8th CIRCLE Conference Programme Dubrovnik 26-29. 04. 2011. University of Dubrovnik, Department of Economics and Business Economics Lapadska obala 7, 20000 Dubrovnik, Croatia
Tuesday 17.00 17.00 -
Wednesday
26th April Management Meeting Registration for the Conference and the PhD. Symposium
27th April
07.30 -
Registration opens
07.30 - 10.30
PhD. Symposium for pre-registered PhD. students
10.30 - 11.30
(D. Gerber)
Opening Ceremony Keynote Presentation - Prof. Carmen Santos
11.30 - 12.50
Tracks (Chair) Room 1 Finance Room 2 Tourism Room 3 Culture Room 4 Communications Room 5 Finance Room 6 Management Room 7 Marketing
12.50 - 14.00
Lunch
14.00 - 15.45
Tracks (Chair) Room 1 Retail Room 2 Marketing Room 3 Consumer Behaviour Room 4 Marketing Room 5 Consumer Behaviour Room 6 Executive Matters Room 7 Legal & Finance
17.00 - 19.30 20.00 -
Thursday 09.00 - 10.20
10.20 - 11.00
(M. Palić) (A. Kenyon) (A. Feraco) (D. Peručić) (R. Raj) (I. Vrdoljak Raguž) (D. Gerber)
(S. Renko) (R. Kaufmann) (N. Drašković) (D. Peručić) (M. Palić) (C. Stone) (B. Britzlemaier)
Dubrovnik city tour Optional Dinner
28th April Track (Chair) Room 1 Room 2 Room 3 Room 4 Room 5 Room 6 Room 7
Global SME Global SME Finance General General
(A. Feraco) (I. Lončar) (B. Schwendinger) (S. Petschnig) (I. Pavlić) (A. Kenyon) (B. Jones)
Coffee Break
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11.00 - 12.30
Track (Chair) Room 1 Room 2 Room 3 Room 4 Room 5 Room 6 Room 7
Economics Economics Marketing Marketing Tourism Tourism Tourism
(I. Lončar) (I. Vrdoljak Raguž) (A. Portolan) (I. Pandža Bajs) (V. Ambrosio) (P. Alcobia) (R. Raj)
12.30 - 16.30
Free Afternoon
16.30 - 19.30 19.30 -
Sightseeing arround Dubrovnik and Cavtat city tour Optional Dinner in agroturizm (enterprenual sight visit)
Friday 09.00 - 10.20
29th April Track (Chair) Room 1 Room 2 Room 3 Room 4 Room 5
10.20 - 11.10
Coffee Break
11.10 - 12.30
Track (Chair) Room 1 Room 2 Room 3 Room 4 Room 5 Room 6
Tourism Culture Tourism SME Fashion
(B. Jones) (R. Raj) (V. Ambrosio) (B. Schwendinger) (I. Pavlić)
Marketing SME Marketing Events Retail Fashion
(N. Alfirević) (R. Kaufmann) (A. Kenyon) (J. Pavičić) (S. Renko) (A. Portolan)
12.30 - 13.30
Lunch
13.30 - 15.00
Track (Chair) Room 1 Consumer/Marketing/ Management Room 2 Management Room 3 Consumer Behaviour Room 4 Branding Room 5 Marketing Room 6 Economics
(A. Duden) (C. Stone) (R. Morphitou) (C. Vignali) (A. Feraco) (S. Petschnig)
15.00 - 15.30 15.30 - 16.15
Free Mockshop software presentation Round Robin Plenary Session & Conference Feedback
19:30 -
Gala Dinner (Hotel Rixos) starting at 19:30 with welcome drinks
Saturday 9:30 – 19:00
30th April Optional Excursion to City Ston and Island Korčula (Korčula c. is born city of Marco Polo)
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WEDNESDAY 27TH APRIL 2011 – 11.30AM – 12.50PM
FINANCE – TRACK CHAIR – DR. MIRKO PALIĆ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 1.
IMPACT OF PERSONAL SERVICE ON CUSTOMER SATISFACTION IN FMCG RETAIL IN CROATIA (MIRKO PALIĆ, MIRELA MARIČIĆ, IVAN KOVAČ)
CUSTOMER AS AN ACTIVE PARTNER IN CREATING VALUE IN BANKING SERVICES (EDYTA RUDAWSKA) CHF LOAN BUSINESS IN CROATIA – DID WE LEARN SOMETHING? (IVAN ŠVERKO, IVICA PRGA, ZORAN MARTINOVSKI) FINANCIAL STATEMENT ANALYSIS (LIDIJA ROMIĆ)
TOURISM – TRACK CHAIR – DR. ALEXANDRA KENYON . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 2.
USING MULTIPLE SENSES IN SERVICE EXPERIENCE CREATING CONSUMER LOYALTY IN TOURISM (MARIJA NAJDIĆ) TOURISTS’ BEHAVIOR IN THAI HOMESTAY BUSINESS (WUTHIYA SARAITHONG, KANOKWAN CHANCHAROENCHAI) E- MARKETING AND ICT- SUPPORTED TOURIST DESTINATION MANAGEMENT. IMPLICATIONS FOR TOURISM INDUSTRY IN GLOBAL RECESSION (ELEINA QIRICI, ORJOLA THEODORI, LILJANA ELMAZI)
CULTURE – TRACK CHAIR – DR. ANTONIO FERACO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 3.
INNOVATION BUSINESS MODELS: THE CASE OF EASTERN SLOVAKIA (ELENA HORVÁTHOVÁ, LENKA PELEGRINOVÁ, PETRA PEŠÁKOVÁ)
MAKING KNOWLEDGE WORKERS PRODUCTIVE – A CROSS-INDUSTRIAL VIEW (RAINER ERNE) FOOTBALL HOOLIGANISM AND FASHION (GIANPAOLO VIGNALI) THE RENAISSANCE OF COMMANDARIA, BRAND BUILDING FOR ACHIEVING COMPETITIVE ADVANTAGE (DEMETRIS VRONTIS, DEMETRIS PAVLIDES, ALKIS THRASSOU)
COMMUNICATIONS – TRACK CHAIR – DR. DORIS PERUČIĆ
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ROOM 4.
IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON BRAND MANAGEMENT (STJEPAN DVORSKI, DOMAGOJ KOPREK) A STRATEGIC FRAMEWORKTO INTERNATIONALISE A UNIVERSITY (RAZAQ RAJ) MARKET POSITIONING OF SERVICES THROUGH CONSUMER ATTITUDE MAPS (DRAGUTIN GUTIĆ)
FINANCE – TRACK CHAIR – DR. RAZAQ RAJ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 5.
USING THE SYSTEM OF MONEY MANAGEMENT WITHIN THE AUDUSD PARITY (CORNELIA ELENA TUREAC, ANDY CORNELIU PUSCA, BOGDAN ANDRONIC, ALIN CONSTANTIN FILIP) EXCISE TAX POLICY AND CROSS-BORDER SHOPPING OF AUTOMOTIVE FUELS (JOŽE MENCINGER, ROBERT VOLČJAK) SOURCES OF SHORT-TERM FINANCING (ELEONORA KONTUŠ) EARNINGS MANAGEMENT AND TRADE-OFF BETWEEN TAX SAVINGS AND REGULATORY SCRUTINY – THE CASE OF SLOVENIAN PROPERTY INSURERS (BARBARA MÖREC)
MANAGEMENT – TRACK CHAIR – DR. IVONA VRDOLJAK RAGUŽ
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ROOM 6.
MANAGER’S PERCEPTION OF COMPETITION AND ITS CONSEQUENCES FOR MARKETING: EVIDENCE FROM POLAND (MAGDALENA KRZYŻANOWSKA, MARIAN MOSZORO) A TALE OF TWO NATIONS – EMPRICAL EXAMINATION OF INFLUENCE OF NATIONAL CULTURE ON PERCEIVED SERVICE QUALITY (GORAN DEDIĆ, DANIJELA KRIŽMAN PAVLOVIĆ) POSSIBLE SELVES AND CONSUMER BEHAVIOR IN FIRST TIME MOTHERS AS RELATED TO SHOPPING FOR BABY GOODS (IRIS GERTNER MORYOSSEFF) THE BUSINESS UNCERTAINTY AND VARIABILITY MANAGEMENT WITH REAL OPSIONS MODELS COMBINED TWO-DIMENSIONAL SIMULATION (TIBOR TARNÓCZI, VERONIKA FENYVES, ZOLTÁN BÁCS)
MARKETING – TRACK CHAIR – PROF. DOMINIQUE ROLAND GERBER . . . . . . . . . . . . . . . . . .
ROOM 7.
STUDENT’S PERCEPTIONS AND TENDENCIES TOWARDS ENTERPRENEURSHIP: THE EMPIRICAL FINDINGS FROM THE UNIVERSITY OF DUBROVNIK-CROATIA (IVONA VRDOLJAK RAGUŽ, MATEA MATIĆ) IDENTIFICATION OF CHANGES IN SMALL AND MEDIUM SIZED ENTERPRISES IN AUSTRIA – A QUALITATIVE RESEARCH (SASHA PETSCHNIG)
METHODOLOGICAL CHALLENGES FACED AND SOLUTIONS FOUND IN THE ANALYSIS OF SOUVENIR BUYING BEHAVIOURS (DOMINIQUE ROLAND GERBER) A LITERATURE REVIEW ON PERCEIVED BRAND PARITY (DOROTHEE BIALDYGA, BERND BRITZELMAIER)
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WEDNESDAY 27TH APRIL 2011 – 14.00PM – 15.45PM
RETAIL – TRACK CHAIR – PROF. SANDA RENKO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 1.
MARKETING – TRACK CHAIR – PROF. HANS RUEDIGER KAUFMANN
ROOM 2.
KNOWLEDGE MANAGEMENT AS CRITICAL ISSUE FOR SUCCESSFUL PERFORMANCE IN DIGITAL ENVIRONMENT (DIJANA KOVAČEVIĆ, TAMARA DJURIČKOVIĆ) POSITIVE REPUTATION – A FACTOR OF SUCCESS – USING THE EXAMPLE OF GERMAN FOOD RETAIL COMPANIES (JILL KLOTZ, CLAUDIO VIGNALI) CONSUMERS’ RESPONSE TO PENALTIES IN RETAIL AND SERVICE CONTEXTS (MONIKA KUKAR-KINNEY, LAN XIA) FLEXING MUSCLE IN THE UK GROCERY MARKET: A CASE STUDY OF WAITROSE (JOHN TEMPERLEY, BRIAN JONES) HOSPITALITY AND THE FASHION INDUSTRY: THE MISSONI WAY (ALICE DALLABONA)
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INFLUENCE OF CORPORATE BRANDING ON LAUNCHING ORGANIC COSMETICS BRAND IN COSMETICS CHAIN IN CYPRUS (OLEKSIY MAKARYCHEV, HANS RUEDIGER KAUFMANN, HARITINI TSANGARI) SALES MARKETING MANAGEMENT IN DURABLE GOODS MARKET (LARISA KAPUSTINA, ALEXANDRA ZHURAVLEVA) NORMATIVE, SOCIAL AND COGNITIVE PREDICTORS OF ENTREPRENEURIAL INTEREST OF COLLEGE STUDENTS IN ALBANIA (ELSA GEGA, HELGA VUKAJ) IMPORTANT ELEMENTS IN CUSTOMER RELATIONSHIP MANAGAMENT (CRM) IMPLEMENTATION (MIROSLAV MANDIĆ) EXPLORING THE RELATIONSHIP BETWEEN INTERNAL AND EXTERNAL MARKETING – A CASE OF TRAVEL AGENCY AS SERVICE ORGANIZATION (TOM BAUM, NERMIN MORSY) DYNAMICS OF APPAREL RETAILING IN SOUTH KOREA ACCOMPANIED BY INCREASED MARKET OPENESS SINCE 2006 (HAEKYUNG YU, YONGJU KIM, HYUNSOOK KIM)
CONSUMER BEHAVIOUR – TRACK CHAIR – DR. NIKOLA DRAŠKOVIĆ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 3.
MARKETING – TRACK CHAIR – DR. DORIS PERUČIĆ
ROOM 4.
A CRITICAL LITERATURE REVIEW ON CONSUMER ACCEPTANCE OF PRODUCT INNOVATIONS (PATRICK PLANING, BERND BRITZELMAIER) USING WEB 2.0 TECHNOLOGY IN PERSONNEL MARKETING TO TRANSMIT CORPORATE CULTURE (STEFFEN LAICK, AFTAB DEAN) CONSUMER PERCEPTION OF WINE PACKAGING IN CROATIA: A WINE PRODUCER’S VIEW (NIKOLA DRAŠKOVIĆ, IVAN RUŽIĆ, JURICA PAVIČIĆ) MARKETING OF CIVIL SOCIETY ORGANISATIONS IN THE FUNCTION OF FUNDRAISING FROM THE BUSINESS SECTOR IN THE CONDITIONS OF SOCIAL AND ECONOMIC TRANSITION (ANTAL BALOG) CONSUMER ANIMOSITY AND THE INFLUENCE OF DEMOGRAFIC VARIABLE ON GENERAL AND ECONOMIC DIMENSION OF CONSUMER ANIMOSITY (MATEA MATIĆ, BARBARA PUH) THE ENVIRONMENTAL IMPACT OF HOUSEHOLD CONSUMPTION (ERASMIA VALMA)
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PR IN MEDICINE IN CROATIA: A LITERATURE REVIEW (ANA VALJAK, NIKOLA DRAŠKOVIĆ) THE STRATICS MODEL- STRENGTHENING THE LINK BETWEEN BUSINESS STRATEGY AND MARKETING TACTICS- RESEARCH APPLICATION (HRVOJE MEDARAC, CLAUDIO VIGNALI) PRIVATE LABEL GROWTH: QUANTIFICATION OF INFLUENCING VARIABLES (JOHN L. STANTON) HOW ENVIRONMENTAL CHANGES INFLUENCE THE GROWING IMPORTANCE OF CORPORATE BRANDING AND REPUTATION? (ADAM FIGIEL, ANDRZEJ SZROMNIK) DERIVATIVES MARKET DEVELOPMENT IN BOSNIA AND HERZEGOVINA: PRESENT OR (FAR) FUTURE? (EMIRA KOZAREVIĆ, MELDINA KOKOROVIĆ JUKAN)
CONSUMER BEHAVIOUR – TRACK CHAIR – DR. MIRKO PALIĆ
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ROOM 5.
CONSUMER PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY IN THE GREEK MOBILE TELECOMMUNICATION INDUSTRY (IOANNIS ASSIOURAS, GEORGE SIOMKOS, GEORGE SKOURTIS, MICHALIS KONIORDOS) IMPLICATIONS OF SOCIOLOGICAL THEORIES FOR BRAND AND CONSUMER RELATIONSHIP STUDIES (GIANPAOLO BASILE) EXHIBITION VISITOR AND EXHIBITOR GROUPS IN EASTERN-EUROPE (LÁSZLÓ KÁRPÁTI, LEVENTE VARGA) IMPORTANCE AND APPLICATION OF TEST METHOD IN THE PROCESS OF DETERMINING STUDENT’S SATISFACTION WITH THE QUALITY OF EDUCATIONAL SERVICES (HRVOJE BUDIĆ) ANALYSIS ON THE OBJECTIVE INDICATORS OF LIFE QUALITY IN HAJDÚ-BIHAR COUNTRY (ANETT SŐRÉS, KÁROLY PETŐ, ADRIÁN NAGY) QUALITY AS FUNCTION OF DEVELOPMENT IN CONSTRUCTION ENTERPRISES (ZVONKO NOVOSEL DOLNJAK)
EXECUTIVE MATTERS – TRACK CHAIR – DR. CHRIS STONE
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ROOM 6.
EMPOWERING COMMUNITIES IN THE ‘BIG SOCIETY’? VOLUNTARISM AND EVENT MANAGEMENT ISSUES AT THE CHEETHAM HILL CROSS-CULTURAL FESTIVAL (CHRIS STONE, ANNE MILLAN) CONSUMER BEHAVIOUR IN HOUSING ENERGY CONSUMPTION (ANTONIO FERACO) AN INTEGRATED EVALUATIONOF THE HERITAGE MUSEUM VISIT: A DISCONFIRMATION APPROACH (LAETITIA RADDER, XILIANG HAN, YUE HOU) DESIGNING MARKETING STRATEGY USING THE FIVE COMPETITIVE FORCES MODEL BY MICHAEL E. PORTER – CASE OF SMALL BAKERY IN CROATIA (NATAŠA RENKO, IVONA SUSTIĆ, RUŽICA BUTIGAN) INFLUENCE OF MONETARY POLICY SHOCKS ON CROATIAN BANKING SECTOR – VAR APPROACH (NATAŠA ERJAVEC, BORIS COTA, SAŠA JAKŠIĆ) ORGANIZATIONAL CULTURE – KEY FACTOR FOR SUCCESSFUL IMPLEMENTATION OF QUALITY MANAGEMENT SYSTEM (TONĆI LAZIBAT, INES SUTIĆ, TOMISLAV BAKOVIĆ)
LEGAL & FINANCE – TRACK CHAIR – PROF. BERND BRITZELMAIER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BUSINESS STRATEGY AS A SITUATIONAL FACTOR IN SUBSIDIARY PERFORMANCE MANAGEMENT (DENNIS SCHLEGEL, BERND BRITZELMAIER) A CRITICAL REVIEW ON SURVEYS OF VALUE-BASED MANAGEMENT (VALENTIN BECK, BERND BRITZELMAIER) THE IMPACT OF CORPORATE GOVERNANCE ON THE PERFORMANCE OF COMPANIES (PATRICK KRAUS, BERND BRITZELMAIER) SIMILARITIES BETWEEN EXPECTED SHORTFALL AND VALUE AT RISK: APPLICATION TO ENERGY MARKETS (SAŠA ŽIKOVIĆ, NELA VLAHINIĆ DIZDAREVIĆ) FAMILY INFLUENCE ON INNOVATIVE BEHAVIOR: A STUDY ON SMALL SIZED FAMILY FIRMS IN ALBANIA (ZHANETA NDREGJONI, ILIR ELMAZI, HELGA VUKAJ) CREATIVE CLASS AND ITS INPUT IN ECONOMIC DEVELOPMENT OF URBAN AREAS (SYLWIA BĄKOWSKA, IGA RUDAWSKA)
ROOM 7.
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THURSDAY 28TH APRIL 2011 – 09.00AM – 10.20AM
GLOBAL – TRACK CHAIR – DR. ANTONIO FERACO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 1.
SME – TRACK CHAIR – IRIS LONČAR
ROOM 2.
FAIR TRADE TOURISM: THE CASE OF SOUTH AFRICA (ANGELOS VATIKIOTIS, AIKATERINI KALAMARA, GEORGE SKOURTIS, IOANNIS ASSIOURAS, MICHALIS KONIORDOS) IMPLEMENTATION OF CUSTOMER RELATIONSHIP MARKETING: COMPARATIVE STUDY OF TWO EUROPEAN AND ONE AMERICAN COMPANY (JAKOV CRNKOVIC, AHMET SARPYENER, MARIKA BASESKA-GJORGJIESKA, IGOR ANDREEV) ROLE, POSSIBILITIES AND OPPORTUNITIES OF COOPERATIVE BANKING (OTAKAR SCHLOSSBERGER) ATTRIBUTS OF TOURIST DESTINATION AS DETERMINANTS OF TOURIST PERCEIVED VALUE (IRENA PANDŽA BAJS)
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CONSUMPTION OF TIME: CASE OF TIME SPENDING AMONG HORSE ENTHUSIASM (PIRJO LAAKSONEN, HENNA JYRINKI) A STUDY OF RISK PERCEPTION AND PREVENTION OF INTERNATIONAL BACKPACKERS IN THAILAND (PIMMADA WICHASIN) THE INFLUENCE OF QUALITY PRACTICES ON BH COMPANIES’ BUSINESS PERFORMANCE (VESNA BABIĆ-HODOVIĆ, ELDIN MEHIĆ, MAJA ARSLANAGIĆ) THE COMPETITIVE DEVELOPMENT OF FLOWERS AND ORNAMENTALS FIRMS THROUGH THE USE OF WEB-MARKETING STRATEGIES: A SURVEY IN THE CONVERGENCE OBJECTIVE REGIONS IN ITALY (ANTONIO ASCIUTO, CATERINA PATRIZIA DI FRANCO, ANTONINO GALATI, EMANUELE SCHIMMENTI)
GLOBAL – TRACK CHAIR – BERND SCHWENDINGER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 3.
SME – TRACK CHAIR – SASCHA PETSCHNIG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 4.
FINANCE – TRACK CHAIR – DR. IVANA PAVLIĆ
ROOM 5.
A LONGITUDINAL LOOK AT THE INTERNATIONAL ENTREPRENEURSHIP DIMENSIONS: CASES AND PREDICTIONS (BIRGIT HAGEN, ANTONELLA ZUCCHELLA) TRANSACTION COSTS IN THE CHANGING TERMS OF INTERNATIONAL TRADE: ANALYSIS OF INTERNATIONAL FLOWS OF GOODS WITHIN THE AUTOMOTIVE INDUSTRY OF SLOVAKIA (HEDA HANSENOVÁ) EVALUATING THE STATUS OF UNESCO WORLD HERITAGE SITES IN EGYPT (SAHAR F. ELKASRAWY, SAMAR F. EL KASRAWY) SPECIALITIES IN THE DEMAND OF SIGNIFICANT HUNGARIAN TOURISM PRODUCTS (EVA HAPP, ANIKÓ HUSZ, ERZSÉBET PRINTZ-MARKÓ) MODEL OF THE INTERNATIONALISATION OF SME’S BY E-COMMERCE. EMPIRICAL VERIFICATION OF THE MODEL. (EWA FRĄCKIEWICZ, ALEKSANDRA GRZESIUK)
ANALYSIS OF THE ACCOMMODATION POSSIBILITIES IN THE DANUBE DELTA (ANCA GABRIELA TURTUREANU, FLORENTINA PUSCA, ALEXANDRA IVAN) CORPORATE SOCIAL RESPONSABILITY AND CONSUMER BEHAVIOR: THE CASE OF SOME SPANISH PRELIMINARY RESULTS (JOSÉ LUIS VÁZQUEZ, ANA LANERO, PABLO GUTIÉRREZ, CARMEN R. SANTOS, MARÍA PURIFICACIÓN GARCÍA, JESUS GARCÍA SKILLS AND NEGOTIATION BEHAVIOUROF CROATIAN ENTREPRENEURS (MARIJA TOMAŠEVIĆ LIŠANIN, ANDREA RAZUM, NINA MARIĆ) PERCEIVED VALUE IN THE CULTURAL SERVICES (IDA ERCSEY)
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THE DIFFERENCES IN TAX TREATMENT OF SMALL AND MEDIUM ENTERPRISES IN EUROPEAN UNION MEMBER STATES AND CROATIA (MAJA GRDINIĆ, JANA KATUNAR) CHALLENGES OF MANAGEMENT IN PRIVATE HEALTH INSTITUTION ABSTRACT (INES SKOKO, ANTON DEVČIĆ, MARKO ŠOSTAR) BOOTSTRAP FINANCING OF TECHNOLOGY BASED CONSUMER GOODS: MICROSOFT, APPLE, DELL AND RESEARCH IN MOTION (EVA M.TOMORY) THE IMPACT OF FINANCIAL INTERDEPENDENCE ON THE POLISH AND HUNGARIAN INTERBANK, STOCK AND CURRENCY MARKET (GÁBOR DÁVID KISS) ICT SUPPORT OF THE FINANCIAL STATEMENTS CONVERSION: MAIN METHODS AND THEIR ADVANTAGES/DISADVANTAGES (DAVID PROCHÁZKA)
GENERAL – TRACK CHAIR – DR. ALEXANDRA KENYON
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ROOM 6.
DEVELOPING EDUCATIONAL TOURISMIN ALEXANDRIA AS A TOURISM DESTINATION (HALA HILALY, M. ABBAS, ASMAA AHMED) THE ROLE OF MACROECONOMIC POLICY, STRUCTURE OF THE ECONOMY AND EXCHANGE RATE REGIME IN THE POST-CRISIS RECOVERY PROCESS OF EMERGING MARKET COUNTRIES AND THEIR ENTERPRISES (NATAŠA GOLUBOVIĆ, TATJANA STEFANOVIĆ) ENVIRONMENTAL MANAGEMENT: A BRICK IN THE WALL OF SUSTAINABLE MANAGEMENT - TRANSPORTS FOR HIRE OR REWARD AND OWN-ACCOUNT TRANSPORTS ON TRIAL (ELMAR FÜRSTPETER OBERHOFER)
GENERAL – TRACK CHAIR – DR. BRIAN JONES
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ANTECEDENTS OF DOCTORS’ PURCHASE INTENTION FOR INNOVATIVE PROFESSIONAL SERVICES: DIFFERENCES BETWEEN COMMERCIAL AND EDUCATIONAL SERVICES (GIANNIS KOSTOPOULOS, IOANNIS RIZOMYLIOTIS, KLEOPATRA KONSTANTOULAKI) ONLINE PANELS IN MARKETING RESEARCH: WHO IS PARTICIPATING AND WHY? (FLORIAN KEUSCH, WOLFGANG MAYERHOFER) v MODELS (BARBARA DÖMÖTÖR) RISK OF STRUCTURING: MEASUREMENT POTENTIAL OF DIFFERENT CREATIVE LEADER? (ILONA PAPP)
ROOM 7.
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THURSDAY 28TH APRIL 2011 – 11.00AM – 12.30PM
ECONOMICS – TRACK CHAIR – IRIS LONČAR
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ROOM 1.
RELATIONSHIP BETWEEN INDUSTRY AND CAPITAL STRUCTURE FROM AN ASSYMETRIC INFORMATION PERSPECTIVE (KATA VÁRADI) ON THE DETERMINANTS OF SME CAPITAL STRUCTURE: EVIDENCE FROM CENTRAL AND EASTERN EUROPEAN COUNTRIES (MIROSLAV MATEEV, KONSTANTIN IVANOV) OBJECTIVE ASSESSMENT OF INVESTMENT POTENTIALS OF DIASPORA: SERBIA’S CASE (VLADIMIR PRVULOVIĆ, VLADIMIR VUČKOVIĆ) STRATEGIC RESPONSES TO THE RECENT ECONOMIC CRISIS IN CENTRAL AND EASTERN EUROPE – THE WESTERN MULTINATIONAL CORPORATION PERSPECTIVE (ARNOLD SCHUH)
ECONOMICS – TRACK CHAIR – DR. IVONA VRDOLJAK RAGUŽ
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ROOM 2.
EXTERNAL USERS OF NON-PROFIT ORGANIZATIONS STATEMENTS – ECONOMIC RESULT REPORTING (TOMAS ZOUHAR) WEATHE-LINKED LOANS – A POTENTIAL ALTERNATIVE TO STAND-ALONE WEATHER DERIVATIVES (MATTHIAS BANK, ROBERT WIESNER) THE ACCOUNTING REFORM ATTEMPT IN THE GREEK NHS (SANDRA COHEN, NICOS SYKIANAKIS , GEORGE VENIERIS) CONCEPT OF EXECUTIVE AND PUBLIC ADMINISTRATION IN THE MAIN CONTEMPORARY SYSTEMS (GEORGETA MODIGA, ANDY CORNELIU PUSCA, ANCA GABRIELA TURTUREANU) VOLUNTEERING AS THE WAY FOR PRODUCTIVITY AND EMPLOYABILITY IMPROVEMENT (SREĆKO GOIĆ, RENATO-ZDENKO JERONČIĆ) MOBILITY OF SPECIAL INTEREST GROUPS: SIGHT AND HEARING IMPAIRED IN FOCUS (ELMAR FÜRST, CHRISTIAN VOGELAUER)
MARKETING – TRACK CHAIR – ANA PORTOLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 3.
MARKETING – TRACK CHAIR – IRENA PANDŽA BAJS
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ROOM 4.
TOURISM – TRACK CHAIR – PROF. VITOR AMBROSIO
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NETWORK ANALYSIS OF NUTRITION MARKETING COMMUNICATION ON FOOD PACKAGING (ORSOLYA FEHÉR, PÉTER BOROS, ISTVÁNNÉ HAJDU) PROMOTION OF HEALTH TOURISM IN KVARNER (BRANKA BERC RADIŠIĆ, LORENA BAŠAN, JASNA LASINGER) IMPLICATIONS OF WEB 2.0 USAGE IN HIGHER EDUCATION (ALMIR PEŠTEK, SELMA KADIĆ, MAJA NOŽICA) MARKETING IMPORTANCE OF BODY IMAGE – THE INFLUENCE OF WESTERN IDEAL BODY IMAGE ON CHINESE CONSUMER BEHAVIOR THROUGH PRINT MEDIA IN CHINA (DAGMAR SKOKANOVA, ONDREJ PESEK) HEALTH AND NUTRITION CLAIMS FOR THE PROMOTION OF FOOD (AJAY PATEL)
THE TRANSFORMATION OF HOSPITALS BY THE CHANGE OF THEIR LEGAL FORM – CASES FROM CZECH REPUBLIC (HANA KALINOVA, TATANA KOZLOVA, ONDREJ LESETICKY, PETR PIROZEK) MARKETING ANALYSIS OF THE CONNECTION OF FOOD SOVEREIGNTY AND CONSUMERS’ PATRIOTISM IN HUNGARY (MÁRTA NÓTÁRI, ÁRPÁD FERENCZ, PÉTER LÉVAI, MELINDA CZEGLEDI) STRATEGIC BRAND MANAGEMENT OF THE MONTENEGRIN TOURISM (LUKA B. USKOKOVIĆ) ASSESSING SERVICE PERFORMANCE IN HIGHER EDUCATION: EVIDENCEFROM FACULTY OF MANAGEMENT IN SERBIA (LJILJANA KONTIĆ, MARIJAN CINGULA, MIROSLAV ANTEVSKI) THE HYPERMARKET EVOLUTION IN SPAIN:A SUCESSFULL RETAIL FORMAT THAT ISIN A STAGE OF SATURATION (PEDRO CUESTA VALIÑO, PABLO GUTIÉRREZ RODRÍGUEZ, AZUCENA PENELAS LEGUÍA, MARIA DEL MAR SARRO ÁLVAREZ, JOSÉ LUIS VÁZQUEZ BURGUETE)
ROOM 5.
EVENTS AND DESTINATIONS MANAGEMENT – CAR LAUNCH IN LISBON (VITOR AMBRÓSIO, LEILA MANUEL, TERESA FARIA) ECOTOURISM IN EUROPE WITH EMPHASIS ON THE REPUBLIC OF CROATIA (ROMINA ALKIER RADNIĆ, MARIJA IVANIŠ) THE ROLE OF DIRECT MARKETING AS A MARKETING COMMUNICATIONS MEDIUM IN HOSPITALITY INDUSTRY (NUR UNDEY KALPAKLIOGLU, YUKSEL TUREMEZ) URBAN RENEWAL IN BUDAPEST: A CASE ON IMAGE BUILDING, COMPETITIVENESS AND TOURISM (ERIKA SIPOS) ECOLOGICAL ATTITUDES OF THE EMPLOYEES IN THE MATRIX OF ECOLOGICAL MANAGEMENT (LJUBICA KOMAZEC, DRAGANA ŠEĆEROV)
TOURISM – TRACK CHAIR – PROF. P. ALCOBIA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 6.
TOURISM – TRACK CHAIR – DR. RAZAQ RAJ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 7.
EU TOURIST CONSUMER POLICY: CONTRACTS, STANDARDIZATION AND FRANCHISING (DEŠA MLIKOTIN TOMIĆ) EVALUATION OF HONEY CONSUMPTION IN CONNECTION WITH HEALTHY NUTRITION IN HUNGARY (GEORGINA ARVANE VANYI, ZSOLT CSAPÓ) FINANCIAL POLICY – COMPONENT PART OF THE STATE’S ECONOMIC POLICY (GEORGETA MODIGA, ANDY CORNELIU PUSCA, FLORENTINA PUSCA) THE TASKS OF TURISTICAL MANAGEMENT IN THE COUNTRYSIDE OF THE SMALL HUNGARIAN PLAIN (FERENC DARABOS)
TOURIST SATISFACTION AS AN IMPORTANT TOOL FOR INCREASING TOURISM DESTINATION COMPETITIVNESS IN THE GLOBALIZATION CONDITIONS – THE CASE OF DUBROVNIK-NERETVA COUNTY (IVANA PAVLIĆ, DORIS PERUČIĆ, ANA PORTOLAN) PERCEPTION OF ROMANIAN TOURISTS REGARDING SUPPLEMENTAL SERVICES OF ACCOMMODATION FACILITIES IN ROMANIA (NICOLAE AL POP, CIPRIAN-MARCEL POP, DAN CRISTIAN DABIJA) USING DEMARKETING STRATEGIES IN TOBACCO COMPANIES TO REDUCE SMOKING IN JORDAN (TAREQ N. HASHEM) PERFORMANCE MANAGEMENT CONCEPT IN SERBIA: THE TRADITIONAL OR CONTEMPORARY ONE? (VIOLETA DOMANOVIĆ, JASMINA BOGIČEVIĆ) CULTURAL PLANNING AND CREATIVE TOURISMIN EMERGING TOURIST DESTINATIONS (CARLOS FERNANDES)
vi
vi
FRIDAY 29TH APRIL 2011 – 09.00AM – 10.20AM
TOURISM – TRACK CHAIR – DR. BRIAN JONES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 1.
MANAGEMENT OF THE NATIONAL TOURISTIC BRAND: THE ROLE OF THE BRANDING STRATEGY IN CROATIA (NEVEN ŠERIĆ) CULTURAL TOURISTS REQUESTS FROM THEIR TOURIST GUIDES (LUÍS MIGUEL BRITO)
GOLD EVOLUTION AND ANALYSIS ON THE COMMODITY EXCHANGE (ANDY CORNELIU PUSCA, CORNELIA ELENA TUREAC, BOGDAN ANDRONIC, ALIN CONSTANTIN FILIP)
CULTURE – TRACK CHAIR – DR. RAZAQ RAJ
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ROOM 2.
BLENDED LEARNING FRAMEWORK TO DEVELOP STUDENT INDEPENDENT LEARNING (AFTAB DEAN) INNOVATIVE ROAD FREIGHT LOGISTICS (ANDREI ANGHELUTA, ADRIAN UNGUREANU) MULTINATIONAL ENTERPRISES – ORGANIZATIONAL CULTURE VS. NATIONAL CULTURE (SABINE SCHEFFKNECHT) REGULATION OF TRANSFER PRICING IN CROATIAN BANKING INDUSTRY (IRIS LONČAR, ZRINKA GOLEMAC, NIVES VIDAK)
TOURISM – TRACK CHAIR – PROF. VITOR AMBROSIO
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ROOM 3.
MANAGEMENT OF SUSTAINABLE TOURISM DEVELOPMENT: CASE STUDY PLITVICE LAKES NATIONAL PARK (DANIELA GRAČAN, ZRINKA ZADEL, ANDREJA RUDANČIĆ LUGARIĆ) THAI YOUTH AND MARKETING COMMUNICATION IN GLOBALIZATION AGE (WORAWAN ONGKRUTRAKSA, VORAVIT PATANAITTIKUL) THE EFFECTS OF RELATIONSHIP BETWEEN INFORMATION TECHNOLOGY AND FIRM INNOVATION ON FIRM PERFORMANCE – THE CASE OF ALBANIA (ZHANETA NDREGJONI, HELGA VUKAJ, LILJANA ELMAZI) SOCIETAS EUROPEA AND ITS IMPACTON CORPORATE GOVERNANCE (MILAN MALY)
SME – TRACK CHAIR – BERND SCHWENDINGER
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ROOM 4.
A METHODOLOGY TO EXPLORE FAMILY BUSINESS SUCCESSION (BERND SCHWENDINGER, ALEXANDRA KENYON) INTERCULTURAL DIFFRENCES IN KNOWLEDGE TRANSFER IN THE CONTEXT OF GENERATIONAL CHANGE WITHIN SMES OF GERMANY AND ITALY (PATRIC FINKBEINER, BERND BRITZELMAIER) INVESTMENTS IN INNOVATIONS: AN ANALYSIS OF RUSSIAN COMPANIES’ NEEDS (IRINA NEGANOVA, LUBOV ZAPOLSKIH) IFRS FOR SMES - A NEW CHALLENGE FOR WORLDWIDE FINANCIAL REPORTING (LIBOR VASEK) INCREASING EUROPEAN PERSPECTIVE THROUGH UNIVERSITY COOPERATION WITH SME’S (MARINA DABIĆ)
FASHION – TRACK CHAIR – DR. IVANA PAVLIĆ
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ROOM 5.
EXPLORING THE SUPPLY CHAIN ORIENTATION: THE CASE OF CROATIAN PRODUCTION COMPANIES (DARIO MIOČEVIĆ)
SELL-EBRATING JAPAN: CONSUMING, CRITIQUING AND CURATING AVANT- GARDE FASHION IN THE UNITED KINGDOM (NICOLAS CAMBRIDGE) THE EFFECT OF CUSTOMER-TO-CUSTOMER INTERACTIONS ON FASHION BRAND PREFERENCE AND PURCHASE (IHN HEE CHUNG) DETERMINANTS OF COMPULSIVE BUYERS’ BEHAVIOUR: THE CASE OF RETAIL CLOTHING MARKET IN LITHUANIA (JŪRATĖ BANYTĖ, AUŠRA RŪTELIONĖ, ASTA KAZAKEVIČIŪTĖ)
vii vii
FRIDAY 29TH APRIL 2011 – 11.10AM – 12.30PM
MARKETING – TRACK CHAIR – PROF. NIKŠA ALFIREVIĆ . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 1.
WEB 2.0 PROMOTION STRATEGIES IN HOSPITALITY (DRAGO RUŽIĆ, BERISLAV ANDRLIĆ, IVAN RUŽIĆ)
INFORMATION TECHNOLOGY AND ITS EFFECTS IN SME. THE CASE OF ALBANIA (ILIR ELMAZI, HELGA VUKAJELSA GEGA) THE IMPORTANCE OF DATABASE MARKETING IN SOCIAL NETWORK ADVERTISING (IVA GREGUREC, TIHOMIR VRANEŠEVIĆ, DAMIR DOBRINIĆ) TRADITIONAL AND NEW ELEMENTS IN STRATEGIC THINKING (TAMÁS MÉSZÁROS) MANAGING CUSTOMER RELATIONSHIPS AND KNOWLEDGE IN COMPLEX ORGANIZATIONAL SYSTEMS IN ONLINE AND OFFLINE CONTEXT (JURICA PAVIČIĆ, NIKŠA ALFIREVIĆ, KREŠIMIR ŽNIDAR)
SME – TRACK CHAIR – PROF. HANS RUEDIGER KAUFMANN
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ROOM 2.
TRAINING INTERCULTURAL COMPETENCE (HANS RUEDIGER KAUFMANN, MARIA ENGLEZOU)
MASS CUSTOMIZATION STRATEGY USING INFORMATION AND COMMUNICATION TECHNOLOGIES (ZIJADA RAHIMIĆ) THE SCOPES AND CHARACTERISTICS OF CRISES IN COMPANIES IN BOSNIA AND HERZEGOVINA (SENAD SOFTIĆ, EMIR KURTOVIĆ, HASAN MURATOVIĆ)
MARKETING – TRACK CHAIR – DR. ALEXANDRA KENYON
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ROOM 3.
THE ROLE OF PERSONAL VALUES FOR MANAGERIAL WORK (ZLATKO NEDELKO, VOJKO POTOČAN)
EXPLORING GOVERNMENT-LED SOCIAL MARKETING CAMPAIGNS: ALCOHOL, THINK BEFORE YOU DRINK…TOO MUCH (ALEXANDRA KENYON, EMMA WOOD) MUSEUM MARKETING: SHIFT FROM TRADITIONAL TO EXPERIENTIAL MARKETING (OZGE KIREZLI) INFLUENCE OF CONSUMER AND CATEGORY CHARACTERISTICS ON PRIVATE LABEL ATITTUDES AND PURCHASE INTENTION: A CONCEPTUAL MODEL (SANDRA HORVAT)
EVENTS – TRACK CHAIR – PROF. JURICA PAVIČIĆ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 4.
THE PRIVATISATION OF NETWORK INDUSTRIES – APPLYING ECONOMIC THEORY TO AIR NAVIGATION SERVICES (CLAUDIO VIGNALI, THORSTEN QUENDT) THE EVENT MARKETING IN CAR-SELLING INDUSTRY IN RUSSIA: THE EXPERIENCE AND THE EFFICIENCY (LARISA KAPUSTINA, TATIANA RESHETILO) ORGANIZATIONAL CLIMATE AND ORGANIZATIONAL EFFICACY IN CROATIAN MANUFACTURING ENTERPRISES (MARIO BOGDANOVIĆ) PRIVATE EQUITY INVESTMENT IN CENTRAL AND EASTERN EUROPE (ALEXEJ SATO)
RETAIL – TRACK CHAIR – PROF. SANDA RENKO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 5.
SERVICES AS THE CRUCIAL FACTOR FOR THE SUCCESS IN RETAILING (SANDA RENKO, MARKO GRUNHAGEN)
CHURN MODELS AT MOBILE PROVIDERS: THE IMPORTANCE OF NETWORK MEASURES (GÁBOR BENEDEK, ÁGNES LUBLÓY) MOBILE LIFE AND TRENDS IN TURKEY (BURCU CANDAN, GONCA TELLI YAMAMOTO) WHAT TYPES OF VALUE WOOD AS PRODUCT MATERIAL ENHANCES? (MINNA-MAARIT JASKARI)
FASHION – TRACK CHAIR – ANA PORTOLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 6.
CASE STUDY OF GUCCI VS. GUESS – THE FAILURE OF BRAND STRATEGIES THAT RELY ON VEBLEN’S CONSPICUOUS CONSUMPTION (OLIVERA JURKOVIĆ MAJIĆ, LJERKA MINTAS HODAK, HELENA MAJIĆ)
THE CLOTHING BRAND LOYALTY OF TEENAGERS: DIFFERENCES BETWEEN LOYALTY AND DESIRE TO BEE LOYAL (MAJA STRACENSKI KALAUZ, TIHOMIR VRANEŠEVIĆ, MIROSLAV TRATNIK) AIRLINE PASSENGERS PERCEIVED VALUE (SANTIAGO FORGAS, RAMON PALAU, JAVIER SÁNCHEZ, MIGUEL A. MOLINER) THE RECOGNITION AND THE PERCEPTION OF ITALIAN FASHION viii BRANDS IN KOREA (IHN HEE CHUNG)
viii
FRIDAY 29TH APRIL 2011 – 13.30PM – 15.00PM
CONSUMER/MARKETING/MANAGEMENT – TRACK CHAIR – ANTJE DUDEN . . . . . . . . . . . . .
ROOM 1.
TRUST AND LEADERSHIP – LEARNING CULTURE IN ORGANIZATIONS (ANTJE DUDEN) THE IMPACT OF IMAGE ON EMERGING CONSUMERS OF FASHION (PHOEBE R. APEAGYEI)
INVESTIGATING COSMETICS PURCHASE OF INTERNATIONAL TOURISTS IN SOUTH KOREA (HAEKYUNG YUCHANJU KIM, HEERA KIM) SHAREHOLDER VALUE VERSUS MORAL VALUES (ANNAMARIA KAZAI ÓNODI)
MANAGEMENT – TRACK CHAIR – DR. CHRIS STONE
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ROOM 2.
KEY ACCOUNT MANAGEMENT ORIENTATION AND COMPANY’S PERFORMANCE (NEKTARIOS TZEMPELIKOS, SPIROS GOUNARIS) A COMPARATIVE ANALYSIS OF STAKEHOLDER AND ROLE THEORIES IN PROJECT MANAGEMENT AND CHANGE MANAGEMENT (KATALIN PÁDÁR, BÉLA PATAKI, ZOLTÁN SEBESTYÉN) MARKET ENTRY AND MANAGEMENT COMPETENCES IN THE CZECH REPUBLIC (JÜRGEN MÜHLBACHER, MICHAELA NETTEKOVEN, ANNA PUTNOVÁ) ENHANCIN EGOVERNMENT IN MONTENEGRO – USING KNOWLEDGE MANAGEMENT FOR CREATING KNOWLEDGE SOCIETY (TAMARA DJURIČKOVIĆ, DIJANA KOVAČEVIĆ)
CONSUMER BEHAVIOUR – TRACK CHAIR – PROF. RIA MORPHITOU
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ROOM 3.
A QUALITATIVE AND QUANTITATIVE STUDY ON PRIVATE BANKING CONSUMER PERCEPTION (HANS RUEDIGER KAUFMANN, STEFAN FINKEN) A CONSUMER BEHAVIOR ANALYSIS OF THE COSMETIC INDUSTRY IN CYPRUS: THE CASE OF THE SEVENTEEN BRAND (RIA MORPHITOU, SAVVAS TSANGARIDES) MARKET RESEARCH IN FUNCTION OF BUSINESS PROCESS MANAGEMENT (DIANA PLANTIĆ TADIĆ, MAJA DAWIDOWSKY MAMIĆ) UNIVERSALITY OF YOUNG ADULT CONSUMER PURCHASE DECISION-MAKING FACTORS ACROSS FOUR MUSLIM COUNTRIES: EMPIRICAL RESULTS FROM TURKEY, MALAYSIA, KAZAKHSTAN AND EGYPT (MATEVŽ RAŠKOVIĆ, POLONA GRAHEK)
BRANDING – TRACK CHAIR – PROF. CLAUDIO VIGNALI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 4.
DEVELOPMENT OF INNOVATION PRODUCTS BASED ON THE CONSUMERS’ PREFERENCES (VALENTINA NEGANOVA, IRINA NEGANOVA) THE CONCEPTION OF BRANDING IN NOT-FOR-PROFIT SMES (QIAN SUN) IMPACT OF CROSS-BORDER M&AS ON FIRM EMPLOYMENT - THE CASE OF CROATIA (MARIJA KAŠTELAN MRAK, DANIJELA SOKOLIĆ, NENAD VRETENAR)
MARKETING – TRACK CHAIR – DR. ANTONIO FERACO
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ROOM 5.
DEVELOPMENT OF MARKETING PRACTICE IN THE CROATIAN FOOD COMPANIES (JADRANKA IVANKOVIĆ) RE-DEFINING THE RURAL SPACE IN THE KUISEB DELTA: EXAMINING THE POTENTIAL TOURISM BENEFITS FOR THE TOPNAARS IN NAMIBIA (JORAM NDLOVU, ELIAS NYAKUNU, ERLING KAVITA) THE ROLE OF PUBLIC RELATIONS IN THE GROWTH OF SUSTAINABLE CONSUMERISM (MAJDA TAFRA-VLAHOVIĆ) THE INTRACORPORATE MARKETING MODEL OF QUALITY MANAGEMENT OF THE HIGHER EDUCATION (BAKHTIYOR NAVRUZZODA, RYSZRAD CICHOCKI, SUKHROB DAVLATOV)
ECONOMICS – TRACK CHAIR – SASHA PETSCHNIG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ROOM 6.
EVALUATING INTELLECTUAL AND ENVIRONMENTAL CAPITAL – THE WHATS AND HOWS – PERFORMANCE EVALUATION IN THE INFORMATION ERA (PIROSKA HARAZIN)
FISCAL PATCH FOR EUROPEAN MONETARY UNION: POLICY COORDINATION IN TERMS OF CRISIS (GORDANA KORDIĆ, PETRA GREGL) PERSONAL VALUES AND IMPULSE BUYING IN BRAZILIAN STUDENTS (SAMUEL LINCOLN BEZERRA LINS, RITA DE CÁSSIA DE FARIA PEREIRA) TRANSNATIONAL COMPANIES AFFECTED OR NOT BY GLOBALIZATION ix (CARMEN COSTEA, ANCA VARGA (UNGUREANU), FLORENTIN CINATTI)
ix
