A VAST CONSUMER ECOSYSTEM with a robust digital portfolio NATIONAL TV
DIGITAL
LOCAL TV (62 STATIONS)
RADIO (69 STATIONS IN 17 MARKETS)
CABLE NETWORKS
BRAND EXTENSIONS
EVENTS
AT THE INTERSECTION of the two biggest growth opportunities for marketers
11
Million monthly unique visitors to the Univision Extended Network
Source: comScore Media Metrix, Multiplatform, Univision Digital Network, January 2014, comScore Media Metrix, Audience Duplication, Univision Digital Netwok and Univision Partner Group, PC Only, January 2014. *Audience duplication between Univision Digital Network Mobile and Univision Partner Group PC not available in comScore, but expected to be less than the 6% audience duplication seen between Univision Digital Network PC and Mobile audiences for January 2014.
DOUBLING DOWN ON DIGITAL…
…but the mission stays the same.
UCI OFFERS MARKETERS WHAT NO OTHER U.S. HISPANIC MEDIA COMPANY CAN DELIVER.
Brand
Trust
Mass
Reach
Multiplatform
Best-in-class Content
FROM A CULTURALLY RELEVANT PERSPECTIVE
SUPER SAVVY DIGITAL CONSUMERS
44%
72%
say “technology is life” (vs. 31% non-Hispanics)
of Hispanics own smartphones (vs. 65% Total Market)
14% of all tablet owners
+8 hrs
62%
under the age of 35
Sourcingprovidedinnotes.
Spent watching online video each month (90 minutes longer than Total Market)
6
USER SNAPSHOT
38 Median age
Median Income: $53K+ 35% over $75K
47% | 53%
57%
Nearly 2 in 3
Male/Female Split
With children in the home
Univision Digital Network
Live in households of 3+ people
Source: comScore Media Metrix, Key Measures & Demographic Profile, PC Only, January 2014.
PREMIUM PUBLISHING AT ITS BEST Hispanic Digital users spend more time engaging with Univision digital content Property
Total Digital
PC
Mobile
39.6
47.4
20.2
38.7
39.9
9.8
34.1
44.7
6.1
29.6
30.5
12.7
22.8
23.7
14.9
18.8
19.1
14.0
8.3
7.1
16.0
7.9
7.2
9.4
Avg. Monthly Minutes Per Visitor Source: comScore Media Metrix, Multi-Platform US Only. June 2013
UNIVISION.COM AUDIENCE 60% LARGER THAN THE NEAREST COMPETITION
6,726
Monthly Multiplatform Uniques (000)
3,673 2,874
595
1,123
1,372
1,396
1,685
1,731
1,819
Source: comScore Media Metrix, Multiplatform, January 2014.
9
THE BRANDS OF UNIVISION DIGITAL CONTENT PORTALS
DESTINATIONS + APPS FOR TOP CONTENT VERTICALS
ONGOING SOCIAL ENGAGEMENT
LOCAL STATION SITES 15 TV SITES / 47 RADIO STATION SITES
PREMIUM CONTENT NETWORK
NEW VENTURES
HISPANIC AMERICA’S PORTAL TO FAVORITE NEWS, SPORTS AND ENTERTAINMENT CONTENT • #1 Spanish-language website among U.S. Hispanics • 6 million monthly cross-platform uniques, including 3.3 million mobile uniques • Responsive design maximizes user experience across devices
DIGITAL VIDEO NETWORK FOR ALL UCI CONTENT ANY TIME, ANY WHERE, ON ANY PLATFORM. • 21 million average video views per month by 2 million unique viewers • Available in English and Spanish, preloaded on Samsung SmartTV and XBox • As many Hispanic video viewers as Hulu and ESPN
THE MUSIC LOVER’S DESTINATION WITH A LATIN SENSIBILITY • 1 million+ unique monthly streaming music listeners
• 9 million+ month gross listening hours • 25 genres, 70 stations, 25 million+ song library
APPS FOR TOP CONTENT GENRES: NEWS, SPORTS, ENTERTAINMENT AND MUSIC • Nearly 5 million downloads across 5 apps in 2013 • 2.1 Million monthly unique visitors
HIGH-QUALITY NEWS FROM “HOME” 360+ SITES, 50 PREMIUM PUBLISHERS • 5 million monthly uniques in the U.S. • Content from 16 countries, in 14 categories • Quality users – bilingual, educated, engaged
Univision TV Station Sites
Univision Radio Sites
IN 15 LOCAL MARKETS WITH NEWS THAT MATTERS TO THE COMMUNITY • 1 million+ average monthly visits across top 10 sites • Univision 34 in LA #1 in traffic
AMPLIFYING THE VOICES AND SOUNDS OF OUR COMMUNITIES THROUGH 47 LOCAL STATION SITES • 330K monthly visitors • 750K monthly visits • More than music--blogs, photo galleries & videos
GENERATING DAILY ACTIVE ENGAGEMENT ACROSS TWITTER, INSTAGRAM, FACEBOOK AND VINE • @DespiertaAmerica catapulted the show to No. 3, with more social activity than CBS This Morning and more social engagement than all three major English-language morning shows • @ MiraQuienBaila driving 89% more social engagement this season than @DancingABC (Dancing With The Stars) • Univision award show accounts (e.g., @PremiosJuventud) drive more engagement during the award shows than the accounts of almost every other award show • Univision won 10 Social TV awards in 2013 for innovation
ENGLISH-LANGUAGE DIGITAL VIDEO DESTINATION DESIGNED EXCLUSIVELY FOR U.S. BORN HISPANIC MILLENNIALS • Launched Q1 2014 • Distribution partnerships with Vevo, Hulu, YouTube • Original productions, deep integrations
VARIETY LATINO SATISFIES THE CRAVINGS OF SPANISHSPEAKING ENTERTAINMENT ENTHUSIASTS LIKE ONLY UNIVISION AND VARIETY CAN • Launching March 2014 • Coverage areas include: movies, Hollywood news, music, TV, award shows • Zeroes in on insider general U.S. Entertainment News with a Hispanic lens from Variety and its PMC sister companies
COMPREHENSIVE MARKETING SOLUTIONS FOR EVERY DIGITAL NEED DISPLAY MEDIA
VIDEO ADVERTISING
SPONSORSHIPS
• •
•
•
Desktop and Mobile Banners Rich media and IAB Rising Star Units Targeting based on content, geography, behavior, device, etc… Targeted custom newsletter marketing opportunities
•
•
•
VideoPlus+ platform agnostic pre-roll Custom, turnkey video rich media solutions incl. interactive video pre-roll and overlays
•
Integrated opportunities with Network franchises and tentpoles Presenting sponsorship opportunities across verticals, platforms, products through logos, skins and “presented by” language
SOCIAL MEDIA
AUDIENCE EXTENSION
•
•
• •
Turnkey social apps provide powerful promotional opportunities Social TV tie-ins Branded social posts
•
Additional display media reach available through Univision Partner Group premium sites Access to an additional 230 million Hispanic impressions through third party relationship