160+ countries 150+ years of history

Partnership program Global EXPO History First time EXPO in CIS region 2017 Astana 2015 2010 Shanghai 1889 Paris Milan 160+ 1958 countries B...
Author: Iris Hart
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Partnership program

Global EXPO History

First time EXPO in CIS region

2017 Astana

2015 2010 Shanghai

1889 Paris

Milan

160+

1958

countries

Brussels

150+ years of history

Global EXPO Exhibit examples

Heinz Sauce

Escalator

Diesel Engine

1876 EXPO Philadelphia, США

1893 EXPO Chicago, USA

1900 EXPO Paris, France

Filmstrip 1900 EXPO Paris, France

Calculator

Fax

Personal Computer

Mobile Phone

1962 EXPO London, UK

1964 EXPO New York, США

1964 EXPO New York, USA

1970 EXPO Osaka, Japan

Global EXPO Number of visits

5.6 mln

Zaragoza 2008

15 mln

Milan 2015

18 mln

Hannover 2000

5.6+ mln

Astana 2017

73 mln

Shanghai 2010

8 mln

22 mln

Yeosu 2012

Nagoya 2005

Astana EXPO 2017 Goals

Promote “green energy” innovations

FDI growth

Commitment to sustainable development model

Development of national tourism

Exchange of knowledge and experience in the field of energy

Development of the scientific potential of Kazakhstan

Strengthening Kazakhstan global positioning

Scientific and cultural legacy

Astana EXPO 2017 Location

CITY CENTER

NAZARBAYEV UNIVERSITY

Astana EXPO 2017 Facts and figures

Opening

10/06/2017

Closure

10/09/2017

Exhibition area

25 hectares

Building area

174 hectares

Attendance

5.6+ mln.

Foreign visitors

15%

Official participants

100+ countries 10+ NGOs

EXPO 2017 Site

EXPO 2017 Site

EXPO 2017 Site

EXPO 2017 Site

EXPO 2017 Site

EXPO 2017 Site

KAZAKHSTAN PAVILION– 5000 m2 THE SPHERE – 15000 m2 DIAMETER– 80 meters

OBSERVATORY EVENT SPACE MUSEUM/EXHIBIT MUSEUM/EXHIBIT

MUSEUM/EXHIBIT MUSEUM/EXHIBIT/CAFE MEDIA

KAZAKSHTAN PAVILION

BUILDING HEIGHT– 94 meters

FLOORS - 8

Thematic pavilion

Thematic pavilion

Amphitheatre

AREA: 8100 m2

SEATS: 2000+3000 OUTSIDE

FUNCTIONAL USE: - PERFORMANCE AREA - PUBLIC AREA - RECREATIONAL AREA

SUSTAINABLE FEATURES: -

NATURAL VENTILATION

-

PIETZO ELECTRIC FLOOR

Amphitheatre

AREA: 3350 m2

FUNCTIONAL USE: - EXHIBITION AREA - PUBLIC AREA

- RECREATIONAL AREA

SUSTAINABLE FEATURES: GREEN ROOF NATURAL DAYLIGHT RAIN WATER COLLECTION

EXPO 2017 Site

Astana EXPO 2017 Media coverage and promotion

2014

2015-2017 (annually)

TV

12 channels 43 hours

13 channels 84 hours

Periodicals

19 editions

20 editions

Outdoor advertising

44 locations 8 cities

51 locations 15 cities

22 events

50 events

Events (local + international)

Astana EXPO 2017 Business opportunities

Catering: 50+ sales points and 200+ vending machines

Retail: 10+ shops

Е-commerce

Hotels

Internal tourism

Concerts and events

Tax preferences and rights for exclusive distribution of goods and services for sponsors

Astana EXPO 2017 Post use development

Hotels

Scientific centers

Cultural venues

Residential area

Sports and leisure

Shopping malls

Astana EXPO 2017 Why Sponsor?

 Position your company as an investor in sustainable energy solutions  Take a leadership position in the future energy market

 Gain access to global leaders, policy and decision makers  Host exclusive networking events  Profile your technologies and projects and meet global partners  Reach over 2.6 million attendees  Align your brand to a high profile regional and international event marketing campaign  Benefit from global media coverage

Astana EXPO 2017 Partnership categories

Global Partner 8 000 000 euro

Official Sponsor 3 500 000 euro

Partner

Friends

1 750 000 euro

175 000 euro

Partnership benefits for Global Partner

2.3+ mln. unique visitors 5.6+ mln. total visits

• Corporate pavilion on EXPO territory • Exclusive distribution of goods and services for sponsors

• Events under EXPO Brand

• Sponsor’s logo projected on construction sites

• International exhibitions

• Usage of EXPO brand

• Forums before and during the event

• Right to use EXPO logo • Promotions in social networks (SMM) • Appearance of Sponsor’s logo in mass media

• Offices and conference halls • Translation services and secretary assistance • Legal support

EXPO Milano 2015 opportunities

 20+ mln.visitors in 6 months to EXPO Milano  10+ mln. visitors in Kazakhstan pavilion  Most visited pavilion in EXPO Milano 2015  Dedicated area to Astana EXPO- 2017 partners

Partnership example EXPO 2005, Nagoya, Japan

Corporate pavilion of the Global partner TOYOTA

Partnership example EXPO 2010, Shanghai, China

Joint pavilion between General Motors and SAIC – China’s largest car manufacturer

More than 2 million people attended the pavilion during EXPO period

Partnership example EXPO 2010, Shanghai, China

Corporate pavilion of the Global partner «Coca Cola»

More than 1 million people visited Coca Cola corporate pavilion

Partnership example EXPO 2012, Yeosu, Korea

Corporate pavilion of the Global partner «Hyundai»

Partnership example EXPO 2012, Yeosu, Korea

Corporate Pavilion of the Global Partner GS CALTEX (Chevron) – multinational petroleum corporation

Partnership example EXPO 2012, Yeosu, Korea

Corporate Pavilion of the Global Partner «LOTTE» - international food and shopping malls corporation

Contacts Astana EXPO-2017 National Company JSC Kunayeva 8b “Izumrudnyi Kvartal” Business Center 11th floor Astana, Republic of Kazakhstan www.expo2017astana.com