2016 AGRI-MARKETING CONFERENCE APRIL 13–15 | KANSAS CITY SHERATON KANSAS CITY HOTEL

YOUR FOUNDATION FOR SUCCESS Advancement and Opportunity—

ENRICHING AGRI‑MARKETING EDUCATION

No matter where you fall on the experience

• T he proven methods for creating change that impacts the bottom line

Every Stage of Your Career curve, NAMA has you covered. New to the agri-marketing industry or longtime veteran looking to refresh your outlook … either way, you’ll find what you’re looking for at the 2016 Agri-Marketing Conference.

FROM THE

GROUND UP Incite change that grows your customer base and increases ROI … create stories with impact to engage your best customers and prospects … gain the knowledge to live a more meaningful and balanced life with help from our fantastic 2016 keynote lineup. Add different ideas to your toolbox with new breakout sessions on time management, content development, sustainability, specialty crop production and generational marketing. Enjoy even more opportunities and occasions to meet new people and catch up with your friends and colleagues in agri-marketing.

REGISTER online at nama.org/amc/home 2   2016 AGRI-MARKETING CONFERENCE

•G  et a handle on creating and scheduling content your customers will anticipate and act upon • L earn the best ways to get new ideas adopted and incorporated in a meaningful way 2016 CONFERENCE COMMITTEE Chair Laura Svec, DuPont Crop Protection

YOUR 2016 AGRI-MARKETING CONFERENCE KEYNOTERS JOSEPH GRENNY Hear actionable ideas for creating measurable change to grow business and create successful campaigns ANDREW DAVIS Discover why compelling stories are the key to igniting action among your customers JIM MORRIS Equip yourself with advice for making meaningful changes that lead to a more rewarding and fulfilling life

Vice Chair Jennifer Anderson, John Deere Committee Members Katana Ewbank, Woodruff Sweitzer Keith Harrison, Tennessee Farmers Co-Op Kielly Jewell, Novus International, Inc. Patricia Morrow, BASF Karl Ploeger, Swanson Russell John Rozum, Association of Equipment Manufacturers Rachel Schneider, Colle+McVoy Jessica Skinner, FBSciences, Inc. Rich Tiller, Agricultural Speakers Network Executive Committee Liaisons Scott McClure, Brighton Agency Gary Sakin, Monsanto

WHO SHOULD BE HERE? Agencies Account Executives Creatives PR Specialists Product Developers Product Managers New Hires

2016 CONFERENCE AT A GLANCE ABEF Topgolf Outing (bus leaves at 2:00 p.m.)

8:30 a.m.–5:00 p.m. Meeting Cafè

Friday 4-15

Wednesday 4-13

Pre-Conference Workshop— Time and Task Management for Busy People with Greg Guthrie

3:00–4:00 p.m.

Leader/First-Timer Reception

4:00–5:00 p.m.

Best of NAMA Finalists’ Reception

5:00–6:00 p.m.

Best of NAMA Awards Ceremony

6:00–7:30 p.m.

Best of NAMA Celebration Reception in the Connection Point

7:30–8:45 a.m.

Omelet Feast

9:00–10:30 a.m.

Opening General Session—Marketing is Influence with Joseph Grenny

10:30–11:00 a.m.

Break

11:00 a.m.– 12:30 p.m.

Second General Session—INSPIRED! How Brilliant Brands Create a Sudden Urge to Act! with Andrew Davis

12:30–2:00 p.m.

Connection Point Luncheon

1:30–5:00 p.m.

Student Marketing Competition Finals

2:00–3:00 p.m. Breakout Sessions

The Story of The Six-Source Innovation Method behind Influential Marketing Repeats again on Friday from 9-10 a.m.

3:00–4:00 p.m.

Break in the Connection Point

4:00–5:00 p.m. Breakout Sessions

Bigger Success. Less Content. Outsized Results.

5:00–7:00 p.m.

Connection Point Closing Reception

Midnight–2:00 a.m.

The After the After Party Breakfast

8:00–8:45 a.m.

Continental Breakfast

9:00–10:00 a.m. Breakout Sessions

Overcoming Obstacles

10:30 a.m.–Noon

Digital Sociology

The Story of Innovation

Producer Panel: Speaking to Different Generations of Decision-Makers Repeats again from 4-5 p.m.

Marketing, Growing and Delivering Specialty Crops Repeats again from 4-5 p.m.

Producer Panel: Speaking to Different Generations of Decision-Makers

Marketing, Growing and Delivering Specialty Crops

Advertising and Editorial: Are We Speaking the Same Language?

Closing Session/Brunch—Dream Makers and Dream Killers with Jim Morris

Thursday 4-14

12:30–3:00 p.m.

Tuesday 4-12

Tues. 4-12

3:00–5:00 p.m.

Thursday 4-14

Executive Committee Meeting

Wednesday 4-13

STUDENT SCHEDULE

10:00 a.m.–Noon

Noon–5:00 p.m.

Student Practice

5:30–6:15 p.m.

Student Orientation

6:30–7:30 p.m.

Judges’ Reception/Orientation

6:30–8:30 p.m.

Student Practice

7:30–11:00 a.m.

Preliminary Heats

11:00 a.m.–12:15 p.m.

Student Luncheon

12:30–3:00 p.m.

Semi-Finals

3:00–4:00 p.m.

Student Critiques

7:30–8:45 a.m.

Omelet Feast

7:30 a.m.–Noon

Student Finals Practice

9:00–10:30 a.m.

Opening General Session

11:00 a.m.–12:30 p.m.

Second General Session

Noon–1:30 p.m.

Student Mentor Luncheon

1:30–5:30 p.m.

Student Competition Finals

5:45–6:30 p.m.

Student Awards

6:30–7:30 p.m.

Student Advisors’ Reception

6:30–7:30 p.m.

Outgoing & Incoming Student Chapter Presidents’ Reception

9:00 p.m.–Midnight

Student Party

Midnight–2:00 a.m.

The After the After Party Breakfast

Follow NAMA on            and on             @officialNAMA

2016 AGRI-MARKETING CONFERENCE   3

KEYNOTE SESSIONS & WORKSHOPS OPENING GENERAL SESSION

Marketing is Influence JOSEPH GRENNY

The “Six Sources of Influence” represents the best that social science has to offer from over seven decades of careful research. It offers marketing leaders a powerful and portable way of doing what they are charged to do—create rapid, profound and measurable behavior change in order to help enterprises grow. In this fast-paced, hands-on presentation, New York Times bestselling author Joseph Grenny will share a simple model for understanding and changing human behavior you can put to work in your marketing career.

Joseph Grenny is coauthor of four immediate New York Times bestsellers and creator of four award-winning training programs of the same titles— Crucial Conversations, Crucial Confrontations, Influencer and Change Anything. He cofounded VitalSmarts, an innovator in corporate training and organizational performance, for which he was awarded the 2007 Ernst & Young Entrepreneur of the Year award. VitalSmarts has helped more than 300 of the Fortune 500 realize significant results using

a proven method for driving rapid, sustainable and measurable change in behaviors. Named the 2008 Business of the Year by the Association of Learning Providers, VitalSmarts has also been ranked eight times by Inc. magazine as one of the fastest growing companies in America and has trained more than one million people worldwide. Thursday, April 14 9:00–10:30 a.m. Sponsored by Syngenta

PRE-CONFERENCE WORKSHOP

Time and Task Management for Busy People GREG GUTHRIE Effective time and task management isn’t about controlling time— because you really can’t do that. It’s about managing how you invest your time. Managing multiple priorities and tasks that compete for your time. And finally, it’s about managing yourself out of unproductive habits that rob you of valuable time. It’s only when you learn to better manage these two things—your tasks and yourself—that you’ll work more efficiently and effectively

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SECOND GENERAL SESSION

INSPIRED! How Brilliant Brands Create a Sudden Urge to Act! ANDREW DAVIS We create great content and smart creative. We target specific audiences using print, radio, television and digital media, and it works. But what if we went big? Much bigger. What happens when you think like a television executive?

… and give yourself the time you need to pursue the activities you want to pursue. The moments that make your life more meaningful. Greg’s hands-on, professional experience spans senior management positions in global Fortune 500 companies to managing large financial projects for local enterprises. As a speaker and trainer, he’s well known for his ability to motivate others and his creative approach to leadership. You’ll leave feeling empowered to act on the new skills you learn from Greg after this exhilarating session.

Author and former television producer, Andrew Davis will teach you the five secrets to creating content that inspires demand. You’ll learn how to use Google Trends to measure your impact in the market. He’ll encourage you to own the entire consumer journey and show how to short-circuit the “search.” You’ll walk away ready to create your own Moments of Inspiration: moments that inspire your customers to act in predictable and repeatable ways that drive big revenue. Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands. His latest book, Brandscaping:

Unleashing the Power of Partnerships, is one of Amazon.com’s Top 100 Marketing Books. In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville and TomTom. They built digital strategies for publishers like Rodale and Meredith. For more than a decade, Drew has changed the way publishers think and how brands market their products in a digital world. Thursday, April 14 11:00 a.m.–12:30 p.m. Sponsored by Connectiv Agri Media Committee

Note: lunch will not be served at this program so please plan accordingly Wednesday, April 13 12:30–3:00 p.m.

REGISTER online at nama.org/amc/home 2016 AGRI-MARKETING CONFERENCE   5

KEYNOTE SESSIONS & WORKSHOPS CLOSING GENERAL SESSION/BRUNCH

Dream Makers and Dream Killers JIM MORRIS Cap your conference experience with Jim as he discusses chasing dreams and being your best by surrounding yourself with the best mentors. Mentors aren’t just for your professional life, which you’ll learn as he shares his compelling life story and the dream makers who helped shape his future. Jim will speak about challenges—and solutions—specific to the marketing and ag industries … and send you back home with a fresh, more positive outlook on your career. You’re in control. But selecting the right group of friends and personal influencers is critical. He’ll also share moving personal anecdotes from his own journey with Parkinson’s disease and how it relates to his grandfather’s struggle with ALS many years ago. Speaking about second chances and overcoming incredible strife, Jim Morris’ story is a testimony that goals can be achieved, even if the odds aren’t in your favor. In fact, Jim’s meteoric rise from 35-year-old high school teacher with Parkinson’s to flamethrowing major league pitcher in three months made cinematic history with the release of The Rookie starring Dennis Quaid.

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The Rookie, a heartwarming and unforgettable Disney blockbuster about chasing your dreams and keeping your promises, won the ESPY for Sports Film of the Year. Sports Illustrated also voted it one of the five greatest baseball films ever made. Jim has been a public speaker for 10 years and has participated in prestigious speaking events such as The Million Dollar Round Table. He is also the author of The Oldest Rookie. Jim will empower you with the confidence that you can achieve your dreams. Audiences across the country find him motivating and entertaining— and you will too! Friday, April 15 10:30 a.m.–Noon

I consider myself very lucky. God has a funny way of bringing some things around and knocking you in the head with the ultimate destination. Something I should have achieved quite easily took me a long time to get around to. It came in His time, not mine. — JIM MORRIS

Sponsored by AgriLife Studios, Fastline Publications and National Cotton Council of America

BREAKOUT SESSIONS THURSDAY, APRIL 14 2:00–3:00 P.M.

The Six-Source Method behind Influential Marketing

The Story of Innovation: Why ideas defy logic

ENCORE SESSION ON FRIDAY FROM 9-10 A.M.

PRODUCER PANEL:

SHANE BRETHOWR

Overflow Storytelling Lab

JOSEPH GRENNY

Marketing is about influence. It is a systematic process of influencing human beings to behave in ways that are advantageous to the enterprise. If marketing isn’t changing behavior, it isn’t worth what it costs. Take a deeper dive in learning how the best marketing leaders never lose sight of this simple idea—and ground their efforts in the science of human behavior.

propelling social causes. Overflow produces stories ranging from personal story trailers to animated shorts and documentaries.

The biggest problem with innovation today isn’t discovery … it’s adoption. Discoveries are made every day, yet very few ideas are put into use, even when it’s in our best interest to adopt. In this presentation, you’ll find out why the acceptance of an idea defies logic, and how you can use the power of story to get your ideas adopted. Shane is the founder of Overflow Storytelling Lab. Overflow uses the power of story to accelerate the adoption of ideas. Using expertise in story structure, organizational change management and diffusion of innovation principles, Overflow specializes in launching strategy, speaker development and

Speaking to Different Generations of Decision-Makers

more about how to effectively communicate with producers of different generations in this session featuring a producer panel led by farm broadcaster Max Armstrong. ENCORE SESSION FROM 4-5 P.M.

Marketing, Growing and Delivering Specialty Crops

MODERATOR: MAX ARMSTRONG

MODERATOR: TOM KARST

When multigenerational farming operations make purchasing decisions, what shapes their decision-making process? Are they relying on coffee shop talk or an online forum? Learn

Agriculture is about more than corn and beans—at least the corn and beans most people instantly think of when they think of agriculture in the United States. This year NAMA takes a look at specialties agriculture in

Managing Editor, Vance Publishing

REGISTER online at nama.org/amc/home 2016 AGRI-MARKETING CONFERENCE   7

BREAKOUT SESSIONS the United States and how it’s helping to address the pressing issue of global population increase. Hear from top executives involved in leading specialties operations around the country. Our discussion will include everything from planting the initial crop and getting it harvested to packing it and making sure it gets to the store so it arrives fresh on the table. What’s the best way to market to these decision makers? How do they market their product to the consumer? And mainly, how are specialties crops closing the gap on demand as populations rise? You’ll gain a better understanding of specialties crops and hear directly from top industry insiders about the challenges they face and how you can help as an agrimarketer. ENCORE SESSION FROM 4-5 P.M.

THURSDAY, APRIL 14 4:00–5:00 P.M.

Bigger Success. Less Content. Outsized Results.

stunning results. (Without relying on ‘viral’ videos or top five lists.) You’ll get the step-by-step instructions designed to help you grab your audience’s attention and keep it. You’ll be armed with five simple secrets that will drive a steady stream of sales right to your door.

Digital Sociology

ANDREW DAVIS

Learn how brilliant marketers leverage high-quality, regularlyscheduled content to deliver stunning results. Let’s face it. One of the most difficult aspects of executing a consistently successful content marketing strategy is keeping up with creating ALL that content. Guess what? You don’t have to. In this must-attend session, Andrew Davis will show you real-life examples of successful companies of all sizes that have created less content but delivered

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RICHARD (RICH) NEAL

Digital sociology identifies the diverse elements of online collectivism (“sharing of the mind”) and takes the social media conversation beyond social listening, “dashboards,” and the popular buzzword of “big data.” This session, led by the creator of digital sociology, offers new

insights to help you to better understand the complex behaviors encompassing the interactions of individuals, groups, subcultures, cultures and populations. Move beyond social listening and learn how emergent thoughts live, grow, weaken and die, and how this can impact your business. As a pioneer in both the social web and big data revolutions, Rich was the first to identify the need for a construct of multidimensional comprehension in the emergent digital domain. His book, Expanding Sentience, focuses on online collectivism based from mathematical epidemiology and has been used in several universities’ marketing science courses. He has over 20 years in worldwide technology and business leadership with a history of success in expanding market share in a wide range of industries.

Sponsored by AgriLife Studios, Fastline Publications and National Cotton Council of America

FRIDAY, APRIL 15 9:00–10:00 A.M.

Overcoming Obstacles

and plow through or turn away and give up. Ultimately, facing challenges and remaining a person of integrity while enduring it all makes us better people, all while being an example to others.

Advertising and Editorial: Are We Speaking the Same Language?

In life we all have obstacles that come our way. It’s the way we choose to handle those obstacles that make us who we are. It comes down to a choice; dig in

Tom Lindell

Managing Director, Exponent/Colle+McVoy Mitch Rouda

President, Farm Journal eMedia Jenna Oesch

JIM MORRIS

After being diagnosed with Parkinson’s disease in 2013, Jim Morris found that his biggest challenge was not going back to play major league baseball at the age of 35, it was living everyday life with this disease.

PANELISTS:

Monsanto Vegetables North America Marketing Lead

MODERATOR: GREG HORSTMEIER

Editor-in-Chief, DTN/The Progressive Farmer

As more agricultural advertisers and media companies consider new formats for marketing content in an increasingly digital world, the need for consistent, ethical approaches for delivery continues to be a critical issue. Building off successful Media/ Advertising Ethics breakout sessions at last year’s NAMA Annual Meeting and Ag Media Summit, panelists from key industry segments will discuss

consistent terms and guidelines for sponsored online content and special projects. They’ll reveal results of a recent survey of media leaders regarding editorial terminology and integrated advertising trends … and the implications this has for the industry. Come with questions and concerns—this is an interactive session.

2016 AGRI-MARKETING CONFERENCE   9

KANSAS CITY If NAMA has your education and networking covered from the ground up, count on Kansas City to do the same for your entertainment and dining experiences while you’re here for the conference.

Out and About

All the Sights and Sounds

Take the scenic route and hit one of the trails or parks the city is known for. Loose Park is a good one close to the Plaza. And speaking of the Plaza, there’s no better place to get your 10,000 steps in, and if you make a purchase or two at one of the great shops you discover, who’s to blame you?

Hit the Crossroads Arts District and take in the galleries and unique shops you’ll find there. Or head to the Nelson-Atkins Museum of Art and pick an exhibit to get lost in for a little while. Winner, Winner—Kansas City Dinner

Where to begin? Whether you crave tapas and sangria, authentic Mexican, modern German or good old KC steakhouse fare, this city does not disappoint. Oh yeah, the BBQ is pretty decent, too… Before You Hit the Town, check out these sites:

www.kcrestaurantguide.com www.kccrossroads.org www.countryclubplaza.com www.nightlifekc.com www.crowncenter.com www.artskc.org www.visitkc.com

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HOTEL

Cheer on the 2015 World Series Champs!

Major League Baseball will be in full swing and you’ll be in the home city of the 2015 World Series Champions—the Kansas City Royals! Grab some friends and head to the Power & Light District where there’s always a fun crowd gathered to watch the boys in blue. Wet Your Whistle While You Wait

Make the inevitable rush at registration a little more palatable. Enjoy a complimentary drink on Wednesday from 11 a.m. to 3:00 p.m. in the registration area. Relax and take it easy before the conference kicks into high gear.

The Sheraton Crown Center in Kansas City, MO is the hotel for the 2016 Agri-Marketing Conference. The hotel deadline for making reservations is March 17, 2016. Reservations made after this date are subject to higher rates and potential unavailability. Make sure you mention “NAMA” when making reservations. All reservation requests will require a credit card guarantee or one night’s deposit. Deposits will be refunded by the hotel for rooms cancelled more than three (3) days prior to arrival. Sheraton Kansas City Hotel at Crown Center 2345 McGee Street Kansas City, MO 64108 Phone: (816) 841-1000 Reservations: 1-800-325-3535 Reserve your room online at http://nama.org/amc/registration-hotel Room Rates: Single $164.00 Double $164.00 Triple $189.00 Quad $214.00

2016 AGRI-MARKETING CONFERENCE   11

CONFERENCE ACTIVITIES N EW TH IS YE A R

MEETING CAFÉ Planning meetings during the conference? Look for the new tables we’ve installed in the Terrace just for this purpose near the top of the escalator on Wednesday. This is the perfect way to get your meetings in without missing all the great sessions!

BEST OF NAMA The Best of NAMA Awards are always the perfect way to begin the conference. See the best of the best in 60 categories of agri-marketing creativity and excellence. Experience an exhilarating start to your evening that still leaves you plenty of time to wine and dine your clients and customers. And the good news keeps on coming ... Awards for Agribusiness Leader of the Year and NAMA Marketer of the Year winners will be presented during the General Sessions.

ABEF SILENT AUCTION/ STUDENT CAREERS PROGRAM

SOME TASTY NETWORKING THURSDAY, APRIL 14

Omelet Feast 7:30–8:45 A.M.

Sponsored by High Plains/ Midwest Ag Journal

The After the After Party Breakfast Check out the exhibits in the Connection Point and support future agri-business professionals at the same time. The exhibit hall is the bidding area for the AgriBusiness Educational Foundation (ABEF) Silent Auction and Raffle that benefit NAMA’s Student Careers Program and the ABEF respectively. Make your auction bids and buy your raffle tickets as you chat with exhibitors. To donate items to the auction, contact Jenny Pickett at [email protected], (913) 491-6500. STUDENT MENTORING LUNCHEON Get to know the next generation of agri-marketing leadership. Enjoy yourself at this unique luncheon and share your knowledge with students just beginning their careers.

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MIDNIGHT–2:00 A.M.

Sponsored by Rhea + Kaiser

ABEF Topgolf Outing TUESDAY, APRIL 12, 2016 Forget what you thought you knew about golf. ABEF is scrapping the traditional golf outing for something a little different this year. Join your peers at Topgolf for a competitive and fun time everyone can enjoy—no golf experience required. Take a swing at microchipped golf balls, aiming them at targets to rack up the points. Think darts with golf balls and you’ve got it! A chartered bus will leave the hotel at 2:00 p.m. to take everyone to Topgolf. Appetizers and drinks will be provided. $100 per golfer Register online at nama.org/amc/abef-topgolf-outing

THE CONNECTION POINT GET NEW IDEAS AT THE CONNECTION POINT The social epicenter of the conference, the Connection Point is the place to meet new faces, reconnect with old friends and forge new relationships. Schedule plenty of time in your conference plan to visit over 50 exhibiting companies and mingle with industry leaders. You’ll get a first look at the latest products and services entering the industry. Plus, most booths host drawings for door prizes and other giveaways. Expand your network, peruse new technology and services and win cool stuff— see you there.

EXHIBIT BOOTHS AT THE CONNECTION POINT Put your company front and center in the Heartland. With over 1,000 in attendance, there’s no better way to get noticed. Influencers and decision-makers will take note when you purchase booth space on this tradeshow floor. Lunch, refreshment breaks and receptions are scheduled to maximize traffic and draw the clients and customers you want to meet!

CONNECTION POINT PRICING Booth space cost (10’ x 10’ space) = $550 (includes one Exhibit Hall Only pass). Trade your Exhibit Hall Only pass for a full conference registration and receive $100 off the full cost. Additional trade show floor passes are $250 with a maximum of two per booth space. Multiple Space Discount: 2 spaces = 10% off the single booth price for a total of $990 3 spaces = 15% off the single booth price for a total of $1,405 4 spaces = 20% off the single booth price for a total of $1,760 5 or more spaces—call for price Exhibitor Fees Include: • One 10’ x 10’ exhibit space • Uniform back wall and side rails (both draped) • One-line company identification sign Visit www.nama.org/amc/connectionpoint to secure your spot in the Connection Point!

TRADE SHOW HOURS Wednesday, April 13 6:00–7:30 p.m. Best of NAMA Reception/Trade Show Grand Opening Thursday, April 14

12:30–2:00 p.m. Luncheon 3:00–4:00 p.m. Break 5:00–7:00 p.m. Closing Reception

2016 AGRI-MARKETING CONFERENCE   13

SPONSORSHIP PLATINUM iNet Solutions Group, Inc. – Technology Services Readex – Producer’s Choice Tabulations GOLD Ag Speakers Network – Keynote Speakers AgNet Media, Inc. – Thursday Lunch, Meeting Café AgriLife Studios – Breakout Sessions & Opening Session Video Western Producer Media – Registration Bags SILVER Boelte-Hall – Sign Printing Connectiv Agri Media Committee – Second General Session Speaker New Holland North America – Program Guide This Week in AgriBusiness – E-Newsletter, Program Guide WNAX Radio – Program Guide Woodruff Sweitzer – Conference Logo

Conference logo design courtesy of Woodruff Sweitzer. Sponsorship opportunities are still available. Call Jenny Pickett at (913) 491-6500 or email [email protected] for details.

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BRONZE Agriculture Future of America – Welcome Banner Association of Equipment Manufacturers – Thursday Break Compass Minerals – Welcome Banner DTN/The Progressive Farmer – Key Cards DuPont Pioneer – BON National Judges’ Luncheon Farm Business Communications – Name Badges Fastline Publications – Breakout Sessions FLM+ – Welcome Banner and Coffee Sleeves Hoard’s Dairyman – Regional BON Judges’ Break John Deere Financial – Conference Website Martin Williams – Registration Desk MoKan NAMA – Closing Reception Natl. Cotton Council of America – Breakout Sessions Sage – Registration List Verdesian Life Sciences – Conference Welcome Cocktail ABEF CONFERENCE SPONSORS Bayer CropScience CHS Inc. FMC GROWMARK, Inc. Land O’Lakes Monsanto Penton Agriculture

REGISTRATION

REMEMBER, YOU CAN REGISTER ONLINE AT WWW.NAMA.ORG/AMC/HOME

TO REGISTER:

SPECIAL NOTE:

Check fees that apply

Fill out the registration form below and mail, fax or phone it in to the NAMA office. You may also register securely online at www.nama.org/amc/home. Note that the early registration cutoff is March 17, 2016.

If you register by fax or online, you should receive confirmation within 5-7 working days. If you do not, please call (913) 491-6500 to confirm receipt of registration.

Full Registration On/Before March 17

Send the registration form to: NAMA 11020 King Street, Suite 205 Overland Park, KS 66210 Phone: (913) 491-6500 Fax: (913) 491-6502 Online: www.nama.org/amc/home

CANCELLATION POLICY: Cancellations until March 17 are entitled to a full refund. Cancellations from March 18 to April 4 will receive a 50% refund. No refunds are given after April 4. All refunds will be subject to a $25 processing fee. No “Bill Me’s” will be accepted after April 4.

REGISTRATION INFORMATION Name____________________________________________________________________________

Title_____________________________________________________________________________

After March 17

Members

$585

$640

________________

Non-Members*

$700

$770

________________

Members

$465

$510

________________

Non-Members

$555

$605

________________

Members

$210

$225

________________

Non-Members

$250

$270

________________

$185

$210

________________

$125

$125

________________

Thursday & Friday Only

Friday Only

Spouse Full Registration Student/Advisor

Total ________________ * Includes one year of NAMA Membership. This membership offer is only available to non-members. Current members may not register at the non-member rate to receive free membership.

PAYMENT METHOD Check Visa

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Company_________________________________________________________________________ Card No._______________________________________________________________ Exp. Date________________

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Please check if this is your first Conference. Please check if you have special ADA requirements. Please check if you are a vegetarian or have other dietary needs. Payment due upon registration. Fax, phone and online registrations are by credit card only. Students should register as a group through their advisor. Send the registration form to the national office:

First Name for Badge________________________________________________________________

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NAMA, 11020 King Street, Suite 205, Overland Park, KS 66210 Phone: (913) 491-6500, Fax: (913) 491-6502 Online: www.nama.org/amc/home 2016 AGRI-MARKETING CONFERENCE   15

National Agri-Marketing Association 11020 King Street, Suite 205 Overland Park, KS 66210

Supporting Your Agri-Marketing Career

From the Ground Up

New Content. Can’t-Miss Sessions. Connections Galore. It’s everything you need to make your trip to Kansas City worthwhile. The trends, big ideas and professional development that send you back to your desk recharged and fortified. NAMA supplies the fertile ground that inspires you throughout your agri‑marketing career.

The Right Mix to Grow In NEW breakout sessions that cover time management, content development, sustainability, generational marketing, specialty crop production and marketing ethics. Keynote speakers with ideas you can put into action for real results. Even more opportunities to meet with clients, connect with friends and expand your network of peers in the industry.

PRSRT First-Class US Postage PAID Boelte-Hall Inc. 66205