2016
Corporate Overview
OUR DREAM:
CREATE DELICIOUS
MOMENTS
OF JOY 2
Our Values and Convictions We believe in the power of different perspectives and in daring to try new ways.
We believe there’s big value in every human connection and in every bond…especially when times get tough.
We believe honest discussions and direct feedback are essential to making the right decisions, quickly.
We believe that it’s up to each of us to do what it takes to drive growth.
We believe we can’t wait for it to happen: we’ve got to make it happen…now.
We believe that what makes our workplace great is passion and personality. We believe that complexity crushes the human spirit and that simplicity is the essence of speed.
3
Our Strategy
4
Our Brands … just a flavor of what we have
5
Fast Facts 2015 revenue of approximately $30 billion global snacks powerhouse products marketed in 165 countries
nearly 100,000 employees investing $50 million in community partnerships to promote healthy lifestyle programs
6
A global snacks powerhouse with 2015 net revenues of approximately $30 billion About 85% of revenues in fast-growing Cheese & snacks categories
Grocery 10% Cheese & Grocery Beverages 9%** 6% Beverages 6%** Gum & Candy 15% Gum &
Candy 16%**
Biscuits 38% Biscuits includes salted and other snacks
Biscuits 40%**
includes salty/other snacks
Chocolate 31%Chocolate
30%**
7
Nearly 75% of revenues come from outside North America North America North 26%
America 26%
Europe 34% Europe 34%
Latin America Latin 14%
America 14% Asia
Pacific Asia 16%
Pacific 16%
EEMEA 10% EEMEA 10%
Sales by Category
Sales by Geography
Percentage of 2015 Pro Forma Adjusted Net Revenues*
Percentage of 2015 Pro Forma Adjusted Net Revenues*
* Pro Forma Adjusted Net Revenues exclude Venezuela operations. See GAAP to Non-GAAP reconciliations under Events & Webcasts tab of the investors’ section of our website at http://bit.ly/1KYhs2E. ** Does not foot to 100% due to rounding.
Leading brands in each snacks category... #1*
#1*
#1*
#2*
In 2015, our Power Brands, which represent nearly 70 percent of Pro Forma Adjusted Net Revenues**, continued to drive our top line and grew at a rate more than twice that of the total company. 8
* Category position. Source: Euromonitor. ** Pro Forma Adjusted Net Revenues exclude Venezuela operations. See GAAP to Non-GAAP reconciliations under Events & Webcasts tab of the investors’ section of our website at http://bit.ly/1KYhs2E.
Continued investments to fuel growth … North America (includes Salinas)
1 greenfield 12 lines
Europe* 3 brownfields 15 lines
Latin America
1 brownfield 5 lines
EEMEA 2 brownfields 1 greenfield 4 lines
Asia Pacific 2 brownfields 1 greenfield 7 lines
We continue to invest in our Power Brands, innovation platforms, technologies and infrastructure to drive strong growth over the long-term. Since 2012, we’ve invested $1.5 billion in new or existing manufacturing sites to better meet our growth needs. 9
* Excludes Cheese & Grocery
… with a focused growth strategy Our company is one of few industry players positioned to deliver strong sales and profitability growth over the long term. We’ll get there by following a clear and focused growth strategy based on these three pillars:
Accelerate the Core
Address Key Consumer Needs
• Increase investments in Power Brands and Must-Win markets
• Become the global leader in wellbeing snacks
• Market fearlessly, including growing in social & digital
• Expand on-the-go solutions
• Expand proven brands and platforms into white spaces
• Develop more value and premium platforms
Drive Selling & Channel Excellence • Strengthen Perfect Store and Hot Zone execution • Transform routes to market • Optimize revenue management • Attain e-commerce snacks leadership
10
Biscuits: Global Business & Power Brands 2015 Pro Forma Adjusted Net Revenues*: $10.6 billion Global share position: #1 in biscuits**
11
* Pro Forma Adjusted Net Revenues exclude Venezuela operations. See GAAP to Non-GAAP reconciliations under Events & Webcasts tab of the investors’ section of our website at http://bit.ly/1KYhs2E. ** Source: Euromonitor market share.
Chocolate: Global Business & Power Brands 2015 Pro Forma Adjusted Net Revenues*: $8.1 billion Global share position: #1 in chocolate**
12
* Pro Forma Adjusted Net Revenues exclude Venezuela operations. See GAAP to Non-GAAP reconciliations under Events & Webcasts tab of the investors’ section of our website at http://bit.ly/1KYhs2E. ** Source: Euromonitor market share.
Gum & Candy: Global Business & Power Brands 2015 Pro Forma Adjusted Net Revenues*: $4.2 billion Global share position: #2 in gum, #1 in candy**
13
*Adjusted Net Revenues exclude Venezuela operations. See GAAP to Non-GAAP reconciliations under Events & Webcasts tab of the investors’ section of our website at httpbi://t.ly/1KYhs2E. ** Source: Euromonitor market share.
Our Regions
north america
europe
eastern europe, middle east and africa
global hq: deerfield, illinois
latin america
14
asia pacific
Asia Pacific Region HQ: Singapore 2015 Adjusted Net Revenues*: $4.3 billion
15
* See our GAAP to Non-GAAP reconciliations under Events & Webcasts on the investors’ section of website at http://bit.ly/1KYhs2E.
Eastern Europe, Middle East & Africa Region HQ: Dubai 2015 Adjusted Net Revenues*: $2.5 billion
16
* See our GAAP to Non-GAAP reconciliations under Events & Webcasts on the investors’ section of website at http://bit.ly/1KYhs2E.
Europe Region HQ: Zurich
2015 Adjusted Net Revenues*: $9.2 billion
17
*See our GAAP to Non-GAAP reconciliations under Events & Webcasts on the investors’ section of website at http://bit.ly/1KYhs2E.
Latin America Region HQ: Miami 2015 Pro Forma Adjusted Net Revenues*: $3.8 billion
18
*Pro Forma Adjusted Net Revenues exclude Venezuela operations. See our GAAP to Non-GAAP reconciliations under Events & Webcasts on the investors’ section of website at http://bit.ly/1KYhs2E.
North America Region HQ: East Hanover, New Jersey 2015 Adjusted Net Revenues*: $7.0 billion
19
* See our GAAP to Non-GAAP reconciliations under Events & Webcasts on the investors’ section of website at http://bit.ly/1KYhs2E.
China Overview
20
亿万好滋味 abundance of deliciousness
21
overview Entered China market in 1984 Headquartered in Shanghai with over 6,000 employees in China 7 manufacturing sites in Beijing, Suzhou, Shanghai, Guangzhou and Jiangmen Nearly 160 sales offices across the country by late 2015 Focusing on three categories − Biscuits − Gum and Candies − Powdered Beverages Mondelez Asia Pacific Biscuits R&D Center was established in Suzhou in 2009
22
our strength – popular brand portfolio
饼干
23
口香糖和糖果
饮料
our strength – product innovations
口味创新
包装创新
24
our strength – integrated marketing campaign
25
our strength – in-store excellence
26
Mondelez Hope Kitchen An award winning CSR program jointly launched by Mondelez China and China Youth Development Foundation in 2009. Objective To improve rural students’ diets at schools, as well as to raise awareness of the importance of nutrition and food safety among rural teachers, kitchen staff and parents. Progress Since 2009, we have built 300 MDLZ Hope Kitchens to provide nutritious daily meals to 150,000 students in 300 schools in 20 provinces
27
standard Mondelez hope kitchens
28
employee volunteering 21,600 volunteer hours since 2009 In 2015, 1200 volunteers in 46 communities across 20 cities/provinces
29
sustainable development From 2005-2015YTD, MDLZ China Manufacturing has: Per Ton Of Production 2 sites achieved Zero Waste to Landfill since 2014 (SuZhou) 3 sites achieved Zero Waste to Landfill since 2015 (Beijing & Jiangmen) Reduced Energy Use In factories by
- 61%
Reduced CO2 Emissions by
- 65%
Reduced Total Waste In factories by
- 50%
Reduced Water Consumption by
- 80%
We have received sustainability awards form local governments for our environmental efforts.
30
Our awards 2015
2015 Outstanding Contribution Award for Project Hope by China Youth Development Foundation
2015 Top 10 Corporate Citizens of Foreign Companies in China
Mondelez Hope Kitchen was recognized the 2015 Top 10 Excellent CSR Model Award by Health Times
China Awards for “A China Best Corporate Social Friendly Work Environment” Responsibility (CSR ) 2015 By Universum By 51Job 31
Top 100 Best HRM Companies of 2015 By 51Job
The Most Popular Biscuits Among University Students, by the China Business
TOP 10 FMCG Industry Best Employer of China 2015 By ChinaHR
corporate website- www.mdlz.cn
32
corporate weibo-www.weibo.com/mdlzchina
33
corporate WeChat- mdlzchina
34
our corporate internet www.mondelezinternational.com our corporate facebook page www.facebook.com/mondelezinternational
hungry for more?
our corporate linkedin page http://www.linkedin.com/company/1511 NASDAQ ticker: mdlz
member of standard & poor’s 500 and NASDAQ 100 indices
35
36