50 YEARS OF LEARNING

50TH ANNIVERSARY CELEBRATIONS LOGO Introduction Below are versions of a logo to be used to mark our 50th anniversary celebrations as a learning instit...
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50TH ANNIVERSARY CELEBRATIONS LOGO Introduction Below are versions of a logo to be used to mark our 50th anniversary celebrations as a learning institution in 2014, which are the result of internal consultation with the University. Note that the Marketing and Communications team based within IDEA are undertaking a branding project for the University which will establish updated key messages, straplines and visuals for our various stakeholder groups. This work is expected to conclude around April/May 2014. Due to this process it was agreed to ensure that the branding and message for the 50th anniversary celebrations were kept simple so that it did not overlap with the wider branding work. Given that we became a University in 1993, it was also important that the messaging did not suggest that we had been 'Edinburgh Napier University' for 50 years. Hence, why we have stated '50 years of Learning: 1964-2014' rather than just putting dates. If you would like further information about the 50th anniversary celebrations please contact Louise Grotrian on [email protected] or 455 6244. If you would like further advice on the logo or would like copies of the logo to use please contact Emily Fraser on [email protected] or 455 6480.

Main Logo

50 YEARS OF LEARNING 1964 - 2014

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1) Main 50th anniversary logo To be used beneath our main logo (see overleaf for examples)

Alternative Logos 50 YEARS OF LEARNING 1964 - 2014 2) Alternative version

50 YEARS OF LEARNING 1964 - 2014

To be used in limited appropriate places. (see overleaf for examples)

50 YEARS OF LEARNING 1964 - 2014

50 YEARS OF LEARNING 1964 - 2014 3) Gold triangle version To be used on specific 50th anniversary materials. (see overleaf for examples)

50 YEARS OF LEARNING 1964 - 2014

0 5 4) Red 50th Triangle

5) Reversed out versions of the logo

To be used digitally when a square logo is more appropriate. (see overleaf for examples)

To be used when appropriate. (see overleaf for examples)

1) Main 50th anniversary logo

50 YEARS OF LEARNING 1964 - 2014

This logo will be used alongside our main University logo on materials that are not specifically about the 50th anniversary celebrations. This will include items such as University letterhead, back of business cards, prospectuses and various internal and external promotional materials. Where possible this logo will be used on the bottom right of materials. In many cases it will replace where the Queen's Anniversary Prize logo was situated, as we are no longer eligible to use this logo from February 2014.

0 5 John Smith Head of Marketing & Brand Edinburgh Napier University, Craighouse Campus Edinburgh EH10 5LG

50 YEARS OF LEARNING 1964 - 2014

50 YEARS OF LEARNING 1964 - 2014

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+44 (0)131 455 6315 +44 (0)131 455 6464 [email protected]

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www.napier.ac.uk

2) Red triangle version with '50 years of learning' wording There will be occasions where it is not possible to use our main University logo along with an accompanying logo due to space restrictions so we have created this separate version which blends the two. We anticipate that uses will include the main university website and intranet and sharing with specific partner organisations who require a logo from us which marks our 50th anniversary celebrations.

50 YEARS OF LEARNING 1964 - 2014

3) Gold triangle version This version of the logo is only to be used on special occasions dedicated to the 50th anniversary celebrations. This includes print materials created specifically for the 50th anniversary activities, such as brochures, programmes and publications. A limited supply of letterhead will also be created using the gold triangle which will be used for correspondence specifically on the 50th anniversary celebrations.

50 YEARS OF LEARNING 1964 - 2014

Note that the gold triangle version of the logo will not be used through all communications and marketing materials in 2014 as it is still important for the University to retain its core red triangle identity.

50 YEARS OF LEARNING 1964 - 2014

John Smith

50 1964-2014

Edinburgh Napier University’s 50th Anniversary Commemorative Magazine

Edinburgh Napier University is a registered Scottish charity. Registration number SC018373. Edinburgh Napier University Development Trust is a registered Scottish charity. Registration number SC030225

06/12/2013 10:56

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4) Red 50th Triangle (for digital use) For use in digital format only (primarily social media profile images) where we are restricted to using a square image. When used digitally it should be accompanied by wording explaining we have been a learning institution since 1964.

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50 YEARS OF LEARNING 1964 -2014

5) Reversed out versions of the logo There are reversed out versions of all four logos available for use in appropriate circumstances.

50 YEARS OF LEARNING 1964 - 2014 50 YEARS OF LEARNING 1964 - 2014

50 YEARS OF LEARNING 1964 - 2014

50 YEARS OF LEARNING 1964 - 2014

50 YEARS OF LEARNING 1964 - 2014