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PARTNERSHIP PROPOSAL: DUBAI 2015

A GLOBAL PLATFORM UNITES THE GLOBE In conjunction with Formula One Administration™, F1 FanZone™ is the ultimate free-access live outdoor event, giving an unprecedented number of fans, enthusiasts and families the opportunity to experience the world’s greatest motor sporting event in iconic locations across the globe. From Barhain to London, Mexico to Abu Dhabi and Dubai, Moscow to Monaco, F1 FanZone™ symbolizes the most exciting part of F1, and has been enjoyed by more than 15 million fans across the globe since its inception in 2009. Featuring exclusive live broadcasts direct from the track on jumbo screens, cutting-edge interactive F1 themed activities, fan activity by the Sponsors, live entertainment, DJ performances, F1 driver appearances and signings, plus a wide range of food, beverage and merchandise facilities all culminate in an unforgettable fan experience.

THE F1 FANZONE™ IS THE PLACE TO WATCH THE RACE AND EXPERIENCE THE THRILLS OF F1 OUTSIDE OF THE TRACK.

DUBAI

DUBAI MARINA ABU DHABI GP, 27-29 NOVEMBER

DUBAI

DUBAI MARINA ABU DHABI GP, 19-29 NOVEMBER The F1 FanZone™ will make it’s Dubai debut in 2015, activating along side the Abu Dhabi GP on the banks of Dubai’s beautiful, and incredibly busy Dubai Marina. With F1 FanZone’s in both Abu Dhabi and Dubai for the first time ever, it takes the F1 experience to more people in the UAE than ever before; an invaluable opportunity for sponsors.

F1 FANZONE WILL TAKE OVER THE EMIRATES IN NOVEMBER 2015, AND ENGAGE WITH MORE PEOPLE THAN EVER BEFORE.

DUBAI

LOCATION & AUDIENCE Dubai Marina is easily accessible with close proximity to leading attractions in downtown Dubai. The site overlooks the ultra-modern high rise buildings of Duabi with incredibly high foot fall, and an attractive marina as the back drop. With free entry and all day entertainment and activities for all ages, F1 FanZone™ is designed to attract the widest possible demographic of visitors over the 3 days: • • • •

Motor sport and racing enthusiasts Tourists who experience local flavour Families who seek enjoyable weekend activities Casual fans, who enjoy being part of the F1 atmosphere and special events • Business professionals, who utilize F1 events as incentives and networking opportunities

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F1 FANZONE ACTIVITIES & ENTERTAINMENT PODIUM PHOTO FINISH The perfect photo-op awaits fans as they climb to the top step of the podium with a trophy. This popular activity really comes to life with each participant proudly wearing a racing suit with your company logo. F1 SIMULATORS Sixteen linked F1 simulators - branded with your logo - will allow guests to feel what its like to be a F1 driver and using the same technology adopted by F1 teams for training and the advanced graphics allow fans to experience the virtual thrill of racing around the Yas Marina circuit. They even get the chance to race against an F1 driver.

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F1 FANZONE ACTIVITIES & ENTERTAINMENT PIT STOP CHALLENGE This challenge allows fans to experience life in the pit lane, as teams compete to quickly and efficiently change the tyres of a Formula One™ car in a ‘real life’ setting - against the clock, or against other participating teams. F1 DRIVER FITNESS The fitness, diet and dexterity levels of the drivers, the safety and support required to compete and the team of professionals who support the helmeted heroes will be revealed in a number of interactive experiences and presentations throughout the event.

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F1 FANZONE ACTIVITIES & ENTERTAINMENT MEGA DRIVE Each game on this last for 5 minutes as a timed challenged. The aim is to see how many laps you can complete within the 5 minute time frame. There will be competitions and prizes throughout the course of the event. KIDS DRIVING SCHOOL Kids will have the opportunity to obtain their first driving license by driving our electric powered F1 cars around our custom built F1 circuit. These cars are suitable for Kids aged 3-10 years. Staff will photograph and print the licenses and the challenge will run throughout the day. There will be a maximum of 2 cars on the track at any one point with 4 more cars on charge to replace them when the batteries run low. This ensures constant use.

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F1 FANZONE ACTIVITIES & ENTERTAINMENT F1 SHOW CAR The Show Car Photo Opportunity is a great opportunity to drive traffic to both your website and social media pages. SLOT-CAR COMPETITION An 8 lane slot track competition, the Slot-car is a popular showcase of live racing displayed on a large screen above the track. Fans of all ages can enjoy the head-to-head competition, accompanied by commentary from the track marshal.

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F1 FANZONE ACTIVITIES & ENTERTAINMENT F1 MOTION SIMULATOR & PIT WALL The motion simulators are a key component of F1 race driver training programs and fans will have their driving skills put to the test! Listen in on real time communication with the driver and principle on the Motion Simulator. It also allows delegates to see live telemetry data from the car and get a feel for the processing and communicating of the information. 16 LINKED PLAYSEAT SIMULATORS The ultimate F1 racing challenge. 16 people race against each other simultaneously, creating a brilliant sense of competition and thrill. This activity is an efficient way of collecting mass data, and running leader board competitions.

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F1 FANZONE ACTIVITIES & ENTERTAINMENT

F1 SIMULATORS

F1 DRIVER APPEARANCES

F1 DRIVER FITNESS

MERCHANDISE

JUMBO SCREENS

LIVE ENTERTAINMENT

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F1 FANZONE SOCIAL MEDIA AMPLIFICATION & DATA CAPTURE A Facebook platform that enables almost exponential amplification of the F1 FanZone experience by linking on site data capture directly with visitors OWN Facebook pages, sponsors pages and official event pages IN REAL TIME. In addition, the platform enables visitors to register just the once for multiple on-site activities or touch points, speeding up registration procedures and allowing for further brand engagement. The system captures any data required, including name, email address and photograph of the participant. The process also promotes brand messages in consumer owned media by posting content (scores, comments, photos or video) directly to the users OWN Facebook wall where they are automatically shared with their friends and family. The technology creates significant ROI for clients and sponsors who are involved in the event.

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F1 FANZONE SCREEN BRANDING AND ADVERTISING STAGE AND SCREEN BRANDING Permanent static branding around the screen throughout the duration of the event. • 1 Stage Screen: 32 sq/m • 2 Screens : 20 sq/m TVC SCREENS Screen Content: • Formula One Archived Footage • Formula One Safety Documentary Campaign Element: • 2 x 30 second spot per hour on 3 giant screens for full duration of event totalling 288 spots Giant LED Screens • 1 x 32 sq/m on the main stage • 2x20 sq/m strategically placed within the event

POWERFUL BRAND ENGAGEMENT

POWERFUL BRAND ENGAGEMENT F1 FanZone™ is positioned to offer brand partners the unprecedented opportunity to be associated with one of the world’s most popular and widely followed sports - Formula One™, as well as access to an incredibly broad audience who are fully engaged with the live F1 FanZone™ experience. This focus ensures the audience are unhurried, relaxed and receptive; the perfect environment for powerful brand communication. In 2015, F1 FanZone™ will activate alongside eight races in ten locations across the globe, and for the first time offer partnership opportunities that span from one to all eight races.

IN 2015, F1 FANZONE™ WILL ACTIVATE ALONGSIDE EIGHT RACES IN TEN LOCATIONS ACROSS THE GLOBE.

COMMERCIAL PARTNERSHIP OPTIONS There are a number of partnership options available that can be tailored to suit your brand objectives and budgets. Partnerships can be for single or multiple markets and events over the 2015 F1 FanZone™ calendar. PRESENTING PARTNER The ultimate brand take-over Exclusive naming rights of the event Full array of benefits depending on requirements Completely bespoke package SUPPORTING PARTNER Full array of benefits depending on requirements Completely bespoke package ACTIVITY BRANDING Rate-card opportunities to fully brand our existing activities, including: • F1 Racing Simulators • Slot-Car Challenge • F1 Linked Simulators • Mega Drive • Pit-Stop Challenge • Keep Driver Fit • Podium Photo Finish • Full screen branding • Kids Driving School

RETAIL The opportunity for you to set-up a retail space and engage directly with your target audience. This can be an add-on, or a stand-alone option. PRODUCT SAMPLING Get your products directly into the hands of new and existing customers. This can be an add-on, or a stand-alone option. BRAND ACTIVATION Various sized plots available to create your activate your own experiential activity. SCREEN ADVERTISING With three giant HD screens showing compelling footage the entire time, as well as the race and highlights on race days, screen advertising is a very valuable option. This can be an add-on, or stand-alone.

THANKYOU E: [email protected] M: +33 6 83 78 88 88 F: + 1 514 398 9112

F1 FanZone™ 400 St Jacques W. Suite 400, Montreal, QC H2Y 1S1, Canada www.f1fanzone.com