7 REASONS WHY MORE SALONS ARE CHOOSING YOUNGBLOOD THE YOUNGBLOOD STORY

information pack THE YOUNGBLOOD STORY During her career as a medical aesthetician, Pauline Youngblood was in daily contact with patients who had sev...
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information pack

THE YOUNGBLOOD STORY During her career as a medical aesthetician, Pauline Youngblood was in daily contact with patients who had severely traumatized skin from harsh laser treatments, acne, rosacea and cosmetic surgeries. Such patients often take up to six months before their skin returns to normal, and Pauline simply was not satisfied with the makeup options available. Pauline began working with chemists to develop a suitable option - a product that would cover raw, inflamed or discoloured skin, while allowing it to breathe and heal. This led to her initial work with natural mineral cosmetics. “The concept of mineral makeup was great, but the quality was missing,” Pauline says. “The colours weren’t realistic; they were too pink or orange, and they looked artificial.” She began formulating her first loose mineral foundation, which provided excellent coverage and a natural appearance without clogging the skin. Pauline’s patients experienced such dramatic success with her new formula that they continued using it long after their skin had healed. Before long, patients and friends convinced her to make this natural mineral foundation commercially available, and in 1996 Pauline founded Youngblood Mineral Cosmetics. More than 17 years later, Pauline’s Natural Mineral Foundation is the flagship product, and Youngblood Mineral Cosmetics is now a complete professional line, offering a wide range of products in a comprehensive palette of shades with realistic skin tones and beautiful, natural finishes. Youngblood continues to create high quality products that are innovative in both formulation and packaging. Professional Beauty Solutions has been operating in Australia for over nineteen years as an Australian family run business. Now employing Business Development Managers all around Australia, Professional Beauty Solutions is committed to ensuring Youngblood Mineral Cosmetics is the leader in the luxurious mineral makeup industry with superior products, retail support and training.

7 REASONS WHY MORE SALONS ARE CHOOSING YOUNGBLOOD 1. Superior Product Performance

6. Training & Support

Our superior formulations are made using advanced technology and provide unparalleled quality. Youngblood:

Youngblood provides an extensive range of training for your team by our professional beauty experts. We provide training on the benefits and correct applications of the product but also how to deliver a powerful presentation on our minerals. That’s why every stockists gets:

• Is made from pure, natural minerals finely milled for weightless, silky, adjustable coverage • Is ideal for all skin types, offering superior coverage, even with a single application

• FREE – initial product training

• Offers a wide range of foundation formulas (Loose, tinted, liquid, creme & pressed) giving you a range of finishes (matte, satin and dewy)

• FREE – VIP launch event for all Ultra Studio Displays

• Is a true Artistry range with a comprehensive choice of colour

• Advanced Makeup Application Workshops (only available to Youngblood stockists).

• Contains Titanium Dioxide for natural sun protection • Does NOT use nano-technology

• FREE Business Partner Program with additional discounts and benefits to assist your growth and maximize your profits

• Contains NO drying zinc oxide, to keep the skin hydrated

• FREE Advertising Advantage Co-op program

• Is non-comedogenic, so allows the skin to breath naturally

• Monthly blog and video tips to assist in your retailing and team training

• Is free of parabens, fragrance, oil, talc, alcohol, fillers and artificial dyes • Is animal cruelty free and environmentally friendly • Is a SALON EXCLUSIVE range 2. Receive over $7,000 worth of Testers & your Ultra Studio Display absolutely FREE This means greater margins on your opening order and a much more affordable investment than other major brands. With Youngblood you can start making profits straight away. 3. Superior Marketing At Youngblood, we are constantly focused on how we can help you to grow your business through online and print media coverage. In fact, we believe we offer more consumer marketing and coverage than any other salononly professional mineral line of cosmetics. Every piece of press coverage we receive is designed to drive more customers into your business. 4. Modern and Elegant Packaging No other brand of Mineral Makeup can provide you with the broad appeal of our sleek and sophisticated style. Our packaging has proven that it can attract the enthusiastic young purchaser right through to the discerning experienced consumer. 5. Professional Attractive Display Unit Choose from 4 stunning displays to suit your needs and your space. Absolutely FREE with all of our affordable opening orders.

• FREE – monthly email support featuring beauty tips, promotions and specials

7. Competitive Price Point = Superior Profit We believe that your business can ultimately experience a much greater bottom line profit margin from a more appealing price point. We have found that most stockists will sell more products if our products are more affordable and accessible. Youngblood is also proud to offer an 80-100% markup to our salon owners ensuring maximum profit. Youngblood Mineral Cosmetics has been operating in Australia for over nineteen years as an Australian family run business. Youngblood is committed to becoming the leader in the luxurious mineral makeup industry, continually adding new colours and seasonal products to its range. Youngblood Mineral Cosmetics is an ethical company and promotes that all Youngblood products are Animal Cruelty Free.

WE ARE A MAKEUP BRAND THAT ENHANCED PEOPLE’S LIVES We truly believe that Youngblood Mineral Cosmetics is your only essential mineral brand

INNOVATION

LOVE

FLAWLESS

CARE

A product that we really love We considered the tiniest details to create a new soul for mineral makeup and enduring beauty that is instantly familiar and simplistic. The extensive Youngblood range is truly the result of years of innovation, driven by the founder’s obsessive attention to every detail. The result is a brand that remains as relevant today as when it was first developed over 15 years ago.

THE FOUNDATION OF BEAUT Y Youngblood’s range of Loose, Liquid, Pressed, Creme foundations and tinted moisturisers cater to any skin type and allows you to choose the coverage and finish you desire. From the first moment you brush on Youngblood makeup, you’ll notice the incredibly silky feel and a polished, natural finish. Clean and lightweight, it allows skin to breathe and is non-comedogenic. Even with our flawless coverage, you’ll feel like you’re wearing no makeup at all. And unlike other mineral cosmetics, Youngblood never looks ‘glittery,’ ‘flat’ or ‘powdery’; instead, you’ll radiate a natural, healthy glow. Find Your Foundation Picking a perfect foundation is as easy as 1, 2, 3! Choose your formula, coverage and finish.

What makes Youngblood unique…how it feels on your skin. Youngblood will make you feel as beautiful on the inside as you look on the outside. We know the minute you try Youngblood, you will fall in love. Rather than being consumed by reinvention, we know that our foundations are flawless and there is no need for change. Our unrivaled milling process results in Youngblood having the most consistent and superior performance to give you the flawless finish that stands the test of time. Every product, every category enjoys a harmonious relationship with the next, a relationship that goes beyond the products and seamlessly resonates in our levels of service and support. We put all of our energy into making the Youngblood brand a market leader whilst providing you with everything your business needs to succeed.

“I have been in the beauty industry for over 22 years and have worked with many cosmetics brands. Youngblood is the best I have used, it is now all I use.” Julie Edwards

Loose, Tinted, Liquid, Creme & Pressed Pure, natural minerals f inely milled for weightless, silky, adjustable coverage Colour match any skin colour or type Matte, Satin and Dewy f inishes

WHY MORE MAKEUP ARTISTS CHOOSE YOUNGBLOOD

OUR ADVERTISING ADVANTAGE Driving more new clients into your business than any other salon-only brand. Youngblood media coverage has a monthly audience of over 2.5 million.

As Youngblood continues to lead the way with innovative new product releases, more professional makeup artists are choosing Youngblood Mineral Cosmetics over any other makeup line. With our comprehensive range of colour, and variety of crushed, pressed, cream and liquid minerals, makeup artists love that they can create any look or finish they desire.

Youngblood has forged excellent relationships with Australia’s top beauty and lifestyle editors. The record levels of media coverage we continue to receive is testament to our premium product quality, wide range and progressive new product launches. Youngblood also provides our salon partners with an advertising advantage program to share in your costs of local advertising.

JAN•FEB 2014 THE BIBLE OF THE AUSTRALIAN AESTHETICS INDUSTRY

ALMOST & ABSOLUTELY ORGANIC

what’s powering the green machine?

Whether you are trying to create the perfect bridal makeup, a look for the runway, or just a look for everyday wear, Youngblood has it covered.

Use protection!

the sunscreen debate

The sham of it all

contracting in the workplace

Finally a makeup that performs, feels beautiful and is good for your skin.

Myths & legends

skincare stories decoded

Brachioplasty wave goodbye to bingo wings

CELEBRIT Y FAN FOLLOWING

YOUNGBLOOD ON SOCIAL MEDIA

Youngblood is perfect for all skin tones, skin types and ages. Our products are incredibly easy to use, long-lasting and stand up to the heat, humidity and perspiration. Our dedication to quality has earned us an extremely loyal following among major celebrities, top beauty editors and professional makeup artists. As more professional makeup artists choose to use Youngblood, our celebrity fan following continues to grow. Here are just a few celebs who love to use Youngblood.

Youngblood actively engages in social media activity with loyal fan followings of over 11,800 across both Facebook and Instagram pages. Continually providing fresh and exciting content, Youngblood posts hot looks, fun tips and product features daily as well as keeping up to date with the latest beauty trends, news and events. Youngblood Mineral Cosmetics helps you stay ahead and is fun while informative - using industry professionals for How To’s and Tutorials to make sure you get the best use out of your Youngblood Products.

Jessica Alba

Jennifer Aniston

Margot Robbie

Mena Suvari

Kelly Rowland

Amy Poehler

Tara Buck (True Blood)

Mena Suvari

Pamela Anderson

Amy Smart

WHAT OUR CLIENTS HAVE TO SAY “My business is quite large and consequently I have about 40 different suppliers that I do business with. I just wanted to let everyone know that out of all the companies I deal with, PBS is by far the most efficient, friendliest & supportive company I have ever come across. Everyone one in head office is awesome and I am so grateful for the efficiencies when it comes to the supply, dispatch and overall good work that Youngblood and PBS does with servicing its customers”. Darren, The Facial Company

“Youngblood mineral makeup has completely transformed my salon. When I bought my salon just over two years ago I decided it was time for a fresh start. I had used several make up lines before but really loved the concept of a mineral cosmetic. I researched a few companies and was blown away by how professional, easy to use and amazing the Youngblood mineral make up line is and how the product has opened the door to new and existing clientele wanting to switch to a mineral cosmetic. I am very passionate about the products I use for my clients as I only use on people what I would use for myself. I could keep talking about how much I love Youngblood but the simple fact is I know that it works for me, my clients and for my salon.” Team Serenity Beauty Therapy

“We were stocking another Mineral Makeup for 2 years and had to work really hard to sell it. I was scared to make another financial commitment to get the Youngblood package, but the day we put our Youngblood stand up, we had clients asking us about it (and it was in exactly the same spot as the other makeup stand) - it is so easy to sell and you know they will love it. It has only been 3 months, but we have sold more Youngblood in 3 months than the other Mineral brand in 2 years. Do yourself a favour and make the switch.” Lisa, Tussta Hair & Beauty

“At Australian Skin Clinics we find Youngblood so easy to love because the quality of the minerals is superior to any other brand, so highly pigmented and provides a long lasting finish. We’re also so passionate about the Youngblood range because whenever it is applied to a client they fall in love with it too, making it easy for us to sell because we truly believe in the products and always receive such a positive response. All of our staff wear Youngblood as part of their uniform and love it too. Clients always comment on how flawless our staff members’ skin and makeup looks, giving us a great opportunity to share the range with them. Prior to having Youngblood in our clinic we stocked another mineral brand. Since making the switch we have seen our makeup sales steadily increase and our clients keep returning for products, often stating that they wouldn’t go back to using any other brand. Being a medical and cosmetic skin clinic, there is a serious side to addressing our client’s skin concerns. Having a product like Youngblood to recommend aids in the process of correcting skin problems such as acne and gives us the tools to obtain real results. Youngblood is an integral part of our business and we can’t imagine not having it in our clinic!” Simone, Australian Skin Clinics

“Since taking on YOUNGBLOOD cosmetics two and a half years ago our cosmetic sales have quadrupled. With fantastic support from our Youngblood representative we have hosted many make-up workshops leading to repeat purchases, so sales are just going from strength to strength. The range of products and the beauty of the ingredients speak for themselves, clients just love the feel of it on their skin!” June, Roleystone Body & Skin Care “Youngblood has been our favourite product and by far the easiest product to get our clients to love, it basically sells itself. We only get good feedback from all of our clients that use Youngblood and we have converted hundreds of clients from other brands to using Youngblood. We love everything about Youngblood! People often refer to our salon as “THE YOUNGBLOOD SALON” The team at California Sunkissed “As a business owner, Youngblood offers great support, speedy delivery and great POS material. We have never met a skin we could not match with Youngblood mineral makeup.” Heidi & Kim, The Skin Corrective Centre “Our clients absolutely love it!!! We have done photo shoots with it, weddings, etc. Once you start using Youngblood - you can’t stop! The finish is amazing and the most common comment is - “It doesn’t even feel like you have makeup on!” Melissa, Touch of Eutopia “I have become a stockist for Youngblood cosmetics, after personally trying many other mineral make-up on the market and finding all the other mineral make-up, didn’t give even coverage, I am very happy with Youngblood’s coverage and lasting ability. My clients with acne that have been using Youngblood for about two months have noticed their skin condition has improved by 50%. My young clients are excited by the vibrant colour range in the eye shadows. My more mature clients love the incredible coverage the concealer gives them and the lasting ability of the lipstick. Youngblood has definitely increased my profits.” Meryl, Sunrise Beauty “The product is simply amazing. I had a mother of the bride a few weeks ago with really bad rosacea. She was terribly selfconscious and had tried almost every product on the market. She was shocked at the coverage after I applied the Youngblood mineral foundation. She looked amazing and you could not wipe the smile from her face. She said she wished she had heard about Youngblood years ago!” Michelle, Makeup Artist “I love this product so much, so I wanted to do this event to show more people how great your product truly is. They ALL LOVED IT!! I would like to add, I have been in the beauty industry for more than 22 years and have worked for many cosmetic companies. Youngblood is the best I have used, it is now all I use!!” Julie, Crimson Phoenix

“As a therapist for over 15 years my makeup kit had a bit of this and a bit of that which I had collected over the years, lots of which were then regarded as my favourites. This was until we got a call out to do make up on a VIP at one of the major hotels in Sydney and the client asked us the brand of makeup we used... where could we start perhaps alphabetical order would be the easiest to ramble off the many brands. From that day things had to change we had to commit to one brand to be proud and professional. So we chose Youngblood and were pleasantly surprised that we could call everything in the Youngblood’s range our favourites. The packaging first drew us in then the pureness of the mineral ingredients and consistency and results of the Youngblood products teamed together with the application brushes. We purchased the range and have never looked back. Who said a total range could never have everything?” Lash Out Beauty “Youngblood Mineral Cosmetics have amazing products which are great for every skin type, with a range of shades to suit every skin tone. The 100% mineral cosmetics sell so well in our salon and are extremely easy to recommend to everyone as we love it and wear it all ourselves. This cosmetic range is very easy to up sell as the products are fantastic. It does not feel like you are wearing any makeup on your skin and along with our clients who love it we also have the brides and bridesmaids who don’t normally where a lot of makeup and they think your products are amazing. The best thing about the cosmetics is people comment on our skin not on our makeup!! We received Youngblood in our salon in November 2010 and we couldn’t be any happier, it has been the best decision we have ever made and we are selling the products like hotcakes. Youngblood products speak for themselves and walk off our shelves. Youngblood cosmetics is also helping our salon up sell facials, and other treatments in our salon, therefore increasing our clientele base. Sorry this is a long testimonial but I needed to write everything I could think of as to how good these products have been in our salon and just how much so many people enjoy them. Thank you so much to our Rep for introducing us to these fantastic cosmetics and we can’t wait for more Youngblood products to be introduced. Absolutely Amazing!!! Thank you so much!!” Teresa Italiano and the staff at ‘You Little Beauty’

IN SALON MARKETING

PLATINUM PARTNER REWARDS

Youngblood’s fashion forward and innovative approach to mineral cosmetics means that the brand is constantly evolving to include the latest makeup and fashion trends.

We see our salons as partners and when you are doing everything you can to grow your salon sales we feel it’s important that we offer you some additional rewards that will assist you to grow even faster. Our exclusive rewards program enables qualifying stockists an opportunity to receive additional benefits designed to accelerate your retail business growth. Some examples of this include Buy 10, get one FREE promotions, free marketing material rebates, Advertising Advantage programs and Staff Incentive Programs. Speak to your Business Development Manager to find out more.

New colours and products are released each season to ensure that the brand remains fresh, current and cutting edge. This approach is vital and effective in keeping your team excited and passionate about the brand and about makeup! Youngblood provides your salon with sharp and professional Point of Purchase material that can be displayed in our sleek acrylic display units. We want to help you market every new product release and also our monthly specials, in an attractive way to your clients – resulting in great retail sales of the product.

Youngblood provides everything from striking point of sale posters, monthly specials and looks of the month, t-shirts, mini samples, makeup chairs, product bags and catalogues to exciting promotional campaigns to drive your sales.

DAT E

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makeover your makeup

TIME

VENUE

6 PIE CE PR OF ES SI ON AL MI NI T SE LL RO H US BR

BROW ARTISTE SCULPTING PENCIL Be your own artist with the NEW Brow Artiste Sculpting Pencil. This must have features an ultra-fine retractable tip to easily fill in gaps and mimic brow hair. Perfect for spot-checking areas that may be sparse or over-tweezed, the smear-pr oof formula wears all day fresh look. for a natural, The Brow Artiste Sculpting Pencil combines the benefits powder and wax to create of a pencil, a naturally fuller, multi-dim ensional look and defined brows in one easy step. The must have pencil contains Tocopheral, a Vitamin E and Antioxida as well as Caprylyl Gylco nt and Polyglyer yl – 2 triisostea rate which are active skin conditioners.

13.5cm

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Transform your look with Youngblood Mineral Cosmetics with your very own personalised makeup lesson. Find the right products and shades to complement your skin tone and eye colour as well as learning correct application techniques. BOOK NOW!

*Redeemable on any purchase made on the day. See reverse for salon details.

3283 40 40 Makeup Lesson DL 1

9/08/11 12:47 PM

• Concealer Brush

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• Eyeshadow Brush • Liquid Foundation Brush

Available in 3 shades: •

PLACES ARE

Black Product Catalogue

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RRP $89.95 inc GST

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SU MM ER ESSENT IALS PACK

Essentials season with 3 Summer Get glowing this summer with our the heat. Care for skin you need to get through and - Refresh spray to protect Minerals in the Mist heat, the in about and you’re out moisture your skin while Crème indulgent Hydrating Lip nourish the lips using our d! protecte and hydrated , SPF 15 to keep lips luscious long season all bronzed and fresh Polish your look, staying , the ce Compact in Riviera with our Mineral Radian s the enhance colours of mélange natural ingredients and us in giving miraculo is and look reminiscent tropical vacation to night. as taking you from day you a natural glow as well beach – it all comes in a free The best part about it all? outing. bag, perfect for any summer

RRP $122.0 0 inc GST

MOIST URE TIN T SIX SH ADES OF BE AU TY Hydrate, cover and protect with Youngblood’s Mineral Radiance Moisture Tint.

This lightweight moisturis er does triple duty: It leaves skin comforta bly hydrated, provides sheer, even-toned coverage and shields skin from environmental damage.

Mineral Radiance Moisture Tint glides on smoothly for a healthy, dewy glow!

RRP $69.95 inc GST

FREE

HYDRATING LIP CREME & YB SUMMER BEACH

NG A Z I NS M E E E Y ER P N E WI D L I N U L IQ

when you purchase & Riviera Mineral Radiance Mist Refresh Minerals in the

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Director’s Makeup Chair

Acrylic POP Displays

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Allowing for precisio n and versatilit y, the NEW Eye-Am azing Liquid perfect for creating any Liner Pen is look - from sleek lines to dramatic strokes. The pigmented colours glide rich, highly on smoothly and effortles sly for intense payoff that quickly and stays put without smudging for dries down up to 24 hours. In addition proof, the liner pen is to being smudgealso water resistant and are both vegan and paraben RRP $39.95 inc free.

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YES YOU CAN, CAN With four outstanding Use your eye-magination! , you in a sleek mirrored compact complementary shades pping eyes for your night can try your hand at show-sto can, can! use colour? Oh but you out. Don’t think you can 4 shades: The sleek compact includes warmth y caramel-peach to add • Can-Can, a shimmer ng pearlized vanilla • Revue, a brighteni the chocolate shade with dark • Cabarets, an alluring shimmer red of trace slightest pping matte orange-red • Red Light, a show-sto

RRP $69.95 inc GST

Showcards

Retail Bag

Lookbook

Client Consultation (100)

TRAINING & RETAIL SUPPORT

THE SILENT SALES PERSON

Once choosing Youngblood Mineral Cosmetics, you will be appointed a Professional Business Development Manager with extensive experience in everything from makeup application, to driving retail sales and team training. Our professionally trained makeup representatives will partner in your business to ensure immediate retailing results via a VIP Launch* event specifically designed around your clientele. Ongoing regular training of your team will also ensure that they are always up to date with the latest application techniques in order to best serve your clients, resulting in retailing more products. Our two informative and interactive workshops run every month and are designed to equip your therapists and artists with the practical skills, tips and tricks they need to be successful in mastering the art of applying and retailing Youngblood Mineral Cosmetics. To assist in the ongoing training of your therapists, Youngblood also creates ‘Looks of the Month’ to inspire and motivate your team in their makeup artistry and creativity. The looks provide a detailed step-by-step description for using both new and existing colours in the Youngblood range. Salons all over the country use these for inspiration and direction on how to combine products and colours to achieve different makeup looks, styles and trends for their clients. Choose from 4 beautiful display stand designs.

LOOK OF THE MONTH

CONTEMPORARY, COMPACT AND ABSOLUTELY FREE

the face to set the base. apply Mineral Primer to FACE To begin this look Mineral Foundation Brush apply your Liquid With the Liquid Foundation foundation with an to blend evenly. Set the to the face making sure the entire face for a Rice Setting Powder over application of Loose Mineral smooth finish Radiance Sunshine Blush Brush apply Mineral CHEEKS With the Contour out of the cheeks, blending sweeping over the apples Individual Pressed Eyeshadow apply Brush EYES Using the Eyeshadow the lower lid. Apply lid and under the rim of lid up to the brow Bordeaux all over the upper Pink Diamond on the upper Eyeshadow Pressed Individual Pen Black along Eye-Mazing Liquid Liner Finish off the Contour the eyes by sweeping line. lash lower the of under the rim the upper lash line and Mineral Lengthening and bottom lashes with eyes by coating the top Mascara Blackout the Bared Lip Gel Pout Lip Pencil then apply LIPS Define the lips with To finish off this look give

the face a spritz with Minerals

in the Mist Refresh

LOOK OF THE MONTH

Designed to entice the try and buy method, your clients will love sampling all the products and colours from the Youngblood range.

face Start this look by applying the Mineral Primer to set your base. to the entire face Using the Liquid Mineral foundationtip of the Liquid foundation Brush apply the beginning at the apply in even strokes. centre of the face, gently eyes Using Individual Pressed eyeshadow eyelid and under Halo apply to the the rim of the lower entire lid. Apply Blackest Pencil to the top Black eye lid along with Blackout Lengtheningthe lash line. Coat the top and bottom Liner lashes Mascara. cHeeks With the contour Blush Brush sundance to the apply Mineral Radiance apples of the cheeks. Give the face a glow Dust Dusk, dusted with Lunar around the temples up to the forehead sweeping down the and then jaw line. LIPs Outline the lips with Pout Lip Pencil and

finish with Bared Lip Gel

“I took my whole team to training and wanted to tell you that the day has given us a whole new perspective on Youngblood. Going back to the salon we have put what we learnt in place and our retail sales have been amazing. I am over the moon.” Jane Crowle from Beauty Indulgence “Seriously…thank you! The training on Monday has done wonders for me! I have sold make up to 4 clients today and I would usually sell that in a week. Thank you so much, I got so much out of the training. I’m a pro now.” Christine from The Beauty Spot

*Available for all salons who choose our Ultra Display’s

FREQUENTLY ASKED QUESTIONS Why is mineral makeup better than traditional makeup? Mineral particles reflect light - like millions of tiny diamond mirrors - to hide fine lines and discolourations. Unlike traditional cosmetics, which coat the skin with a layer of film, mineral makeup allows your skin to breathe and function naturally. In fact, Youngblood was originally developed for use in a medical setting, to help patients’ skin breathe and heal after harsh surgical procedures.

Do Youngblood foundations have an SPF rating? The number one ingredient in Youngblood’s Natural Mineral Foundation is Titanium Dioxide, a natural sun protectant that physically “blocks” UVB (burning) and many UVA (aging) rays. Titanium Dioxide tends to be better tolerated by most skin types because chemical filters used in chemical sunscreens can be irritating for many people. Since protective levels depend on application and will vary (i.e., lighter coverage offers less protective benefits than a heavier application), Youngblood doesn’t assign a Sun Protection Factor to its products. However, in laboratory measurements, the loose and liquid foundations are comparable to a minimum of SPF 15.

High quality mineral makeup should not clog pores, and should feel like you have no makeup on at all. It should contain no synthetic or irritating ingredients, such as alcohol, artificial fragrance, mineral oil, talc, or petroleum.

Many mineral companies claiming SPF 25 or higher use Zinc Oxide as an active ingredient in their sunscreens and mineral makeups, however what many consumers are unaware of is that it is a drying agent to the skin and a major cause of ‘goasting’ or a white undertone to the skin. Youngblood doesn’t formulate with Zinc Oxide to keep products hydrating and true to colour. The addition of other sun protectant ingredients can also feel heavy and clog pores. To maintain the luxurious, lightweight look and feel of our products and keep them non-clogging, we do not supplement our formulas with additional sun protectants.

What sets Youngblood apart from other mineral lines? Youngblood is the premier choice for high-quality mineral cosmetics. An exclusive milling process creates luxurious formulations that are free of talc, oil, parabens and fragrance. Clients have continuously claimed that our Mineral Foundation performs better than other brands, and is available in a range of realistic, naturallooking shades for women all around the world. It feels incredibly silky and lightweight; is non-comedogenic (won’t block pores); and allows skin to breathe. Unlike other mineral products, Youngblood isn’t glittery or flat and powdery as some minerals are found to be. With Youngblood your skin radiates a natural, healthy glow, resulting in a younger-looking, flawless complexion. Our foundations are also loved by makeup artists world wide because of the way the foundation can conceal and how long they last. What are the main differences among Youngblood’s foundations? Each Youngblood foundation offers a variety of finishes and levels of coverage to meet the different needs of our customers. Our Loose Natural Mineral Foundation offers maximum coverage and camouflaging capabilities with a subtly radiant finish. Youngblood’s Pressed Mineral Foundation provides a soft-matte finish and is recommended for those with oily or combination skin and is ideal for touch ups. Our Liquid Mineral Foundation is best suited for normal to dry skin types, containing marine extracts to keep skin hydrated. Mineral Radiance Moisture Tint is a sheer, lightweight alternative to liquid foundation. Mineral Radiance Crème Powder Foundation combines the great coverage and light-reflecting qualities of a liquid foundation with the shine-controlling benefits of a powder. Youngblood’s loose foundation can also be “liquefied” by mixing with facial moisturiser, Mineral Primer, sunscreen or body lotion. This versatility ensures that you can customise a solution for any type of skin or desired finish and why so many professional makeup artists choose Youngblood. Our different foundation can also be mixed: eg; for oily skin, try blending our Rice Setting Powder with our Loose Foundation or apply our Loose Foundation with a wet sponge. Does Youngblood use bismuth oxychloride in its formulas? Yes, a few of our products contain bismuth oxychloride (a derivative of bismuth). Whilst many cheap forms of bismith can cause irritation we use a pharmaceutical grade of bismuth oxychloride that has undergone a through filtering process to ensure it’s purity and safety performance, to provide smoothness, help makeup wear longer, and give us our unique buidable coverage. We believe it is this ingredient that sets Youngblood performance apart from other bismith free formula foundations. What about nanoparticles? Youngblood does not use nanoparticles. Our pharmaceutical grade Titanium Dioxide is non-nano, and used for opacity, colour and its UV properties. Our customers’ wellbeing is the reason why we research to find safe and effective ingredients to use in our products. We are advocates for following a healthier lifestyle, including the use of our high-quality skin-caring mineral products as part of a beauty regimen.

Does Youngblood test on animals? No. We do not test any of our products on animals. Many of our formulations are made with plant and vegetable-derived ingredients including numerous vegan options. We are proudly included in PETA’s (People for the Ethical Treatment of Animals) cruelty-free program. Additionally, Youngblood cares for the environment. Most of the packaging is made from recyclable materials, and our cartons are produced on Forest Stewardship Council (FSC) certified stock with soy ink. The FSC also certifies the black wooden handles on our Kabuki Brushes. Does Youngblood offer gluten-free and vegan products? Gluten-free consumer goods do not contain ingredients derived from wheat, barely or rye. Youngblood is pleased to offer gluten-free products, with the exception of Lipstick and Mineral Lash Prime. We do not use animal by-products in our formulas (with the exception of beeswax and carmine). For more information on key product characteristics, please contact Youngblood Head Office. Do you manufacture this product? We are a family run business and have been importing and distributing this product for over 19 years in Australia. All profits stay in Australia. Is there a minimum order? Once a salon has made the minimum initial purchase, there is no minimum order thereafter.

Call today to find out how your business can benefit from stocking Youngblood Mineral Cosmetics and experience the Youngblood advantage

WWW.YOUNGBLOODMINERALCOSMETICS.COM.AU 1800 MAKEUP (1800 625 387)