28 - 30 September, 2016
Video manifiesto
http://bit.ly/1msCfiZ
ORGANIZER
ABOUT
US
The congregating associations represent almost 95% of Colombia’s advertising industry. They include advertising agencies, media hubs, print, radio and television companies, digital content, entertainment and social media platforms in Colombia. We are proud to be the official organizers of the Colombian Advertising Conference, the most successful event in Colombia, for the last 38 years. In the past, our conferences have congregated an average of 1800 attendees, a substancial portion of which represents other Latin American countries. Our success has motivated us to think even bigger, expanding our horizons and summoning professionals from the entire continent. “Cartagena Inspira” is a byproduct of this ambition, as we have broadened both the geographic and academic scope of this event to include Latin America’s communications industry interests at large.
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WHAT WE WILL DO ACADEMIC CONTENT
Academic Sessions • • • •
in
4
Thematic Areas
1)People, Culture and Society (consumer) 2)Innovation and Creativity 3)Brands and Marketing 4)Media Channel and Platforms
Plenary Seminars - where the most respected and more powerful creatives come to present what it takes to deliver world-class creativity Forums and Panels - where people can come and search for answers Master Classes - intimate spaces where more specific subjects are presented and discussed. Workshops - where people engage in practical learning experiences that sharpen their creative skills.
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WHAT WE WILL DO ACADEMIC CONTENT PEOPLE, CULTURE AND
Gilles Lipovetsky, is a French philosopher, writer and sociologist, professor at the University of Grenoble.
SOCIETY
Logan Laplante Inspiration expierence for Z generation
Maria Garrido Global Head of Data & Insights HAVAS MEDIA
Lida Cacho Ribeiro, Jounalist, Woman human rigth – activist & feminist
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WHAT WE WILL DO ACADEMIC CONTENT INNOVATION AND CREATIVITY
Cesar Vachianno Presidente y CEO Grupo Consultores.
Torrence Boone VP Global Agency Sales and Services en Google
Stefano Zunino Head of Digital Worldwide, CEO Latam JWT
Stephane Doutriaux Founder & CEO at Poken
José María Roca Director General Creativo DDB España
Alain Groenendaal President & CEO, Grey Latin America at Grey Group
Ignacio Medina Periodista Columnista de El País
Humberto Polar Has a remarkable career both in the fields of art and advertising.
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WHAT WE WILL DO ACADEMIC CONTENT BRANDS AND MARKETING
Stephan Loerke Managing Director of the World Federation of Advertisers (WFA
Cynthia Ortiz Toledo Global Regulatory Strategy Manager at JTI (Japan Tobacco International)
Antonio Lucio Chief Marketing & Communications Officer de HP Inc
Gonzalo, Fuentes CEO de Millward Brown en América Latina.
Fernando Machado SVP de Global Brand Management en Burger King.
Pablo Felipe Robledo Superintendent of Commerce and Industry.
Ricardo Arias, VP Marketing / CMO for PepsiCo Beverage s Latin America
Cesar Montes Chief Strategy Officer EMEA de Geometry Global
Mark Holden WW Strategy &Planning Director at PHD Media
Félix Muñoz He has worked in many companies, such like: Coca-Cola, Cepsa, Movistar y Telefónica.
Elias Selman América Economía Founder
Neal Davies Global Effie Awards - President
Catalina Botero Marino The co-founder of “Centro de Estudios de Derecho Justicia y Sociedad” (DeJusticia Colombia), This version organiizer
WHAT WE WILL DO ACADEMIC CONTENT MEDIA CHANNEL AND PLATFORMS
Dan Macarrone The co-founder of Charming Robot, a product design company based in NYC.
Shailesh Prakash Chief Information Officer Washington Post
Lucas Mentasti Managing Director de XAXIS para latinoamérica.
Joel Lunenfeld Vicepresidente Global Sales Strategy M arketing Twitter
Jorge Martinez CEO and Cofounder of Adlatina, Director of Marketers by Adlatina.
Paul Pednault Fundador y CEO d e SPONSORIUM International
Andy Brown CEO Y Chairman de Kantar Media desde diciembre del 2015.
Carlos Peralta Director de Análisis de Punto de Ataque
Tomás Salvagni Sales Manager - Clarín AGEA- Argentina
Leandro Vazquez Actualmente es CEO de Iffective
Yasmin Namini Ex Senior Vice President, Chief Consumer Officer The New York Times
Hernán Burak Agency Manager South Cone Facebook
Sam Ford VP Innovación Fusion
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WHAT WE WILL DO ADDITIONAL ACTIVITIES In addition to the academic sessions, we will host a wide range of complementary activities and events that foster commercial trade within the Latin-American market, including:
“INNOVATION ACCELERATION WORKSHOP con Hyper Island”. One of the most prestigious innovation training centers in the world will dictate a workshop exclusively for C-level executives in Latin America.
80 CEOs of multinational companies present in Latin America representing the WFA will gather on the 27th of September September 27.
Marketing and Advertising Commission Annual Meeting.
September 28
First Latam Effie award ceremony
Business roundtable sponsored by Procolombia This version organiizer
VENUE
CARTAGENA Cartagena is our version of magical realism. The colonial city center is declared World Heritage by UNESCO and it is a Latin American meeting point.
Conventions Center in Cartagena The venue has more than 30 years of experience as one of the most important convention centers in Latin America. Over 11,000 m2 hold all sort of academic events, commercial areas – stands – and sponsoring options.
HOTELS We have alliances with numerous boutique hotels and emblematic hotels such as the Santa Clara in the city center, and international hotels such as the Hilton. FOTOS CORTESÍA PROCOLOMBIA
OFICIAL AIRLINE This version organiizer
HOW
TO
th 28 ,
REGISTER
SEPTEMBER
th 29
&
th 30
2016
Conventions Center Cartagena
DESCRIPTION
Registration fee U$ 820 9% discount limited time offer
VALUE IN DOLLARS ($)
STUDENT
US$ 530
COMPANIONS*
US$ 426
*Does not accumulate with other percentage discounts. For further questions on final prices please contact:
[email protected]
[email protected] Celular: 314 4792686
Fee includes participation in all academic and social events in the Congress agenda. *The companion fee only includes access to official social events during the Congress.
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TRADE
SHOWS
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HOW TO REGISTER FOR THE TRADE SHOW… FORMAT WALKER AT THE VENUE
DESCRIPTION Person or model distributing information
QUANTITY 1
INAUGURATION COCKTAIL
1.540 28.370
COFFEE BREAK
Total - 4 spots - Includes brand display
WI-FI CONNECTION
Sponsorship connection Auditorium Getsemaní
PERSONALIZED BADGE
1
4.600 4.600
2.000
CLOSING PARTY INSERT
VALUE Dollars (US $)
7.360
Payment Method- Advertisement countermand - 50% - Balance until September 1st.
•
The Conventions Center will charge independently for technical or audiovisual costs. Additional food and beverage costs will be charged separate as well.
•
Any presence of an enterprise or a brand different from the space’s original sponsor will be charged an additional 30% fee.
35.270 1
1.610
Within the Briefcase- Max 12
1
1.980
BOOKLET
1.500
6.700
BRIEFCASE
1.500
24.000
INSERT - AUDITORIUM
USB MEMORY
On the web - authorized conferences
PHONE CHARGER MODULE
2M height x 0,50 x 0,50
LOCKERS MODULE
Ads on the Module
HOTEL SAMPLING
Hotel room gifts
ADS- FACADE CONVENTIONS CENTER
Specifications will be confirmed
COMMERCIAL PRESENTATIONS - WORK SHOPS
The right to reserve a room fit for over 50 people within a 2 hour time slot, including audio visual equipment and congregating support.
CHAIR PROTECTOR CORPORATE EVENTS ROOM
•
3.100 1
2.200
1 module - 48 lockers
4.600
360 gifts
2.200 11.960 3.100
1.500 1 1/2 hour time slots
SIGNALING
10.100 770
10
3.830
STAND
6 m2 - sponsor must produce and execute the stand
1
3.390
STAND ALL INCLUDED - Basic furnishing
6 m2
1
4.420
TOTEM WITH TOUCH SCREEN
2,5m height x 1,2m wide
1
2.760
TOTEM AUDITORIUM ENTRY
6 in total - Specifications will be confirmed
1
3.100
TWITTER TOWER
2m height x 1,2m wide
1
4.600
ADVERTISEMENT TRANSMITION
Máx 30' - 2 by day
1
2.300
TRANSPORTATION- exterior and interior ads
10 cars circulating the city
7.670
REGISTRY AND INSCRIPTION AREA
Sponsorship exterior columns and self registry modules
5.750
www.cartagenainspira.com cel: +57 314 4792686
[email protected]
Additional tax 16% This version organiizer
¡COME AND GET INSPIRED!
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