Global Cities Retail guide Cushman & Wakefield 2012/2013

Geneva

Global Cities Retail guide

Geneva Overview

Geneva occupies a beautiful location in the French-speaking part of Switzerland on the shores of Lake Léman, the largest lake in central Europe. Geneva is the most cosmopolitan city and has a reputation for being clean, safe and efficient. In terms of communications Geneva is very well situated at the heart of Europe.

The population of Geneva is wealthy and living standards in the city are famously high. Indeed Geneva is one of the top five cities in the world by purchasing power. There are some 467,000 people in the canton of Geneva, many of whom are non-Swiss. This is partly because Geneva is known as a hub for a multitude of international companies, the United Nations and NGOs (Non Governmental Organisations). The high standard of living combined with cosmopolitan Geneva is an ideal location for major international brands and more particularly for luxury brands. The Geneva market is firstly characterized by very famous luxury brands, located on the rue du Rhône, the most well-known retail street in Switzerland together with Bahnhofstrasse in Zurich. The most attractive retail streets are located close to the Place du Molard, i.e. four pedestrians streets: rue de la Confédération, rue du Marché, rue de la Croix d’Or and rue de Rive. In this area there is also a shopping mall – Confédération Centre – and two department stores (Globus and Bon Génie). In parallel, Geneva has developed many shopping centres located in the outskirts of the city centre. A key centre is the Balexert centre. Another example has been the redevelopment of the Praille area, under way for years and now home to the new Geneva stadium and Praille shopping centre (more than 80 shops).

CUSHMAN & WAKEFIELD

Global Cities Retail guide

Geneva Overview

466,918 Population of the canton of Geneva in December 2011

4,300 Number of people walking through rue du Marché in one hour

CHF 6,235 (approx. €5,000)

Average monthly gross revenue per inhabitant in the Geneva region in 2008

CUSHMAN & WAKEFIELD

Global Cities Retail guide

Geneva Key Retail Areas & Streets RUE DU RHÔNE The rue du Rhône is the most emblematic luxury retail street in Geneva. This street located in the Geneva CBD and close to the lake shore hosts many famous luxury brands such as Hermès, Dior, Chanel and Louis Vuitton as well as many watchmaker and jewellery stores.

RUE DE LA CONFÉDÉRATION – RUE DU MARCHÉ – RUE DE LA CROIX D’OR – RUE DE RIVE This long pedestrianised street is located in the Geneva CBD and is parallel to the rue du Rhône. In contrast with rue du Rhône, this street has many mass-market international brands such as Apple, Desigual, Esprit, FNAC etc.

RUE DU MONT-BLANC Although not as fashionable as the City Centre, there is an equally large selection of clothing and jewelry retailers along Rue du Mont Blanc and its surrounding streets (Franck Namani, Cigares Rhein, Four Seasons Les Bergues Hôtel, Swatch store, watch retailers as Zbinden, B & B, some restaurants, etc.).

BALEXERT SHOPPING CENTER The Balexert centre, situated close to Geneva airport includes a cinema complex (13 screens). This centre was expanded four years ago with some 5,000 sq.m of new retail space mainly occupied by Globus. Today, it comprises more than 110 shops.

LA PRAILLE SHOPPING CENTER The Praille Shopping Center has over 80 different shops and is anchored by a Coop hypermarket. This centre is part of the redevelopment of the Praille area which is also host to the new Geneva stadium.

CUSHMAN & WAKEFIELD

Global Cities Retail guide

Geneva Key Retail Areas & Streets market overview

Data as of August 2012

KEY AREAS/ STREETS/SHOPPING CENTERS

CONSUMER PROFILE

MAJOR RETAILERS PRESENT

NEW ENTRANTS

TYPICAL RENT FOR UNIT OF 200SQM

RANGE OF UNIT SIZES

Rue du Rhône

Luxury Brand names

Dior , Chanel, Hermès, Cartier, Vuitton, Loro Piana, Bulgari, Louboutin, Fendi and many watchmakers and jewelers.

Jimmy Choo, Bally

from € 3000 to € 5000 /sq.m /yr

From 100 sq.m up to 500 sq.m

Pedestrian streets : Rue de la Confédération Rue du Marché Rue de la Croix d’Or Rue de Rive Place du Molard

Mix of mass market and higher range brand names

Kookaï, Marionnaud, PKZ, Victorinox, H&M, Benetton, Promod, Swarovski, Globus, Bon Génie, l’Occitane, Diesel, Devernois, Cyrilius, Apple, Franz Carl Weber, FNAC etc. Globus (dept.store and food), Zara, Massimo Dutti, Wolford, Longchamp, Jean’s &Co, UBS, etc.

BOSS, Desigual, Naf-Naf

Various prices From € 1000 up to € 2500 /sq.m /yr

From 80 sq.m up to 900 sq.m

Rue du Mont-Blanc (Pont-du-Mont-Blanc area)

Mix of middle and higher range brand names

Four Seasons Hôtel des Bergues Cigares Rhein, Several watchmakers shops, etc.

Franck NAMANI Emirates Airline

From € 1000 up to € 2000 /sq.m /yr

Various sizes from 80 sq.m up to 400 sq.m

Balexert Shopping Center

Mix of middle and mass-market range brand names

Migros, Globus, FNAC

Max Mara Sud Express

From € 800 up to € 1200 per sq.m /yr

Various sizes From 80 sq.m up to 5000 sq.m

La Praille Shopping Center

Mix of middle and mass-market range brand names

COOP, Zara, Massimo Dutti, Imaginarium , Gant - etc.

Mango

From € 700 up to €1200 per SQ.M /yr

Various sizes from 80 sq.m

CUSHMAN & WAKEFIELD

Global Cities Retail guide

Geneva Food & Beverage The food and beverage sector in Geneva is fragmented and dominated by independent operators. The largest fast food operators in the city include McDonald’s and Migros, which operates restaurants, take-aways and coffee shops. Starbucks and Le Pain Quotidien are also represented in the city. Geneva is often regarded as the culinary capital of Switzerland and in some respects not typical of the country. There is a not surprisingly strong French influence given its proximity to France. Geneva is one of the country’s main nightspots with a multitude of bars and clubs. Many bars and restaurants also provide local folk entertainment. Local specialties include fondue, raclette, lake fish dishes, smoked sausage and a variety of casseroles. As an international city, Geneva also offers visitors the chance to sample food from around the world. Although many of Geneva’s most refined gourmet restaurants are expensive and formal, diners can also enjoy Geneva’s more relaxed café culture at a reasonable price. The key areas for food and beverage are around Lac Léman and along both sides of the River Rhône. The hotels and eateries around the lake feature some of the most decadent restaurants in Geneva with stunning views and first class service. The luxury end hotels include Swissôtel Métropole; Four Season’s Les Bergues, Le Richemont, Beau Rivage, La Paix, Hôtel d’Angleterre, Kempinski, Président-Wilson and Mandarin Oriental, etc. The city centre extending from the banking district to Eaux Vives, the parallel streets of Rue du Rhone and Rue du Marché (becoming Rue de Rive further east) make up Geneva’s most famous shopping district and also have many food and beverage outlets, including in the Confédération Centre. The Pâquis is Geneva’s most international district in terms of cuisine and is where of some of Geneva’s well-known restaurants are located. Particularly prevalent are Arabic, Thai, African and South American cafes offering value-priced cuisine. It is also home to trendy vintage clothing stores and interesting ethnic boutiques. The many winding alleys of the Old Town area of Geneva are home to traditional Swiss restaurants and French cafes, while Italian cuisine is to be found in the Eaux-Vives district.

market overview

Data as of August 2012

KEY AREAS

CONSUMER PROFILE

FOOD & BEVERAGE OPERATORS INCLUDING

Confédération Centre

Locals, tourists

Lipp, Capocaccia /Matsuri

The Old Town

Locals, tourists

Les Armures, Restaurant de l’Hôtel de ville, etc.

City Center /Place du Molard,

Locals, tourists

Café du Centre, Molino, Globus food, BG Café, Senso, etc.

Rue du Rhône

Local, tourists

Relais de l’entrecôte, Nirvana, Olio, Arthur’s Riv e Gauche, etc.

Along Lac Léman/ River Rhône

Local, tourists

Au Phil du Temps, Cottage café and several 5* Hôtel restaurants, etc.,

Rue du MontBlanc

Local, tourists

Wine & Beef, Café de Paris, Pasta Prima, Starbucks, Mc Donald’s, etc.

Paquis

Locals, tourists

Boeuf Rouge, l’Entrecôte Couronnée, Palais Mascotte, etc.

Eaux Vives

Locals, tourists

Le Goût des Autres, l’Adresse, Da Paolo, etc.

Plainpalais

Students

Little Buddha, Le Lyrique, La Comédie, Le Dorian, La Broche, etc.

Carouge

Trendy locals, tourists

Café des Négociants, Dix Vins, Olivier de Provence, etc.

Plainpalais is a university student area with many lower-priced options including takeaway foods, while Carouge is home to the most trendy and experimental restaurants in the area. CUSHMAN & WAKEFIELD

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