ALL-NEW 2013
2013 DODGE DART • The all-new Dodge Dart blends Alfa Romeo DNA and Dodge’s passion for performance • Three technologically advanced, fuel-efficient and powerful engines • 2.0L Tigershark™ • 1.4L Intercooled Turbo with MultiAir® • 2.4L Tigershark™ with MultiAir® • Segment-leading technology with a class-exclusive reconfigurable 7-inch Thin Film Transistor (TFT) cluster and 8.4-inch touch-screen multimedia centre • Class-exclusive heated steering wheel • Segment-leading levels of interior roominess
• Class-leading safety features including 10 standard air bags, class-exclusive Blind-Spot Monitoring and Rear Cross-Path Detection • Over 100,000 ways to customize your Dodge Dart; 12 exterior colours, 13 interior colour and trim combinations, seven wheel options, three engine options, three transmission options, and over 150 Mopar® accessories • All-new Dodge Dart named to Wards ‘10 Best Interiors’ List for 2012
Key Messages
Product Plan
2013 DODGE DART
Limited $23,245
SXT $17,995
SE $15,995
R/T $23,995
Rallye $19,495
2013 DODGE DART
$15,995 SE 25A (PFDH41) • • • • • • • • • • • • • • •
2.0L 160 hp Tigershark™ 4-cyl 6-speed manual Remote keyless entry Power windows, locks, mirrors Projector headlamps LED stop/turn taillamps 16-inch wheels & covers Soft-touch instrument panel 10 airbags Electronic Stability Control Brake Assist & Hill Start Assist Four-wheel disc ABS AM/FM/CD/MP3 radio Four speakers Folding rear seat
SE 24A (PFDH41) •
6-speed automatic
Black Denim
2013 DODGE DART
$17,995 SXT 25B (PFDP41) (Adds to SE) • • • • • •
17-inch wheels & covers Air conditioning Body-colour door handles 60/40 split folding rear seat Six speakers Security alarm
SXT 24B (PFDP41)
SXT 23B (PFDP41)
SXT 22B (PFDP41)
• •
• •
• •
2.0L Tigershark™ 6-speed automatic
1.4L MultiAir Intercooled Turbo 6-speed manual ®
1.4L MultiAir Intercooled Turbo 6-speed DDCT automatic ®
2013 DODGE DART
Black / Lt. Diesel Interior
Black / Lt. Frost Interior
Black Denim
2013 DODGE DART
$19,495 Rallye – 25T (PFDP41) (Adds to SXT) • • • • • • • • • •
Unique front fascia 17-inch aluminum wheels Dark projector headlamps Projector fog lamps Integrated dual exhaust Leather-wrapped steering wheel Leather-wrapped shifter Steering wheel mounted audio controls Cruise control Trip computer
Rallye 24T (PFDP41)
Rallye 23T (PFDP41)
Rallye 22T (PFDP41)
• •
• •
• •
2.0L Tigershark™ 6-speed automatic
1.4L MultiAir Intercooled Turbo 6-speed manual ®
1.4L MultiAir Intercooled Turbo 6-speed DDCT automatic ®
2013 DODGE DART
Black / Ruby Red Interior
Black / Lt. Diesel Interior
Diesel / Lt. Diesel Interior
Diesel/Citrus Peel Interior
2013 DODGE DART
$23,245 Limited 24L (PFDS41) (Adds to SXT) • • • • • • • • • • • • •
6-speed automatic Unique bright grille Bright door handles & signal repeater mirrors 8.4-inch touch screen & floating island bezel 7-inch reconfigurable TFT display & trip computer Nappa leather-faced seats Heated front seats and steering wheel 10-way power driver’s seat ParkView® Rear Back-up Camera Uconnect™ voice command w/ Bluetooth® In-seat storage Auto headlamps, ambient interior lighting Active grille shutters
Black Interior
Limited 22L (PFDS41) • •
1.4L MultiAir Intercooled Turbo 6-speed DDCT automatic ®
Black / Lt. Frost Interior
Diesel/Ceramic White
2013 DODGE DART
$23,995 R/T 27S (PFDS41) (Adds to Limited) • • • • • • • • • •
2.4L 184 hp Tigershark™ w/ MultiAir® 6-speed manual Unique front fascia Hyper black grille Dark projector headlamps Integrated dual exhaust 18-inch aluminum wheels Sport tuned suspension Unique Nappa perforated leather LED “Racetrack” taillamps
R/T 28S (PFDS41) •
6-speed automatic Black Interior
Black/Ruby Red Interior
2013 DODGE DART LED “Racetrack” Taillamps (LBQ) • • •
Class-Exclusive Dodge Charger inspired 152 LEDs
Don’t miss out, be sure to the box for option LBQ Available on SXT, Rallye, and Limited and standard on R/T
Powertrains
2013 DODGE DART
No Compromises: Powerful and Fuel Efficient Engines 2.0L Tigershark
™
160 hp / 148 lb-ft
6spd manual / auto
1.4L MultiAir Intercooled Turbo
160 hp / 184 lb-ft
6spd manual / DDCT
2.4L Tigershark MultiAir
184 hp / 171 lb-ft
6spd manual / auto
®
™
®
2013 FUEL ECONOMY
Fuel Economy L/100 (MPG) 1.4L MultiAir Turbo with 6-speed manual 1.4L MultiAir Turbo with 6-speed DDCT 2.0 L I-4 with 6-speed manual 2.0L I-4 with 6-speed automatic 2.4L MultiAir with 6-speed manual 2.4L MultiAir with 6-speed automatic
City 7.4 (38) 7.4 (38) 8.1 (35) 8.7 (32) TBD TBD
Highway 4.9 (58) 5.3 (53) 5.4 (52) 5.8 (49) TBD TBD
Aero package Late availability
Wheels
2013 DODGE DART SE
SXT
RALLYE
16” STEEL WCS
17” STEEL WFU
17” PAINTED ALUMINUM WD3
17” PAINTED ALUMINUM WD3
18” PAINTED ALUMINUM WPC
SXT (OPT)
Rallye (OPT)
LIMITED (OPT)
R/T (OPT)
17” PAINTED ALUMINUM WD3
17” HYPER BLACK ALUMINUM WFX
LIMITED
17” POLISHED ALUMINUM WFL
R/T
18” HYPER BLACK ALUMINUM WPR
2013 DODGE DART
Exterior Colours
Order Recommendations
2013 DODGE DART Price Class Mix
13%
Limited - $23,245 Adds to SXT: 6-speed Automatic Premium Nappa leather seats Heated front seats & steering wheel 8.4-inch touchscreen, 7-inch TFT cluster 10-way power driver's seat
R/T- $23,995 Adds to Limited: 2.4L 184 hp Tigershark engine w/MultiAir Unique Hyper black grille 18-inch Aluminum wheels Unique R/T Nappa perforated leather seats Integrated dual exhaust
12%
36%
SXT - $17,995 Adds to SE: Air Conditiioning 17" Wheels Premium Cloth seats Body colour door handles 60/40 Split folding rear seat
Rallye - $19,495 Adds to SXT: Unique black fascias & headlights 17" Aluminum wheels Projector fog lamps Integrated dual exhaust Leather wheel w/Cruise
35%
4%
SE - $15,995 Select Standard Equipment: 2.0L 160 hp Tigershark w/ 6-speed manual 10 Airbags - ABS, ESC, 4-wheel Disc Projector headlamps & LED taillamps Pwr windows, mirrors & locks w/RKE AM/FM CD
Order Recommendations
2013 DODGE DART Powertrain Mix
SXT
SE 2.0L 6-spd Manual 55%
2.0L 6-spd Automatic 45%
2.0L 6-spd Manual 15%
Rallye 2.0L 6-spd Manual 10%
2.0L 6-spd Automatic 40%
1.4L MultiAir Turbo 6-spd Manual 30%
2.0L 6-spd Automatic 40%
1.4L MultiAir Turbo 6-spd Manual 30%
Limited 1.4L MultiAir Turbo 6-spd DDCT 20%
2.0L 6-spd Automatic 55%
1.4L MultiAir Turbo 6-spd DDCT 45%
1.4L MultiAir Turbo 6-spd DDCT 15%
R/T 2.4L MultiAir 6-spd Manual 65%
2.4L MultiAir 6-spd Auto 35%
Order Recommendations
2013 DODGE DART OPTION
Code
17" Aluminum Wheels
WD3
17" Hyper Black Aluminum Wheels
WFX
17" Polished Aluminum Wheels
WFL
18" Hyper Black Aluminum Wheels
WPR
LED "Racetrack" Taillamps
SE
SXT
Rallye
Limited
R/T
60% 50% 50% 80%
LBQ
90%
NHM
60%
Popular Equipment Group Remote start (automatic only) Underbody aero & active grille shutter Front passenger in-seat storage Illuminated cup holders Sun visors with Illuminated vanity mirrors
AJY
40%
Premium Group Remote start (automatic only) Universal garage door opener Dual zone automatic temp control
ANF
50%
75%
Technology Group Keyless Enter 'n Go™ Rain-sensing wipers Smart beam headlamps Park-Sense® Rear Park Assist Blind spot monitoring w/cross path detection
ADG
10%
15%
Pemium Audio Group 8.4" Touchscreen radio ParkView® Rear Back-up Camera Illuminated floating island bezel
AMT
50%
60%
20%
25%
Cruise Control Leather-wrapped steering wheel with audio Electronic Vehicle Information Centre
Uconnect™ Voice Command w/Bluetooth® Steering wheel audio & Autodim mirror
RSP
10%
90%
90%
60%
10%
30%
40%
60%
10%
30%
Power Sunroof
GWG
HID Headlamps
LMP
Alpine® 10 Speakers w/506 watt Amp
RC3
10%
30%
40%
75%
SiriusXM™ Satellite Radio w/12-months Free
RSC
30%
40%
60%
60%
Uconnect 8.4N
RB5
5%
10%
30%
30%
