A I R P O R T M E D I A P A C K

1 A I R P O RT M E D I A PA C K LEEDS BRADFORD AIRPORT ADVERTISING 2 contents About Leeds Bradford Airport 3 Opportunities 11 Key Facts 4 9...
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A I R P O RT M E D I A PA C K

LEEDS BRADFORD AIRPORT ADVERTISING

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contents About Leeds Bradford Airport

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Opportunities

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Key Facts

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96 sheet posters

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Our Passengers

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48 sheet posters

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LBA Passenger Profile

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Bespoke terminal front headline adverts

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Destinations

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Targeted advertisements on key passenger walkways

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Airlines and Tour Operators

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Digital screens at key locations

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Bespoke light boxes at prime passenger points

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Why Airport Advertising?

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6 sheet posters in internal and external positions

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Why Airport Advertising at LBA?

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Wall wraps on main passenger walkways

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Wall take-overs

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Let’s Talk

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About Leeds Bradford Airport A record 3.3 million passengers flew via Leeds Bradford Airport in 2013, the busiest year in the airport’s history

LEEDS BRADFORD AIRPORT ADVERTISING

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Key Facts Winner of Best UK Airport – Travel Weekly Globe Awards 2014 LBA has been the fastest growing regional airport in the UK over the last 5 years 3.3 million passengers flew via Leeds Bradford Airport in 2013 LBA saw passenger numbers grow by 11% in financial year 2013/14 Following on from the £11 million passenger terminal development in 2012, a further  £1.2 million has been invested in 2014 in parking, transport and security facilities LBA has direct flights to over 70 destinations, including hubs with onward  worldwide connections (Heathrow, Schiphol, Dublin and Copenhagen) Over 2,700 staff work at the airport across 50 businesses

LEEDS BRADFORD AIRPORT ADVERTISING

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Our Passengers LBA serves the Yorkshire region, which has a population of 5.3 million, and beyond LBA has the highest proportion of ABC1 leisure passengers of any UK airport  outside of London LBA is located in the affluent ‘Golden Triangle’ linking York, Harrogate and Leeds LBA’s business and leisure passengers are the wealthiest outside London LBA serves two of the UK’s fastest growing cities LBA is only 30 miles from York, England’s largest inbound tourist city outside London

LEEDS BRADFORD AIRPORT ADVERTISING

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LBA Passenger Profile Age breakdown of LBA passengers 2%

Socio-economic groups

Gender split

under 15

9%

16 - 24

11%

25 - 34

15%

35 - 44

21%

45 - 54

26%

55 - 64

16%

over 65

male 55%

12% D/E

Business / leisure

17% C2 71% ABC1

17%

Social grade

Social status

Occupation

A

upper middle class

higher managerial, administrative or professional

B

middle class

intermediate managerial, administrative or professional

C1

lower middle class

supervisory or clerical, junior managerial, administrative or professional

C2

skilled working class

skilled manual workers

D

working class

semi and unskilled manual workers

E

lowest level of subsistence

state pensioners or widows (sole earner), casual or low grade workers

LEEDS BRADFORD AIRPORT ADVERTISING

female 45%

83%

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Destinations Austria

Czech Republic

Holland

Spain

Innsbruck, Salzburg

Prague

Amsterdam

Balearic Islands

Denmark

Hungary

Alicante, Barcelona, Girona, Malaga, Murcia, Reus

Ibiza, Majorca, Menorca

Copenhagen

Budapest

Bulgaria

Finland

Italy

Bourgas

Lapland

Pisa, Milan, Rome, Sardinia, Venice, Verona

Tunisia

Switzerland Geneva

Tunisia

Canary islands

France

Fuerteventura, Gran Canaria, Lanzarote, Tenerife

Bergerac, Dinard, La Rochelle, Limoges, Montpellier, Nice, Paris, Toulouse, Chambery, Grenoble

Malta

Turkey

Malta

Antalya, Bodrum, Dalaman

Germany

Poland

Uk & Ireland

Gdansk, Krakow

Aberdeen, Glasgow, Jersey, London Heathrow, Southampton, Belfast, Dublin

Croatia Dubrovnik, Pula, Split

Cyprus Lanarca, Paphos

Dusseldorf

Greek islands Corfu, Crete, Kos, Rhodes, Zante, Kefallinia

LEEDS BRADFORD AIRPORT ADVERTISING

Portugal Faro, Madeira

USA New York

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Airlines and Tour Operators

and

many more LEEDS BRADFORD AIRPORT ADVERTISING

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Why Airport Advertising? The average dwell time in airports is 21⁄2 hours which is greater than any other public transport hub. Additionally the positive mindset of passengers means they are receptive to advertising LEEDS BRADFORD AIRPORT ADVERTISING

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Why Airport Advertising at LBA? Our cost effective local advertising, coupled with audience quality, make this a perfect platform for promoting your brand

Increasing passenger numbers at LBA mean a growing reach for your advertisements LBA has a valuable and diverse audience for advertisers with a high number of ABC1s Captive audiences in certain holding areas such as baggage reclaim and security  mean your adverts can have greater impact An excellent opportunity to target both business and leisure passengers We provide the option to select advertising locations based on passenger journey Airport advertising can increase your brand’s international status -  international travel provides 88% of our total passenger mix

LEEDS BRADFORD AIRPORT ADVERTISING

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Opportunities We are able to offer a number of exciting and creative advertising and sponsorship opportunities across the airport, from traditional poster sites and online adverts to the latest digital interactive advertising platforms with their unique possibilities for tactical, day part and day of week advertising LEEDS BRADFORD AIRPORT ADVERTISING

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96 sheet poster on terminal exit

Find out the benefits of airport advertising

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

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48 sheet poster at car park exit

Book an advertising package at Leeds Bradford Airport

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

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48 sheet poster on terminal exit

Check out our competitive advertising rates

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

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48 sheet poster on terminal exit

Call us for a quotation now

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

16

48 sheet poster on terminal exit

Find out the benefits of airport advertising

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

17

Bespoke terminal front headline advert

Book an advertising package at Leeds Bradford Airport

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

18

Bespoke terminal front headline advert

Check out our competitive advertising rates

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

19

Targeted advertisement on key passenger walkway

Call us for a quotation now

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

20

Targeted advertisement on key passenger walkway

Find out the benefits of airport advertising

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

21

Digital screens at key locations around the terminal

Book an advertising package at Leeds Bradford Airport

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

22

Digital screens at key locations around the terminal

Check out our competitive advertising rates

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

23

Digital screens at key locations around the terminal

Call us for a quotation now

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

24

Bespoke light box at prime passenger point

Find out the benefits of airport advertising

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

25

Bespoke light box at prime passenger point

Book an advertising package at Leeds Bradford Airport

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

26

Bespoke light box at prime passenger point

Check out our competitive advertising rates

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

27

6 sheet poster

Call us for a quotation now

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

28

Wall wrap on main passenger walkway

Find out the benefits of airport advertising

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

29

Wall wrap on main passenger walkway

Book an advertising package at Leeds Bradford Airport

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

30

Wall wrap on main passenger walkway

Check out our competitive advertising rates

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

31

Wall wrap on main passenger walkway

Call us for a quotation now

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

32

Wall take-over

Find out the benefits of airport advertising

LEEDS BRADFORD AIRPORT ADVERTISING

Tel: 0113 391 3293 Email: [email protected]

33

Let’s Talk

If you would like to reach our 3.3 million passengers then talk to us now about how we can work with your organisation

Martin Hopkins | Advertising Manager Tel: 0113 391 3293 Email: [email protected] Leeds Bradford International Airport Whitehouse Lane, Leeds LS19 7TU

LEEDS BRADFORD AIRPORT ADVERTISING

www.leedsbradfordairport.co.uk