Seminário Brasil-Alemanha de Inovação,12/Nov/2015 Painel: Indústria do Futuro Tecnologias como alavanca para aumento de produtividade José Borges Frias – Head of Strategy, Market Intelligence and Business Excellence of Siemens Brazil
Restricted © Siemens Brazil 2015
Realize innovation.
Page 2
Restricted. Siemens Brazil 2015.
Page 3
Restricted. Siemens Brazil 2015.
Page 4
Restricted. Siemens Brazil 2015.
Page 5
Restricted. Siemens Brazil 2015.
Page 6
Restricted. Siemens Brazil 2015.
Page 7
Restricted. Siemens Brazil 2015.
Page 8
Restricted. Siemens Brazil 2015.
Relentless Innovation Smart products are everywhere
Products are getting smarter…
Page 9
Restricted. Siemens Brazil 2015.
Relentless Innovation Increased complexity with shorter market windows
…and more complex
Page 10
Restricted. Siemens Brazil 2015.
Smart Products are Everywhere
01 Innovations are accelerating every industry…. 10 11 01 10 01 10 11 01 10
Printed, self driving cars
Page 11
Pilotless planes
Individual implants
Self-optimizing energy supply
Restricted. Siemens Brazil 2015.
Innovation Can Transform an Industry
Current Innovation
Auto makers are developing advanced driver assistance systems. Page 12
Restricted. Siemens Brazil 2015.
Innovation Can Transform an Industry
Future Transformation?
New players will leverage driverless cars to drive shared mobility. Page 13
Restricted. Siemens Brazil 2015.
Transforming the Innovation Process
Changing the way ideas come to life
Crowdsourcing design
Page 14
Systems-driven product development
Changing the way products are realized
3D Printing
Advanced robotics
Restricted. Siemens Brazil 2015.
The main challenges and drivers in the industrial environment Increasing competitiveness
Page 15
Reduce time to market
Enhance flexibility
Increase efficiency
Shorter innovation cycles with more complex products
Individualized production with higher productivity
Energy and resource efficiency with global operations Restricted. Siemens Brazil 2015.
Digitalization The vision of Industrie 4.0
Fusion of virtual and real world Integration of product design and production engineering based on a common Digital Enterprise Platform
Cyber-physical systems
Dynamic production network
Production units with complete virtual representation (“digital twin”) enable migration toward “plug 'n' produce” integration of automation
Flexible value chains with information available in real time across company boundaries based on powerful Manufacturing Operations Management
Communication requirements Digitalization requires a holistic approach: Digitalization is more than a technology, it requires a strong focus on future customer needs, changes in business models and internal & external collaboration. It needs a cultural change. Page 16
Restricted. Siemens Brazil 2015.
The Strategy for Realizing Innovation
Digitalization changes everything
Digitalization weaves a digital thread through the entire value creation chain
Page 17
Restricted. Siemens Brazil 2015.
Digital Enterprise Company-wide challenges require Holistic Solutions Internet of Things
2 1
3
Production engineering Cloud Technology 3D Printing Technology Knowledge Automation Advanced Robotics
4
Production execution
Production planning Product design
Services
5
Technology drivers changing paradigms, enabling digitalization
Page 18
Restricted. Siemens Brazil 2015.
Relentless Innovation Increased complexity with shorter market windows
Page 19
Restricted. Siemens Brazil 2015.
Development Production In the past: Now:
Page 20
8 Years 3 Years
11 Years 6-8 Years
Restricted. Siemens Brazil 2015.
Increasing complexity leads to new value systems
Product volume
e.g. VW Käfer
e.g. BMW vehicle configurator Mass production 1955 e.g. smartphone
1980
2000 1913
„People can have the Model T in any color − so long as it‘s black.“ Henry Ford (1913)
1850
e.g. 3D printing
Product variety Based on: The Global Manufacturing Revolution; sources: Ford, beetleworld.net, bmw.de, dw.de Page 21
Restricted. Siemens Brazil 2015.
Energy- and resource-efficiency are decisive cost factors
Energy is often the single biggest cost factor in energy-intensive industries
57%
47%
36%
29%
27%
Aluminum
Cement
Steel
Paper
Basic chemicals
In Europe, industry accounts for about
Energy prices for industry expected to rise some 70% by 2030
25% of end energy usage
Page 22
Restricted. Siemens Brazil 2015.
Industrie 4.0 value add Estimated value add potential for German industries (%; 2015 vs. 2013)
Page 23
Source: Bitkom; Roland Berger
Restricted. Siemens Brazil 2015.
How Digitalization is transforming our world Digitalization boosts GDP
10% increase in the Digitalization level of a country
leads to a 0.75% rise in per capita GDP and 1% reduction in unemployment rate.
Source: IDC's Digital Universe Study, sponsored by EMC, December 2012 Page 24
Restricted. Siemens Brazil 2015.
Optimized Factories Flexible Part Manufacturing through Manufacturing Innovation Hybrid Manufacturing
Digital Enterprise Solution
Combines additive and subtractive manufacturing
Innovative Part Manufacturing through combination of additive Manufacturing and Milling
Page 25
Provides engineering tools for innovative NC Process Based on technology Partnership with DMG MORI
Restricted. Siemens Brazil 2015.
Hybrid Manufacturing: Think it. Model it. Make it.
Page 26
Restricted. Siemens Brazil 2015.
Grazie
Danke
Restricted © Siemens AG 2013 All rights reserved.
Obrigado
Thank you
Merci
Grazie
Merci
Gracias
Danke
Gracias
Thank you
Obrigado
Thank you
Danke
Gracias
Thank you
Obrigado
Obrigado Merci
Danke Gracias Obrigado
siemens.com/answers
José Borges Frias Junior Head of Strategy, Market Intelligence & Business Excellence Siemens
Digital Factory and Process Industries and Drives
e-mail:
[email protected]
Restricted © Siemens AG 2013 All rights reserved.
siemens.com/answers