A Case Study on Malacca Malaysia

MALACCA, MALAYSIA CULTURE HERITAGE MANAGEMENT AND TOURISM: Models for Co-operation among Stakeholders A Case Study on Malacca Malaysia Submitted to...
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MALACCA, MALAYSIA

CULTURE HERITAGE MANAGEMENT AND TOURISM: Models for Co-operation among Stakeholders

A Case Study on Malacca Malaysia

Submitted to UNESCO Office of the Regional Advisor for Culture in Asia and the Pacific By The Local Case Study Team

Bhaktapur April 2000

SECTION 1. 1.1

HERITAGE

I)

Malacca is the only town in Malaysia that has the longest continuous recorded history. This is reflected in its 600 years on eventful existence in various facades of its present life. Historical evidence in the form of monuments such as the traditional mosque and temples, traditional houses, shophouses and colonial building and monuments still exist to this day. Its was also in Malacca Town that the first Prime Minister of the country proclaimed the date of Independence for Malaya from the British rule on the 20th. February 1956.

II)

The architecture of the monuments show influence of all the various colonial powers that once conquered and ruled Malacca.

III)

The existeance of various races who have their origin from the beginning of the founding of Malacca. These races are the Malays, the Babas and Nyonyas ( the offsprings of intermarriage between the Chinese and the locals ), Chitty ( the offspring of the intermarriage betweeen the Indian and the locals ) and the Portuguese descendants who are now living in the Portuguese Settlement and the Chinese, Indians and Arabs to making Malacca a center of diverse cultural activities.

IV)

The century old festival like the San Pedro which wa s celebrated during the olden days are still being celebrated today by the local Portuguese beside other cultural and religious festivals of the Moslem Malays, Chinese and the Indians.

1.2

SERVICES

A.

ACCOMMODATION A1.1

NO.

HOTELS HOTEL

RATING

NO. OF ROOM

LOCATION

REMARK

1.

Hotel Equatorial

5 - Star

498

Study Area

Modern Tower

2.

Puri Hotel

3 - Star

50

Study Area

Heritage Building

3.

Century Mahkota

4 - Star

593

Buffer Zone

Modern Building

4.

Seri Costa

3 - Star

93

Buffer Zone

Modern Classical

5.

Belmount Hotel

2 - Star

78

Buffer Zone

Modern

6.

Majestic Hotel

Budget

20

Buffer Zone

Heritage Building

Table : Note :

There are a total of 68 hotels in Melaka Municipal Providing a 5500 rooms.

A. 1.2 Guest House NO.

GUEST HOUSE

RATING

NO. OF ROOM

LOCATION

REMARK

1.

Heeren House

Moderate

8

Study Area

Heritage Building

2.

Baba House

Moderate

50

Study Area

Heritage Building

3.

Kancil Guest House

Budget

15

Buffer Zone

Heritage Building

4.

Cathay Guest House

Budget

12

Buffer Zone

Heritage Building

5.

Robin’s Nest

Budget

11

Buffer Zone

Modern Shop Office

6.

Shirah’s Hotel

Budget

11

Buffer Zone

Moderate Shop Office

B.

FOOD RETAILERS

NO.

TYPE

QUANTITY

NO. OF SEATS

REMARK

Serving local Malay, Chinese, Indian cuisine and seafoods.

1.

Food Stalls and Budget Restaurant

80

2000

2.

Coffee Shop

3

90

Serving local and tea + cuisine

coffee

3.

‘ Theme Café ‘

8

475

Seving local western cuisine.

and

4.

Fine Restaurant

6

315

Specialise in Nyonya and Portugese cuisine.

5.

Dry and packet Foods (stalls and shops)

50

-

Local titbit e.g. banana, cookies.

tapioca,

Table : Note :

C.

1.

All cafes and fine dining are housed in Heritage Building

2.

Food retailers did not include restaurant and coffee house in Equatorial Hotel and area outside the Study Area.

SOUVENIRS AND CRAFTS RETAILERS

NO.

TYPE OF RETAILERS

QUATITY

REMARK

1.

Craft Stalls

85

Small crafts e.g. key chain, wooden clog, wearing items and painting.

2.

Craft Shop

12

Small crafts, wooden furniture, porcelain, brass, silver and gold wares.

3.

Antique Shop

8

All kind of antiques espicially furnitu re and home accessories.

4.

Art Gallery (commercial)

5 Contemporary paintings.

Table : Note : imported

Arts

and

Chinese

All craft stalls and craft shops offer local handicrafts and craft from mainly Indonesia.

D.

CAR AND BUS PARK

NO.

TYPE OF PARKINGS

NO. OF PARKINGS

1.

Bus

62

2.

Car

5918

3.

Motocycle

REMARK

Tour coaches Public

-

Ample parking spaces

Table : Note :

Not included car parking facilities in hotels, shopping complexes, government offices and schools.

E.

HOSPITALS.

NO.

1.

NAME OF HOSPITAL

NO. OF BED

LOCATION

REMARK

1.

Straits Hospital*

50

Study Area



Within St. Paul’s Hill precint

2.

Mahkota Medical Center*

141

Buffer Zone



500 meters from St. Paul’s Hill

• 3.

Southern Hospital*

116

City Center

10 minutes drive from St. Paul’s Hill

4.

General Hospital

350

City



15 minutes drive from St. Paul’s Hill

Table : Note :

*Private Hospital

F.

2.

NO.

CILINICS

TYPE OF CLINICS

QUANTITY

LOCATION

REMARK

1.

Out – Patient

2

Study Area

2.

Private Clinics

4

Study Area

General

3.

Dental

3

Buffer Zone

15 – minutes walk from St. Paul’s Hill

4.

Nose & Ear

1

Buffer Zone

20 – minute walk from St. Paul’s Hill

5.

Homeopathic & Chinese Traditional Treatment

4

Study Area

Table :

G.

BANKS AND POST OFFICES

NO.

TYPE

QUANTITY

LOCATION

1.

Banks

4

Study Area

2.

Post Office

1

Study Area

3.

Mini Post Office

1

Study Area

REMARK

All 'Headquaters'

Table : Note : Two (2) major banks located in St. Paul’s Hill have moved after the area was pedestrianised.

H.

PUBLIC TOILET NO. OF PUBLIC TOILET

LOCATION

4 Buildings

St. Paul’s Hill

NO. OF TOILETS

15 Males

WC

20 Females

WC

20 Urinals

Table

:

NOTE

:

Each museums provide public toilets.

I. NO.

HOUSE OF WORSHIP HOUSE OF WORSHIP

QUANTITY

REMARK

1.

Moslem Mosque

2

Heritage Buildings (gazetted)

2.

Chinese Temple

2

Heritage Buildings

3.

Hindu Temple

1

Heritage Buildings

4.

Church

5

Heritage Buildings 1) 2) 3) 4) 5)

Methodist Catholic Prothestant Catholic Convent in a primary school Catholic Church in a secondary school

SECTION II 11.1

STATISTICS. A.

Top Travelers To Malaysia , 1994 - 1998.

NATION

1994

Sh(%)

1995

Sh(%)

1996

Sh(%)

1997

Sh(%)

1998

Sh(%)

ASEAN

5,216,142

75.72

5,509,202

74.15

5,206,306

72.93

4,440,532

71.50

3,835,735

69.10

Japan

271,161

3.95

330,496

4.45

353,204

4.95

308,902

4.97

252,178

4.54

Taiwan

227,161

3.30

293,790

3.95

236,501

3.31

207,776

3.35

159,447

2.87

U.K.

138,161

2.01

161,967

2.18

166,588

2.33

162,079

2.61

160,678

2.89

Hong Kong

126,970

1.84

135,660

1.83

150,026

2.10

103,153

1.66

90,148

1.62

Australia

125,947

1.83

146,411

1.97

144,302

2.02

129,262

2.08

145,162

2.62

China

94,505

1.37

103,130

1.39

135,743

1.90

158,679

2.55

159,852

2.88

U.S.A

86,638

1.26

97,287

1.31

101,058

1.42

94,649

1.52

83,089

1.50

Germany

68,638

1.00

71,552

0.96

73,902

1.04

57,722

0.93

50,583

0.91

S.Korea

50,619

0.73

63,915

0.86

63,508

0.89

68,610

1.10

21,741

0.39

Others

481,729

6.99

516,043

6.95

507,274

7.11

479,557

7.72

592,135

10.68

Total

6,888,881

100.00

7,429,453

100.00

7,138,452

100.00

6,210,921

100.00

5,550,748

100.00

40 % of total tourist to Malaysia coming to Malacca. Source : Malaysian Tourism Promotion Board (MTPB)

11.2

STATISTICS B

NUMBER OF TOURISTS AND VISITORS TO MALACCA 1998 -

1999.

TOURISTS & VISITORS

1999

SHARE

1998

SHARE

% +- 99 / 98

International

617,937

52.68

567,151

55.08

8.95

Domestic

555,028

47.32

462,454

44.92

2.0

TOTAL TOURISTS

1,172,695

34.22

1,029,605

30

13.9

TOTAL VISITORS

2,254,612

65.78

2,404,434

70

-6.2

Source

:

Malacca State Development Corporation

Table

:

NOTE

:

C MALACCA,

NUMBER OF VISITORS TO TOURIST DESTINATION IN

Number of tourists are based on the number of the hotel room guest.

1998-1999 DESTINATION

1999

SHARE

1998

SHARE

% +- 99 / 98

Ayer Keroh Recreation Area

1,207,346

53.55

1,214,312

50.5

-0.5

Historic City

491,412

21.79

816,294

34

-39.8

Old Town

555,854

24.66

373,828

15.5

48.7

TOTAL

2,254,612

Source Table Note

: : :

2,404,434

Malacca State Development Corporation

The major attractions in Ayer Keroh Recreation Area are Zoo (the largest government Zoo in Malaysia), crocodile farm (private), Mini Malaysia and Asia Cultural Village and Recreational Forest

-6.2

D

10 MAJOR MARKETS OF HOTEL GUEST IN MALACCA 1998-1999

TOTAL HOTEL GUEST

1999

SHARE

1998

SHARE

% +- 99 / 98

China

209901

17.89

138343

13.44

51.72

Singapore

237647

20.26

224765

21.83

5.73

Japan

47732

4.07

42738

4.15

11.68

Taiwan

15841

1.35

34306

3.33

-53.82

Hong Kong

15449

1.32

36286

3.52

-57.42

United Kingdom

13301

1.13

13217

1.28

0.63

USA

8569

0.73

7987

0.78

7.28

Australia

7662

0.65

7456

0.72

2.76

Germany

6137

0.52

6691

0.65

-8.27

France

4373

0.37

6844

0.66

-36.1

INTERNATIONAL MARKET

617,937

52.68

567151

55.08

8.95

DOMESTIC MARKET

555,028

47.32

462454

44.91

20

MARKET

COUNTRY OF ORIGIN

Source TABLE

: :

Malacca Hotels Association (MAHA)

E

HOTEL OCCUPANCY RATE IN MALACCA (%) 1998 - 1999

HOTEL & RESORT BASED ON ROOM SIZE

1999 (%)

1998 (%)

% +- 99 / 98

Average Stay

37.54

33.77

11.0

More than 300 rooms

35.27

28.47

23.9

200 - 300 rooms

39.24

36.43

7.7

100 - 200 rooms

42.26

39.22

7.7

50 - 100 rooms

33.2

28.41

16.8

Less than 50 rooms

37.75

36.3

4

Source

:

Table

:

Malacca Hotels Association (MAHA)

F

MALACCA TOURISM INDICATION

TOURISM INDEX

1994

1995

1996

1997

1998

1999

NO.OF HOTELS

53

52

56

54

57

56

NO. OF ROOMS

2,979

3,475

4,238

5,499

6,119

5,900

OCCUPANCY RATE ( % )

62.9*

65.5*

59.7*

49.8*

41.3*

37.5

NO. OF NIGHT STAY

1.4

1.3

1.3

1.3

1.5

1.4

NO. OF TOURISTS DESTINATIONS / ATTRACTIONS

16

16

18

17

17

18

NO. OF HOTEL GUEST

885,019*

755,414

930,428

1,037,931

1,029,605

1,172,965

NO. OF VISITORS / DAY TRIPPES

2,937,095

2,867,111

3,149,464

3,044,957

2,404,343

2,254,612

TOURIST ARRIVAL

1,289,214

1,329,334

1,369,454

1,409,573

1,449,696

1,529,934

Source

:

Table

:

MTPB ( Malaysian Tourism Promotion Board )* & MSDC ( Malacca State Development Corporation )

SECTION III 111. 1 ECONOMIC INDICATOR a. A.

Financial Fund For Management and Development INCOME

YEAR - 1999

YEAR - 2000

Source of Budget

% Share

% Share

Local Taxex

70 %

72 %

Non – Taxable

25 %

23 %

Contribution From Government

5%

5%

Total Income

RM 65.8 mil ( USD 17.3 mil )

RM 74 3 mil ( USD 19.6 )

Managemnet Cost

RM 46.7 mil ( USD 12.3 mil )

RM 50.0 mil ( USD 13.2 mil )

Source

B.

Income ( calculated On A Yearly Basis )

:

Malacca Municipal Council of Historic City

Expendinture

TOTAL MUNICIPAL EXPENDITURE

YEAR - 1999

YEAR - 2000

Management Cost

RM 46.7 mil ( USD 12.3 mil )

RM 50.0 mil ( USD 13.2 mil )

Development Cost

RM 21.3 mil ( USD 2.3 mil )

RM 24.0 mil ( U SD 6.2 mil )

Table

:

C.

Development Budget From Development Fund of the Municipal

NO.

PROJECT

1999 BUDGET

2000 BUDGET

1.

Project Preliminary Survey

RM200,000

RM200,000

2.

Petty Traders & Small Business

RM1.5 mil

RM1.5 mil

3.

Road Upgrading

RM0.5 mil

RM1.0 mil

4.

Land Acquisition

-

RM3.2 mil

5.

Comminity Project (bus stop etc.)

RM2.0 mil

RM2.5 mil

6.

Road side drain

RM3.0 mil

RM8.0 mil

7.

Public Toilet

RM60,000

RM260,000

8.

Children Playground

RM300,000

RM500,000

9.

Landscaping

RM1.5 mil

RM2.0 mil

10.

Malacca River enhancement

-

RM1.0 mil

11.

Sport & recreation

RM50,000

-

12.

Street lighting

RM400,000

RM200,000

13.

New roads

RM3.0 mil

RM2.5 mil

14.

Public Square (New project)

RM6.5 mil

RM0.4 mil

15.

Upgrading bridges

RM300,000

RM300,000

16.

Public Park (New Project)

RM2.0 mil

RM300,000

RM21.3 mil

RM23.9 mil

TOTAL

REMARK

Sewerage systerm survey

At Ayer Recreational area

Sport center

Table : D.

Extra budgetery Sources (over the last three years) i.

What is the total value of contributions to the municipality (in cash or in Rind) from private donors (i.e. foreign aid, private sector, Lions Club, Rotary Club, donations, etc.)? Not available. Private sectors such as Lions Club, Rotary Club and banking Companies did provide various donations and charity activities which they offer directly to the recipient especially the schools and elderly homes. No contributions (both in kind and in cash) has been offer for heritage conservation or cultural activities.

Keroh

J.

NUMBER OF SCHOOL, STUDENTS AND TEACHERS WITHIN STUDY AREA.

NO. OF STUDENTS NO.

NO. OF TEACHERS

SCHOOL

REMARK MALE

FEMALE

MALE

FEMALE

1.

Malacca High School

1,800

200

70

45

Heritage Building

2.

St. Francis Institution

1,195

60

10

3

Heritage Building

3.

St. Francis Primary School

826

-

14

14

-

4.

Infant Jesus Convent ( Secondary School )

866

-

11

28

Heritage Building

5.

Banda Hilir Primary School

-

573

2

27

Heritage Building

6.

Sacred Heart Convent ( Primary School )

-

565

7

29

Heritage Building

7.

Infant Jesus Kindergarten

15

15

-

2

-

8.

Christ Church Kindergarten

25

20

-

3

-

4,727

1,433

114

151

All located in St. Paul’s Hill Precint

TOTAL

Table

:

NOTE Friday.

:

Schools operate from 7.45 am – 1.30 pm, Monday to

K.

NUMBER OF GOVERNMENT OFFICES / INSTITUTION WITHIN STUDY AREA. NO. OF PERSONNEL

NO.

AGENCY

REMARK MALE

FEMALE

1.

Malacca Police Contingent

37

73

Heritage Building

2.

Central Distric Malacca Police

25

10

Heritage Building

3.

Post Office

4

3

Heritage Building

4.

Malacca Corporation

64

18

Heritage Building

5.

Malacca Center

Tourist

Information

2

4

Heritage Building

6.

Antiquty Branch )

Officer

Malacca

3

1

7.

Custom & Excise

12

3

8.

Imigression ( Malacca River Port )

9

3

9.

Municipal Council ( Site Maintenance Office )

10

3

Heritage Building

10.

Out – Patient Clinic

10

5

Heritage Building

11.

National Branch )

12

2

Heritage Building

12.

Telekom Malaysia

75

50

263

175

Museum

Heritage Building (

Heritage Building Heritage Building

Archive

(

Malacca

TOTAL

TABLE

All locate d in St. Paul’s Hill Precint

:

NOTE : Many government departments located within the study area have moved out of the area after the area being gazzetted as a Conservation Zone.

SECTION IV. IV.1

MANAGEMENT OF HERITAGE A

RESPONSIBLE AGENCIES.

Currently there are three governmental agencies responsible for the safeguarding of cultural heritage and "carrying out " canservation and preservation work in the sate of Malacca. A.i

The Museum Department and its regional division (Federal Department) - Mainly concern in monuments conservation (National Heritages) and archaelogical sites. The Museum Department has its own committee system to oversee the carrying out of its function under the Antiquity Act, 1976. (Under the Local government Act 1976, some progressive local authorities like Malacca Municipal Council have their own committees for such purpose.)

A.ii

Local Authorities / Municipalities -

Development control within conservation zones designated in the Structural Plan.

A.iii -

Malacca Museums Corporation Conservation of Monuments (State Heritage and area conservation) Working hand in hand with the local authority and municipality.

The Preservation and Conservation of Cultural Heritage Enactment for the State of Malacca (1988) confers the power to administer and manage the cultural heritage in the designated area into the Malacca Museums Corporation. In discharging its responsibilities, the Council shall be acting on the direction of the State Authority and the advice of the Preservation and Conservation Committee. The Committee is established at the State level by the State Authority and is manned by persons having wide experience and expertise in the field of preservation and conservation. •

The Committee consist of :-

a Chairman, who shall be the person for the time being holding the office of the Chief Minister, Malacca;

-

a Deputy Chairman;

-

the State Secretary;

-

the State Legal Adviser;

-

the Financial Officer;

-

a representative of the Director-General of Museums, Malaysia;

-

a representative of the Director of State Public Works Department;

-

not more than five other persons who in the opinion of the State Authority have wide experience and expertise in the field of preservation and cultural heritage.

Under the Enactment, the State Authority (Malacca Museums Corporation) is conferred with the authority to declare a certain cultural heritage by notification in the gazette which by virtue of its appearance or significance is to be subjected to preservation and conservation. Once a cultural heritage is declared as such, it becomes a controlled heritage whereby the owner's freedom to deal with the property is somewhat restricted. A. iv

Heritage Tourism Working Committee

(Function : To co-ordinate programmes and promotion strategies on historical and cultural products.) Chairman

:

General Manager, Malacca Museums Corporation

Members

: 1.

Malacca State Planning Unit

Secretariat

:

2.

Malacca State Development Corporation

3.

Malacca State Council for Culture

4.

Department of Museums and Antiquities

5.

Malacca Public Libraries Corporation

6.

Malaysian Institute of Historical and Patriotism Studies

7.

Malaysia Historical Society Malacca Branch

8.

Islamic Religious Council

9.

Institute of Art and Technology Malaysia

10.

Malacca Arts Society

11.

Regador’s Panel Portuguese Settlement Malacca

12.

Hang Tuah Malay Village Project

13.

Villa Sentosa Malay Heritage Museum

14.

Aranda Marberz’s Eurasian Heritage Home

15.

Sinar Johan Travel & Tours Malacca Museums Corporation

B.

Malacca State Aministration Structure (refer to flow chart) MALACCA STATE ADMINISTRATION STRUCTURE State Legislative Assembly

State Executive Council

Chief Minister

Portfolio Committee

State Secretary

State Development Council

State Development Working Committee

Local Authority

District Development Committee

Village Development & Security Committee

State Essembly

Citizen

Table:

The major component of the organisation is an follow: i.

The State Executive Co uncil The State Executive Council is the highest authority in the state. It makes decision on the state policies, and on matters pertaining to the interest of the state. Headed by the Chief Minister.

ii.

Portfolio Committee Function : i.

To co-ordinate activities of government departments and agencies under the respective portfolios by the portfolio committee concerned.

ii.

To co-ordinate the implementation of programmes, projects and to identify problem arising.

iii.

To forward unresolved problems to the ‘taskforce committee’

iv.

Tp proposed suitable policies for implementation.

The Portporlio committees are : 1. 2. 3. 4. 5. 6. 7. 8. 9.

iii.

Public Works and Public Facilities Rural Development and Agriculture Housing, Local Government and Environment Industrial, Science and Technology Human Resources, Health and Consumer Affair Tourism and Culture Education Family Development, Youth and Sport Islamic Religion, Land, Finance and Economic Planning (Chair by the Chief Minister)

Taskforce Committee Functions : i.

To identify and to co-ordinate implementation of decision made by the Executive Council relating to the respective sectors.

ii.

To plan and to co-ordinate the implementation of development projects according to needs and priorities.

iii.

To identify and solve problems.

The Taskforce Committees are : 1. 2.

Agricultural Taskforce Committee Tourism Taskforce Committee

3. 4. 5. iv.

Housing Taskforce Committee Industrial Taskforce Committee Local Government Co-ordination Taskforce Committee.

State Development Council Functions :

v.

i.

To ensure that strategies programme implementation and development projects meet the objectives of the National Development Policy and the Malaysian Plan

ii.

To identify and to evaluate implemention strategies of programmes and projects under the National Development Policy and Malaysia Plan.

iii.

To evaluate the performance of programmes and project implementation at state level and to submit quarterly reports to the National Development Council through the implementation cocordinating unit of the Prime Minister’s department.

Local Government State of Malacca consist of 3 local authorities: i. ii. iii.

Malacca Municipal Council of Historic City*. Alor Gajah District Council. Jasin District Council.

* The Municipality where the study area/site is located. Function: i. ii. iii.

To provide municipal services to the people To provide public and recreational facilities To plan and control business development sectors by way of providing supporting ficilities and the issuence of business licences.

SECTION V V.1

No.

COMPLETED HERITAGE PROJECTS 7th, MALAYSIA PLAN (1996 – 2000) Description of Completed Projects

Location

1.

Restoration of ‘Chetty House’ (A Strait-born Indian Home)

Study Area

2.

Restoration of Hulu Mosque

3.

Restoration Mosque

Total Budget

Funding Source/s

RM0.83 mil

Federal Government (FG)

Kampung

RM0.84 mil

FG

of

Tengkera

RM0.85 mil

FG

4.

Restoration of Kling Mosque

Kampung

RM0.88 mil

FG

5.

Conservation of old British Period Government Office (Bangunan MAIM)

RM1.3 mil

FG

6.

Restoration of old Dutch Residence Government (Bangunan LAM)

RM1.5 mil

FG

7.

Conservation of old British Period Cottage (for Literature Museum)

RM 1.0 mil

State Government (SG)

8.

Conservation of Stadthuys (Phase I) for History Museum)

RM1.5 mil

SG

9.

Conservation Malacca Club

RM0.9

FG

of

old

Implementation Period

SECTION V V.2

No.

HERITAGE PROJECTS IN THE PIPELINE (8th, MALAYSIA PLAN 2001 - 2005) Description of Completed Projects

Location

Implementation Period

Total Budget

Funding Source/s

1.

Conservation of St. Paul’s Hill (Monuments and Landscape)

Study Area

2001 – 2002

RM4.0 mil

Federal Government (FG)

2.

Conservation of old High Court Building

Study Area

RM0.7 mil

FG

3.

Fasade Conservation along Heeren Street and Jonker Street

Study Area

RM2.0 mil

FG & State Government (SG)

4.

Conservation of St. John Fort

Study Area

RM0.1 mil

FG

5.

Restoration of Dutch Fort at Kuala Linggi

30 km away

RM0.1 mil

FG

6.

Restoration of Portuguese Church Ruins at Tampoi

15 km away

RM0.05 mil

FG

7.

Restoration of Duyong Mosque

10 km away

RM0.16 mil

FG

8.

Conservation of old Dutch Bungalow (former State Museum)

Study Area

RM0.8 mil

FG

9.

Portuguese Enchancement

Kampung

Settlement

2 km away

RM 1.0 mil

SG

10.

Indian Chitty Enchancement

Village

2 km away

RM 1.0 mil

SG

11.

Kampung Village)

(Malay

2 km away

RM 1.0 mil

SG

12.

Malacca Enchancement

River

Study Area

RM 0.5 Mil

SG

Morten

SECTION VII :

PLANNING FOR TOURISM

VII.1

CARRYING CAPACITY AND TOURISM DEVELOPMENT STRATEGY

a.

What is the site's target of visitors per year? Malacca is expected to receive 3 million visitors in the year 2000 which is a 20% increase from the 1999. As the major attraction to Malacca is the history and the heritage which are concentrated at the old city (site / study are), we could possibly expected all the visitors will be coming to the site (stop-over or passing through).

b.

What kind of tourist is the municipality hoping to attract (budget, highincome earners, etc)? The state aims to attract all kind of ------ budget & high-income, students & professionals, back-packers & golfers, traditional & modern The State Government of Malacca has started an aggresive promotion and publicity to attract those tourist through 8 sectors or tourism products. Each sector has set up their own Working Committee comprised of related agencies and NGOS. The 8 sectors are as follow: i. ii. iii. iv. v. vi. vii. viii.

c.

Historical & Cultural Heritage Sector (Refer to section IV of this report) Recreation (Eco-Tourism) Sport (golf & water sports) Shopping Convention Education Health ('Resort Hospitals') Agriculture (Agro-Tourism)

What schemes are being planned to achieve these objectives? From the 8 sectors, history and cultural heritage are the main focus of the State as the name Malacca itself is saleable without much problem. Malacca is known to every Malaysian for her history and legends. People learn about Malacca through history subject in school since the primary level. Therefore a visit to Malacca is a must to all the Malaysian as this is the birth place of the nation. Due to this reason, all of the subjects mention in the school's history book (historical sites, monuments and artefacts) are the top priorities for the conservation programme. Most of these have been gazzetted as National Monuments and well maintained by the Department of Museums and Antiquities. These are to focus of the promotion made by the State. The main target group for the year 2000 is the school children in which a special package has been design for the schools tailors to their requirements. The package includes visiting the historical sites and the museums. To date Malacca has a number of 15 museums and 10 of them located at the site / study area.

For the Year 2000, the State has started organising tourism promotion on her own at every level beginning with a Tourism Malacca Festival in Kuala Lumpur City Center (The 'Twin Tower') on the 18 - 22 March 2000 officiated by the Prime Minister of Malaysia. The fest brought together all the 8 sectors including participation from the local communities. Among the programmes were exhibition, cultural shows and forum. The forum was divided according to the sectors inviting those related agencies, travel agents, tour guides, hoteliers, scholars and individual to obtain their views, comments and suggestion on the various aspects of the publics needs and tourist expectation coming to Malacca. The second round of the similar fest will be organised in Singapore Orchard Road on the 25 - 27 April and in Pekan Baru, Sumatra in June. Among the ready facilities to receive the visitors to Malacca this year are as follow : i. ii. iii.

iv. v.

8 golf courses of International Standard. 8 shopping complexes. One of those is one of the largest in Malaysia. 14 convention and resort hotels have upgraded their facilities for the MICE (Meeting, Incentive, Convention & Exhibition) programmes. The 14 hotels make-up 3,675 of rooms (62%) out of the total 5,900 rooms (56 hotels) in Malacca. 4 private specialised hospital 17 higher learning institutions most of all are the twinning colleges with the foreign universities mainly the US, UK and Australia and 3 public Universities.

VIII.1

Current schemes implemented by the municipality to capture the revenue of the tourism industry for heritage conservation

a.

Description of schemes i.

Parking fee The parking fee charged by the municipal is 0.60 cent per. Hour or 0.01 cent per. Minute which is one of the cheapest in Malaysia for the city parking charges. (Public parking operate by the private charge RM1.00 per. Hour or RM2.00 per. Entry per day. How much did the municipality raise through this scheme last year?

ii.

Entrance fee (to the site, to museums, etc.): No entrance fee to any of the heritage sites. The entrance fee and the total collection of the museums are as follow:

Museums' Ticket Collection For 1999 Cultural Museum History Museum Youth Museum People's Museum Maritime Museum Aborigines Museum Total

RM129,048.00 RM132,725.00 RM2,745.10 RM71,430.00 RM130,553.50 RM3,254.00 RM469,755.60

iii.

Hotel and restaurant tax : The government tax is 10% and service charge is 5%. The tax is collected by the federal government.

1.

Are there local tour guide services? There are a number of 80 local tour guides in Malacca under Malacca Tour Guides Association (MTGA). They mostly attached to Malacca Association of Travel & Tour Agent (MATTA) with only 5 of them are freelances. The municipal did not raise money from the association.

2.

Sales of books, brochures, maps, etc. : The municipal / government did not raised money through this scheme. All brochures, tourist maps and small booklets are given free to publics.

3.

Are public toilets available ? There are 4 toilets buildings in the site providing 15 wc & 10 urinals for male and 20 wc for female. The charge is 0.20 cent per. Entry.

4.

Does the municipality organise stage shows ? There are at least 3 mega stage shows organised by the municipal / state government every years. The shows are : i.

ii.

iii.

Festival of Malay Drums This festival on every April attracted participant from the Malay world mainly in Southeast Asia. The venue is at the study area. Independent Day Celebration Organised every year on the eve of 30 August until mid-night. The shows include cultural dances of the various ethnic groups and stage show by the popular Malaysian pop singers. The venue is at the study area. Stage shows during the Water Festival every June at Klebang Beach, 10 km from the city.

All the stage shows organised by the municipal are free for the publics. The municipal is spending RM0.5 mil. (USD130,00) every year.

iv.

How many hotels rooms are projected for the year 2001? Malacca has offering sufficient hotel rooms to all kind of visitors for the year 2000-2001. This is not included the rooms provided by the private time-sharing apartments, guest houses, home stayed facilities and the schools' hostels which offer their dormitory type of accomodation to schools children visiting Malacca during semester breaks.

However there will be 3 more international hotels due to complete by the year 2001 make up an additional of 500 rooms. Therefore the total number of hotel rooms expected for the year 2001 is 6,400. v.

How many restaurants / seats are projected for the year 2001? Malacca has sufficient eating outlets to cater for visitors during peak season in the months of November-December and January. Some of the restaurants suffer a slow business during off season. The package-tour tourist will definitely go to already assigned restaurants as the restaurants are set-up to cater for specifically package tours. However, the establishment of more 'theme café' in heritage buildings is very encouraging and to some extent scary as it might not be a good practices if it is too many and without control of their activities. There are at least 5 more such restaurants ready to be set-up by the middle of 2000.

vi.

How many parking spaces are projected for the year 2001? No more additional parking spaces to be provided for the year 2000 in the study area although the facilities are still not sufficient. However the municipal is planning to provide a communal parking area at a few entry point to the site as part of the site will be pedestrianised. The number however is not yet determined. By the year 2001, the site will have an underground parking area (under the field) which provided a total of 1,500 parking lots and 20 coaches.

b.

Evaluate the effectiveness of the above schemes. i.

What are the tourist's reaction to the above schemes ? Tourist are quite please with the facilities in Malacca, in fact the foreign tourist only pay what the local pay without any extra charges. However, for the local, there are expecting free entry for the museums as they believe this should be part of the goverment social obligation to the people for education.

ii.

Do the tourists complain ? The tourist complains: 1.

Not enough toilet facilities. They have to queue sometime if the tour coaches arrive on the same time or if the transit visitor from the cruise ship arrive.

2.

expensive taxi fare. Taxi fare are supposed to be cheap and the fares are stated in tourist brochures. If they taxi overcharged the tourist it is beyond the control of the municipal if they do not equip with proof.

3.

Traffic-jam A normal scenario during weekends and school holidays. The municipal at this moment is doing a few trial circulation to reduce traffic jam including introducing one-way street etc. but this received a lot of complaint from the local communities.

4.

Not many night activities. The site is almost dead at night but the emergence of few cafés housed in heritage building have give a new life to the city. Many local communities however prefer quiet life and the cafes are disturbing due to the noise either from the music or from the youngsters themselves. The celebration during the eve of Year 2000 saw a lot of unexpected events to the surprise of the locals especially the senior folks. The youngster/café guests overflow to the streets, dancing together with foreign tourists and disturbing the passing through traffics.

5.

Expensive food The foods and drinks are quite expensive in Malacca for the local visitors. The retailer quite often over charged the visitors in order to get good collection during the peak season.

iii.

Does the municipality have problems colleting taxes ? Not at all.

iv.

Do visitors use the available paying services ? Yes, which is common to else where in Malaysia.

VIII. 2 Use the money raised through the above schemes. (The detail is how available from the municipal) However there is no specific allocation from the municipal for heritage conservation. The municipal responsible to maintain the cleanlines of the area, landscaping, providing street furnitures, lighting and signages. The municipal has their own maintenance office in the site to oveseeing the site presentation for tourist. Most of the budget for specific conservation programmes is obtain from the Federal government through the ministry of Culture, Art and Tourism. A total of RM 20.0 million is allocated for Malacca for every Malaysia Plan (5 year period). Malacca Museum Corporation is also responsible to provide maintenance for heritage buildings especially State Monument and the museum building using the money raise from the entrance fee to museum.

SECTION IX IX.I

PROMOTION AND PRESENTATION OF HERITAGE

a.

What schemes are implemented to attract visitors at a local, national and international level ? (Refer to Section VII-Planning for Tourism)

b.

How is heritage explained to the visitors ? The municipal and Public Works Department providing road signages to all the major attractions including heritage sites and villages. The department of museums and antiqueties provides write-up panels for each monuments and sites in 2 languages--Malay and English. Step has been taken to include two more languages--Chinese and French. The brochures and maps distributed free by the Malacca State Development Corporation and some prepared by the owner (hotels) and host destination themselves (museums). There is also a special Malacca Tourist station full time on site.

c.

How is the living culture presented to the visitors ? There is no permanent cultural shown available except at the big hotels. However there are few heritage houses and villages highlighted in the brochures.

d.

How is aunthenticity in the following services/ products monitored and regulated ? i. ii. iii. iv.

Accomodation Cuisine Performing arts Craft

There is no monitoring or control on the above services except performing arts by the Malacca State Cultural Troop. e.

Is there a restriction of vehicles in the site ? No except at one part of the St. Paul's Hill which already being pedestrianised. Proposal has been made to pedestrianise one portion of the antique area as well but being objected by the local occupants and traders.

f.

Is there a restriction of visitors during certain hours/days ? No except at one part of the St. Paul's Hill which is close from 8.30 - 10.00pm every days for the Sound & Light Shows.

SECTION X X.1

VISITOR SURVEY A.

Local Tourists Response

B.

International Tourists Response Q.1

Purpose of visit to Malacca ?

39 % of the respondents specifically travel to Melaka for her heritage. Most local respondents when asked saying that they want to see old buildings and the school children come for the history, facts they learn from the history text books. The travel guide books stated that a visit to Melaka is a must. Almost all people who answered recreation are refering to playing golf. Half of them are Singaporean. The rest are Chinese, Japanese and Indonesian. All international respondents who anwered ‘visiting’ are Singaporean. Many Singaporean have relatives in Melaka. They are mostly the Strait-born Chinese who visited their anchestral home in Malacca. All educational visitors are students for their study trips. Q.2

How did you arrange this visit ? How are you paying for this trip?

All visitors following tour operator are the Chinese and Japanese. And those arrange by friends / relatives are the Singaporean and Indonesians. Q.4

How did you learnt about this site ?

No local respondents getting knowledge about Malacca thro’ guide book unlike almost half of the International respondents who obtain information from the guide books. The history of Malacca has been tought in the history books in the Malaysian school since the British period. Many schools including the Singapore has include Malacca as their study trip for the history and geography assignments in school. The tourist brochures supplied at the International Airport given enough information for a general travellers to Malacca. Q.5

How long do you plan to stay in Malacca ?

Most respondents are either the day tripper including many of the Singaporean or stay only for 1 night. Tose staying up for a week are mostly packpackers, educational and business travellers. Q.6

What is your daily budget for all your expenses ?

Most local visitors spending below USD 20 as they are either day tripper or staying with relatives in Malacca or stayed at the local schools hostel which offer accomodition during the school holiday.most international visitors spending more that USD 20 – 50. However the cost of bed and breakfast type of guest houses charge only USD 5 per person.

Q.7

How did you travel to Malacca ?

Most local visitors travel by bus ( tour buses and public buses ) or personal car ( not taxi ). The international visitors coming by car were all the Singaporean or travelling thro’ Singapore. C. C.1

Authenticity

Accomodition Most local visitors regard the antique decoras as traditional authentic but the international visitors expect a more basic kind of settimg which the Malacca hotels did not offer.

C.2

Food Most visitors, local and international did sample local cuisine. Those international visitors who did not given the ‘ no time ’ reason.

C.3

Craft & Souvenirs Almost 50 %of the international visitors did purchase the local craft although they regard some are less quality. 75 % of the local did not by the craft because it is similar to their home states.

C.4

Performing Arts Performing arts is not a regular event in Malacca except during some celebration such as the Independent Day Celebration in August.

D.

Services D.1

Transportation

D.2

Infrastructure

D.3

Hygiene

D.4

Pollution

Most visitors move around by foot as the attractions are inter-connected and within walking distance and the traffic situation now still at the acceptable level. Tose who said the traffic was excessive are those coming during school holidays. Those who answered that the pavements condition need to be approved are the local who move around by car as the concrete paver did not suitable for driving. E.

Presentation of Heritage E.1

Maintenance of Monuments

E.2

Signs

E.3

Maps

E.4

Guides

E.5

Fees

Almost all visitors agreed that the heritage monuments are quite in good condition. All monuments within the area is maintain regularly by the Museums and Antiquities Department Malacca Branch. However almost all would appreciate more signages and write-up of the each monuments and historic sites. 75 % of the visitors did not by map maybe because the tourist area is concentrated in one area ( almost all located in the study area ) and the map and brochures are easily available for free from the tourist office.

CONCLUSION The overall survey was done well and responeses from both the community and the visitors was also good. This however may not portray the true opinion of the majority. Thi is because the total number of respondents are far below the total number of the people. There are approximately 10,000 permenent residents in the study area plus another 10,000 coming to the area for during the day time for works or schooling ( 3 primary schools and 2 high schools located within the study area ) The arrival of the registered touristscoming to the area were exceeding 1 million for the year 1999. ( this is not yet official ) although 50 % of the international visitors were following package tour and half of the remaining international visitors were repeat travellers from Singapore. Singaporean has now chosen Malacca as the alternative destination for their weekly day-out as it offer much cheaper facilities compared to the much closer destination ( the boarder city of Johor Bahru and Batam Islan, Indonesia. Many Indonesian visitors were on transit as the Malacca ferry service offer a more regular services and closest travel distance. Those coming specifically to Malacca were mostly the ‘ health tourists ‘ as the Malacca medical specialist center offer a much more cheaper option than in Singapore due to the current financial situation. The survey done in Malacca has involved 500 respondents for each community and visitors survey for a period of October – November and December. However only 200 respondents each has installed inta the computer. Although the number of international visitors coming thro’ package tour but we decided to reduce their number as the respondents as the earlier survey shows that their answer is almost all positive. This is because travelling ria package tour is very convenient in Malacca and they only visited the well maintain area. Their answers might also being influenced by the tour guides ( who assist us to conduct the survey ). We also have a trial by placing the survey form in the hotel rooms attached with 2 complimentary post cards and tourist phamplet. However this turn out not succesfulas the room guest only collect the post cards without respond to the survey. However the guest house operators were very helpful to carry out the survey themselves. But we didi not know to what extend they have influenced the respondents opinion although we have requested them to remian neutral. We have also taking the oppurtunity by holding a talk and briefing at various villages to obtain more information on the tourism industry and the heritage preservation strategy. Our interviewers also most of the time end up spending to much time with each respondents or respondents’ family to listen their opinions, suggestion and some time requirements.

SECTION XI XI.1

COMMUNITY PARTICIPATION

a.

Services i.

How many of the tour guides are local ? All the tour guides are local. Malacca has a total of 54 registered tour guides under Malacca Tour Guides Association (MTGA). Most of them attach to local travel agencies (MATTA--Malacca Association of Travel and Tours Agencies.) Only a few are freelance.

ii.

How many of the restaurants/food outlets are owned and run by local? 95% of the food outlet are owned and run by local Malaccans. Only a few (5%) big restaurants and café owned b outsiders (Kuala Lumpur and Singapore) but run by the locals and served local (and western) cuisines.

iii.

How many of the accomodation facilities are owned and run by local ? All hotels and guest houses owned and run by local except the international class hotels. One heritage hotel (Puri Hotel) is operate by the Singaporean an the house belong to the Singaporean Millionaire who anchester were Malaccan Strait-born Chinese.

iv.

How many of the sourvenir/craft shops are owned and run by local ? All of the craft stalls operated by the members of Malacca Petty Trader Association and Malacca Art Society. All the souvenir/craft shops located in heritage house and owned by the house owners. This include art galleries and antique shops.

v.

How many locals are employed in traditional performing arts ? Malacca State Government has established a local cultural troop since 1989. The group comprises of 10 male and female dancer and singer and 10 musicians. The group performed traditional Malay, Chinese, and Indian dance and music at every state fuctions and dinners. There are also Indian Temple of Fine Arts perform during the temple activities, the Peranakan group of the Strait-born Chinese and the Portuguese Cultural group. These are all locals and mostly youth and students. The Portuguese group is the most active performing at many hotels. All of the cultural groups are oversee by Malacca Cultural Council established by the government and the coordinated by Department of Art and Culture.

b.

Conservation: i.

How many locals are involved in volunteer programmes of heritage conservation ? There is not yet any volunteer programmes for heritage conservation or heritage activities. A heritage NGO, Malacca heritage trust was only established in 1999 brought together all the related professional and local community from various ethnic groups. However the Trust has not yet put forward any activities related to conservation programmes. Since, any conservation projects have to go through Malacca Museums Corporation for approval, the museum's personnels provide supervision and consultation to every project schemes.

ii.

How many locals are employed in heritage conservation schemes ? Until to date, there is no local contractors registered for conservation project. However despite the works being offered and carry-out by outside contractors, 50% of the carpentars and labours are the local including sub-contractors.

c.

Education i.

Is heritage taught at school ? Yes, both in primary and secondary schools and teacher and training colleges as part of the history subject which is a core subject in Malaysian education syllabus. One of the assignment that the students have to do is to carry out a local survey on the history of the people, places and buildings. An elective subjects on drama, dance and music are also taught for cocurriculum activities.

ii.

Are there any schemes to involve students in heritage conservation ? Not yet, except activities carry-out by the museums for the school childrens such as a touch-on experience on the few restoration programmes. However the involvement the students in culture activities (traditional dance and music) is very serious as part of the co-curriculum activities. Even the Department of Art and Cullture also organising traditional dance and music workshops very regulary coordinate by professional choreographers and musicians.

iii.

Are there any community heritage education projects ? Not yet, however the museum and the municipal has organized several public forums and discussion on the subjects the get public views on government project and during the preparation of the municipal structural plan, local plans and action plans.

SECTION XII XII.1

NEW INNOVATIONS PROMOTED BY TOURISM

a.

New job opporturnities and the emergence of new industries. i. ii.

How many people are employed by the tourism industry ? What percentage of the total labour force does such figure constitute? Detail figure not available. It involved many related government deparment and agencies, private compaanies such as travel agents, guides and NGO. However the emergence of many new companies and businesses related to hospitality are very promising. Similarly to the increase number of café, arts and shops entertaiment outlets.

b.

Innovations in infrastructure inspired by tourism. i. ii.

How many parking lots have been built in response to the growth of the tourism industry ? Describe the improvements in lighting, pavements, sanitation, telecommunications facilties, etc. Public falities have improved tremendously in Malacca since the economics booming period in 1990. This not to cater for the tourist specifically but for the local citizen as the revenue gained from the industrial sectors are far more higher than tourism sectors.

c.

Revival of the traditioanal culture. i.

How has the flow of visitors led to a revival of the traditioanal culture ? There are 2 main reasons why the traditional culture survived and being revived. 1. For the tourism promotion. 2. For the love of the culture. It is a realization of certain group of people the importance of preserving the culture for our present and next generation. This is a more genuine approach avoked by the older generations.

SECTION XIII XIII.1

POLLUTION

a.

Spatial pollution: i.

Has the growth of the tourism indusrty led to a displacement of the local community ? No. But certainly house owners within the tourist area has converted their house into a cormmecial shop selling sourniers, craft or café but some opted to move from area and let the house to tenant for commercial use.

b.

Economic pollution: i.

Has the tourism industry replaced local industries (i.e. farming, fishing)? No. However some land rclamation project has affected the fishing industries badly especially the coastal fishermen.

c.

However, the introduction of agro-tourism for the past few years has led the to the success of agricultural sector. Spiritual pollution: i.

Has the large number of visitor s had a negative impact on the spiritual life of the community ? Difficult to determine. Large number of the visitors did not giving an impact to most of the religious activities but some activities were over done to obtain tourist attention.

d.

Material Culture: i.

Has the growth of the tourism industry led to a change in the material culture of the community (i.e. clothing, daily utensils, lighting fixtures)? No. The people are more influenced by the Malaysian, Hong Kong and Western artists and film stars through TV and magazines.

e.

Visual and noise pollution: i.

Has the presence of visitors led to high levels of visual (signs, boards, etc. ) and noise pollution ? Not serious and still at an acceptable level by the local publics and visitors.

f.

Garbage. The garbage collection system is very realiable in Malacca. However the garbage disposal is always a problem in tourist area especially at the study area during peak season. This is because of not enough garbage bins an the

attitute of the visitors. Providing more garbage bins means more visual pollution at the present number of garbage bins are actually too many.

SECTION XIV. COMMUNITY SURVEY Two teams conducted the survey carry out within the study area. Team 1 consist of 5 personnels from Malacca Museums Corporation conducting the survey in the civic precint ( St. Paul’s Hill area ) involving respondents from the governments offices, schools, shop-offices and petty-traders. Team 2 is 4 museum’s personnels and assisted by Ms. Josephine Chua of the Malacca Heritage Trust. They conducted the survey in the old residential area involving hotel and restaurant owners, antique dealers, housewives, religious groups, artist etc. The excersise involved interviewing all the people by visiting house to house or office to office. The interviewers were first has been given a briefing regarding the objective and the methodology of the survey. The interviewers were advise to remain neutral at all time to avoid any influences of though of the interviewees. Details distribution of the Community survey : 200 respondents local community resided within the study area ( day and night ) 70 % 15 % 10 % 5% 200 respondents

-

40 % 25 % 25 %

-

10 %

-

100 respondent 25 % 25 % 25 % 25 %

Chinese Indians Malays Eurasian Community who works within the study area. Government Servents Private Companies ( Banking etc. ) Businessman, Pretty-Traders, Trishaw men, schools etc.

-

Community from neighbouring area, traditional village

-

Portuguese Settlement Strait-born Indian Village Kampung Morten Malay Village NGO, Academicians, Press and Politicians.

Detail distribution of the visitors survey: 200 respondents

-

150 respondents 150 respondents

-

during the school semester leave, Chrismas and New Year holidays. weekend (Saturday and Sunday ) weekdays ( working days )

THE QUESTIONNAIRE Community Survey The male rspondents were more than female as all the schools within the study area are boys schools and the government offices ( Police, Marine, Imigration and the Museums Department ) are 85 % male staffs. A.

Tourism.

Q.1 Q.2 Q.3 Q.4 Q.5 Q.6

Which one of these scenarios would you prefer ? What do you think about the way tourists dress ? What do you think about tourists taking photos ? What do you think about tourists entering temples ? What do you think about tourists entering houses ? Do you think that the growing numbers of visitors has had an impact on your daily life ? In general, how do you evaluate the growth of the tourism industry in your community ? What do you think of tourism in Malacca ? Do you think the number of tourists have increased, decreased or remained the same ?

Q.7 Q.8 Q.9

63 % of the community prefer the no. of visitors to rise but suprisingly 37 % did not. Some because of the traffic congestion they create and the rise of the cost of living. However only 1 % of them believe that the visitors will give negative impact on their personal life. Most people are either like or don’t mind about how the tourists dress, take photos, entering temples and entering houses. Tourists are well informed on the do’ and don’ts in Malacca especially on the local customs. B.

Heritage.

Q.10

Do you think that the people come to Malacca for its heritage ? Is Malacca heritage worth seeing ? How have you learnt about the significance of the heritage of Malacca ? Do you live in a heritage home ? Do you think that the government should spend more on heritage conservation ?

Q.11 Q.12 Q.13 Q.14

Most people believe that the people coming to Malacca because of her heritage and half of them ( 49 % ) leraned about Malacca heritage from schools and 25 % from the family. Unfortunately only 17 % of the respondents live in heritage house. This did not portray the reality of the study area which is a conservation area. But the total number of the heritage residents are only 25 % of the total ‘ stackholders ‘ of the study area. However 84 % of the respondents believed that the government should spend more on heritage conservation whilst only 30 % did not agree.