8/24/2016
Thought Leadership Series
Recruitment Branding for Staffing Firms in an Age of Transparency Presented by:
Sponsored and presented by
Angie Dierikx, Senior Account Executive, Search and Staffing, Glassdoor Moderator: David Francis, Research Analyst, Staffing Industry Analysts
August 24, 2016 10 am PT/ 1 pm ET
This webinar is broadcast through your computer speakers via the audio broadcasting icon on your screen. You may adjust the sound volume by using the slide bar on the audio broadcasting icon. If you cannot access the audio, you may dial into the call by dialing 1-650-479-3208 and using access code 663 660 295 Need further assistance? Contact SIA customer service at 800-950-9496. ©2016 by Crain Communications Inc. All rights reserved.
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Thought Leadership Series Welcome to the Staffing Industry Analysts Thought Leadership Series Suppliers Of Staffing Services Share Their Expertise The Staffing Industry Analysts Industry Thought Leadership Series provides the perspective of the suppliers of staffing services. The views expressed in this webinar are those of the sponsor and not necessarily that of Staffing Industry Analysts. This webinar is broadcast through your computer speakers via the audio broadcasting icon on your screen. You may adjust the sound volume by using the slide bar on the audio broadcasting icon. If you cannot access the audio, you may dial into the call by dialing 1-650-479-3208 and using access code 663 660 295 Need further assistance? Contact SIA customer service at 800-950-9496.
©2016 by Crain Communications Inc. All rights reserved.
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Logistics •
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Tech Support: If at any time you are experiencing problems with the webinar call global services at 800-950-9496 or our Webex assist through the Q&A.
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The webinar is broadcast through your computer speakers, if you are having trouble with the sound, please send a message to the webinar host using the Q&A function. Slides: Copies of the slides used will be distributed to all attendees within 48 hours following the webinar and a replay of the webinar will be available at www.staffingindustry.com for a limited time
Thought Leadership Series
©2016 by Crain Communications Inc. All rights reserved.
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8/24/2016
Thought Leadership Series
Today’s Speakers
Angie Dierikx, Senior Account Executive, Search and Staffing, Glassdoor
David Francis, Research Analyst, Staffing Industry Analysts
©2016 by Crain Communications Inc. All rights reserved.
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Staffing Brand Awareness for IT talent
Thought Leadership Series
©2016 by Crain Communications Inc. All rights reserved.
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Staffing Brand Awareness for Office/Clerical Talent
Thought Leadership Series
©2016 by Crain Communications Inc. All rights reserved.
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What the talent wants: High pay, more assignments
Thought Leadership Series
©2016 by Crain Communications Inc. All rights reserved.
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What’s important to the talent when choosing a staffing firm?
Thought Leadership Series
©2016 by Crain Communications Inc. All rights reserved.
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Recruitment Branding for Staffing Firms in an Age of Transparency
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8/24/2016
agenda recruitment brand – a new function what is a recruitment brand impact of a strong recruitment brand utilizing analytics pro tip: ways to promote your recruitment brand
Blurred Lines “Successful hiring companies realize that recruiting is like marketing – from creating a brand presence, to attracting candidates through multiple advertising channels, to nurturing applicants by bringing them seamlessly through a talent acquisition funnel.” Colin Day Founder and CEO of iCIMS
Source: Forbes, Reaching Your Other Customers: Why Recruiting Needs To Be An Extension Of Marketing, May 2015
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Consumers visit at least before making a purchase (Retailing Today, 2013)
Job seekers use on average
and look at
before applying for a job (Inavero, 2015)
(Inavero, 2015)
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agenda recruitment brand – a new function what is a recruitment brand impact of a strong recruitment brand utilizing analytics pro tip: ways to promote your recruitment brand
what is
a Recruitment Brand?
What Is a Recruitment Brand: Your Reputation
“
Your brand is what other people say about you when you’re not in the room. – Jeff Bezos, Founder and CEO, Amazon.com
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What Is a Recruitment Brand: Culture CEOs and HR leaders now recognize that culture drives people’s behavior, innovation, and customer service, and
82% of leaders believe company
culture gives them a competitive advantage.
(source: Deloitte 2015 Human Capital Trends)
What Is a Recruitment Brand: Mission & Values
Becoming Irresistible, Deloitte, February 2015
What Is a Recruitment Brand: Your People
Edelman Trust Barometer, 2014
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agenda recruitment brand – a new function what is a recruitment brand impact of a strong recruitment brand utilizing analytics pro tip: ways to promote your recruitment brand
impact of a strong
Recruitment Brand
Increase Conversions Across Channels
1 DISCOVE
2 RESEARCH
3 APPLY
R
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Strong Recruitment Brands Build Trust
63%
of consumers refuse to buy products and services from a company they do not trust
&
while 58% will criticize that organization to a friend or colleague.
80%
of consumers choose to buy products from a companies they trust
and 68% will recommend those companies to a friend. Source: Edelman 2015 Trust Barometer, January 2015
Strong Recruitment Brands Effects Recruiting Easier Hiring Gain advocacy from employees, candidates & clients People want an inside look Use transparency to your advantage
Easier Hiring
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Gain Advocacy
1
Internal employees
2
Candidates that you have placed
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Clients
Use Transparency as an Advantage
Glassdoor U.S. Site Survey, January 2015
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agenda recruitment brand – a new function what is a recruitment brand impact of a strong recruitment brand utilizing analytics pro tip: ways to promote your recruitment brand
utilizing analytics
Understand What Your Competitors are Doing
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Competitive intel
2
Quality of candidates
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Gain Competitive Intel What to evaluate:
What are employees and clients saying? What is their recruitment branding strategy? Where are they posting jobs? What is their content/social media strategy? Are they leveraging brand ambassadors?
Quality of Candidates Track demographics of candidates researching you •
What competitors are they also researching
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Educational levels
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Years of experience
Candidate demographics
Brand Awareness vs. Competitors*
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Gender and age
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Locations
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Job titles
Employee and Candidate Rating Trends
Rating Trends vs. Competitors*
Employee Sentiment vs. Competitors*
*only available in certain packages
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agenda recruitment brand – a new function what is a recruitment brand impact of a strong recruitment brand utilizing analytics pro tip: ways to promote your recruitment brand
pro tip: ways to promote your Recruitment Brand
Social Media Channels
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Own Your Glassdoor Profile
Create Brand Ambassadors
Angie Dierikx
David Francis
Senior Account Executive, Search & Staffing at Glassdoor https://www.linkedin.com/in/angie-dierikx-b4507b30
Research Analyst at Staffing Industry Analysts https://www.linkedin.com/in/david-francis-0604405b
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Thought Leadership Series
Thank you to our sponsor and Thought Leader
Copies of the slides and a link to the audio recording will be distributed to all attendees within 24 hours following the webinar. A replay of the webinar will be available at www.staffingindustry.com
©2016 by Crain Communications Inc. All rights reserved.
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Reminders… Staffing Industry Analysts Webinar: Tuesday, Sep. 13th, 10AM Pacific/1PM Eastern Look for invitations in your email!
Want to see your name in print? Staffing Stream is looking for thought leaders. (Original content only.) Email
[email protected]
Thought Leadership Series
©2016 by Crain Communications Inc. All rights reserved.
©2016 by Crain Communications Inc. All rights reserved.
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Thought Leadership Series
THANK YOU!
Thought Leadership Series
©2016 by Crain Communications Inc. All rights reserved.
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