Stade Toulousain
A passion | a unique model| a culture The founding of the club In 1890, Toulouse students initiated the practice of rugby in Lycée Pierre de Fermat and at Prairie des Filtres sports ground. In 1903, the « Sport Olympien des Etudiants de Toulouse » chaired by Ernest Wallon (professor and dean of the faculty of law) played the championship final on their land against the Stade Français. In 1907, Stade Toulousain was officially formed, as an almagation of two students clubs. Ernest Wallon and a few friends created an association called “les Amis du Stade Toulousain”, and purchased land in the Ponts Jumeaux disctrict of Toulouse in order to build sports facilities. Ernest Wallon became the Stade Toulousain first President and gave the club his name in 1921. Red and black colours were chosen as a reminder of the former Capitoul’s robes. The Red Virgin In 1912, at the end of an outstanding season, Stade Toulousain won the title of Champion of the Pyrénées, before facing the Racing Club de France in the cup final, on their Pont-Jumeaux home ground. The team won the first Bouclier de Brennus of their history. Dutour, Jauréguy, Fozières, Maysonnié, Struxiano et Mounicq were the heroes of this game the team won 8-6. Being undefeated during the whole season, Stade Toulousain was then nicknamed “La Vierge Rouge”
2
A passion | a unique model| a culture A long history Following the 1980 final, lost against Béziers by a glittering team led by Rives, Skrela, Martinez, Rancoule, Novès and Gabernet, the club created a framework and a method that they still rely on nowadays. Between the 1984 to 1989 euphoric years, Stade Toulousain brought a complete revolution to the game, first initiated by Robert Bru, and then modelled by the duo Villepreux / Skrela. During the fabulous decade which followed, the team led by Guy Noves won four championship titles in a row (1994 to 1997). This achievement remains unmatched. In 1996, the club won the first ever European Cup title. Fantastic players such as Charvet, Bonneval, Cigagna, Claude Portolan, Berty, Castaignède, Califano, Ntamack and Pelous, have played a huge role in this extraordinary saga, and have left a giant footprint upon the lawn of the SeptDeniers stadium.
3
A passion | a unique model| a culture Stade Toulousain appears as the world benchmark in rugby due to their unmatched record and their unique model, based upon financial and economic independance.
4 European Champion titles 1996, 2003, 2005, 2010
19 France Champion titles 1912, 1922, 1923, 1924, 1926, 1927, 1947, 1985, 1986, 1989, 1994, 1995, 1996, 1997, 1999, 2001, 2008, 2011, 2012
4
Stade Toulousain | a world renowned club >> 120 TOULOUSE PLAYERS have worn the France XV jersey. Augustin Pujol | Alfred Mayssonnié | Pierre Mounicq | Xavier Dutour | Jean Pascarel | Philippe Struxiano | Pierre Jauréguy | Clovis Bioussa | Henri Tabernier | Marcel-Frédéric Lubin-Lebrère | Pierre Capmau | Pierre Pons | Louis Puech | William Garaud | Adolphe Jauréguy | François Borde | Jacques Baquey | Jean Bayard | Henri Galau | Alex Bioussa | Jacques Ballarin | André Maury | François Raymond | Clément Dulaurens | Bernard Berges | Jean Morère | Louis Magnol | André Camel | Marcel Camel | Albert Ambert | Frantz Sahuc | Emile Fabre | Antonin Delqué | Yves Bergougnan | Henri Dutrain | Jean Lassègue | Henri Fourès | Paul Tignol | Jacques Lazies | Adrien Normand | Marcel Puget | Jean Fabre | Pierre Villepreux | Jean-Marie Bonal | Jean-Louis Bérot | Michel Billière | Roger Bourgarel | Jean-Claude Skréla | Jean-Pierre Rives | Dominique Harize | Guy Novès | Serge Gabernet | Gérald Martinez | Eric Bonneval | Denis Charvet | Claude Portolan | Karl Janik | Philippe Rougé-Thomas | David Berty | Jean-Marie Cadieu | Michel Marfaing | Stéphane Ougier | Christophe Deylaud | Christian Califano | Emile Ntamack | Albert Cigagna | Philippe Carbonneau | Jean Larrieu | André Chilo | Antonin Barbazanges | Jacques Mauran | Gérard Bouguyon | Walther Spanghero | Jean Salut | Jean Andrieu | Max Barrau | Didier Codorniou | Jean-Louis Jordana | Pierre Bondouy | Fabien Pelous| Franck Tournaire | Yann Delaigue | Alain Penaud | Cédric Soulette | Jean-Baptiste Elissalde | Jean-Baptiste Poux | Yannick Jauzion | Patrice Collazo | Thomas Castaignède | Richard Castel | Sylvain Dispagne | Hugues Miorin | Jérôme Cazalbou | Xavier Garbajosa | Christian Labit | Cédric Desbrosse | Franck Belot | Nicolas Jeanjean | Frédéric Michalak | Clément Poitrenaud | Yannick Bru | Jean Bouilhou | Cédric Heymans | Vincent Clerc | William Servat | Grégory Lamboley | Benoît Baby | Yannick Nyanga | Thierry Dusautoir | Yann David | Louis Picamoles | Lionel Beauxis | Yoann Huget | Florian Fritz | Romain Millo-Chluski | Maxime Médard | Jean-Marc Doussain | Yoann Maestri | Christopher Tolofua | Gaël Fickou
>> 36 FOREIGN TOULOUSE PLAYERS have worn their country’s jersey. Mick O'Callaghan (Nouvelle Zélande) |Douglas Mac Donald (Afrique du Sud) | Nigel Horton (Angleterre) | Rob Andrew (Angleterre) | Peter Muller (Afrique du Sud) | Lee Stensness (Nouvelle Zélande) | Isitolo Maka (Nouvelle Zélande) | Andréa Lo Cicero (Italie) | Trevor Brennan (Irlande) | Gareth Thomas (Pays de Galles) | Omar Hasan (Argentine) | Daan Human (Afrique du Sud) | Aidan McCullen (Irlande) | Slade McFarland (Nouvelle Zélande) | Maleli Kunavore (Fidji) | Salvatore Perugini (Italie) | Patricio Albacete (Argentine) | Gaffie du Toit (Afrique du Sud) | Byron Kelleher (Nouvelle Zélande) | Albero Vernet Basualdo (Argentine) | Census Johnston (Samoa) | Manu Ahotaeiloa (Tonga) | Shaun Sowerby (Afrique du Sud) | Nicolas Vergallo (Argentine) | Carl Hoeft (Nouvelle Zélande) | Rupenu Caucaunibuca (Fidji) | Vilimoni Delasau (Fidji) | Luke McAlister (Nouvelle Zélande) | Luke Burgess (Australie) | Gary Botha (Afrique du Sud) | Gürthro Steenkamp (Afrique du Sud) | Akvsenti Giorgadze (Georgie) | Jaba Bregvadze (Georgie) | Vasil Kakovin (Georgie) | Hosea Gear (Nouvelle Zélande) | Timoci Matanavou (Fidji) | Akapusi Qera (Fidji)
5
Stade Toulousain | A confidential stadium « STADE ERNEST WALLON » Settled on 25 acres of land, the Sept-Deniers sports complex belongs to the so-called association « les Amis du Stade Toulousain » (the Stade Toulousain Friends). The club is equipped with a honour ground, three training pitches and a rugby academy playing complex. Stade Toulousain renamed the stadium in honour of Ernest Wallon, the Stade Toulousain first president. By doing so, the Club shows a strong commitment in their ideal and tradition. Beautifully set and modernised, the Stade Toulousain stadium has become one of the finest French rugby clubs dedicated to rugby. •
18 754-seat covered stands
•
33 executive boxes
•
A 300-cover Brasserie-style restaurant
•
A 2500 m² reception hall
•
A 600 m² suite
•
A 200 m² Club Store
•
Reception halls and studio
•
Honour ground
•
A 1.600 m² athlete development centre, launched in 2013
•
3 training grounds, one of them made of synthetic turf
•
Offices and meeting rooms
6
The Stade Toulousain, Europe and World Conquerors At the start of the 2014-2015 season…
% OF THE POPULATION INTERESTED 0%
>> 4 TITLES In the Europe Cup (European record) >> 6 FINALS In the European Cup (European record) >> 19 PARTICIPATIONS, A EUROPEAN RECORD Since the European Rugby Cups were inaugurated for the 1995– 1996 season, Stade Toulousain has qualified for the European Cup in every season.
GLOBAL
10%
11%
>> 6 BROADCASTED MATCHES OUT OF 6 >> 9 560 000 VIEWERS IN CUMULATIVE AUDIENCE (Best audience for a French club during the group phase)
30%
40%
50%
47%
UK
38%
AUSTRALIA
38% 38%
SOUTH… 24%
ITALY SINGAPORE
19%
SPAIN
19%
JAPAN
11%
GERMANY
11%
USA
11%
SOUTH… 9%
80%
70% 57% 56% 51% 50% 49% 48%
16%
RUSSIA
70%
66%
41%
ARGENTINA
12%
60%
24%
FRANCE
MALAYSIA
2012-2013 European Cup audience key figures
20%
37% 32% 31%
27% 27% 35%
Very interested - Interested Very interested - Interested - A little interested
>> AN AVERAGE OF 1 593 333 VIEWERS PER MATCH >> + 12% AUDIENCE BETWEEN 2011-2012 and 2012-2013 7
Stade Toulousain viewed by the French AWARENESS OF STADE TOULOUSAIN
>> 19 TITLES OF FRENCH CHAMPION (Record)
>> 20 SEMI FINALS IN A ROW (Record – ongoing series) >> 45,5 % OF THE FRENCH Think Stade Toulousain is an attractive club.
>> 1st QUOTED FRENCH CLUB 77% of the persons who are interested in rugby, mention spontaneously Stade Toulousain.
>> 27 848 000 VIEWERS
CLUBS FRENCH PEOPLE PREFER
In cumulative audience of TOP 14 and European Cup during the 2012-2013 season SPONTANEOUS AWARENESS OF FRENCH SPORTS CLUBS
8
Stade Toulousain | A global development project Strengths and marketing tools THE BRAND STADE TOULOUSAIN provides sponsors a huge communication and marketing tools. The club’s model and remarkable success have made Stade Toulousain the number one rugby club in the world. BRAND EXPERIENCE: Stade Toulousain communication tools allow corporate sponsors to enhance their own brand experience, awareness and image.
A STRONG LICENSING POLICY cgives ompanies the opportunity to develop branded product ranges.
ACTIVATION OF SOCIAL NETWORKS: Digital media and databases owned by the club are a great source of sponsorship activation. MOTIVATION : The varied portfolio of public relations and hospitality facilities allows any corporate sponsor to develop their own communication strategy. PUBLIC RELATION: Stade Toulousain is a leading place for the local economic life. The club provides a wide range of services that meet both the economic and corporate needs of their sponsors. A CLUB INVOLVED IN THE COMMUNITY: Stade Toulousain supports charities, social programs and sustainable development activities.
>> 90,7% of the French think that Stade Toulousain projects an attractive image of their sponsors. (1st rugby club in France – Average TOP 14 : 81,5%)
>> For 8 French out of 10 Stade Toulousain draws attention on their sponsors
>> 6 Stade Toulousain corporate sponsors are ranked within the top 10 French rugby sponsors
9
Stade Toulousain | A global development project The largest TV audience
Cumulative number of viewers
Average TV viewing audience
Cumulative number of viewers
Average TV viewing audience
Top 14 play-offs >> Playoff Toulouse/Racing Metro 92 : 1 194 000 viewers (Playoff largest audience) >> Semi final Toulouse/Toulon : 1 612 000 viewers (Canal + largest rugby season audience, ahead of the final)
10
Stade Toulousain | A global development project Attendances unequalled
Cumulative number of spectators
Cumulative number of spectators
Average number of spectators
>> 11 fixtures played in Ernest Wallon Stadium >> 2 fixtures played in Toulouse Stadium >> 312 258 spectators attending the away matches: largest attendance in away fixtures
Average number of spectators
>> 2 fixtures played in Ernest Wallon Stadium >> 1 fixture played in Toulouse Stadium >> 39 110 spectators in away fixtures
Top 14 playoffs and semi-final >> Playoff in Toulouse Stadium: 30 500 spectators (the largest attendance of the 2 matches) >> Semi-final in Nantes: 37 000 spectators
11
Stade Toulousain | A global development project A passionate community, faithful and fully devoted to the club >> 237 842 WEBSITE VISITS per week >> 40 000 WATCHED VIDEO per week on TV Stade >> 135 000 IPHONE APP DOWNLOADED
>> 45 000 ANDROID APP DOWNLOADED >> 150 000 OPT-IN CUSTOMERS on Stade Toulousain databases
12
Stade Toulousain | Rugby leadership Asociate your brand with Stade Toulousain unique model… … Associate your brand with the Excellence of a world-leading rugby actor, whose records still remain unmatched. … Associate your brand with a responsive and innovative club. … Associate your brand with a major club, renowned in both sports and economic fields. … Associate your brand with the club most renowned for producing “elite” professional rugby players. … Develop your brand recognition through the most prestigious rugby competitions. … Get back in touch with the keys of Excellence and corporate success: work, team spirit, fighting spirit, reliability, performance, longevity, strength and complementary skills and knowledge. … Increase your brand awareness and recognition. … Share a unique experience as a preferred member, and take part in the events organised by the club, in an exclusive, hearty and friendly atmosphere. … Take advantage of solutions designed by Stade Toulousain in order to gather, reward, increase loyalty and motivate you sales teams. … Create a customised sponsorship, suitable to your needs and expectations. … Gain a return on invest, through media, public relations and BtoB programmes
… A commitment to Excellence
13
www.stadetoulousain.fr @stadetoulousain
Stade Toulousain - Officiel
