2014 Brazil FIFA World Cup & 2016 Rio Olympic Games. Building relationships between Australia and Brazil through Major Sports Events

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games Building relationships between Australia and Brazil through Major Sports Events 2014 Brazil FIFA...
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2014 Brazil FIFA World Cup & 2016 Rio Olympic Games Building relationships between Australia and Brazil through Major Sports Events

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Brazil: Economic and Trade Indicators

Brazil has a combined geographic size, population and economy shared by only the USA and China. Source: Invest Brasil

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Brazil: Economic and Trade Indicators (2008 figures, courtesy The Economist)

• • • • •

Population 192 million (5th largest) GDP 1.58 trillion (10th largest) GDP per head (PPP) $US8,209 Inflation 4.4% Foreign Direct Investment $US34 billion • • • • • •

No. 1 sugarcane, coffee and orange juice producer No. 2 ethanol producer No. 1 beef and chicken exporter No. 1 iron ore producer No. 5 copper producer No. 2 soy producer

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Brazil: Other Important Facts • • • • • • • • • •

Literacy rate 80% 82% live in urban areas Median age 28.6 years 165,000 people have >$1 million cash in bank Population of metropolitan São Paulo = 20 million >43 million internet users 50% of population in middle class Mercosur member Recent major offshore oil discovery of 5 -7 bn barrels means Brazil will join the top 10 club of oil reserve countries. Over 75% of power generation is hydro-electric

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Brazil: Why Brazil?



Stable monetary policy, controlled inflation, record employment and falling country risk ratings.



More diverse than many other economies (even as the world’s second largest agricultural exporter, agriculture as a sector accounts for only 5 percent of GDP).



Brazil export base is also very diverse, reducing its vulnerability to a U.S. economic slowdown.



Consumers have an increasing capacity to purchase imported goods coupled with an (until recently) unprecedented access to credit. Auto financing, home mortgages, credit and debit cards are penetrating previously "unbanked" sectors of society.

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Brazil: Why Brazil?



Significant complementarity in export sectors – Australian companies can offer a range of technical solutions and services that address the needs of key sectors of the economy, especially in Mining and Agribusiness.



Significant cultural similarities, notwithstanding language and distance barriers: relaxed business culture, climate, outdoors sporting & beach passion, European heritage & immigration, vast remote areas



Brazil has a stable political and fiscal environment and welcomes foreign investment

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Brazil: Current Australian Exports & Investments • •

Currently some 430 Australian merchandisers export to Brazil; >40 Australian companies established in Brazil Examples of Investors: – Pacific Hydro’s $160 million Millenium wind power investment in NE Brazil – BHP Billiton, Mirabela, Troy Resources, and 11 other juniors have investments in gold, iron ore, bauxite, oil and gas – GRD Minproc’s $1.6 billion contract for engineering, procurement and construction management in the mining sector. – Nufarm has a $350 million investment in crop protection products – Wellard and Sanger have both recently invested in Brazil to produce meat for global markets – AWB trades soybeans, corn and cattle – QBE provides micro insurance – Populous involved in the master plan design of Natal Soccer Stadium for 2014WC – MI Associates under contracts with Brazilian Olympic Committee (COB)

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Introduction: Coming Sports Events in Brazil

2011

2013

2014

2015

2016

Military Games

Confederations Cup

World Cup

Copa America*

Olympic Games

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Introduction: The Basics •

In 2014 and 2016 respectively, Brazil will host the world’s 2 premier sporting events:

» The FIFA World Cup

» The Olympic Games



The 2014 World Cup will be conducted in 12 Brazilian cities. Public works projects of some US$ 52 billion are planned in order to develop the necessary infrastructure (stadiums construction, transport system, roads & highways, airports, electric power network expansion, telecommunication networks, water & waste) in addition to contracts for the staging of the event.



The 2016 Olympic Games in Rio de Janeiro will require extra investments of some US$ 11 billion for the same purposes.

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Introduction: The Basics •

Estimated annual impact in the Brazilian GPD is US$ 11 billion (2009 to 2016) and US$ 13.5 billion (2017 to 2027) and the planned investments should result in 121 thousand new direct and indirect employees per year (2009 to 2016) and 131 thousand per year (2017 to 2027). The sectors of the Brazilian economy that will best benefit from the games will be civil construction (10.5%), real state & rental services (6.3%), business services (5.7%), oil & gas (5.1%), telecommunication services (5%) and logistics (4.8%).



The 2014 World Cup and 2016 Olympic Games events provide an opportunity to build relationships between Australia and Brazil at a number of levels because of our common sporting interest and the perceived expertise of Australia in both the management of the games and as an Olympic sporting power.



Austrade in Brazil is intensively working on the engagement of Brazil and Australia through sport, led by the opportunities presented by the 2014 Brazil FIFA World Cup and 2016 Rio Olympics .

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Brazil WC2014: Infrastructure & Services

Brazil 2014 12 Host Cities



Projects related to the 2014 Brazil FIFA World Cup are coordinated by each of the 12 host cities state & municipal governments.



Federal government is also involved in major infrastructure areas that are already part of the national development plan (PAC).



Investments to build and reform stadiums in the 12 host cities will be around US$ 5.7 billion; and projects should consider an entire revitalization of stadium’s surrounding area in order to leave a legacy to the city.

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Brazil WC2014: Infrastructure & Services •

The National commercial air traffic should double until 2014 and US$ 3.3 billion will be invested in airport infrastructure and modernization in the 12 host cities to attend the estimated demand.



Large investments will also be made in hotel accommodation, ports infrastructure, tourism, training and security, since estimated number of tourists during the event is 500 thousand. All host cities will have to expand their hotel network to accommodate estimated number of visitors.



An estimation of US$ 11.5 billion will be invested per year in the next 5 years in telecommunications infrastructure (fixed line network expansion, broadband internet and 3G mobile high-speed networks implementation).

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Brazil WC2014: Main Organisations Involved Brazilian Ministry of Sports: The Ministry of Sports is responsible to create a national sports policy, develop high performance athletes and work on activities to provide social inclusion through sports, therefore contributing to the welfare of the Brazilian population. CBF – Brazilian Football Confederation: The CBF coordinates everything that is related to professional soccer being responsible of the organization of the national championship under it’s varies leagues; players transfers and regulations; as well as managing, training and administrating the Brazilian national soccer team in all of its categories. FIFA – Fédération Internationale de Football Association: FIFA is an association governed by Swiss law founded in 1904 and based in Zurich. It has 208 member associations and its goal is the constant improvement of football. FIFA employs some 310 people from over 35 nations and is composed of a Congress (legislative body), Executive Committee (executive body), General Secretariat (administrative body) and committees (assisting the Executive Committee).

* + Host Cities State and Cities Governments (LOCs)

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Brazil WC2014: Procurement and timetable – Register your Interest ! With the planning process for the 2014 World Cup well underway, now is the time to for Australian companies to target opportunities in Infrastructure, Design, Architecture and associated Major Event Services.

http://copa2014.questionpro.com The Brazilian Ministry of Sport has recently launched this online supplier database which is designed to consolidate information about companies looking to bid for tenders. Registering interest is an important first step for Australian companies looking to participate in future tenders around the 2104 Brazil FIFA World Cup. Why should you register? > Meet Brazilian contacts who are key decision makers in the 12 host cities of the event. > Hear from local experts and develop an understanding of the timelines and opportunities surrounding this major event. > Create or increase awareness of your company expertise in Major Events within Brazil.

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Rio 2016: Infrastructure & Services



The 2016 Rio Olympics project is coordinated by Federal, Rio State and City governments as well as by the Brazilian Olympic Committee through the Rio 2016 Organizing Committee but most of the efforts and decision power will be concentrated at city government level.



Major decisions on the projects and companies to participate will be made from the second semester of 2010 with the consolidation of the Olympic Public Authority and Rio 2016 Organizing Committee as well as the creation of the Rio Business Office which will concentrate all the investments opportunities related to the World Cup and Olympic Games as well as other development plans for the city and state.

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Rio 2016: Infrastructure & Services •

Tourism in the city of Rio de Janeiro should increase 15% in 2016 in relation to the previous year and the city of Rio will have to extend its hotel accommodation capacity up to 50,000 hotel rooms.



The strategic regeneration of Rio’s historic Port area will be accelerated, resulting in a major new accommodation, entertainment and tourist district reconnecting the harbour to the rest of the city (Porto Maravilha Project).



The remediation of Rodrigo de Freitas & Barra Lagoons and Guanabara Bay are also a priority that has an estimated cost of US$ 565 million.

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Rio 2016: Infrastructure & Services •

The city will have 04 clusters with specific needs and solutions (Barra, Deodoro, Maracana and Copacabana) and 11 permanent and 4 temporary sport installations will be constructed plus modernization of existing ones with estimated budget of US$ 508 million.



A BRT (Bus Rapid Transport) system will be implemented in the city to connect the planned clusters as well as modernization and extension of metro lines with a total estimated cost of US$ 2.6 billion.

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Rio 2016: Infrastructure & Services ► Rio 2016 Olympics - Master Plan Video

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Rio 2016: Procurement and timetable – Bid Documents

http://www.rio2016.org.br/sumarioexecutivo/default_en.asp

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Rio 2016: Main Organisations Involved COB - Brazilian Olympic Committee: Founded in 1914, COB has the responsibility of spreading sports culture within the Brazilian society and helping developing high performance athletes. Rio 2016 Organizing Committee: Rio 2016 Organizing Committee is made up of a team of professionals from diverse areas (former Olympic athletes, international advisors and renowned consultants) with expertise in the organization of major sports events. Is responsible for the Games operations. Rio Business Office: Identify, concentrate and coordinate business and investments opportunities related to the 2016 Olympic Games in the city of Rio de Janeiro is the main purpose of this project. The office will also support road shows and business missions to promote the city and its demands.

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Rio 2016: Main Organisations Involved Olympic Public Authority (APO): Is responsible to deliver all the necessary infrastructure and public services for the Olympic Games in Rio, according to the commitments made with the IOC through the Bid document. • Maximum instance at APO is the Olympic Public Council, formed by the President of Brazil, Rio’s Governor and Rio’s Mayor. • APO has a board of 13 members, including one representative from the civil society, 1 from Rio 2016 Organizing Committee, and Federal, State and City Governments representatives. • Empresa Brasileira de Legado Esportivo - Brasil 2016 is a federal government’s company created to be the executive arm of APO.

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Rio 2016: Main Organisations Involved

• Rio 2016 interacts with IOC

IOC / IPC Brasil 2016

• APO interacts with Rio 2016 Rio 2016

APO

GOV

• APO interacts with all government institutions (3 levels: Federal, State and City)

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Introduction: Target Sectors Identified sectors which will be targeted include:

> master planning and project management > urban infrastructure improvements - Legacy planning > design, development and construction of venues and related games infrastructure > overlay – temporary venues, modifications to existing venues and temporary requirements for operations > games services, accessibility, catering, cleaning and waste, security

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Introduction: Target Sectors Identified sectors which will be targeted include: > games management, planning and coordination, training staff and volunteers > ICT – technology operations and telecommunication > Transport, accommodation and service infrastructure > major event security and risk management > delivery of an environmentally sustainable event

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Australian Expertise: Major Sporting Events Khalifa Stadium, Doha



Australia has one of the world’s leading major sporting events industries, competing and delivering globally



Australian specialists and companies have provided design and delivery services for major sports events worldwide including: – Sydney 2000 Olympics (“best ever”) – Athens 2004 Olympic Games – Doha 2006 Asian Games – Melbourne 2006 Commonwealth Games – Beijing 2008 Olympic and Paralympics Games – Delhi 2010 Commonwealth Games – London 2012 Olympic Games



Australia’s expertise recognized in areas of particular relevance for Brazil: – Design of stadia in city “wastelands” – Legacy of ongoing stadia utilization

“Watercube”, Beijing Olympics

Etihad Stadium, Melbourne

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Rio 2016: Procurement and timetable – Register your Interest! Austrade is working closely with allies (including ICN, AISES, ALABC and ABCC) in developing contacts with a wide range of Brazilian companies and organisations with a connection to the Olympics. We are keen to promote specific Australian capability, and would be interested to receive profiles from relevant Australian suppliers since our aim is to present portfolios of specialist capability to clusters of related contacts. To register your interest please access:

www.brazilgames.icn.org.au For latest news and updates on the procurement processes please access:

www.brazil2014-rio2016.com

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Austrade: Planned Activities

Austrade is planning several activities (including trade missions; networking events; seminars) to engage Australian companies and Brazilian public and private entities: • Mission to Brazil (Nov/2010 – Soccerex) • Rio’s Mayor Visit to Australia (Nov/2010) • Rio’s Governor Visit to Australia (2011) For more information on planned activities involving business opportunities related to major sport events please contact us.

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Austrade: Points of Service in Brazil

São Paulo – Austrade Office and Consulate General.

Belo Horizonte - District Manager and home to many Australian companies.

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Austrade: Contact details

Companies are welcome to contact Austrade direct at the following details: Brazil

Australia

Fabio Nave Business Development Manager Tel: +55 11 2112 6212 Fax: +55 11 3171 2889 E-mail: [email protected]

Tom Calder Senior Industry Adviser Tel: +61 3 9648 3285 Fax: +61 3 9648 3100 E-mail: [email protected]

For more information please access: www.austrade.gov.au/2014-Brazil-FIFA-World-Cup-and-2016-Rio-Olympic-Games/default.aspx

2014 Brazil FIFA World Cup & 2016 Rio Olympic Games

Thank You! ► Rio 2016 Olympics - Celebration Video

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