2018 ROYAL MELBOURNE SHOW EXHIBITOR PROSPECTUS

22 SEPT- 2 OCT

THE ROYAL MELBOURNE SHOW IS VICTORIA’S LARGEST & MOST ICONIC COMMUNITY EVENT Conducted by The Royal Agricultural Society of Victoria (RASV) since 1848, the Royal Melbourne Show promotes and celebrates excellence in Victorian agriculture. The Royal Melbourne Show attracts around 450,000 visitors to Melbourne Showgrounds each year, providing significant economic and social benefit to the state of Victoria.

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2018 Royal Melbourne Show

Exhibitor Prospectus

RASV is committed to developing the Royal Melbourne Show as a world-class event, maximising its appeal and success by presenting a unique and memorable agricultural event experience that is relevant, entertaining and provides a unique platform to inform consumers about quality Victorian produce and products. Presenting an extraordinary and vibrant exhibition of animals and agriculture, award-winning food and beverage experiences, arts and crafts, along with carnival rides, showbags, live entertainment and much more, the Royal Melbourne Show is indeed a unique celebration.

THERE’S NOTHING LIKE REACHING 450,000 VISITORS

The Royal Melbourne Show offers exhibitors a unique opportunity to engage Victorians at Victoria’s largest and most iconic annual community event across a uniquely motivated and diverse audience.

96%

of visitors were satisfied with their Show experience

75%

of adult attendees are female

$152 96%

67%

VICTORIAN ATTENDEES

OF ATTENDEES ARE FAMILIES

2017

average retail spend per person at the Show

of attendees visit the Woolworths Fresh Food Pavilion

Audience: Families

Aged 25 – 44 years with young children aged 13 years and under

Adults

Aged 45 – 59 years with non-dependant or no children

Teenagers

Aged 14 – 18

*Source 2017 Royal Melbourne Show attendee survey

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THERE’S NOTHING LIKE REWARDING INVOLVEMENT

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Make immediate sales and generate leads

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Build brand awareness within new markets

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Educate consumers about your product or service

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Build a database of prospective customers

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Interact and engage with a diverse and significant audience

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Demonstrate the features and benefits of your product or service

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Leverage from the Show’s additional promotional opportunities

A range of specially designed pavilions and precincts are designed to meet the needs, wants and expectations of exhibitors and consumers. Exhibition space is available in a range of areas. Indoor exhibition sites showcase food and beverage, health and wellbeing, fashion accessories and clothes, beauty and lifestyle products, jewellery, toys, art, crafts and cookery, specialty children’s products and agriculture. Outdoor exhibition sites are ideal for novelty items, leisure, craft, outdoor furniture, farming produce and products and automotive. The Royal Melbourne Show provides a unique retail opportunity that enables you to target your audience in a personal and interactive way.

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2018 Royal Melbourne Show

Exhibitor Prospectus

“I have been exhibiting at the Royal Melbourne Show since 1998. It is difficult for a business to find the best way to reach their audience and we have found that the Show has been a great platform for us to generate interest and awareness of our products” Serendipity Lavender Farm

THERE’S NOTHING LIKE CUSTOM DESIGNED EXHIBITOR SPACE Shell Scheme

Outdoor Sites

Shell scheme includes carpeted floor space, white octonorm walls, fascia-name board bearing your company name, two spotlights per 9m2 stand, and 4amp power. The minimum size available is 9sqm.

Outdoor sites include marquee, fascia name board bearing your company name, light and 10amp power. Minimum site available is 9sqm.

Space Only

Corners

Space only consists of bare floor space, which is best suited to companies who wish to build their own exhibition stand.

If allocated a corner site, an additional levy will be charged.

Space only exhibits must provide their own flooring, walls and lighting. The minimum size space available is 18sqm. Shell scheme walls from neighbouring exhibits cannot be used for display purposes or rigging.

Pricing

RASV recommends the use of professional stand designers and construction specialists. RASV preferred suppliers are available to assist. If you are interested in their details please contact Event Sales on 03 9281 7457 or [email protected]

Minimum Standards for Stands

Pricing varies depending on pavilion. Contact Event Sales for pricing.

Your display should include the following elements: •

Be of a professional, high standard

•

Demonstrate creativity and innovation.

•

Professional signage

•

Engage, educate and entertain

•

Usable space is as per licensed area

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THERE’S NOTHING LIKE WORLD-CLASS EXHIBITOR OPPORTUNITIES GATE 5

LANGS

LANGS RD

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L

DO

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V PA

ADVENTURE CARNIVAL

ADVENTURE CARNIVAL

LEO

ILIO

N THE EMPORIUM PAVILION

G JUD

DOG JUDGING

ING

ING NN ES I W ST TA ION IL PAV

THE FARM HOUSE

THE ANIMAL FARMYARD

WINNING TASTES COURTYARD

KIDS CARNIVAL

ADVENTURE CARNIVAL

THE ANIMAL FARMYARD GRA

ND

BOU

FAMILY ADVENTURE PAVILION

ENTERTAINMENT PRECINCT

LEV ARD

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NY RID

ANIMAL NURSERY

KIDS CARNIVAL

PUB

LIC

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WOODCHOP PAVILION

CARPARK

GATE 9

NO PUBLIC ACCESS

CARPARK

The Royal Melbourne Show presents a series of themed pavilion and exhibition spaces affording exhibitors of all sizes the opportunity to present their products and services in a world-class environment. Details of exhibition spaces overleaf.

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2018 Royal Melbourne Show

Exhibitor Prospectus

STA

ND

S ROAD

HORSE EXERCISE & MARSHALLING AREA

HORSE STABLES

HORSE PAVILION

NO PUBLIC ACCESS EPSOM ROAD

HORSE STABLES

HERALD SUN ARENA

$2 PONY RIDES

THE WEEKLY TIMES LIVESTOCK PAVILION

WOOLWORTHS FRESH FOOD PAVILION

MAKERS PAVILION

D N

LEVA

RD

COCA-COLA THRILLSEEKERS CARNIVAL SHOWBAG PAVILION

SHOWGROUNDS VILLAGE SHOPPING CENTRE (NO ENTRY OR SHOW PARKING)

EPSOM ROAD

BOU

RA

ND

G

GRA

BO

UL

EV AR

D

SKY WHEEL

GATE 1

ROYAL BLOCK

EPSOM RD

RASV MEMBERS STOCKMAN’S LOUNGE

GATE 10 RAILWAY

Please note: This map and information are subject to change

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THERE’S NOTHING LIKE WORLD-CLASS EXHIBITOR OPPORTUNITIES 

Specialty Retail: Art, Craft & Cookery

The Art, Craft & Cookery Pavilion is the perfect place to showcase your talents of a creative nature. This pavilion offers an unrivalled opportunity to engage with a motivated audience of art and craft enthusiasts as well as the general public. Located on the Grand Boulevard near the main entrance to Melbourne Showgrounds and opposite the popular Showbag Pavilion, this inspired and vibrant pavilion showcases a unique cross section of contemporary, traditional, innovative and creative crafts. Disciplines include needle craft, cake decorating, painting, felting, photography, millinery and much more as well as interactive industry and guild demonstrations. Pricing on application

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Specialty Retail: Dogs

Featuring more than 170 breeds of dogs competing in esteemed blue ribbon events and with judges from all corners of the globe, The Royal Agricultural Society of Victoria hosts the Royal Melbourne Show All Breed Championship Show, the largest of its kind in the Southern Hemisphere, in the Dogs Pavilion. This truly is a pavilion of international appeal. It is the ideal environment to promote your product to a captive, motivated audience of both industry professionals and general public. Pricing on application

2018 Royal Melbourne Show

Specialty Retail: Winning Tastes

The Winning Tastes Pavilion is a dedicated space promoting award-winning fine food, wine, craft beer, and spirits. There is a limited amount of exhibition space available in the Winning Tastes Pavilion which provides outstanding sales and promotional opportunities exclusively for award-winning producers and those businesses that support the RASV food and beverage awards programs. Pricing on application

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Woolworths Fresh Food Pavilion

Prominently located in the heart of Melbourne Showgrounds, this magnificent Pavilion is the food and beverage capital. It is the biggest exhibition space and most visited during the Royal Melbourne Show, receiving over 85% of all visitors and showcasing a wide selection of industry leaders from home-grown fresh produce, wines, condiments, beer, dairy, confectionery and much more. Visitors can also be tempted by the international food vendors in the catering precinct. This premium multifunctional space is an exciting destination that has exhibitors returning year after year, making the Woolworths Fresh Food Pavilion the perfect platform to showcase their products or services. With over 450,000 visitors expected to attend the Show over 11 days, there’s no better opportunity to sample and sell your products directly to consumers, than in the Woolworths Fresh Food Pavilion. Pricing on application

All prices quoted include GST.

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Exhibitor Prospectus

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Family Adventure Pavilion

The Family Adventure Pavilion is a vibrant, entertaining, educational and interactive commercial pavilion catering for families with young children. Located between the Family Carnival and Adventure Zone, this fabulous pavilion showcases children’s toys and novelties, clothing, crafts, sporting products and much more Pricing on application

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Around The Grounds

Prime exposure and exceptional positioning along the bustling Grand Boulevard provides incredible sales potential for commercial exhibitors. Outdoor sites are suitable for a variety of products such as, outdoor furniture, farming produce and products, machinery, automotive, recreation, leisure, fashion, novelties and toys, accessories and much more.

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The Emporium

The Emporium is the perfect location for exhibitors specialising in health and wellbeing, fashion accessories and clothing, cosmetics, beauty products jewellery, and lifestyle products targeting women of all ages. Pricing on application

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The Weekly Times Livestock Pavilion

The Weekly Times Livestock Pavilion features the best in Victorian and Australian agriculture, with some of the country’s most awarded farmers and their livestock. It is the ultimate platform for commercial exhibitors to connect with industry professionals and the general public to promote and sell their products and services. Pricing on application

Pricing on application

All prices quoted include GST.

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“Our presence in the Livestock Pavilion at the Show gave us the opportunity to talk to farmers about what we do and what services we can provide, and to the general public about why and how support is provided to farmers. The Show draws people from all corners of Victoria and interstate providing the perfect opportunity to showcase your business, products and services to a wider audience.” Rural Aid Ltd Two Years at the Royal Melbourne Show

“For many years now we have regular customers and exhibitors coming to us for a massage. Book in early so that you don’t miss out on a great Show to exhibit your product.” Deep Muscle Chinese Massage 14 years at the Royal Melbourne Show

“The Royal Melbourne Show is an important event for our business as it provides crucial support for a small operator. It is very enjoyable for all involved, especially for  staff morale.” Underground Industries Three years at the Royal Melbourne Show

“With the Royal Melbourne Show we are able to interact with thousands of people on a daily basis. We find that many people down the track, when they are ready for a new pet, think greyhounds as they remember meeting them at the Show. We would highly recommend to businesses to exhibit at the Royal Melbourne Show, as it is a great place to showcase your brand and product. The demographics are broad and you’re bound to communicate with your target market.” Greyhound Adoption Program Over 11 years at the Royal Melbourne Show

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2018 Royal Melbourne Show

Exhibitor Prospectus

NEXT STEPS TO BECOMING A SHOW EXHIBITOR

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APPLY TO EXHIBIT

To start the process of reaching around 450,000 potential customers, fill out an Expression of Interest form and send to [email protected]

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SECURE YOUR SITE

Once RASV has received your paperwork you will be required to pay a 30% non-refundable instalment to secure your site.

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HAVE YOU BEEN SUCCESSFUL?

Once RASV has reviewed and approved your expression of interest to exhibit you will receive a letter of offer and Exhibitor Agreement. However, if you are unsuccessful RASV will contact you to discuss the reason and assist you through the process.

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SECURE YOUR SITE

Once the first instalment has been received, you will receive an email offering you marketing and promotional opportunities.

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OFFER AND AGREEMENT

Review, sign and return the letter of offer and Exhibitor Agreement.

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IT’S TIME TO GET EXCITED

Get ready to pick up your exhibitor pack! It’s filled with all the necessities to bump in and bump out, and enjoy the 2018 Royal Melbourne Show. KEY DATES: Bump in: 18–21 Sept Royal Melbourne Show: 22 Sept – 2 Oct Bump out: 3 Oct

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Contact Event Sales on 03 9281 7457 or [email protected] www.royalshow.com.au