64 17
Visiting address: Regeringsgatan 29, Stockholm, Sweden Address: AMF Fastigheter, 113 88 Stockholm, Sweden Phone: +46 8 696 31 00 www.amffastigheter.se