2006 Annual Report N i n t h A v e n u e S u i t e N e w Y o r k, N Y

2006 Annual Report 630 Ninth Avenue Suite 1010 New York, NY 10036 LIFEbeat Board Members, Executive Director and Jennifer Hudson at LIFEbeat presen...
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2006 Annual Report

630 Ninth Avenue Suite 1010 New York, NY 10036

LIFEbeat Board Members, Executive Director and Jennifer Hudson at LIFEbeat presents Dreamgirls

Tha Heights perform at LIFEbeat’s Volunteer Appreciation Party

introduction LIFEbeat is the music industry’s charitable organization dedicated to reaching America’s youth with the message of HIV/AIDS prevention. For 14 years the organization has helped to mobilize the talents and resources of the music industry to raise awareness and funds and to provide support for the HIV/AIDS community. At the end of 2003 an estimated 1 million people in the United States were living with HIV/AIDS. The CDC estimates that approximately 40,000 people become infected with the virus each year in the U.S. The epidemic continues to have a disproportionate effect on men who have sex with men, African-Americans and Latinos. LIFEbeat remains committed to reaching America’s youth who represent 50% of new HIV infections annually as well as these minority groups. The charity had another great year in 2006 producing several successful special events and further expanding both the National and Local Outreach programs. The year also saw the addition of part-time staff member Ben Godwin to assist in the administration of the Hearts & Voices program, and with the departure of Leigh Ollman, Ben Wymer joined LIFEbeat as the Manager of Development and Special Events. Awareness of LIFEbeat on the web increased dramatically. The organizations website logged over 3.5 million hits; a 136% increase over the previous year. In the following pages you will find highlights of LIFEbeat’s programs and special events during 2006. One in four people who are HIV positive in the U.S. are unaware of their status .

Statistic from the CDC (www.cdc.gov)

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Nelly Furtado at LIFEbeat Honors Scott Greenstein

local tour outreach Under the supervision of coordinator Rachel Hill, the Local Tour Outreach program continued to experience growth in 2006. The addition of the Nokia Theatre as a regular concert venue contributed an additional 102 LIFEbeat outreaches. The program also established regular outreach at the NYU Kimmel Center, providing access to students attending the university and members of the surrounding community. Regular outreaches were also maintained at Irving Plaza, Roseland, SOB’s, Knitting Factory and Virgin Megastore. The focus of one-off events and health fairs continued to be on at-risk populations including youth, African-Americans, Latinos and GLBT communities. Volunteer recruitment remained steady with just over 100 new volunteers trained in 2006. The training sessions were increased to 3.5 hours to ensure volunteers had enough knowledge to effectively conduct outreach. The LTO program also invited its most dedicated volunteers to participate in its first Outreach Planning Committee. The meeting provided a forum for discussion of the program and how it may be improved. The invaluable feedback from volunteers is helping to shape innovations in the program for 2007.

2006 by the numbers

•Total number of outreaches: 493 (a 17% increase over 2005) •Approximately 175,000 condoms distributed •Outreach at 66 special one-off events •Outreach Audience: 55%Male,45% Female; 52% under 25; 54%Caucasian, 23%African-American,15%Latino, 8%Other An estimated 40,000 new HIV infections occur each year in the U.S. Statistic from the CDC (www.cdc.gov)

looking ahead

In 2007 LIFEbeat will design and publish its own outreach literature and continue to improve the effectiveness of the outreach tables. The organization will also launch a new HIV testing incentive program in partnership with Project WAVE and add another regular outreach venue, the new Gramercy Theatre. 5

Jennifer Hudson & LIFEbeat intern Jennifer Hazlewood at LIFEbeat presents Dreamgirls

national tour outreach The National Tour Outreach program experienced mixed growth in 2006. The number of national tours LIFEbeat partnered with tripled over the previous year from 4 to 12. The number of national one-off events the organization participated in declined from 32 to 24 due in large part to the relaunch of the tour program and more focus on joining national tours. The program took advantage of LIFEbeat’s newly printed Spanish language condom packages, shipping them to both Texas and Puerto Rico for World AIDS Day events. LIFEbeat reassessed the number of condoms being sent to certain national HIV/AIDS conferences and events and readjusted amounts to more efficiently distribute the yearly allotment of samples. The result was a slightly lower number of condoms and condom packages distributed through the national program. Program manager John Atanasio maintains relationships with 84 partner AIDS Service Organizations across the country, an essential part of the national program.

2006 by the numbers

•Total number of AIDS Service Organizations: 84 (81 in 2005) •Total National Tours: 12 (4 in 2005) including: James Blunt, Cuervoton, mtvU Campus Invasion Tour, Erasure, Ozzfest, Vans Warped Tour, Shakira, MTV2 $2Bill Concert Series and more •Outreach at 164 tour dates •Total condoms distributed: 71,355

looking ahead Over 1 million people in the U.S. are HIV positive .

Statistic from the CDC (www.cdc.gov)

The NTO program will continue to seek new national tours, more one-off events and ASO’s to partner with LIFEbeat in the upcoming year. 7

Darnell Tyson of Lavender Light performs at Rivington House

Hearts & Voices staff & 2006 Superstar performers

LIFEbeat’s Hearts & Voices program produced 208 shows in the greater New York area in 2006, an average of 4-5 shows per week. The program added three new facilities including one in Fort Lee, NJ and one in Brooklyn. Four facilities are no longer participating in the program for various reasons including changes in staff, funding and falling levels of hospitilization for HIV-related illnesses. Despite fewer shows in 2006 compared to 2005, due in large part to the loss of facilities, overall attendance was up 8.7%. At the end of 2006, H&V had 75 active artists participating (29 of which were new), and had increased volunteer participation by 163%. R&B vocalist Meli’sa Morgan, rapper Jim Jones, and rising Reggaeton star Chavito all lent their talents to the program. The holiday season saw the production of the first Hearts & Voices Artist Compilation featuring songs from 14 of the programs top artists. The CD’s were distributed in over 250 holiday gift bags that also included donations from: BET, Sirius Satellite Radio, TVT Records, MTV Networks, MAC Cosmetics, Sony BMG, Johnson & Johnson and more.

2006 by the numbers •Total attendance: 5110 (4700 in 2005) •Average show attendance: 25 •Total artists: 75 •Total volunteers: 50

looking ahead

In the Spring of 2007 the Hearts & Voices program will launch a pilot program in Miami, FL. The program will be managed remotely from New York and utilize AIDS Service Organizations and artists based in the Miami area.

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Marquee for LIFEbeat presents Dreamgirls

Jim Shearer hosts the MTV2 LIFEbeat Benefit Concert

event highlights LIFEbeat presents a benefit screening of “Dreamgirls” December 5, 2006

DECEMBER 5, 2006

Thanks to the generosity of Dreamworks Pictures and Paramount Pictures, LIFEbeat was able to host two special advanced screenings of the Golden Globe winner for best picture, “Dreamgirls” at the IFC Center in New York. The first screening was sponsored and hosted by Denise Rich, 785 Records & Denise Rich Songs and included a VIP reception after the film in the adjoining Waverly Restaurant. Star of the film & Oscar winner Jennifer Hudson stopped by for pictures with LIFEbeat board members and some mingling with the guests. The second screening, targeted to the NY gay community, was sponsored by HX Magazine and included an after-party at Barracuda, also a sponsor of the 2nd screening.

BID 2 BEAT AIDS Online Auction to benefit LIFEbeat December 1, 2006 After the success of its first Bid 2 Beat AIDS auction in 2005 LIFEbeat decided to renew the celebrity memorabilia auction on World AIDS Day 2006. The 2006 auction included items from Prince, Justin Timberlake, Cal Ripken Jr., Madonna and hundreds more. The auction also included nearly 100 unique ‘Lend-A-Hand to LIFEbeat’ celebrity hand tracings and almost 100 RIAA platinum, gold, and multi-platinum awards.

MTV2 presents 30 Seconds to Mars and Taking Back Sunday A Concert to Benefit LIFEbeat August 30, 2006 World famous nightclub and concert venue Webster Hall in New York was the site of the sold-out MTV2 pre-VMA concert benefiting LIFEbeat. Fans lined up for blocks to see 30 Seconds to Mars (fronted by actor/musician Jared Leto) and Taking Back Sunday rock the club the night before MTV’s Video Music Awards. The bands acknowledged LIFEbeat both on stage and off, giving the charity shout-out’s from the stage AND donating concert merchandise for LIFEbeat to sell at its Outreach table.

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Howard Stern & Beth Ostrosky at LIFEbeat Honors Scott Greenstein

Contestants backstage at the Cuervoton finals in NYC

event highlights Hearts and Voices Concert Series: Reggae Gold Live LIFEbeat’s reggae installment of the Hearts & Voices Concert Series was cancelled after members of the LGBT community protested the appearance of certain artists with songs containing homophobic lyrics. The charity remains dedicated to reaching those hardest hit by the epidemic including the LGBT and Caribbean-American communities with the message of HIV/AIDS prevention. LIFEbeat is committed to exploring more effective ways to address the complex issues legitimately raised by the controversy. LB_Greenstein_Rcard.qxd

5/31/06

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LIFEbeat Honors Sirius Satellite Radio’s Scott Greenstein June 21, 2006

LIFEbeat honors

Guests took over two floors of the swank NYC super-club Pacha for an evening of fabulous food and live music in honor of the President of Entertainment & Sports at Sirius Satellite Radio, Scott Greenstein. Nelly Furtado and The Raveonettes performed acoustic sets of their biggest hits as Sirius Radio personalities (Howard Stern, Little Steven, Alexis Stewart) and entertainment industry executives showed their support of the charity.

SCOTT GREENSTEIN President, Entertainment & Sports SIRIUS Satellite Radio

Wednesday, June 21, 2006 7:00pm to 10:00pm PACHA

618 West 46th Street New York

TICKET ORDER

(Ticket purchases are reflected by a guest list. Guests must present valid photo ID at the door)

SPONSOR @ $15,000 $ � PLATINUM includes 20 tickets and acknowledgement at event SPONSOR @ $10,000 $ � GOLD includes 15 tickets SPONSOR @ $5,000 $ � SILVER includes 10 tickets @ $350 EACH $ � INDIVIDUAL SUPPORTER TOTAL SUPPORT $

Cuervoton Talent Search May 18, 2006 LIFEbeat partnered with US Concepts, Diageo, Tony Touch and Chingo Bling, as well as Machete Music and Wu Tang Latino to spread the message of HIV/AIDS prevention while searching for Latino artists who will take Hispanic urban music into the future. LIFEbeat outreached at talent showcases for Reggaeton and Hip Hop Latino artists in New York, Phoenix, Los Angeles, Chicago, Dallas & Houston. The final round was held at the Nokia Theater in New York City where a winner was chosen and LIFEbeat was presented with a check.

Hearts and Voices Concert Series: Reggaeton Explosion 3 March 3, 2006 Don Omar, Voltio, Tanto Metro & Devonte, Nina Sky and Pitbull all performed at LIFEbeat’s third reggaeton themed Hearts & Voices concert held at New York’s Spirit Nightclub. Hosted by Lisa Evers and DJ Nelson, the event also featured the music of DJ Enuff & The Heavy Hitters. Sponsors included BET, MTV2, and HOT 97 with promotional support provided by VIBE and El Especial. 13

SAFE IS SEXY supports LifeBeat $10 from your purchase of this tee shirt will help raise awareness of HIV/AIDS prevention through the efforts of LifeBeat

Love LIFE. Beat AIDS.

Change your shirt. Change the world. Get this limited-edition tee by American Rag for only $18 and support the fight against HIV/AIDS. Macy's will donate $10 from every purchase to LIFEbeat. Tees are available in Juniors and Young Men’s at select Macy’s stores and online at www.macys.com. Limited quantities available; while supplies last. $10 of each tee purchase will be donated to LIFEbeat, up to a maximum of $110,000.

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For more HIV/AIDS prevention information, visit www.lifebeat.org

special promotion Macy’s LIFEbeat Challenge Beginning August 15, 2006, Macy’s and LIFEbeat challenged high school and college students to a different kind of homework assignment: brainstorming creative ideas to raise awareness and dollars in support of HIV/AIDS prevention. To kick off the Macy’s LIFEbeat Challenge, American Rag offered an exclusive LIFEbeat t-shirt available only in select Macy’s stores and on macys.com in August and September. Ten dollars from the sale of each shirt were donated to LIFEbeat. Teen Vogue, Maxim, and Seventeen magazines partnered in the promotion of the program with ads and editorial placement in the magazines as well as special events including the Seventeen Rock the Runway events held in shopping malls across the country. More than 1,000 entries were received from 48 states and Puerto Rico; from high school and college students alike. The winning entrant was announced at a Teddy Geiger instore concert at Macy’s Herald Square in NYC on December 1st, World AIDS Day. The challenge awarded the winning entrant with a private performance for the winner and 10 friends by Teddy Geiger.

Take the LIFEbeat Challenge Changing the world takes true creativity--so show us what you can do. Come up with the most unique, out-of-the box idea to raise dollars or awareness for HIV/AIDS prevention and LIFEbeat. Our panel of judges will select one winner. The prize? A private performance by singer-songwriter Teddy Geiger for you and 10 friends. The winner will be announced on World AIDS Day. It’s time to make a difference, so get started! TO ENTER: Describe your fundraising or awarenessraising idea in 200 words or less. All entries must be received by 11:59 p.m. on October 15, 2006. Submit your entry at www.lifebeat.org or www.thisit.com. LIFEbeat is the music industry’s charitable organization dedicated to reaching America’s youth with the message of HIV/AIDS prevention. No purchase necessary. Void where prohibited. For contest rules, visit www.lifebeat.org or www.thisit.com.

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