2014 FROM BEHAVIORISM PSY6015 COGNITIVE LEARNING THEORIES SOCIAL LEARNING THEORY

25/9/2014 FROM  BEHAVIORISM According to behaviorism Learning is defined as an immediate change in behavior Only reinforced behaviors will be perf...
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25/9/2014

FROM 

BEHAVIORISM

According to behaviorism Learning is defined as an immediate change in behavior Only reinforced behaviors will be performed  Ignore what is happening in the “black box”  Our environment completely control our behaviors  

PSY6015 COGNITIVE LEARNING THEORIES Lecture 3 – Social Learning Theories

FROM 

BEHAVIORISM

However, consider the following case: 

LEARNING THEORY

Also known as social cognitive theory 



Tommy once saw his father ending an argument with his mother by hitting her. One week later, when Tommy is having some arguments with his friends, he tried to solve the issue by hitting his friends. He was immediately punished by the teacher. Even though his hitting behaviors were punished every single time and were never reinforced, he continued hitting people. However, he dared not hit people at home, in which his father would beat him up.

SOCIAL 

FROM

In this situation Learning does not result in immediate change in behavior The behavior is never reinforced  Our minds play a role in the learning process  We do have some control on our behaviors and our environment  

PRINCIPLES 

People can learn by observing others’ behaviors and the consequences of that result



Learning can occur without an immediate change in behavior

“cognitive” because it takes our cognition into consideration

 

People never get reinforced/punished for every single behavior on the earth  

BEHAVIORISM



Yet, we learn to do/not to do certain behaviors We learn by observing others 



Tommy learned hitting people from his father

Tommy did not demonstrate the learned behavior immediately

Cognition plays important role in learning People can have considerable control over their actions and environment 

Tommy did not hit people at home, because he knew that he would be beaten up by his father

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RECIPROCAL 



CAUSATION

RECIPROCAL

CAUSATION

Environment, person, and behavior interact and affect each other

Person

Although the environment does influence us, we (person) also affect our environment Innate tendency: children with ADHD will elicit more punishment from the environment  Beliefs: if you belief in “practice makes perfect”, you will likely to work harder 

ENVIRONMENTAL 

FACTORS

People are innately equipped to imitate others’ behaviors

ENVIRONMENTAL 



A teacher praises students for following her in reading a poem

The observer is reinforced by a third person 

A little girl gets praise for imitating her sister in dressing herself

People are usually reinforced for imitating others  

Generalized imitation Babies get reinforced for imitating parents’ facial expressions 



The imitated behavior itself leads to reinforcing consequences 

https://www.youtube.com/watch?v=FnQIkI1dQts 

BANDURA’S

EXPERIMENT

You learn playing music by watching others, and the process of playing music is reinforcing by itself

Consequences of the model’s behavior affect the observer’s behavior vicariously 



FACTORS

The observer is reinforced by the model 

Babies imitate adults’ facial expression  https://www.youtube.com/watch?v=k2YdkQ1G5QI 



Behavior

Environment

John saw Sam got reinforced for help cleaning the desk, John would be more likely to clean the desk in the future

BANDURA’S

EXPERIMENT

The Bobo doll experiment (Bandura, 1965) 

Three groups of children Group 1: watched a video in which an adult acted aggressively to a doll and then get reinforced  Group 2: watched a video in which an adult acted aggressively to a doll and then get punished  Group 3: watched a video in which an adult acted aggressively to a doll without consequences 





The three groups were then allowed to interact with the doll Later on, the three groups were given incentive for reproducing the aggressive behaviors

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BANDURA’S 

EXPERIMENT

Implications

COGNITIVE 

Children learn aggressive behaviors by observing others  Watching aggressive behaviors being reinforced result in increased reproduction of misbehaviors  Ignoring aggressive behaviors have same effect as reinforcing misbehaviors  Even when the observed aggressive behavior is punished, it is still acquired, just that the learn choose not to demonstrate that 



Learning involves a mental (rather than behavioral) change 

People can learn a behavior but not performing 



FACTORS

e.g., watching the punished-aggressive behaviors

Certain cognitive processes are essential for learning to occur 

Paying attention, mentally rehearsing, forming mental representations

A slightly different version 

https://www.youtube.com/watch?v=zerCK0lRjp8

THE COGNITIVE

PROCESSES

COGNITIVE 

FACTORS

Learners must be aware of existing responseconsequence contingencies If a learner is not sure which part of the behavior is reinforced, he/she is less likely to learn that behavior  Explicitly state what behavior is desirable/undesirable 



Learners form expectations for future responseconsequence contingencies Learners perform a behavior when they expect that the behavior will be reinforced  If you see others get reinforced for a certain behavior, you also expect yourself to be reinforced for the same behavior 

COGNITIVE 

FACTORS

Learners also form beliefs about their ability to perform various behaviors Efficacy expectations: beliefs about whether they themselves can execute particular behaviors successfully  If you do not think that you can learn playing hockey, you don’t learn that even after you have observed others playing 

COGNITIVE 

FACTORS

The nonoccurrence of expected consequences is an influential consequence in and of itself If you expect a behavior to be reinforced while it does not, it can be punishing  Accompany with strong negative emotions  e.g., expecting an A but only getting a B in a course 

 



Outcome and efficacy expectations influence cognitive processes that underlie learning 

Recalling the Bobo doll experiment: 

Ignoring aggressive behavior is reinforcing!

What is not examined is usually not learned effectively

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TYPES OF MODELS

MODELING 

How modeling affects behaviors



Teaches new behavior  Influences the frequency of previously learned behaviors 





Vicarious reinforcement makes behaviors more likely

May encourage previously forbidden behaviors Disinhibition  e.g., You know that swearing is a bad behavior. However, when you see people’s swearing behaviors result in good outcomes (getting along well with others), your tendency to swear may increase.

Live model 



Symbolic model 







Increases the frequency of similar behaviors

An actual person demonstrating a particular behavior

A person or character portrayed in a book, film, TV show, game, etc

Verbal instructions 

Descriptions of how to behave only

BEHAVIORS EFFECTIVE MODELS 

In order to let learners to learn more effectively, the model would better be 



A low-achieving student will be more likely to gain confidence in doing a particular academic task when he/she sees another lowachieving student succeeded in doing You would probably make reference to A grade papers, instead of C grade papers, when doing your assignments

With prestige and power 









EXERCISE

“Gregg, Natalie, please wait to be given permission before you speak out in class,” you comment to two of your students as they whisper to each other. They stop, and Christine, who has been looking at you out of the corner of her eye as she whispers to Dawn, also stops. Gregg’s and Natalie’s behavior.

2.Explain

Christine’s behavior.

Children learn how to appropriately interact with others by observation  In cases where observational learning is not enough, explicit teaching may be needed 

SELF-EFFICACY 

Self-concept, self-esteem, and self-efficacy



Self concept



Who am I?

Self-esteem 

3.Which

The Bobo doll experiment!

Social skills

 1.Explain

Usually through cognitive modeling e.g., thinking aloud

Aggression 

Teenagers are more likely model idols than an average adult

CLASSROOM

Academic skills 

With high competence 





With high perceived similarity 

THAT CAN BE LEARNED THROUGH

MODELING

How good am I as a person?

modeling outcome is best illustrated by Christine’s behavior?

4.Suppose

you had said nothing to Gregg and Natalie. What would have been the likely outcome for them, Christine, and the rest of the class?



Self-efficacy  

How well can I do such-and-such? More specific, evaluative judgment about oneself

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SELF-EFFICACY 

Effects of self-efficacy 



  

People with high self-efficacy usually learn better  But unrealistically high self-efficacy can be harmful 







Whether others believe that you can do it Be both constructive and realistic

Physiological status 

SELF-REGULATION

If a similar other has succeeded in a particular task, you will have higher self-efficacy in that task Competent vs. coping model

Social persuasion  

Learning and achievement

Previous successes (failure) increases (decreases) self-efficacy However, history without failure may not be good

Vicarious experience

People with higher self-efficacy set higher goals to themselves People with higher self-efficacy pay more effort and are more likely to persist when they encounter obstacles

Anxiety and stress lower self-efficacy

STEPS FOR SELF-REGULATION

Children, through repeated observations of others, build up some internal standards for appropriate vs. inappropriate behaviors



If they can act according to their internal standards, they will gain more control over the course of their lives



Goal setting  

Setting a standard for yourself first e.g., I need to lose 10kg in this three months!

Self-instructions 

Tell yourself what to do e.g., I need to control my diet and do more exercises



Five steps for teaching children to self-instruct





STEPS FOR SELF-REGULATION 

Self-monitoring 



e.g., record the calories intake and the duration of exercising, keep track of the body weight, etc

OF SOCIAL LEARNING THEORY



Students can learn by simply observing others



Explicitly stating behavior-consequence relationship



Alternative for shaping new behaviors



Importance of role model

The process itself maybe reinforcing

May also observe relevant antecedent/consequences

Self-reinforcement 



APPLICATION

Assess whether you are on track 



Cognitive modeling  overt, external guidance  overt selfguidance  faded, overt self-guidance  covert self-instruction

Observe your own behaviors 



OF SELF-EFFICACY

Mastery experience  

Effort and persistence 



Students who believe that they can run fast will join the athletic team, while those who believe that they can sing well join the choir

Goals 





Choices of activities 



SOURCES

Reward yourself for your accomplishment

Self-reflection  

Think about ways to improve e.g., if you know that you tend to eat a lot when you watch TV, you may considering cutting your TV watching time

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APPLICATION

OF SOCIAL LEARNING

THEORY

RECAP EXERCISES 

Write down 4-5 key concepts covered in this topic (with some elaborations) and share with the friend next to you!



1.



2.



3.



4.



5.

APPLICATION

OF SOCIAL LEARNING THEORY



Exposure to a variety of models to enhance learning



Self-efficacy is important



Realistic expectation



Self-regulation helps

REFERENCES Eggen, P. D. & Kauchak, D. P. (2014). Educational psychology: Windows on classrooms (9th ed.). Upper Saddle River, NJ: Pearson.  Ormrod, J. E. (2012). Human learning (6th ed.). Upper Saddle River, NJ: Pearson. 

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