2D & 3D Image Specification Standards

FOR ALL YOUR RETAIL IMAGE NEEDS 2D & 3D Image Specification Standards 1 - 09 - 2015 2nd EDITION 1st REVISION www.DLibrary.com.au Contents one In...
Author: Andrew Robbins
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FOR ALL YOUR RETAIL IMAGE NEEDS

2D & 3D Image Specification Standards

1 - 09 - 2015 2nd EDITION 1st REVISION

www.DLibrary.com.au

Contents one

Introduction

two

2D & 3D TIFF Image Specifications

three

2D & 3D TIFF Download Formats

four

Client Supplied Photographic Images

eight

Client Supplied Rendered/CAD Images

ten

Product Samples for Photography

fourteen

Photographic Specifications

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Photographic Specifications - 2D

twenty two

Photographic Specifications - 3D

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Photographic Specifications - Liquor

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Photographic Specifications - Fresh

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Contact Information

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Introduction DLibrary has been established for over 10 years and in that time has become a definitive resource for retail images. All of Australia’s largest Supermarket and Liquor retailers utilise our service. DLibrary offers its customers a single, secure, centralised repository for their images, allowing retailers fast and reliable access. We create, distribute and store digital images via an industry standard, public, on-line library for promotional material such as catalogues, press and TV campaigns.

DLibrary manages these digital images for many organisations whose marketing strategies demand the creation and distribution of thousands of different images. To maintain the quality of these digital images we guarantee the quality from input to output. We adhere to strict guidelines set down by the retail advertising industry regarding image format, product angle, photographic lighting, sharpening and resolution.

To maintain DLibrary’s consistent standard the following pages will guide you through the technical and practical application required to deliver a first-class image to us and your customers every time.

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2D & 3D TIFF Image Specifications These image specifications outline what is input into DLibrary. They are very important as they meet the quality standards required for delivering digital images to our customers.

Images used for any form of printing require a high resolution in order to achieve an acceptable viewing result. Given the time, effort and cost of commercial printing it is vital the image quality meets the expectations of the audience. An image of high resolution quality will maintain its contrast, clarity and sharpness.

DLibrary stores clear, sharp and clean images to the following Image Specification Standards: • Image Resolution: 300 dpi (minimum) • Canvas size: 29cm (on longest edge) • Image size: 28cm (on longest edge) • Crop size: within 5mm of image (maximum) • A Simplified Contour Clipping Path must be Applied • Colour space: RGB • ICC embedded input profile: ColorMatch RGB • No Sharpening applied to RGB image • File type: Photoshop TIFF saved with

- LZW Image Compression



- Interleaved Pixel Order



- Either IBM PC or Macintosh Byte Order

DLibrary 2D or 3D Media Types are NOT store in the following colour spaces or file types: Colour space: CMYK, Monochrome File types: EPS, DNG, BMP, PNG, GIF, PICT, PDF, DCS, standard JPEG, Illustrator (.ai), Photoshop (.psd)

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2D & 3D TIFF Download Formats 2D & 3D TIFF images stored to DLibrary’s Image Specifications allows for the greatest flexibility when the image is downloaded. Rather than having to store different formats of an image our system allows for the image to be “re-purposed” on-the-fly at the beginning of the download process. This means that a single high resolution TIFF image @ 300 DPI can be automatically re-purposed to the following download formats:

• Lo Res Bitmap - Low Resolution 72 dpi suitable for Electronic Media use • Lo Res GIF - Low Resolution 72 dpi suitable for Electronic Media use • Lo Res JPEG - Low Resolution 72 dpi suitable for Electronic Media use • Hi Res TIFF - High Resolution 300 dpi suitable for Print Media use includes Clipping Path • Hi Res JPEG - High Resolution 300 dpi suitable for Print Media use no Clipping Path • “Print Ready” TIFF - Converted High Resolution 300 dpi suitable for Print Media use: There are five “Print Ready” EPS Conversion Profiles available that can be applied to downloads:

1. Sheetfeed



2. Magazine



3. Catalogue



4. Uncoated



5. Newspaper

• “Web Ready” - images downloaded to a predetermined pixel width and height of 200 pixels and are all Low Resolution 72 dpi:

1. Web Ready JPEG - non-transparent background



2. Web Ready PNG - transparent background



3. Web Ready GIF - transparent background

• “Web Ready Custom” - images can be downloaded to a customisable pixel width and height and are all Low Resolution 72 dpi:

1. Web Ready JPEG - non-transparent background



2. Web Ready PNG - transparent background



3. Web Ready GIF - transparent background

• GS1 GoScan JPEG - converts images to GS1 specifications of 324x324 pixels @ 96 dpi • Office Ready PNG - 1024 pixels on longest edge @ 220 dpi with transparent background three

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Client Supplied Photographic Images DLibrary will accept client supplied photographic images on the proviso that they comply, in full, to our Image Specification Standards:

DLibrary WILL* accept clear, sharp and clean images providing they are delivered to us and adhere to the following Client Supplied Photographic Image Specifications: • Image Resolution: 300 dpi (minimum) • Canvas size: 29cm (on longest edge) • Image size: 28cm (on longest edge) • Crop size: within 5mm of image (maximum) • A Simplified Contour Clipping Path must be Applied • Colour space: RGB • ICC embedded input profile: ColorMatch RGB • No Sharpening applied to RGB image • File type: Photoshop TIFF saved with

- LZW Image Compression



- Interleaved Pixel Order



- Either IBM PC or Macintosh Byte Order

DLibrary 2D or 3D Media Types are NOT store in the following colour spaces or file types: Colour space: CMYK, Monochrome File types: EPS, DNG, BMP, PNG, GIF, PICT, PDF, DCS, standard JPEG, Illustrator (.ai), Photoshop (.psd)

Client supplied photographic images must also comply with our accepted photographic angles, both 2D and 3D, or whichever may apply, refer to the Photographic Angles section later in this document.

*An extraction charge will be applicable to all images supplied from third parties. This covers the Quality Control procedure that verifies all of the Image Specification Standards above. DLibrary reserve the right to accept or reject these images. four

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Client Supplied Photographic Images These sample images highlight some common areas of concern with client supplied photography.

Client supplied photographic images must comply to DLibrary’s 2D & 3D photographic angles, whichever may apply.

If client supplied photographic images are a standard JPEG file type, are less than 300 dpi or have a CMYK colour space they will not be stored in DLibrary.

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Client supplied photographic images should have a minimum dot to hold edge of product.

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Client Supplied Images Client supplied photographic or rendered images must comply to the DLibrary Image Specification Standards.

Canvas size to be a minimum of 29cm in height

Image size to be a minimum of 28cm in height

5mm gap between the Image and Canvas size

Image resolution 300dpi minimum

A Simplified Clipping Path must be Applied

Unsharpened embedded Colour Match RGB profile

Vertical Orientation

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Client Supplied Images Client supplied photographic or rendered images must comply to the DLibrary Image Specification Standards.

Canvas size to be a minimum of 29cm in width

Image resolution 300dpi minimum

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Image size to be a minimum of 28cm in width

Horizontal Orientation

5mm gap between the Image and Canvas size

A Simplified Clipping Path must be Applied

Unsharpened embedded Colour Match RGB profile

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Client Supplied Rendered/CAD Images In recent years there has been a trend by clients towards illustrated imagery or ‘rendered’ photography. These types of creative elements can greatly enhance a products appearance however, thought must be given to the purpose for which it will be used.

DLibrary will accept client supplied ‘rendered’ imagery* on the understanding that they comply, in full, to our Image Specification Standards as outlined earlier in this document.

With print being one of the main end-uses for output from DLibrary, some extra care should be taken when supplying ‘rendered’ images to allow for printing processes. Areas such as colour saturation, brightness and sharpening need particular attention. If ignored the reproductive quality of this type of image could be compromised.

If a client is unsure on how their rendered image will reproduce in print a DLibrary Quality Control Proof can be produced, at cost to the client, for approval prior to accepting the image for up-loading into DLibrary.

Rendered imagery must also comply with our accepted photographic angles, both 2D and 3D, or whichever may apply, refer to the Photographic Angles section later in this document.

*DLibrary reserve the right to accept or reject rendered imagery if it does not comply to our Image Specification Standards. eight

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Client Supplied Rendered/CAD Images These sample images highlight some common areas of concern with client supplied rendered imagery.

Supplied rendered images must have an applied clipping path. DLibrary does not store drop-shadows.

Ensure that rendered images are supplied to DLibrary 29cm on their longest edge and are 300 dpi. nine

Supplied rendered images must take colour saturation, sharpness and brightness into consideration and be supplied as RGB.

Rendered images must comply to DLibrary’s 2D & 3D photographic angles, whichever may apply.

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Product Samples for Photography Product samples being supplied to DLibrary for photography should be delivered in pristine condition. It is recommended that an evaluation of multiple selections of a product be undertaken and the samples chosen truly reflect the product in the best possible way. A poor sample will inevitably mean a poor result.

If the sample being supplied for photography is not true to the original product and is found to be defective, damaged or inferior it will need to be replaced by the client. A DLibrary representative will contact the customer outlining the issue and offer them to re-supply the sample or supply a quote for retouching.* Alternatively and where appropriate to do so, DLibrary can offer to purchase the product and charge a fee on the customers behalf. DLibrary takes no responsibility for products that are damaged while in transit to our studios.

If you are unsure on how to supply your sample to photography your nearest DLibrary representative will be able to assist and advise accordingly.

Samples should have:

Samples should not be presented:

• No dents

• Crushed

• No tears

• Compressed

• No scratches

• Taped

• No glue marks

• Mouldy

In addition and to assist us in producing the best possible result, it is an advantage to supply ‘flat-packs’ for cartons and boxes, this is particularly important when supplying freezer/frozen samples. Labels should also be as square as possible on the product sample being photographed.

To increase the life-span of products featuring in DLibrary, it is highly recommended that samples provided contain no visible ‘Use By’, ‘Best Before’ or ‘Product Code’ printing or labels. This could save a client the extra cost of retouching.

*Additional charges will apply for manipulation or retouching of defective, damaged or inferior product samples. ten

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Product Samples for Photography These images highlight some common areas of concern with product samples received for photography.

Poorly presented samples that have excessive tearing and crushing will be rejected for photography.

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Product Samples for Photography These images highlight some common areas of concern with product samples received for photography.

To increase the life-span of your product in DLibrary samples should not have any Use By, Best Before or Product Coding information visible on any part of the product which is to be photographed.

Avoid supplying samples that have dents and creases especially in plastic products such as milk.

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Product Samples for Photography These images highlight some common areas of concern with product samples received for photography.

To assist us in presenting your product in the best possible way ensure that labels are square and straight and not torn or curled.

Even though this Best Before date is stamped on the edge of the packaging it still needs to be removed.

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Photographic Specifications When shooting product for DLibrary, photographers should keep in mind the end-use for these images. Primarily they will be used in printed publications such as catalogues, magazines and newsprint. Images are also used for electronic publications - web, 3D, TVC and video.

Many variables exist when photographing product, such things as product shape and size, the type of material used for the packaging, reflective qualities, colour definition and clarity of the printing on the product. All these variables plus others impact on the final shot, especially the lighting used.

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Photographic Specifications It is essential that photographers have a fully calibrated digital camera and as there are a variety of cameras on the market, it is best to have it calibrated to the manufacturers specifications. Additionally, the viewing screen should truly reflect what the camera has captured. Our studios and quality control screens are set to the following calibrations:

Screen Calibration Settings for Apple Mac OSX LCD Screens White Point:

5500°K

Set above D50 to allow for the eyes adaptation to light emission

Gamma:

1.8

Standard Macintosh setting – 2.2 would also be appropriate

Luminance:

130/140 cd/m2 Most will be 120 cd/m2 with 130 cd/m2 for brighter conditions

White & Black Points When acquiring the raw capture from the camera it is necessary to set both the ‘white’ and ‘black’ points to ensure the correct contrast range. This may vary depending on how dark or light the product is. It is recommended to set these points initially as follows:

Settings for Medium range White & Black Points RGB ‘white’ point value: 240-242 RGB ‘black’ point value: 10-12

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Photographic Specifications Lighting The amount and type of lighting used will depend on the product being shot, this evaluation is part of any photographic process which takes into account the products reflective qualities. How much and what type of lighting to be used is solely at the photographers professional discretion. With that in mind, a poorly lit shot can result in poor reproductive results. Ensure that the lighting used clearly represents the product in its best possible condition.

Photographers should also take into consideration that all products stored in DLibrary have a clipping path applied. With that in mind shooting products on a near white background makes this process not only easier but more cost effective. Visually, this will reduce the risk of products being reproduced with ‘grey’ edges, after the clipping path has been applied.

A clipping path will be applied.

Shoot with a near white background.

A photographic studio incorporates a variety of lighting techniques, such as back-lighting and front-lighting to take a shot.

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Photographic Specifications

Good photography ensures lighting takes into consideration the type of product being photographed and it’s reflective qualities.

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Poorly lit photography can make a product look dull and flat in appearance and when printed colour can ‘fill-in’.

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Photographic Specifications Product Set-up When photographing for DLibrary some care and attention should be taken to minimise product imperfections of ‘samples’ that are supplied. These imperfections may vary depending on the sample itself. Dents in tins, creases, bubbles, tears in wrappings or labels all have an impact on the amount of retouching that might be required after the shot is taken. Correctly setting up a product sample prior to photography, such as taping down loose box edges with double-sided tape, or removing the blank ‘safety seal’ from the top of a jar for example would alleviate the need to ‘retouch’ this area later on.

By removing the blank ‘safety seal’ wrapping from the product before the shot is taken will save retouching.

In this instance the ‘safety seal’ would remain as it has printing on it’s surface.

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Photographic Specifications From time to time, due to the type of product being photographed, multiple shots are taken to improve appearance or clarity. These multiple shots* can then be combined at a later stage to produce the finished result. Another method of achieving a better result is by removing the product from inside its packaging, where a flatter element will be easier to photograph.

Original shot - all in used for product shape and lid.

Second shot - removed product and filled with white liquid to highlight label.

Third shot - remove lid on caramel version for ice-cream shape.

Once caramel version was inserted it was then colour corrected to chocolate.

Brighten and enhance text on label and ribbon.

Final combined product stored in DLibrary.

*Additional charges apply for multiple shot combining. Contact your DLibrary representative for an estimation of cost. nineteen

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Photographic Specifications Photographic Angles To give retailers greater flexibility in the production of their marketing and advertising material DLibrary photographs products, where applicable, with a 2 and 3 dimensional photographic profile referred to as 2D & 3D. The primary ‘branding’ details of the product being photographed should also be considered.

DLibrary requires, as its standard, that all products be shot and stored with the 2D photographic profile.

The decision to also photograph a product with a 3D photographic profile should be confirmed with the customer prior to the commencement of the photography process.

Certain other factors will also determine the desired 3D angle as well. For example, a rectangular box shape will show both a left-hand and top edge, while a cylindrical can will show a top-edge only.

Deciding on which 3D set-up to apply can be quite a difficult decision due to the wide variations of product packaging. Photography examples have been provided within this document to guide photographers in deciding the appropriate scope and elevation required.

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Photographic Specifications - 2D This dimension shows only the height and width of the product and is shot as: 1

Front-on

2

Square to both horizontal & vertical

3

No side, top or bottom edges visible

1

3

90°



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Photographic Specifications - 3D 3D – Square (square/rectangular) Most square/rectangular shapes are boxes, cartons or plastic wrapped product with continuous ‘branding’ or product information on multiple surfaces. 3D shows the height, width and depth of the product and is shot as: 1

Left to right (facing to the right)

2

4° off horizontal line

3

Elevated (exposing top-edge)

4

Leading vertical edge to be 90° to horizontal line @ 0°

4 3

1



0° 90°

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Photographic Specifications - 3D All these images share a common characteristic they are square or rectangular in shape and should be shot to the 3D - Square Specification.

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Photographic Specifications - 3D 3D – Round (jars/bottles/cans) Most jars, bottles and cans have their product ‘branding’ printed on labels stuck to or wrapped round a curved surface. 3D shows the height, width and depth of the product and is shot as: 1

Front-on

2

Square to both horizontal & vertical

3

Tilted forward (exposing top of can, cap or lid). The amount of tilt is 1/10th the width of the products cap or lid. For example, if the width of the product lid = X @ 100mm then the depth of the tilt = Y of 10mm

4

No side edges visible

3

X

Y

1

4

90°



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Photographic Specifications - 3D All these images share a common characteristic, they have round edges or are cylindrical in shape and should be shot to the 3D - Round Specification.

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Photographic Specifications - 3D 3D – Curve (tubs) Most tubs, such as margarine or ice cream have their major ‘branding’ element printed or placed on their lids with other ‘branding’ on the face of the product. Depending on the ratios between the lid and the container it covers some variations will occur. 3D shows the height, width and depth of the product and is shot as: 1

Front-on

2

Square to both horizontal & vertical

3

No side edges visible

4

Tilted forward (exposing top of tub) In general these products can be shot either as 1/3rd top of lid or 2/3rds top of lid, depending on the overall height of the container.

3

4

90° 1



2

4

3

90° 1 twenty six



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Photographic Specifications - 3D The common characteristic with these products is either their curved or round edged packaging and should be shot to the 3D - Curve Specification.

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Photographic Specifications - 3D 3D – Yoghurt (yoghurt various) Due to the various types of packaging and ‘branding’ this product displays it requires its own set of photographic specifications. Yoghurt needs to be shot in four distinct photographic profiles or styles as outlined here.

Style 1 - Tubs This profile is a cross between the 3D Round and 3D Curve profiles, generally yoghurt tubs have a translucent re-sealable lid with printing visible through it, however their major ‘branding’ element is on the front of the tub. 3D shows the height, width and depth of the product and is shot as: 1

Front-on

2

Square to both horizontal & vertical

3

Tilted forward (exposing label through lid)

4

No side, or bottom edges visible

3

4

90° 1

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Photographic Specifications - 3D The 3D Yoghurt Style 1 - Tub profile can be used for other products other than yoghurt which are packaged the same way with a translucent or clear re-sealable lid.

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Photographic Specifications - 3D Style 2 – Singles, Twin-Packs, Twin & Multi-Packs with Open-sided packaging This photographic profile is shot similar to the 3D Square profile and can also be used for other forms of product that might have similar characteristics, such as twin pack jellies, fruits or desserts. 3D shows the height, width and depth of the product and is shot as: 1

Left to right (facing to the right)

2

4° off horizontal line

3

Elevated (exposing top-edge)

4

Centre vertical edges to be 90° to horizontal line @ 0° and gap between tubs even where applicable

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Vertical or leading edges to be 90° to horizontal line @ 0° depending on packaging

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3 5

3

1 1



0° 90°

2

5



0° 90°

2

5

3

1

3

1



4° 90°

2



0° 90° thirty

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Photographic Specifications - 3D The 3D Yoghurt Style 2 profile can be used for other products other than yoghurt which are packaged the same way.

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Photographic Specifications - 3D Style 3 – 6 Packs The major ‘branding’ for this photographic profile is at the top as it denotes what varieties are contained within the 6 pack, it also forms part of the individual packs tear-off lid. 3D shows the height, width and depth of the product and is shot as: 1

Left to right (facing right)

2

4° off horizontal line

3

Panned left (exposing edge of individual packs)

4

No top, bottom or right-hand edges visible

5

Leading vertical edge to be 90° to horizontal line @ 0°

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3

4



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Photographic Specifications - 3D The 3D Yoghurt Style 3 profile is to be used for un-packaged 6 Packs and also for 8 Packs with the same packaging.

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Photographic Specifications - 3D Style 4 – Multi-Packs with Open-fronted packaging Once again the major ‘branding’ component for this form of packaging is situated at the top, with a descriptive element denoting what varieties are contained within the product. 3D shows the height, width and depth of the product and is shot as: 1

Front-on

2

Square to horizontal

3

Tilted back (exposing individual packs at front)

4

No side, or top edges visible

1

3

4



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Photographic Specifications - 3D The 3D Yoghurt Style 4 profile is to be used for Multi-Packs with Open-fronted packaging, this style can be used for similarly packaged products.

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Photographic Specifications - 3D 3D - Eggs Due to their unusual packaging shape egg cartons require their own photographic profile, this profile is to be used for all eggs carton sizes. 3D shows the height, width and depth of the product and is shot as: 1

Front-on

2

Square to horizontal and vertical

3

Elevated (exposing carton top and front) The carton top and front of lid should be proportionately equal in depth and is measured from the back to the front leading edge at the top of the carton. This will then leave the egg shape cups of the carton exposed at the bottom. To accommodate for a wider lid top or squarer carton the front and the egg shape cup profile is to remain.

3

90° 1

Retain this profile even for squarer or wider egg cartons

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Photographic Specifications - 3D All sizes of egg cartons - 6, 9, 10, 12 and 15 with this traditional style of packaging should all be photographed to the 3D - Egg photographic profile.

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Photographic Specifications - 3D 3D - Cheese While all cheese blocks and rounds are shot with a 2D profile some cheese slice packs require a 3D photographic profile as well. Their primary ‘branding’ is situated at the top of their packaging. 3D shows the height, width and depth of the product and is shot as: 1

Front-on

2

Square to horizontal

3

Elevated position (exposing top) In general a ratio of 2/3 lid to 1/3 container applies. As the height of the container reduces the ratio is more 3/4 lid to 1/4 container.

1

3



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Photographic Specifications - 3D Cheese slices are usually packaged in a clear or translucent plastic container with their primary ‘branding’ situated on the top. Other forms of packaging cheese include cardboard boxes. These can be photographed using the 3D - Square photographic profile. Portions of rounds or ‘wedges’ should not be shot as a 3D profile.

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Photographic Specifications - 3D 3D – Bulk Bulk packed products are usually wrapped in clear plastic, to enhance the product this wrapping should be removed prior to photography. The exception is when the plastic wrap has branding or product information printed on it, in this instance the plastic wrapping should remain unless otherwise directed by the client. 3D shows the height, width and depth of the product and is shot as: 1

Left to right (facing to the right)

2

4° off horizontal line

3

Shallow elevation

4

Leading vertical edge to be 90° to horizontal line @ 0°

5

Plastic wrapping removed where appropriate

4 5

3

1



0° 90°

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Photographic Specifications - 3D 3D - Bulk pack products are shot similar to 3D - Square but with a shallower elevation. The primary focus of this kind of shot is to show the amount of items in the bulk pack, not the amount of tops of cans or lids.

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Photographic Specifications - 3D 3D – Miscellaneous Products which are classified as miscellaneous come in a wide variety of shapes and sizes and ‘branding’ elements vary accordingly. Photography should still apply the left to right principle of images being shot with a 3D profile and be in keeping with the overall style of DLibrary.

3D shows the height, width and depth of the product and is shot as: 1

Left to right (facing to the right)

2

4° off horizontal line where applicable

3

Elevated

4

Leading vertical edge to be 90° to horizontal line @ 0°

4 3

1



0° 90°

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Photographic Specifications - 3D 3D - Miscellaneous items are usually non-perishables such as cooking utensils, storage containers, books, etc. Some items have no branding at all so consideration of functionality should be taken into account, as to how it best fits into the overall style of DLibrary.

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Photographic Specifications - Liquor Wine All wine bottles are primarily shot with a 2D profile giving particular attention to lighting set-ups that reduce catch lights on the bottle. On occasions multiple shots are taken and then recombined to further enhance the labels, logos or seals. If a client requests a 3D version then the 3D - Round Photographic Specification applies. This dimension shows only the height and width of the product and is shot as: 1

Front-on

2

Square to both horizontal & vertical

3

No side, top or bottom edges visible

1

3

90°

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Photographic Specifications - Liquor Cask wines are shot using the 3D - Square Photographic Specification. A client may request that the packaging for a bottle be included in the shot, giving the product a more stylized feel. With these types of shots the packaging or box is positioned on the left at the 3D - Square profile with the bottle to the right at the 2D front-on profile.

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Photographic Specifications - Liquor Spirits All spirit bottles are primarily shot with a 2D profile giving particular attention to lighting set-ups that reduce catch lights on the bottle. On occasions multiple shots are taken and then recombined to further enhance the labels, logos or seals. If a client requests a 3D version then the 3D - Round Photographic Specification applies. This dimension shows only the height and width of the product and is shot as: 1

Front-on

2

Square to both horizontal & vertical

3

No side, top or bottom edges visible

1

3

90°

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Photographic Specifications - Liquor All boxed spirit products should be shot to the 3D - Square Photographic Specification profile. Client’s may request that the packaging for a bottle be included in the shot, giving the product a more stylized feel. With these types of shots the packaging or box is positioned on the left at the 3D - Square profile with the bottle to the right at the 2D front-on profile.

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Photographic Specifications - Liquor Ready-to-Drinks (RTDs) - Stubbies, Cans All of these products are primarily shot with a 2D profile giving particular attention to lighting set-ups that reduce catch lights or reflections. If a client requires a 3D version then the 3D - Round Photographic Specification applies. On occasions multiple shots are taken and then recombined to further enhance the labels, logos or seals. 1

Front-on

2

Square to both horizontal & vertical

3

No side, top or bottom edges visible for 2D

4

3D - Round Photographic Specification applies

1

4

3

90°

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Photographic Specifications - Liquor Samples of RTDs and Beer which have been shot with both 2 & 3D profiles.

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Photographic Specifications - Liquor Packs Once again care should be taken with lighting to reduce catch lights, reflections or shadows. If a client requires a 3D version then the 3D - Bulk Pack Photographic Specification applies. On occasions multiple shots are needed to be taken to further enhance the labels, logos or seals. 3D shows the height, width and depth of the product and is shot as: 1

Left to right (facing to the right)

2

4° off horizontal line

3

Shallow elevation

4

Leading vertical edge to be 90° to horizontal line @ 0°

4

3

1



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Photographic Specifications - Liquor A client may request that any clear plastic packaging be removed prior to the shot being taken. An example of this is the VB 6 pack, below, where the plastic joiner at the top of the cans has been removed.

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Photographic Specifications - Liquor Cartons The primary ‘branding’ for cartons is situated either on the sides or at the top, keeping this in mind some cartons can be shot in different ways to achieve the correct 3D appearance. Generally cartons are shot with the 3D - Square Photographic profile. 3D shows the height, width and depth of the product and is shot as: 1

Left to right (facing to the right)

2

4° off horizontal line

3

Elevated (exposing top-edge)

4

Leading vertical edge to be 90° to horizontal line @ 0° 4 3

1



0° 90°

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Photographic Specifications - Liquor As the branding of some cartons are quite extensive confirmation prior to photography should be ascertained to achieve the correct 3D profile, either side on or upright.

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Photographic Specifications - Fresh Produce, Meat, Bakery, Plants & Flowers To achieve greater flexibility for our customers and to increase the ‘shelf-life’ of these items all Fresh products are to be photographed brand neutral. These products can be photographed in various 2D & 3D styles and do not adhere to the general left-to-right 3D photographic principle of DLibrary Supermarket or Liquor.

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Photographic Specifications - Fresh DLibrary Fresh items allow for a minimal amount of styling and is limited to simple spillage styling only where no extra items are required to style the shot. If additional items or further styling* is required, contact your nearest DLibrary representative for assistance. Fresh products supplied must be received in pristine condition and where applicable refridgerated.

*Additional charges apply for items purchased, propping and styling. Contact your DLibrary representative for an estimation of cost. fifty five

FOR ALL YOUR RETAIL IMAGE NEEDS

Contact Information For further information visit www.DLibrary.com.au or contact the DLibrary office. Email enquires; [email protected] Melbourne 37-49 Browns Road Clayton VIC 3168 Australia: (03) 9265 8222 International: +61 3 9265 8222

Copyright © DLibrary 2010. A division of PMP Digital Pty Ltd (ABN 76 004 386 672) Part of the PMP LIMITED Group of Companies 37-49 Browns Road, Clayton, Victoria 3168. This document has been produced as a guide only. Third party works are depicted under licence. Information in this document is subject to change without notice. Unless you obtain permission from PMP Digital Pty Ltd, you are not permitted to copy this document (either in whole or part, electronic or mechanical), or rebrand and/or repurpose any of the information within this document in whole or part for any purpose. All rights reserved. Printed in Australia.

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