Integrative Development, World Connection

2016 World E-Commerce Conference With the further development of the international economic globalization and integration, the world has become a “global village” in a real sense by connecting through the Internet. Under this background, E-commerce has gradually become the main business model in various countries with its natural advantages—rapid, convenient, and accurate, making a business reform caused by the Internet come over quietly. Since large differences exist in the business environment, resource endowment and geographical culture of different countries, the business model, development speed, overall level and management style of E-commerce in these countries are varied, so only by understanding fully of each other can they find business opportunities and make cooperation opportunities among enterprises on the side of the global pattern. In order to strengthen the exchange and communication among E-commerce enterprises in various countries, enhance the understanding of these enterprises, promote the orderly competition in the market, intensify the international cooperation and win-win policy, set up a fair and impartial market mechanism, and reach the global E-commerce development consensus, 2016 World E-Commerce Conference, which is supported by the Ministry of Commerce and Ministry of Industry and Information of the People’s Republic of China, hosted by the People’s

Government of Zhejiang Province, and co-organized by the E-Commerce Commission of the China Association of Trade in Service, China E-Commerce Industry Alliance and the People’s Government of Yiwu, will be held ceremoniously in Yiwu from April 11th to 12th, 2016.

I. Conference Theme Integrative Development, World Connection

II. Conference Purpose To strengthen the exchange and communication among E-commerce enterprises in various countries, enhance the mutual understanding of these enterprises, intensify the international cooperation and win-win policy, promote the integration and development of E-commerce enterprises in these countries, and reach the global E-commerce development consensus.

III. Time April 11th -12th, 2016

IV. Place Yiwu Your World International Conference Center Live sessions will be set up in exhibition halls

V. Organizations Supported by: Ministry of Commerce of the People’s Republic of China Ministry of Industry and Information of the People’s Republic of China

Hosted by: The People’s Government of Zhejiang Province Organized by: E-Commerce Commission of the China Association of Trade in Service China E-Commerce Industry Alliance The People’s Government of Yiwu

VI. Media Support Units CCTV, the Xinhua News Agency, China News Service, CNR, CRI, people.com.cn, Phoenix Satellite Television, sina.com, ifeng.com, chinanews.com, xinhuanet.com, sohu.com, 163.com, ZJTV, Jinhua TV, and local media in Yiwu.

VII. Website Support Assigned Website: www.sina.com Supported Website: www.ebrun.com

VIII. Participants 1. Famous E-commerce enterprises around the world; 2. Associations and chambers of commerce around the world; 3. Chinese government organizations; 4. Famous enterprises as well as excellent entrepreneurs in China; 5. World-influential news media.

IX. Activity Sections World E-Commerce Conference is an international E-commerce conference with the highest standard and largest scale in China, and it has become the source and indicator of the E-commerce industry. The conference this year will invite famous E-commerce enterprises at home and abroad in different ways and make use of methods such as speeches and talks to increase understanding, expand communication, find new business models and industry bright spots, and promote the global development of E-commerce. The following steps will be set in the conference:

1. Opening of the Conference The opening will invite leaders from the State Internet Information Office, Ministry of Commerce, Ministry of Industry and Information, Zhejiang Province and Yiwu City to be present and give speeches to bring

us the newest policy release and interpretation.

2. Keynote Speeches We will invite famous E-commerce enterprises around the world to give keynote speeches respectively.

3. High-level Talks We will set up talks such as “Talk among E-Commerce Enterprises at Home and Abroad”, “Cross-border E-Commerce Opportunities”, and “Internet + Opportunities and Challenges”, with each talk lasting for 1 hour, and invite famous E-commerce enterprises at home and abroad to participate. E-Commerce Commission of the China Association of Trade in Service China E-Commerce Industry Alliance January 5th, 2016