NATI ONA L B E E R W H O L ES A L ERS A S S O CI AT I O N

79TH ANNUAL CONVENTION

HYATT REGENCY CHICAGO | CHICAGO, IL | SEPTEMBER 25-28, 2016

SPONSORSHIP OPPORTUNITIES

GET NOTICED IN CHICAGO 85% of America’s beer distributors will be in attendance at the NBWA 79th Annual Convention. You’ll become one of the most visible companies at this year’s event when you take advantage of NBWA’s awareness-building sponsorship opportunities that put you in front of top decision-makers in the beer wholesaling industry.

FOUNDERS CLUB SPONSORSHIP $25,000 Investment • One-time use of NBWA member mailing list for 2016 in email or print format. (Email list offers approximately 3,000 contacts. Must be done through a third-party mail house and approved by NBWA.) • Presenting sponsor of Board of Directors Welcome Reception at the Spring Legislative Conference or the 2016 Annual Convention. Includes: • Speaking opportunity at your event. • Print list of attendees for your event. • One insert in the Convention registration envelope. • One-time eBlast to NBWA attendee mailing list. (Sponsor must provide email message in HTML format and be approved by NBWA.) • Advertising in The Daily Brew email newsletter: Two weeks of top banner ad.

• One complimentary meeting room at the 2016 NBWA Annual Convention. • Logo recognition on NBWA website with link to your site for 2016. • Complimentary full-page color ad in 2016 Convention Program with special placement (inside front cover or back cover). • Periodic mention on NBWA Twitter page. • One (1) complimentary standing sign board. • Prominent logo projection in ballroom during General Session. • Four (4) complimentary full conference registration passes. • Logo recognition on prominent onsite signage.

DIAMOND SPONSORSHIP $15,000 Investment • One-time use of NBWA member mailing list for 2016 in email or print format. (Email list offers approximately 3,000 contacts. Must be done through a third-party mail house and approved by NBWA.) • Advertising in The Daily Brew email newsletter: One week of top banner ad. • One complimentary meeting room at the 2016 NBWA Annual Convention. • Logo recognition on NBWA website with link to your site for 2016. • Complimentary full-page color ad in 2016 Convention Program. • Periodic mention on NBWA Twitter page. • Prominent logo projection in ballroom during General Session. • Three (3) complimentary full conference registration passes. • Logo recognition on prominent onsite signage.

HOPS & BARLEY SPONSORSHIP $10,000 Investment • Advertising in The Daily Brew email newsletter: One week of top banner ad. • One complimentary meeting room at the 2016 NBWA Annual Convention. • Logo recognition on NBWA website with link to your site for 2016. • Complimentary half-page color ad in 2016 Convention Program. • Periodic mention on NBWA Twitter page. • Prominent logo projection in ballroom during General Session. • Two (2) complimentary full conference registration passes. • Logo recognition on prominent onsite signage. 2

NBWA 78TH ANNUAL CONVENTION & TRADE SHOW | SPONSORSHIP OPPORTUNITIES

GOLD LEVEL SPONSORSHIPS WELCOME RECEPTION $20,000 Investment (Exclusive) The Welcome Reception is truly the big kickoff to the NBWA Annual Convention. Held at the fabulous Hyatt Regency Chicago, attendees will enjoy a variety of cold beers, delicious food and exciting entertainment. Benefits include: • Custom banner at the entrance to the reception announcing your sponsorship. • Announcement at the reception acknowledging your sponsorship of the evening. • Your logo along with the NBWA logo on table tents and cocktail napkins at food and beverage stations. • Logo on reception directional signage. • Logo projection in ballroom during General Session. • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

NBWA CHAIRMAN’S RECEPTION -SATURDAY, SEPTEMBER 24 $15,000 Investment (Exclusive)

SOLD

NBWA’s Chairman of the Board will host an exclusive event for Board members on Saturday, September 24. This is another opportunity for you to network with the leadership of NBWA. Benefits include: • Signage at the reception announcing your sponsorship. • Announcement at the reception acknowledging your sponsorship of the evening. • Your logo along with NBWA logo on table tents. • Two (2) minute opportunity to highlight your product and the value and benefits your product brings to NBWA attendees. • Logo projection in ballroom during General Session. • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

HOTEL KEYCARDS $15,000 Investment (Exclusive)

SOLD

Reach attendees staying at the Hyatt Regency Chicago through customized hotel room keycards with your company’s message. Cards will be given to hotel guests at check-in and used to access their rooms throughout their stay. NBWA’s logo will also appear on the card. Benefits include: • Your company’s custom artwork imprinted on each card (Artwork must incorporate NBWA’s Convention logo and is subject to final approval by NBWA). • Logo projection in ballroom during General Session. • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

GENERAL SESSION KEYNOTE SPEAKER MONDAY, SEPTEMBER 26 OR TUESDAY, SEPTEMBER 27 $12,000 Investment More than 1,800 beer distributors will attend the NBWA General Session to hear a variety of speakers and panel discussions. On Monday, September 26, or Tuesday, September 27, your company can sponsor the most vibrant speakers of the Convention. Take this opportunity to raise your company’s visibility. Benefits include: • Signage at entrance of the General Session ballroom announcing your sponsorship. • Verbal acknowledgement of your sponsorship to the audience as part of the speaker introduction. • Your logo on the screens, visible to the entire audience, as part of the introductions. • Logo projection in ballroom during General Session. • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

CONFERENCE TOTE BAG $12,000 Investment (Exclusive) Presented to each NBWA participant at registration, these official conference tote bags are used during and long after the conference, providing maximum marketing impact. Benefits include: • Company logo imprinted on all bags (along with NBWA logo). • One complimentary conference bag insert. • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

RECHARGE LOUNGE $12,000 Investment Enable attendees to power up their smart phones, laptops and other wireless devices without leaving the convention area. During the recharging process, your company will be prominently featured. Benefits include: • Your company’s print message will be displayed at each station. • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

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NBWA 78TH ANNUAL CONVENTION & TRADE SHOW | SPONSORSHIP OPPORTUNITIES

SILVER LEVEL SPONSORSHIPS REGISTRATION ENVELOPE $10,000 Investment (Exclusive) Have your company logo imprinted on all NBWA Registration Envelopes that attendees must pick up to attend the Convention. Deadline for this sponsorship is June 20, 2016. Benefits include: • Your company’s logo (1-color) will be prominently imprinted on each NBWA Registration Envelope. • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

CONVENTION LANYARD $10,000 Investment (Exclusive)

SOLD

Benefits include: • Company logo (1-color) imprinted alongside NBWA’s logo on lanyards given to each attendee at registration (must be approved by NBWA). • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

CONVENTION PROGRAM $8,500 Investment (Exclusive)

SOLD

Benefits include: • Two-page center spread in Convention Program. • Half-page ad on the inside back cover of the Convention Program. • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

NBWA PAC PUB $8,000 Investment (Exclusive) Sponsor the NBWA’s Political Action Committee (PAC) Pub. The PAC will have their exclusive Pub on the Annual Convention floor. This is an excellent opportunity to reach the NBWA PAC Donors. Benefits include: • Company logo on signage at the PAC Pub. • Company logo on table tents in PAC Pub. • Opportunity to distribute your literature in the PAC Pub. • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

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NBWA 78TH ANNUAL CONVENTION & TRADE SHOW | SPONSORSHIP OPPORTUNITIES

TWITTER WALL $8,000 Investment (Exclusive)

SCREEN CLEANER STICKER $7,500 Investment (Exclusive)

Sponsor the 10’ x 10’ NBWA Twitter Wall! Located in the registration area. Your logo will be front and center as attendees stop by daily to get up-to-the minute NBWA news. Benefits include: • Your company logo attached to the NBWA Twitter Wall. • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

Place your brand on the one time no attendee leaves home without: his or her cell phone! Phone screen cleaner stickers are handy , reusable microfiber cleaners that easily adhere to the back of mobile devices for convenient access. Your company logo will be featured on these longlasting screen cleaner stickers that attendees will stick to their phones and use daily to keep their screens spotless! Benefits include: • Your company logo printed on all screen cleaner stickers (1 5/8” x 2”) • Custom artwork on a full color double sided marketing card (5 ½” x 4”) • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

HAND SANITIZER ON A CLIP $7,500 Investment (Exclusive) With the many hands that attendees shake, everyone will appreciate antibacterial hand sanitizer at the convention and when they return home. The hand sanitizer has a handy clip to hook to any convenient item and will be handed out to all attendees at registration. Benefits include: • Company logo imprinted on each hand sanitizer jacket. • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

REGISTRATION KICK PANELS $7,500 Investment (Exclusive) First impressions are lasting and your company’s name and logo will be the first attendees see as they register. The high-traffic Registration area is your opportunity to showcase your company’s logo to everyone, prominently displayed on the on-site registration kick panels. Benefits include: • Your company logo will appear on every other NBWA Registration Panel (art must be approved by NBWA). • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

NBWA CONVENTION MOBILE APP $7,500 Investment Mobile Apps are rapidly expanding your opportunities to drive brand awareness, engage and acquire new customers, and boost customer loyalty. Welcome attendees as the sponsor of the NBWA 2016 Convention mobile app! As the sponsor of the mobile app, your company information will be displayed on the opening splash screen (for 2 seconds) before the mobile app opens. This will also include a banner ad at the top of the screen and your watermark logo on the NBWA schedule, as well as your company name highlighted in the exhibitor listing and exhibitor map. The homepage will include a button that clicks directly to your site (or URL of choice). The sponsor will be recognized in on-site signage and advance marketing promoting usage of the app. *Bronze level mobile app sponsorship options also available. See page 6.

CONVENTION NOTEPAD $7,500 Investment (Exclusive) Each notepad will display your company designed artwork prominently on all pages of the notepad, providing a unique promotional opportunity beyond the convention. Attendees will not only use the notepad in the educational sessions, but also back at the office for others to see. Benefits include: • Your custom designed notepad measures 8.5”x5.5” and will display your company artwork on all pages (Artwork must incorporate the NBWA logo). • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

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NBWA 78TH ANNUAL CONVENTION & TRADE SHOW | SPONSORSHIP OPPORTUNITIES

BRONZE LEVEL SPONSORSHIPS RECYCLE BINS $6,000 Investment (Exclusive)

STANDING SIGN BOARD $3,000 Investment

Put your company message on the recycle bins located throughout the Annual Convention. Your message will be seen repeatedly as attendees dispense of their plastic cups. Benefits include: • Company designed artwork on twenty five (25) 40-gallon, 4-sided corrugated recycle bins. • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

Signboards are an excellent way to promote your company’s product or service. Places in high public traffic areas, the signs measure approximately 3’ wide by 8’ high, are double-sided and free standing, giving you double the visibility. Your company’s logo and message will be prominently displayed on each sign.

SOLD

CONVENTION PENS $6,000 Investment (Exclusive) Benefits include: • Company name (1color) imprinted on Convention Pen given to each attendee at registration. • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

AISLE SIGNS $6,000 Investment Benefits Include: • Your company logo and booth number on all Annual Convention aisle signs. • Recognition on onsite sponsorship signage. • Recognition in Convention Program.

NBWA MOBILE APP BANNER AD $2,000 Investment per ad Put your company message in a banner ad at the top of the NBWA Convention mobile app screen. Your banner ad can link to your url or a special message for NBWA attendees. Ads rotate at the top of the app dashboard page. A limited quantity of ads will be available.

NBWA CONVENTION MOBILE APP PUSH NOTIFICATIONS $1,000 Investment per notification (One per company per day) Push notifications deliver value to your customers, right on their home screens. Push is a proven, proactive way to drive engagement and your brand. Use the NBWA push notifications as an opportunity to get attendees to your booth, special events, or alert attendees to your company promotions and giveaways. Limited quantity available.

TOTE BAG INSERT $3,000 Investment Your promotional piece will be included in the NBWA registration envelope and given to eevery attendee at registration.

RESERVE YOUR SPONSORSHIP For more information on any of these sponsorship opportunities, or to discuss customized opportunities, please contact: Mary Michalik 312.265.9650 [email protected]

Matt McLaughlin 312.265.9655 [email protected]