pumpsa.com
A little about how we think and what we do.
HE WHOLE WORLD
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OUR BIT. SMS ‘GLASS’ AND YOUR NEIGHBOURHOOD 2310 FOR YOUR NEAREST GLASS BANK.
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the nitty gritty.
We opened our doors in September 1999, in Johannesburg. We’ve grown steadily since then but remain wholly independent. The only people with a stake in our business are those who actually work in the business. It doesn’t get more personal than that. Our creative workspace (we call it the Pump Station) is situated in Fourways.
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why we’re called pump.
A pump is a device that moves a substance (a liquid for instance) from one place to another, more useful or desirable place. It adds force to the flow of something, sometimes even causing it to move against opposing forces, like gravity. In the same way, Pump Brand Ideas is set on moving brands from where they are currently, to where their owners would prefer them be, even helping them flow against the competitive forces that may be acting against them. So, rationally, our name describes our work and our reason for being. But it also seems to capture a spirit of energy, dynamism, funk and fun. And it’s pretty hard to forget too.
small agency. big thinking.
There are just three shareholders in the company; Aviva Marock, Gary McBirnie and Andy Dippenaar. They’re involved in the agency on a day to day basis. Between them, they have close on 75 years experience, garnered in SA’s largest and arguably the world’s best agencies like TBWA/, draftFCB, Ogilvy and Saatchi and Saatchi. This experience is fused with the many new lessons learnt over more than a decade of running a successful, sustainable independent business. In addition, our carefully selected, multi-disciplinary and hugely talented team has a passion, not just for their individual craft, but also for hunting down new trends, discovering the latest technologies or simply scrutinising our world and how it changes.
What it means, in a nutshell, is that our physical size never limits the scale of our thinking.
affiliations and certification.
Pump Brand Ideas is certified Level 2 BEE. We’re an accredited agency and are a member of the Association for Communication and Advertising (ACA).
COLLECTIVE INVESTMENTS ABRIDGED ANNUAL REPORT 2012
what makes us different.
The communication business has changed dramatically in recent times and it’s forced us to think long and hard about what is actually important and what is not. With our predilection for simplicity, we’ve narrowed it down to this. We’re in the business of persuasion. We persuade people to change their mind, mood or behaviour for the benefit of our clients.
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But you’ll only persuade people to make a change if you give them a compelling reason. Discovering what is most relevant and compelling is an intellectual process. By and large, it’s a strategic journey.
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Then, expressing the reason for change in the most powerful way possible is a creative process. Our particular strength lies in our ability to perfectly balance the intellectual and the creative. INSPIRE GIRLS TO BECOME FUTURE WOMEN LEADERS ON THE MINES
Not surprisingly, our unique brand of work INTELLIGENT CREATIVITY.
It’s work that stands the greatest chance of being noticed, liked and effective.
inside our heart
We will relentlessly pursue ideas that surprise people. We will keep our faith in the belief that there is always a better way of doing things, and will always do our best to discover it. We will work with only the best people and will value honesty and decency above all else. We’ll keep the curiosity of children. We’ll never stop asking “what if” or “why not”, for the answers to these questions invariably lead to better ideas and more powerful work. Whilst we strive to be great, we hope to have a little fun along the way.
Grindrod Bank | event | branding and digital elements
PROUD SUPPORTER OF THE ARTS
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OUR 5 VALUES WILL MAKE OUR FUTURE BETTER
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Harmony Gold | staff engagement | values campaign
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Padrón Serie 1926, No. 9 (awarded 97 points by Cigar Aficionado)
p u x i M e ma gi c so m
Made from Nicaraguan tobacco, this cigar was named Cigar of the Year (2007) by the Cigar Aficionado panelists. They describe it as “richer, rounder, more complex and rewarding than any other cigar”, a glowing recommendation that evinces the time, expertise and precision that goes into the making of these stellar cigars. This cigar, which is an anniversary edition paying homage to the birth year of the brand’s founder and patriarch José Orlando Padrón, reveals hints of chocolate, coffee, nuts and black cherry and has a finish that remains on the palate long after smoking. Padrón cigars have always been in the top three of Cigar Aficionado’s Top 25 tastings and this is the second time a Padrón cigar has been named Cigar of the Year. Made from Nicaraguan tobacco, this cigar was named Cigar of the Year (2007) by the Cigar Aficionado panelists. They describe it as “richer, rounder, more complex and rewarding than any other cigar”, a glowing recommendation that evinces the time, expertise and precision that goes into the making of these stellar cigars. This cigar, which is an anniversary edition paying homage to the birth year of the brand’s founder and patriarch José Orlando Padrón, reveals hints of chocolate, coffee, nuts and black cherry and has a finish that remains on the palate long after smoking. Padrón cigars have always been in the top three of Cigar Aficionado’s Top 25 tastings and this is the second time a Padrón cigar has been named Cigar of the Year.
Padrón Family Reserve, No. 45 Maduro (awarded 95 points by Cigar Aficionado)
This cigar was named Cigar of the Year by Cigar Aficionado in 2009; making it the 3rd time that Padrón has won this accolade. Released in celebration of the 45th anniversary of the founding of Padrón Cigars Inc. it embodies the spirit of the founder and patriarch José Orlando Padrón as he came to America in the 1960s. It is made of Nicaraguan leaves that have been stored by the Padrón family for up to 10 years, making them some of their oldest stored leaves. The resulting taste was described by panelists as being stronger than the typical Padrón cigars and being “an intense smoke jammed with rich, hearty, coffee notes and a heady amount of spices.” The majority of these cigars are made with maduro wrappers while some are wrapped in natural leaves This cigar was named Cigar of the Year by Cigar Aficionado in 2009; making it the 3rd time that Padrón has won this accolade. Released in celebration of the 45th anniversary of the founding of Padrón Cigars Inc. it embodies the spirit of the founder and patriarch José Orlando Padrón as he came to America in the 1960s. It is made of Nicaraguan leaves that have been stored by the Padrón family for up to 10 years, making them some of their oldest stored leaves. The resulting taste was described by panelists as being stronger than the typical Padrón cigars and being “an intense smoke jammed with rich, hearty, coffee notes and a heady amount of spices.” The majority of these cigars are made with maduro wrappers while some are wrapped in natural leaves.
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Sappi, Typek | branding
rapid response. it’s not just for security companies. As a slightly smaller agency, we’re more accessible, interactive and much keener on collaboration than larger agencies who might see this as a disruption of agency systems. We prefer the idea of being agile and flexible and resist the idea of routine processes. We’re anti-hierarchy too. Our flat structure promotes an easier interchange of information, a more immediate briefing process and a more efficient flow of work.
Appetite.com | branding & UI design
we’re a full service agency.
bathroom
office
kitchens
“Full service” is a rather old fashioned term but it still applies here at Pump, in as much as we partner with our clients in all the many aspects of their brand building, marketing and communication, fulfilling their needs across a wide spectrum of platforms and disciplines. From the development of a brand strategy, through to channel planning, creative concept and campaign development, implementation and measurement, we’re integral to the process in its entirety. Where additional specialist resources are needed, we call on our external partners to deliver best-of-breed services in their specific field.
bookcases/shelving
Put another way, we focus on finding solutions for our clients and adapt our business around providing services necessary to do so efficiently, effectively and, of course, with a generous dollop of creativity.
creativity.
the mysterious force that separates a brand from the bland.
call us.
We’d like nothing more than to be put to the test. Call one of our managing partners, any time: Aviva Marock Gary McBirine Andy Dippenaar
083 264 7949 083 375 4258 082 601 2031
Pump Station Fax
011 361 2200 011 465 4531
21 Robin Drive Fourways Johannesburg
great ideas can change the world
pumpsa.com
