7th internAtionAl conFerence on corporAte sustAinAbility And responsibility CSR IN AN AgE OF DIgITIzATION humboldt-Universität zu Berlin | September 14–16 | 2016
september 14–16 | 2016 hUmBOLDT-UNIvERSITäT zU BERLIN
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THe cSR cOnfeRence SERIES AT hUmBOLDT-UNIvERSITäT zU BERLIN
JoAchim schwAlbAch Conference Chair, Professor emer. of International Management Humboldt-Universität zu Berlin the Advisory committee: Tima Bansal Ivey Business School, network for Business Sustainability Archie Carroll Georgia University | First awardee of the lifetime achievement CSr award 2012 Edward Freeman University of Virginia | awardee of the lifetime achievement CSr award 2014 georg kell Vice Chairman of arabesque Partners, Founding Executive director of the Un Global Compact gerhard Prätorius University of Braunschweig and Volkswagen aG
welcome to this year’s csr conference at humboldt-universität zu berlin, The series of cSR conferences has established itself as the world’s premier international forum for exploring the global themes of corporate sustainability and responsibility in all their manifold dimensions. every two years, more than 500 leading academics, executives, policy makers, and representatives from civil society organizations from around the world have been meeting in berlin to debate key questions from a diverse range of cultural perspectives and professional viewpoints. The conference will focus on »corporate Sustainability and Responsibility in an Age of Digitization« by exploring how digitization will change the way how companies do business, involve their stakeholders, and contribute to societies’ wellbeing.
michael Spence nobel Prize in Economic Sciences 2001
committed to a digitized world, this year’s cSR conference app gives access to more information than any printed material. The app is available before, during, and after the conference.
Simon zadek Founder of accountability
Looking forward to seeing you in berlin at the conference.
CSR IN AN AGE OF DIGITIZATION 7 th INTERNATIONAL CONFERENCE ON CORPORATE SUSTAINABILITY AND RESPONSIBILITY
The TOPIC
Corporate Sustainability and Responsibility in an Age of Digitization This year’s conference will focus on exploring how digitization will change the way companies do business, involve their stakeholders, and contribute to societies’ wellbeing, taking in consideration that technology innovations empower individuals and organizations. The 7th CSR Conference offers leading industry players, top academics, engaged activists, committed CSOs, and key decision makers a unique interdisciplinary platform toward finding sustainable solutions. Across Plenary Sessions and many Breakout Sessions, a variety of interrelated topics of current relevance will be presented and discussed: •
Innovations in Sustainable Development Circular Economy • Innovative Philanthropy and Impact Investing • ICT Solutions for the 21st Century Challenges • Aligning the Financial System for Sustainable Development •
»A big and very exciting issue!« Georg Kell (Vice Chairman of Arabesque Partners and former founding Executive Director of the United Nations Global Compact) »Digitalization is changing the world. We have to rethink our basic ideas about business, ethics, privacy, and social responsibility. We need to have that conversation now.« Edward Freeman (Professor of Business Administration at the Darden School of Business at the University of Virginia) »Digitization can make CSR initiatives much more effective and failure to embrace it will reduce the still tenuous role of CSR despite all of the current rhetoric supporting it.« Robert Eccles (Professor of Management Practice at Harvard Business School and representing IIRC – International Integrated Reporting Council and SASB – Sustainability Accounting Standard Board) »Recent developments mean that the way we communicate CSR efforts will inevitably have to change.« Richard Welford (Founder and Chairman of CSR Asia)
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September 14–16 | 2016 Humboldt-Universität zu Berlin
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PROGRAM HIGHLIGHTS Tuesday, September 13, 2016 | Doctoral Workshop – SUPPORTED by
see page 7
Wednesday, September 14, 2016 | Program Structure 1st Day Opening Session by Joachim Schwalbach Plenary Session 1: Keynote Speeches CSR & Digitization »Constant connectivity, social media, big data, and global access to information about just about everything are changing the way that companies operate in significant and mostly undetermined ways.« Sandra Waddock Keynote Speakers: Timotheus Höttges (Chief Executive Officer, Deutsche Telekom AG), Georg Kell (Vice Chairman of Arabesque Partners and former founding Executive Director of the United Nations Global Compact), David Kiron (MIT and Executive Editor MIT Sloan Management Review’s Big Ideas Initiatives) Plenary Session 2: Executive Panel CSR & Digitization »The CSR agenda has evolved over the past two decades. What used to be a moral call is increasingly a material imperative. The most powerful force that is shaping this transformation is technology and digital empowerment.« Georg Kell Panelists: Jørgen Abild Andersen (Director General Telecom-rtd.-, Chairman of OECD‘s Committee on Digital Economy Policy (CDEP), Ministry of Business and Growth, Danish Business Authority), Edward Freeman (Professor of Business Administration at the Darden School of Business at the University of Virginia), Georg Kell (Vice Chairman of Arabesque Partners and former founding Executive Director of the United Nations Global), David Kiron (MIT and Executive Editor of MIT Sloan Management Review‘s Big Ideas Initiatives), Kay Oberbeck (Director Communications & Public Affairs at Google North Europe) Plenary Session 3: Panel Discussion Digital Accountability »The CSR community, on both the company and investor side, has been relatively absent in digitization. This must change. Digitization can make CSR initiatives much more effective and failure to embrace it will reduce the still-tenuous role of CSR despite all of the current rhetoric supporting it.« Robert Eccles Keynote Speaker: Robert Eccles (Professor of Management Practice at Harvard Business School and representing IIRC – International Integrated Reporting Council and SASB – Sustainability Accounting Standard Board) Panelists: Bastian Buck (Director GRI Sustainability Reporting Standards and Digital Reporting Alliance), Filip Gregor (Head of the Responsible Companies Section at Frank Bold, London), Vishal Kapadia (Executive Director, WikiRate), Daniel Schmid (Chief Sustainability Officer, SAP SE), Karenina Schröder (Executive Director, INGO Accountability Charter, International Civil Society Centre) Plenary Session 4: Panel Discussion ICT Solutions for the 21st Century Challenges »In a rapidly-growing information society, technology can represent at the same time a challenge and an opportunity. GeSI is committed to supporting its members in their own CSR practices, and to raising awareness of the great contribution that ICT can give to the improvement of social and environmental sustainability.« Luis Neves Keynote Speaker: Luis Neves (Chairman of the Global e-Sustainability Initiative (GeSI), and Climate Change and Sustainability Officer, Executive Vice President at the Deutsche Telekom Group) Panelists: Philipp Buddemeier (Accenture Strategy – sustainability services), Carlo Jäger (President Global Climate Forum) tbc, Sabine Nallinger (Board member of the 2 Grad Foundation) tbc, Nick Nuttall (Spokesperson and Director of Communications and Outreach, UN Framework Convention on Climate Change), James Robey (CapGemini) Lifetime Achievement CSR Award 2016 »In an era in which large system change is needed to ensure sustainability, social justice, and dignity for humanity and its enterprises, where transparency is ubiquitous whether it is desired or not, companies and the rest of us need to pay attention to what we are doing and how we are doing it.« Sandra Waddock Honoree: Sandra Waddock (Galligan Chair of Strategy, Carroll School Scholar of Corporate Responsibility, Carroll School of Management, Boston College) Laudator: Steve Waddell (Principal of Networking Action: Organizing for the 21st Century)
CSR IN AN AGE OF DIGITIZATION 7 th INTERNATIONAL CONFERENCE ON CORPORATE SUSTAINABILITY AND RESPONSIBILITY
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PROGRAM HIGHLIGHTS Thursday, September 15, 2016 | Program Structure 2nd Day Plenary Session 5: Panel Discussion Innovations in Sustainable Development »Recent developments mean that the way we communicate CSR efforts will inevitably have to change. In an age where people read print less and consume more information through mobile devices we are going to have to find new ways to get our messages across.« Richard Welford Keynote Speaker: Richard Welford (Founder and Chairman of CSR Asia) Panelists: Rika Jean-François (Corporate Social Responsibility Commissioner at ITB Berlin), Richard Karmel (Business and Human Rights Partner, Mazars LLP, London), David Nabarro (Special Adviser to the United Nations Secretary-General Ban Ki-moon on the 2030 Agenda for Sustainable Development (via video)), Shankar Venkateswaran (Chief of Tata Sustainability Group, India), N.N. (Microsoft) Plenary Session 6: Panel Discussion Aligning the Financial System for Sustainable Development »We don’t know enough, yet, about the opportunities and risks brought about by the collision of sustainability and big data.« David Kiron Keynote Speaker: Simon Zadek (Co-Director of the UNEP Inquiry into the Design of a Sustainable Financial System) Panelists: Christophe Nijdam (Secretary General at Finance Watch), Ingo Speich (Portfolio Manager Stocks at Union Investment), Steve Waddell (Principal of Networking Action: Organizing for the 21st Century), Karen Wendt (Editor at Responsible Investment Banking) Plenary Session 7: Panel Discussion Innovative Philanthropy and Impact Investing »Constant connectivity, social media, big data, and global access to information about just about everything are changing the way that companies operate in significant and mostly undetermined ways.« Sandra Waddock Keynote Speaker: Lisa Hehenberger (Professor at ESADE Business School, former Director of European Venture Philanthropy Association (EVPA)) Panelists: Stephen Brenninkmeijer (Willows Investments), Kärim Chatti (Market Head Germany / Austria at ResponsAbility Investments), Johanna Mair (Professor of Organization, Strategy and Leadership at Hertie School of Governance), Thimo V. Schmitt-Lord (Head Foundations & Donations, Bayer Foundations), Ingo Weber (Global Impact Investing Network (GIIN)) Plenary Session 8: Panel Discussion Circular Economy »Whereas CSR has been an important trend in the corporate community for over two decades, digitization is a more recent one. However, it is one that is rapidly gaining speed and impact, affecting business processes from manufacturing and marketing to stakeholder engagement and corporate reporting.« Robert Eccles Keynote Speaker: Peter Lacy (Global Managing Director for Strategy and Sustainability Services at Accenture) Panelists: CB Bhattacharya (Pietro Ferrero Chair in Sustainability, Director Center for Sustainable Business, ESMT Berlin), Hendrik Heuermann (Sustainability Manager at H&M)
The Program Committee: Joachim Schwalbach (Humboldt-Universität zu Berlin, Chairman), Timothy Devinney (Leeds University Business School), Robert Eccles (Harvard Business School), Wanjun Jiang (Peking University Business School), Sarah Jastram (HSBA Hamburg School of Business Administration), Anja Schwerk (Humboldt-Universität zu Berlin), Kanji Tanimoto (Waseda University, Tokyo)
September 14–16 | 2016 Humboldt-Universität zu Berlin
BREAKOUT SESSIONS Friday, September 16, 2016 | Program Structure 3rd Day
There will be about 30 breakout sessions. An excerpt is presented below. Blockchain for Good: Distributed Ledger Technologies and the CSR Agenda Organized by Richard Adams (Surrey Center for the Digital Economy at University of Surrey) Digital Communication and Responsibility Organized by Gabriele Faber-Wiener (Founder and Partner of the Center for Responsible Management in Vienna) Digital Transformation – Implications for the CSR Manager Organized by Thomas Melde (Managing Partner at akzente) Sharing Economy Co-organized with Giana Eckhardt (Professor of Marketing at Royal Holloway University of London) Russell Belk (Professor of Marketing Kraft Foods Canada Chair in Marketing at Schulich School of Business at York University) Sustainable Economy in an Age of Digitization organized by Peter Seele (Università della Svizzera italiana in Lugano, Switzerland) Promoting CSR among SMEs in North Rhine-Westphalia Panel Discussion organized by Thomas Hajduk (Ministry of Economic Affairs of North Rhine-Westphalia) Digitalisation as an Opportunity for Companies to show more Civic Engagement? Organized by Anael Labigne (Stifterverband) and Peter Kusterer (IBM) SMS Extension Workshop on Strategic Social Responsibility: Multi -Disciplinary Perspectives Organized by Timothy Devinney (Leeds University Business School) and Joachim Schwalbach (Humboldt-Universität zu Berlin) as part of the Strategic Management Society Meeting, Berlin, September 16–20, 2016.
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CSR IN AN AGE OF DIGITIZATION 7 th INTERNATIONAL CONFERENCE ON CORPORATE SUSTAINABILITY AND RESPONSIBILITY
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Doctoral Workshop Tuesday, September 13, 2016 | Doctoral Workshop – supported by
The doctoral workshop will take place preceding the 7th International CSR Conference at the Humboldt-Universität zu Berlin and in collaboration with the HSBA Hamburg School of Business Administration. The doctoral workshop will particularly address interdisciplinary research in the fields of sustainability and CSR in a globalized context. PhD candidates from social sciences, law, business sciences and economics as well as from natural sciences and engineering are to engage in a dialogue on solutions for global challenges of sustainability and CSR. The doctoral workshop was inaugurated in 2010 and has been attracting more than 50 participants from various international backgrounds. The workshop offers PhD candidates a unique possibility to present and discuss their research projects in an inspiring academic community of both fellow PhD students and experienced researchers. A friendly and supportive atmosphere will allow students to improve their academic skills and abilities as well as to connect with international PhD colleagues and faculty members. An additional highlight of the workshop will be a session on publishing strategies, held by Timothy Devinney, former chair of the International Management Division of the Academy of Management, past co-editor of Academy of Management Perspectives, and co-editor of Advances in International Management and Annals in Social Responsibility.
Scientific Committee Carol Adams (Durham University Business School) Timothy Devinney (University of Leeds Business School) Edward Freeman (Darden School of Business at the University of Virginia) Sarah Jastram (HSBA Hamburg School of Business Administration) Wanjun Jiang (Peking University) Joachim Schwalbach (Humboldt-Universität zu Berlin | Chairman) Kanji Tanimoto (Waseda University, Tokyo) Sandra Waddock (Carroll School of Management at Boston College)
september 14–16 | 2016 hUmBOLDT-UNIvERSITäT zU BERLIN
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PRevIOuS cOnfeRenceS FACTS AND FIgURES
previous conFerences
distribution
Inaugurated in 2004 as »a platform for multi-stakeholder dialogue«, the Humboldt cSR conference Series has attained a remarkable degree of international relevance in a short period of time. Its stature is reflected not only in the sustained rise in delegate numbers, but also – most importantly – in the scope and caliber of its participants. Leading academics, executives, policy makers, activists, and educators from around the globe now place the biennial cSR conference on their agenda.
of 500 – 600 participants(in percent)
previous Keynote speAKers (selection)
CoMPanY MEMBErS 32% PrESS 5% GoV. 4% CIVIl SoCIETY 15% SCIEnTISTS and STUdEnTS 44%
JAGDISH BHAGwAtI (Columbia University, Economics department) PEtER EIGEN (Chairman Extractive Transparency Initiative and Founder of Transparency International) PIEtRA RIVolI (Georgetown University) JoHN ElKINGtoN (Sustainability and Volans Ventures) MICHAEl SPENCE (nobel laureate in Economic Sciences) »This CSR conference is one of the finest. The international diversity of papers and perspectives really challenges and changes one’s point of view. I strongly encourage anyone serious about CSR to attend this conference.« tIMA BANSAl (Ivey Business School, Canada research Chair in Business Sustainability) »Thanks again for a great conference and a wonderful honor. I can’t thank you enough for the wonderful honor you paid to me. It was a real highlight of my scholarly and personal life.« EDwARD FREEMAN (darden School of Business at the University of Virginia and recipient of the lifetime achievement CSr award 2014) »Thanks so much again for the most amazing experience at the conference. It was such a delight to meet so many like-minded people and so many people who care deeply about such an important topic.« lESlIE GAINES-RoSS (Chief reputation Strategist | Weber Shandwick, new York University of Surrey)
Selection of partners from previous conferences
CSR IN AN AGE OF DIGITIZATION 7 th INTERNATIONAL CONFERENCE ON CORPORATE SUSTAINABILITY AND RESPONSIBILITY
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APP Make the most out of this year’s conference in a digitized world!
The CSR Conference App 2016 helps to navigate the three-day program and enhance the conference experience. We are committed to having as little paper waste as possible at the conference. That is why we have chosen this sophisticated app, which can make more information available than any printed material could. The app is accessible before, during, and after the conference. The app can also be used in offline mode.
Share the conference experience by posting photos and comments on the social wall using the conference hashtag #CSRHUBerlin or by including following Twitter handle in your Tweets: @CSRHUBerlin.
It is all on one app
Download the CSR Conference App by going to your app store and search for »CSR HU 2016« or go to www.eventmobi.com/ csrhu2016.
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View all conference information on the app. Learn about speakers, attendees, and partners. • Create and view a personal schedule. • Submit questions during sessions. Speakers can reply immediately. • Submit responses in live polling and surveys. • Take notes on sessions, people, and companies. Email notes. • Edit profiles and link them to social media accounts (Facebook, LinkedIn, Xing, and Twitter) and webpages. • Chat with other attendees in private chat rooms. • Upload and view documents and presentations before, during, and after the event. • Locate sessions and exhibitor booths with ease. • Stay up to date with event announcements. •
We have an app support team that can help edit profiles and will encourage attendees to engage on the conference app.
Legal attribution: Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. Mac App Store is a service mark of Apple Inc. © 2015 BlackBerry Limited. Trademarks, including but not limited to BlackBerry, Emblem Design, BBM and BES are the trademarks or registered trademarks of BlackBerry Limited, the exclusive rights to which are expressly reserved. Android, Google Play, and the Google Play logo are trademarks of Google Inc. Microsoft is a trademark of the Microsoft group of companies.
September 14–16 | 2016 10
Humboldt-Universität zu Berlin
PARTNERSHIP
BENEFIT FROM REPUTATION
PROFIT FROM THIS YEAR’S CONFERENCE APP
Be connected with one of the biggest and best-known CSR conferences worldwide. The CSR Conference Series at HumboldtUniversität zu Berlin has established itself as the world’s premier international forum for exploring the global themes of CSR in all its manifold dimensions. Reach an expected target audience of about 500 attendees. Profit from the diverse and international audience. Leading academics, executives, policy makers, representatives from civil society organizations, and activists discuss and explore the importance of CSR issues.
The CSR Conference App 2016 enables you to communicate with and entertain attendees with ease. Turn standard static ads into interactive experiences, using a variety of options. Powerful sponsorship opportunities lie not only in great exposure areas, like banner ads and partnership listings, but in engagement features, like group messaging and surveys. You will be engaging attendees before, during, and after this year’s conference.
Benefit from the stellar reputation of Humboldt-Universität zu Berlin. The Humboldt-Universität is a »University of Excellence« – one of only eleven German universities to garner this title. In an international comparison, Humboldt-Universität ranks among the top five German universities. The university is home to 29 Nobel Prize winners. CONNECT WITH CSR EXPERTS Demonstrate your organization’s commitment to sustainability and corporate responsibility to the worldwide community. Through social media, the conference app, and direct interaction with attendees your company has the tools to educate, entertain, and engage with an inquisitive audience on what your company is doing to make a difference in corporate sustainability and responsibility in a digitized world. Adding value to the CSR Conference experience will not only showcase the authenticity of your company’s commitment, but will result in great recognition.
From our experiences of previous conferences, we estimate that over 80% of our attendees will use the conference app. Our conference app is available for download and as an online webpage on all electronic devices (laptop, computer, tablet, and smartphone). With a global visitorship at the world’s most established international CSR forum this September, CSR Conference 2016 will be the ultimate platform for your company to reach a dedicated audience of leading industry players, top academics, engaged activists, committed CSOs, and key decision makers. Besides using modules for your company exposure and engagement, you can open up job opportunities to the most talented students. Choose from a comprehensive range of sponsorship opportunities designed to suit all your goals.
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7 th INTERNATIONAL CONFERENCE ON CORPORATE SUSTAINABILITY AND RESPONSIBILITY
PARTNERSHIP OPPORTUNITIES For detailed information please go to www.csr-hu-berlin.org/partners SHINE LIKE A STAR AND ACHIEVE THE MOST Platinum (min. €50,000, up to two available)
HONE IN ON YOUR TARGET AUDIENCE Gold (min. €30,000, up to four available)
Have your company profile linked directly on the home screen, provide staff with in-app private chat with attendees, and have rotating banner ads appear frequently throughout the app. Platinum Partnership delivers highest visibility and provides seamless promotion. Be at top of the list of our partners. Expose your company and engage with all attendees.
Have your company profile on the app and homepage, your company logo on the map, and send a group message.
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Opportunity to address the conference for a few minutes. Entitlement to organize a press conference during the conference at Humboldt-Universität zu Berlin. Five complimentary attendee passes (any further passes at 20% discount off the applicable full conference registration fee) and access to attendee profiles on the conference app, allowing in-app private chats. Opportunity to distribute your brochure and gifts to be included in the attendee welcome package that is distributed to participants upon registration. Dedicated thanks during the opening conference session. Company logo exposure on all printed material, in newsletters, on the homepage, and on the conference app. Your company profile will appear on the homepage and on the conference app. Send group messages to selected groups and create a poll. Access to selected information gained on the conference app.
• Three complimentary attendee passes (any further passes at 20% discount off the applicable full conference registration fee). • Opportunity to distribute your brochure and gifts to be included in the attendee welcome package that is distributed to participants upon registration. • Dedicated thanks during the opening conference session. • Company logo exposure on all printed material, in newsletters, on the homepage, and on the conference app. • Your company profile will appear on the homepage and on the conference app. • Send one group message to a selected group.
MAKE A SPLASH Silver (up to €15,000) Expose your company logo and exhibit your company profile on the app and homepage. •
Two complimentary attendee passes. Opportunity to distribute your brochure in the attendee welcome package that is distributed to participants upon registration. • Dedicated thanks during the opening conference session. • Company logo exposure on all printed material, the homepage, and the conference app. • Your company profile will appear on the homepage and on the conference app. •
Humboldt-universität zu berlin Prof. emer. Dr. Joachim Schwalbach unter den Linden 6 10099 berlin | Germany email:
[email protected] Telephone: +49-30-2093-99410 www.csr-hu-berlin.org follow us on Twitter (www.twitter.com/cSRHuberlin), facebook (www.facebook.com/csrhuberlin) LinkedIn and Xing. Imprint Publisher: Humboldt-universität zu berlin Prof. emer. Dr. Joachim Schwalbach Design: ultramarinrot Print: Druckerei Humboldt-universität zu berlin fSc certified Print
