2016 FORUM ON STRATEGIC COMMUNICATION LEADERSHIP Held in conjunction with the

Executive Master in Corporate Communication Seminar Aarhus University and The Hong Kong Polytechnic University MA in Bilingual Corporate Communication Tuesday, August 22 – Friday, August 26, 2014 Baruch College/CUNY  Newman Vertical Campus Conference Center  55 Lexington Avenue at 25th St.  New York, NY 10010

2016 STRATEGIC COMMUNICATION FORUM FACULTY

Nicholas Ashooh Senior Director Corporate & Executive Communication APCO Worldwide, Inc. Nicholas Ashooh, senior director of corporate and executive communication at APCO Worldwide, focuses on providing corporate communication services to C-suite clients. He is also a member of APCO’s International Advisory Council. Nick has more than 37 years of experience in corporate communications, serving as senior communications officer at five Fortune 500 companies across several sectors, including energy and utilities, financial services, insurance, metals and mining, and entertainment. Most recently, Nick served as vice president of corporate affairs for Alcoa, a global metals and mining giant. There, he was responsible for media relations, community relations, internal communications, marketing communications and corporate reputation. He also oversaw the Alcoa Foundation, one of the largest corporate foundations in the United States, and was a member of Alcoa’s Executive Council, which set strategy for the company. Prior to his role at Alcoa, Nick was senior vice president of communications at American International Group (AIG), where he led all internal and external communications, including crisis communication strategies during the global financial crisis. His previous roles include senior vice president for corporate communications at American Electric Power (AEP) and senior communication positions at Niagara Mohawk Power Corporation and Public Service of New Hampshire. At Niagara Mohawk Power Corporation, he and his staff earned the Arthur W. Page Society’s National Award. He also served as vice president of corporate communications for Paramount Communications Inc., where he managed financial communications, media relations and internal communications and provided oversight of the communications activities of Paramount’s principal subsidiaries including Paramount Pictures, Simon & Schuster and Madison Square Garden. Nick is a past chairman of The Seminar and The Wisemen, two of the oldest organizations for senior communications professionals. He is also a former trustee of the Arthur W. Page Society, and a member of the Civilian Public Affairs Advisory Committee of the U.S. Military Academy at West Point. He received the Milestones in Mentoring Award from the Plank Center for Leadership in Public Relations in 2012 and was named Communicator of the Year by Marquette University in 2001. He was inducted into the Arthur W. Page Society Hall of Fame in 2013. He earned a bachelor’s degree in journalism with honors from Marquette University in Milwaukee, Wisconsin.

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John Crawford Senior Associate, Consultant, Communication and Technology Consultant & Coaching The Center for Context John is a senior level consultant with extensive hands-on experience helping companies to adapt to change and improve their performance. Over the past 12 years, he has led operating groups, divisions and technical teams of Fortune 500 companies in designing, developing and implementing high impact change programs by applying expertise in business analysis, strategy development, group and individual assessment, culture building, and organizational communications. He complements his consulting work by serving as an executive coach. Prior to consulting, John worked for several fast moving technology companies including ComTel Debit Technologies, Metromedia Company and ITT Communications Services in a range of Marketing and Management roles designed to drive growth and innovation. He has a Business degree from the University of Rhode Island as well as an MBA, and Masters Degree in Organizational Psychology from Fairleigh Dickinson University and studied at Wroxton College in England. John is also an Adjunct Faculty Member at Fairleigh Dickinson in its Leadership Studies Graduate Program.

Allison Clair Associate Director of Media Relations, NYU Langone for the Department of Communications and Marketing Adjunct Faculty, MA in Corporate Communication, Baruch College Allison Clair holds a B.A. in English and International Relations from the University of Delaware, a M.A. in Corporate Communications from Baruch College and currently she is an M.B.A. candidate at NYU Stern School of Business, with plans to graduate in 2018. Allison teaches Healthcare Communications and Public Relations in the Corporate Communications program at Baruch, a class focused on all aspects of healthcare communications with an emphasis on media and public relations in hospitals, pharmaceutical companies, advocacy organizations, non-profit groups and PR agencies with healthcare clients. The class teaches students how to create a media plan, pitch reporters, harness the power of social media in a highly regulated healthcare environment, media train spokespeople and prepare for and manage a crisis situation – as well as many other topics related to communications. Currently, Allison helps oversees external communications at NYU Langone for the Department of Communications and Marketing as an Associate Director of Media Relations. She works closely with colleagues in marketing, internal communications, digital and media relations to help elevate and protect the reputation of the medical center, as well as handle and prepare for any issues management activities in the clinical areas she supports. In October 2013 when Hurricane Sandy hit the East Coast, she helped support crisis communications efforts for the hospital. She was a main point of contact for national press such as the New York Times, Wall Street Journal, Los Angeles Times, Washington Post, CNN, Newsweek, Associated Press, Reuters, ABC News, as well as many other local news outlets. She also helped plan the hospital’s communications efforts at the one year anniversary of the Hurricane, which she outlined for Ragan’s Healthcare Communications online channel. Allison has won awards from PR Daily for “Best Non-Profit PR Campaign” and “Best Reputation/Crisis Management,” as well as the Bulldog Media Relations award for “Best Crisis Communications” with her team. PR News also awarded her team the “Non-Profit Award for Team of the Year,” as well as “Best Media Relations Campaign” for their initiatives during the Hurricane. 2

She has presented at the Corporate Communications International (CCI) Annual Conference regarding issues management/crisis communications, as well as the Association of American Medical Colleges (AAMC) Annual Meeting to her colleagues in public relations, internal communications and philanthropy.

ROBERT DEFILLIPPO Corporate Vice President & Chief Communications Officer Prudential Financial, Inc. Robert DeFillippo is a Corporate Vice President and Chief Communications Officer at Prudential Financial. As head of Global Communications, he is responsible for developing and implementing integrated communications strategies for one of the largest diversified financial institutions in the world. DeFillippo is responsible for public relations, media relations, crisis communications, event marketing and employee engagement communications. He directs Prudential’s communications activities in more than 30 countries and serves as the official company spokesperson. Prior to joining Prudential in January 1994, DeFillippo served as Director of Public Affairs for the American Association of Retired Persons (AARP), the largest membership organization in the country, where he was in charge of media relations, speechwriting, advocacy advertising, and community outreach. Prior to that, he served as press secretary for the Hon. Hamilton Fish, Jr., U.S. House of Representatives, following a 10-year career as an award-winning reporter and editor for Gannett and other newspapers. DeFillippo is an adjunct professor at New York University’s School of Continuing and Professional Studies. He serves on the boards of the Prudential Political Action Committee, the Public Relations Society of America Foundation, the Arthur W. Page Society where he is also treasurer and a member of the Executive Committee and the National Press Foundation. He has served as a dinner co-chair of the National Press Foundation Awards Dinner since 2010, is a member of the Committee to Protect Journalists Leadership Council, and the Board of Advisors for Corporate Communication International at Baruch College/CUNY. He is a member of the Public Relations Seminar, the New York Press Club, the National Press Club, the Wisemen Group, the International Association of Business Communicators, and the National Association of Black Journalists. In addition, he is a trustee of Cento Amici, a community organization that provides scholarships for students to attend New Jersey schools, and serves as a councilman at large on the Roxbury, N.J., Township Council.

STEPHEN K. DISHART President Dishart Communications and Crisis Management Consultants, LLC. During his 30-year career, Steve served as the head of communications for a Fortune 200 company and a Fortune 500 company. He has been involved in some of the most intense issues to impact our financial landscape in the past decades. From the crisis of 9/11, where Steve led Swiss Re’s management of crisis communications and subsequent litigation, to leading communications on many mergers and acquisitions, hostile takeovers, CEO successions and financial crises. He has been at the helm of his organizations’ efforts to get the message right and to protect and enhance its reputation. 3

Before founding CCMC, Steve was a managing director of Communications and Human Resources for Zürich-based Swiss Re, a leading and diversified reinsurer with offices in more than 25 countries. He and his team were responsible for strategic internal and external communications as well as advertising and sponsorship in Latin America, Canada and the United States, Swiss Re’s largest market. Before joining Swiss Re in January of 2000, Steve was first vice president and director of Corporate Communications for Pittsburgh-based Mellon Financial Corporation. He was responsible for all internal and external communications globally as well as the company’s annual report and other financial publications. Steve began his career as a broadcast journalist, where he won a number of journalism awards for news reporting and was involved in network reporting of national news stories. He is the past chairman of the Insurance Information Institute Communications Committee, and he is a trustee of the Institute for Public Relations and a member of the Arthur W. Page Society, The Public Relations Seminar and an accredited member of the Public Relations Society of America. He also serves on CCI – Corporate Communication International’s Board of Advisors and teaches at Baruch College/CUNY. Steve’s personal philanthropic and volunteer activities include serving on the Board of Trustees of ArtsWestchester, where he led a rebranding of the organization, and he serves on the boards of Green Chimneys Children’s Services and the New York League of Conservations Voters Education Fund. He is also active in other community, industry and volunteer organizations, including Bridges to Community, which builds homes in the poorest regions of Nicaragua.

FINN FRANDSEN Professor and Director Center for Corporate Communication School of Business and Social Sciences Aarhus University Finn is a professor of corporate communication and director of the Center for Corporate Communication (CCC) in the School of Business and Social Sciences, Aarhus University, Denmark. His primary research interests include crisis management and crisis communication, environmental and communication, reputation theory, and the institutionalization of strategic communication in private and public organizations. His research has appeared in international journals and handbooks such as Corporate Communications: An International Journal, International Journal of Strategic Communication, Management Communication Quarterly, Public Relations Review, The Handbook of Crisis Communication (2010), the SAGE Handbook of Public Relations (2010), the Routledge Handbook of Strategic Communication (2014), the Handbook of International Crisis Communication Research (2016), and Organizational Crisis Communication – A Multivocal Approach (will be published end of October, 2016).

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Karen Glendinning Managing Director, Consultant, Change Planning and High Performance Teaming, Global Leadership Development & Coaching The Center for Context Karen specializes in helping Fortune 500 companies successfully transform their processes, people and culture to create high performing practices that build sustainable growth. With over 25 years of global, executive-level, Human Resources experience, she has designed and led change efforts with the Senior Leadership Teams in diverse areas and cultures including overall organizational and cultural change, business process and organization redesigns, leadership development strategy and capability building, and alliance management. She is also a trusted and experienced executive coach. Before becoming a consultant, Karen was VP of Strategic Processes for Warner Lambert, where she initiated and launched several successful large-scale change efforts. She headed Leadership Development and Organization Development functions at Warner Lambert on a global level and at Marion Labs and Frito Lay. Karen has an undergraduate degree in Sociology from Texas Woman’s University as well as a Masters in Organization Development. Karen is a certified coach through the Intl. Coach Federation.

J. DAVID GOODMAN Staff Reporter The New York Times J. David Goodman is a staff reporter at The New York Times covering City Hall, New York City politics and Mayor Bill de Blasio. Before that he spent three years reporting on the New York Police Department, crime and criminal justice reform. A graduate of Williams College and Columbia University’s Graduate School of Journalism, he received a Pulitzer Traveling Fellowship in 2009 from Columbia University and has written stories from Beijing, Bangkok and Paris, among other places. He lives in Jackson Heights, Queens, with his wife and son.

MICHAEL B. GOODMAN Professor and Director MA in Corporate Communication CCI - Corporate Communication International Baruch College/CUNY Michael is Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York. He is the founder and director of CCI Corporate Communication International. He is Visiting Professor of Corporate Communication at Aarhus University (Denmark), Bangkok University, Hong Kong Polytechnic University, and Universita IULM (Italy). He has published widely, including most recently: Corporate Communication: Strategic Adaptation for Global Practice, Corporate Communication: Tactical Guidelines for Strategic Practice, Corporate 5

Communication for Executives; Intercultural Communication for Managers, and Work with Anyone Anywhere: A Guide to Global Business. Professor Goodman is on the Editorial Advisory Board and Associate Editor for North America of Corporate Communication: An International Journal (UK). He is a member of the Arthur W. Page Society; a Fellow of the RSA (The Royal Society for the encouragement of Arts, Manufactures & Commerce), London; a Fellow of The Society for Technical Communication; and a member of the Board of Directors of the Association for Business Communication. He has been a consultant to more than 40 corporations and institutions on corporate communication, managerial communication, problem-solving, new business proposals, change, and corporate culture.

PETER B. HIRSCH Global Consulting Partner OgilvyREDOgilvy & Mather Peter Hirsch is Executive Vice President and Director, Reputation Risk at Ogilvy Public Relations Worldwide. He specializes in corporate reputation, crisis and issues management, and corporate digital strategy with more than 25 years of experience in counseling global corporations. He has counseled clients on a variety of issues, including junk bonds in the 1980s, the savings & loan crisis of the 1990s, and the fall-out from Enron Andersen. He has also worked with foreign governments including the governments of Greece, Colombia and the Philippines. Previously, Peter was a partner at Porter Novelli where he established the corporate communication practice and served as global practice leader for corporate affairs. Before joining Porter Novelli, he was executive vice president at Edelman Public Relations. At Edelman he was also managing director of Edelman Germany and executive vice president of public affairs. In this capacity, he helped pioneer the specialty of litigation public relations. He has also been principal of his own firm, Peter Hirsch Strategies, LLC. As adjunct faculty, he teaches courses on a range of corporate communication topics at Baruch College/City University of New York, Columbia University and Fordham University. He has also lectured at Fairleigh Dickinson University and New York University. Peter is the co-author with Michael B. Goodman, Ph.D. of Corporate Communication: Critical Business Asset for the Challenge of Global Change; Corporate Communication: Strategic Adaptation for Global Practice; and Corporate Communication: Tactical Guidelines for Strategic Practice. He has written numerous articles, including “The Ulysses Project,” in the Journal of Business Strategy and “My Country is Different,” in Corporate Communication, An International Journal (UK). He is a member of the advisory board of Corporate Communication International and a member of the Public Relations Society of America. He is a graduate of Magdalen College, Oxford, with a degree in history and modern languages. He speaks fluent German and French.

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WINNI JOHANSEN Professor & Director Executive Master in Corporate Communicaiton School of Business and Social Sciences Aarhus University Winni is a professor of corporate communication and director of the Executive Master's Program in Corporate Communication in the School of Business and Social Sciences, Aarhus University, Denmark. Her primary research interests include crisis management and crisis communication, environmental communication, change communication and the institutionalization of strategic communication in private and public organizations. She has published several books, and her research has appeared in international journals and handbooks such as Corporate Communications: An International Journal, International Journal of Strategic Communication, Management Communication Quarterly, Public Relations Review, The Handbook of Crisis Communication (2010), Routledge Handbook of Strategic Communication (2014), Handbook of International Crisis Communication Research (2016), and Organizational Crisis Communication – A Multivocal Approach (will be published end of October, 2016).

DICK MARTIN Business Writer Executive Vice President of Public Relations, Employee Communications and Brand Management, AT&T (retired) Dick Martin is a business writer specializing in marketing, brand management, and public relations. He has written four books for the American Management Association and numerous articles for such publications as the Harvard Business Review, Leader to Leader, Chief Executive, and the PR Encyclopedia. He is a contributing editor of the Conference Board Review for which he writes a regular column, “Beyond Buzz.” He also writes a column, “The Communicating Strategist,” for the Journal of Business Strategy. Dick was AT&T’s executive vice president of public relations, employee communications and brand management from 1997 to 2003, capping a 32-year career with the company. He was also chairman of the AT&T Foundation. His latest book, OtherWise, which was published in 2012, is an engaging exploration of bridging difference – across race, ethnicity, culture, sexual orientation, faith, and politics. It goes far beyond census data into the realm of cognitive and social science, helping readers break through stereotypes and fears to a profound understanding of people unlike themselves. His first book, Tough Calls – AT&T and Hard Lessons Learned in the Telecom Wars, appeared in November of 2004. The book received favorable reviews in Fortune, The Financial Times, The Wall Street Journal and The Boston Globe. One reviewer said it was “perhaps the most honest insider’s account ever committed to paper.” Dick’s second book, in 2007, was Rebuilding Brand America – What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad. In its review, Publisher’s Weekly said, “Martin's marketing expertise allows him to illuminate an issue of serious concern for political and business leaders.” In 2009, the AMA published Martin’s third book, Secrets of the Marketing Masters. One reviewer said it was “like attending the dream marketing conference (that most of us can’t afford).” The Houston Business 7

Journal said it would help executives “move their message into the new marketing realm, while avoiding some of the pitfalls of the wired world.” Dick blogs at www.DickMartinBlogs.com.

Cindy Sing-Bik NGAI Assistant Professor cum Programme Leader of Master of Arts in Bilingual Corporate Communication Department of Chinese and Bilingual Studies Hong Kong Polytechnic University Cindy Ngai (PhD) is an Assistant Professor and Programme Leader of Master of Arts in Bilingual Corporate Communication in the Department of Chinese and Bilingual Studies at the Hong Kong Polytechnic University. Her research interests include bilingual communication in corporate context, leader communication, crisis communication, intercultural communication and new media. On the launch of the MA Programme in Bilingual Corporate Communication, Cindy and her team dedicate themselves in nurturing corporate communication professionals in Hong Kong and mainland China. Cindy has co-authored two research books titled New Trends in Corporate Communication- Language, Strategies and Practices (2012) and Role of Language & Corporate Communication in Greater China: From Academic to Practitioner Perspectives (2015) with Patrick Ng in the area study of corporate communication. Her work has also appeared in peer-reviewed journals like Journal of Business and Technical Communication, International Journal of Business Communication, Public Relations Review, Babel, etc. Cindy has received Best Theoretical Paper Award in the Corporate Communication Conference (2015). She also serves as reviewers for several SSCI journals and has guest-edited a special issue for the journal of the International Association of Intercultural Communication Studies in 2016.

SHELLEY J. SPECTOR Founder & CEO Spector Corporate Communications & Founder & Director of the Museum of Public Relations Shelley J. Spector is founder and CEO of Spector Corporate Communications, an independent firm in the Wall Street area that specializes in financial services, defense, technology and healthcare. Since its founding in 1991, the firm has won more than three dozen industry awards, for clients including AT&T, Phillips, ITT and Bayer Corporation.

She is also founder and director of the Museum of Public Relations, housed at Baruch College. It is the world’s only collection of historical artifacts, books, oral histories and papers documenting the evolution of the field. The museum is chartered by the NYS Board of Regents and is a 501(3)(c). Prior to founding the firm, Spector worked for Hill & Knowlton and RuderFinn on behalf of a variety of financial services firms, including BofA, Sallie Mae and PwC. She also served as press relations manager for the American Stock Exchange. Spector currently serves as an adjunct professor at Baruch College in the M.A. Corporate Communications program. She guest lectures frequently at other universities and before industry groups. She has been a member of the Arthur Page Society since 1998. 8

She received her B.A. in Journalism from the University of Rhode Island and M.S. in Radio/TV/Film at the Newhouse School, Syracuse University.

CAROLINE WOLTER STARKE Senior Director, NY Office APCO Worldwide, Inc. Caroline Wolter Starke, senior director in APCO Worldwide's New York office, has been helping organizations and individuals better tell their stories for 15 years. Inspired by the power of the written and spoken word to impact perceptions, Ms. Starke specializes in creating public relations campaigns that build and preserve reputations, and leverage the full spectrum of communications tools and channels to reach audiences who matter. She has led media relations, executive positioning and thought leadership campaigns for organizations in the midst of dramatic change, working in industries including health care, hospitality, consumer finance, housing finance and more. She has also led media and presentation trainings for C-Suite executives, entrepreneurs, subject matter experts, sales teams, foreign nationals and more. Prior to joining APCO, Ms. Starke was a vice president at Robinson Lerer Montgomery (now Finsbury), where she worked with Fortune 50 and Fortune 500 companies in times of transition to both defend and build their reputations. Previously, she managed both internal and external communication in the Americas for international investment bank Dresdner Kleinwort Wasserstein. She also led consumer media campaigns while at Edelman Worldwide, and both brand marketing and corporate media campaigns while at Burson-Marsteller. Ms. Starke graduated with a Bachelor of Arts in English and communications from Tufts University, where she received cum laude honors.

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2016 FORUM ON STRATEGIC COMMUNICATION LEADERSHIP Communication and Coordination:

Lancia Yan Assistant Director, CCI — Corporate Communication International at Baruch College/CUNY At CCI, Lancia, manages initiatives to further the CCI mission: including cultivating corporate sponsors/members/academic partners and developing corporate communication programs, events, forums and conferences. She also supports CCI’s research efforts and manages global relationships with its stakeholders. Additionally, she coordinates professional development opportunities for Baruch College’s M.A. in Corporate Communication. Prior to CCI, she enjoyed multiple academic roles. Including managing several undergraduate programs fostering the intercultural and professional competence of students. Additionally, as an academic advisor, she assisted numerous undergraduate students from orientation to graduation. As a career counselor, she successfully developed competitive internship opportunities for students from diverse cultural backgrounds, adding multicultural skills and value to area businesses. In this role, she also acted as a liaison pairing qualified students with organizations, matching their skill set and professional interests. Since 2004, Lancia has taught undergraduate courses for the marketing, business and communications studies departments of several CUNY colleges, incorporating innovative 3D printer technology into course curriculum. Furthermore, she has served on the board of the Friends of the French Culinary Institute, raising funds for talented students at a first-rate culinary academy. Lancia is an alum of Baruch College and holds B.A. and M.A degrees in Corporate Communication.

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2016 FORUM ON STRATEGIC COMMUNICATON ACADEMIC PARTNER Executive Master in Corporate Communication, Aarhus University, Denmark The HK Polytechnic University MA in Bilingual Corporate Communication

2016 CCI CORPORATE SPONSORS Amgen Inc.  APCO Worldwide  Honeywell The J.M. Smucker Company  Johnson & Johnson  Pfizer Inc

CORPORATE COMMUNICATON INTERNATIONAL at Baruch College/CUNY A global center for information and knowledge on corporate communication 55 Lexington Avenue, B 8-233 New York, New York 10010 Phone 646.312.3749 [email protected] www.corporatecomm.org

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