MEDIA ARTS CENTER SAN DIEGO
14TH ANNUAL SAN DIEGO LATINO FILM FESTIVAL 2007 MARCH 8TH - 18TH 2007
UltraStar Mission Valley Cinemas at Hazard Center San Diego, California For additional information call: Ethan van Thillo Festival Director/Founder
[email protected] or Christian De Anda
[email protected] Sponsorship & Marketing Coordinator TEL 619.230.1938 FAX 619.230.1937 www.sdlatinofilm.com
Partnership Opportunities
MEDIA ARTS CENTER SAN DIEGO BACKGROUND
The San Diego Latino Film Festival (SDLFF) was originally established fourteen years ago as a student film festival at the University of California, San Diego focusing on works by Latinos and/or about the Latino Experience. Since that time, The San Diego Latino Film Festival has developed into one of the larger and well-respected Latino film festivals in the country. Over 133,000 people have attended during the past ten years and 837 films/videos from across Latin America and the United States have been screened. Past festival guests have included such renowned individuals as Gael García Bernal, Roselyn Sanchez, Maria Conchita Alonso, Barbara Mori, Ana de la Reguera, Alfonso Cuaron, Diego Luna, Danny Trejo, Carmen Salinas, Luis Mandoki, Paul Rodriguez, Carlos Carrera, Luis Valdez, John Leguizamo, Lupe Ontiveros, Lourdes Portillo, Alex Lora, Rodrigo Prieto, Arturo Ripstein, Gregory Nava, Edward James Olmos, Adam Rodriguez, Freddy Rodriguez, Moctesuma Esparza, Ray Bradbury, Patricia Velasquez, Cristian de la Fuente and hundreds of other Latino filmmakers.
PRESTIGE
Media Arts Center San Diego’s prestigious and internationally recognized San Diego Latino Film Festival, soars into its 14th year with impressive and exhilarating new activities, special events and initiatives. The 14h Annual San Diego Latino Film Festival will take place March 8-18, 2007 at UltraStar Mission Valley Cinemas at Hazard Center located in beautiful San Diego, Califonia. The 2007 Festival will include expanded opportunities for participating filmmakers and their films/ videos to take the spotlight. The following is just a taste of what filmmakers and attendees can experience by participating at the upcoming San Diego Latino Film Festival: • • • • • • • • • •
150 feature and short films to be screened 120 guest filmmakers and actors 2007 SDLFF Corazon Awards Competition Workshops/Seminars with industry representatives and filmmakers SDLFF’s “Top Ten to Watch” Celebrity Guest Curator “Latinos in TV” “Tributes” to acclaimed filmmakers/actors Sonido Latino Concerts @ the Fest Pre-Fest Media Kick Off Event
• “Best of Fest” showcase • Opening, Centerpiece, and Closing Night Gala Celebrations • Student Outreach Screenings • “Meet the Filmmaker” Dialogues • Return of Cine Gay (second year) • Animation Centerpiece • Midnight Cult Cinema • Saturday Morning Cartoon Festival/ Family Fun Fair • Cine Chileano Sidebar
Maria Conchita Alonso
DEMOGRAPHICS
Last year’s festival was attended by an audience of 18,000 actively-engaged film lovers, filmmakers, actors, programmers, distributors, industry representatives and journalists. Expected attendance for the 2007 festival is 20,000, representing communities from the San Diego County and Baja California. SDLFF attendees are comprised of community leaders, members of the film industry, students, professors and professionals. They are highly educated, affluent and have an average age of 34 years-old (Source: Medicis Media 2004 survey).
Edward James Olmos
LOCATION
The San Diego Latino Film Festival has used the unique geographical and cultural position of San Diego, one of our country’s finest cities and attractive destinations for international travelers. San Diego is also unique in that it is an important part of the Border Region making the festival a premiere venue for the exhibition of international and U.S. Latino features, shorts and documentaries. The festival is located in Mission Valley, the heart of San Diego, home to large shopping malls, retail shops, restaurants, office space, luxury hotel accommodations and more. Mission Valley is the ideal venue to reach the 4 million-plus Latinos living in the County as well as in Tijuana. It is estimated that the buying power for this Latino population is $12.5 billion which includes retail sales of $3.0 billion. San Diego Latino/Tijuana market is the third largest Latino market in the United States!
Roselyn Sanchez
John Leguizamo
SPECIAL GUESTS Over 500 guest filmmakers and actors have attended the festival since 1994 including: Roselyn Sanchez (Rush Hour 2) Maria Conchita Alonso (Desperate Housewives) Carmen Salinas (Man on Fire) Diego Luna (Dirty Dancing: Havana Nights) Wilmer Valderrama (That 70’s Show) Gael Garcia Bernal (The Motorcycle Diaries) Edward James Olmos (The West Wing) Lupe Ontiveros (Desperate Housewives) John Leguizamo (Moulin Rouge) Ana de la Reguera (Nacho Libre) Danny Trejo (Once Upon a Time in Mexico) Luis Mandoki (Message in a Bottle) Carlos Carrera (The Crime of Father Amaro) Patricia Velásquez (The Mummy) Ray Bradbury (Fahrenheit 451) Sal Lopez (Full Metal Jacket) Adam Rodríguez (CSI: Miami) Lumi Cavazos (Like Water for Chocolate) Luis Valdez (La Bamba) Jorge Cervera Jr. (Real Women Have Curves)
Jacob Vargas (Jarhead) Freddy Rodríguez (6 Feet Under) Gregory Nava (Selena) Tony Plana (An Officer and a Gentleman) Yareli Arizmendi (A Day Without a Mexican) Bruno Bichir (My Dark Alley) Alex Lora (Otro Rollo) Gabriel Figueroa Jr. (To Love Too Much) Alfonso Cuarón (Harry Potter and the Prisoner of Azkaban) Sergio Arau (A Day Without a Mexican) Vanesa Bauche (Al Otro Lado) Arturo Ripstein (Hell Without Limits) Paul Rodríguez (Ali)
MEDIA IMPRESSIONS & REACH
INTERNET SideWalk San Diego Website noticine.com spanix.com InMotion Magazine.com signonsandiego.com San Diego.com, Inc. El Sol de San Diego El Informador NEWSPAPER Los Angeles Times (Calendar Section) San Diego Union-Tribune (Night & Day) San Diego City Beat La Tarde de Baja California) North County Times La Prensa San Diego Update Newspaper El Sol de Tijuana UCSD Guardian Daily Aztec Enlace San Diego Reader The Press-Enterprise METRO News
El Latino Newspaper Frontera (Tijuana /Mexicali) El Mexicano (Tijuana/Mexicali) BUZZ Magazine TELEVISION Univision San Diego T.V. Azteca Telemundo 33 Mi San Diego American Latino TV Televisa XEWT (Tijuana/San Diego) KFMB-TV (CBS) NBC 7/39 KUSI-TV KGTV (ABC) Fox 6 KSWB-TV News MAGAZINES Hispanic Magazine LatinStyle Magazine Vision Magazine Hispanic Business Magazine Latin Heat KPBS On-Air Magazine Variety San Diego Family Magazine San Diego Magazine SLAMM Magazine San Diego Metropolitan The Publication Marquee Magazine Entertainer 944 Magazine Nostika Magazine AGENDA Magazine (NCLR)
20.2 MILLION
RADIO Clear Channel Outdoor Z-90 (English Radio) KLOVE 102.9 Viva 102.9 La Nueva 106.5 X99 (Spanish Language) KPBS Radio (1-hour talk show) Radio Latina (Spanish Language) Uniradio Group (Spanish Radio) Magic 92.5 More FM 98.9
TOTAL IMPRESSIONS AND REACH:
Wilmar Valderrama
Paul Rodriguez
Since 1994, SDLFF has received extensive coverage in the following publications, TV stations and radio stations:
ECONOMIC IMPACT The benefits of a large festival such as the San Diego Latino Film Festival to a community are of two basic types. One is the measurable economic impact of jobs and spending generated by the festival that infuses dollars into the economy. The other is the more subjective social and psychological benefits that cannot be readily quantified, but contribute to the community’s quality of life, entertainment options and opportunities, sense of civic pride and identity, and overall attractiveness as a business and visitor destination. Over $400,000 was directly infused into the local economy (i.e. hotels, restaurants, movie theater, shops, printing companies etc.) as a result of the 2006 San Diego Latino Film Festival. The full economic impact is greater than $400,000 because the money does not stop in the businesses where it is spent. These businesses spend the money again in many ways (i.e. salaries, taxes, insurance, etc.).
BOARD OF DIRECTORS Charles Simpson (Coca Cola), Vicki Estrada (Estrada Land Planning), Kristine Diekman (California State University, San Marcos), Judy Harper (Synergos Institute), Gonzalo Lopez (San Diego Metropolitan Transit Development Board), Mark Burgess (sandiego.com, Inc.), Mark Madero (CinemaStar Luxury Cinemas), Gabriel A. Martinez (Armando Martinez & Company), Linda Caballero-Merritt (San Diego County Hispanic Chamber of Commerce), and Alberto Cortes (Mama’s Kitchen).
PREVIOUS SPONSORS Agent155.com (Presenting, ‘02) Anheuser-Busch American Airlines AT&T Bank of America Barton Beers Inc. Califormula Radio Group CA Council for Humanities Centro Cultural Tijuana City of San Diego California Arts Council Continental Airlines Cox Communications Crown Royal Diego & Son Printing Doubletree Hotel San Diego El Sol de San Diego El Latino El Mexicano Jacor Communications Hispanic Broadcasting Corporation Hispanos Unidos Instituto de Cultura Baja California Kaiser Permanente Univision San Diego Latina Magazine Lincoln Mercury(Presenting,’99-’01, ‘03- ’06) Macy’s West McDonalds Mexican Consulate National Endowment for the Arts
Nationwide Insurance Pacific Bell (Presenting, ‘98) Pacific Bell Mobile Services Remy Martin San Diego Union-Tribune San Diego State University San Diego Padres San Diego City College Sauza Tequila SBC Sempra Energy Southwest Airlines Sycuan Casino Telemundo 33 Time Warner Union Bank of California Universidad Autonoma de Baja California U.C. San Diego Viejas Casino Visions Magazine Walt Disney Company Westgate Hotel
MEDIA ARTS CENTER SAN DIEGO
14TH ANNUAL SAN DIEGO LATINO FILM FESTIVAL 2007
PRESENTING SPONSOR (Exclusive)
$50,000
This sponsorship level provides your company with the prestige and recognition of being the EXCLUSIVE presenter of the San Diego Latino Film Festival. Exclusive promotional opportunities include on-air radio and television exposure. The “Presenting Sponsor” logo and name is on the cover of all marketing materials, always first to be mentioned, and is the primary presence at all venues.
Exclusivity and Naming Rights
Festival to be presented by “your company” with primary presence at theatre and prominent placement at all venues Exclusive promotional on-air radio and television exposure Top billing above title on all promotional materials for all events 60 second spot after opening remarks and prior to film screening Opportunity for: exclusive gala sponsorship to Opening Night, Centerpiece OR Closing Night Gala Opportunity for sponsorship of the “Best of Fest” Feature Film Award” to be announced at the founders reception and award ceremony • SPECIAL NOTE: $5,000 will be given directly to the winning filmmaker • • • • • •
Print Exposure and Direct Marketing
• 2 full page ads in 10,000 festival programs (1 ad placed inside - B&W & 1 ad backside cover - 4 color) • Logo on cover of 8,000 brochures, 1,000 posters, 10,000 postcards, 5,000 flyers, 10,000 souvenir programs and billboards
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Media Exposure
Billing as a “Presenting Sponsor” in live mentions/promos aired daily for 2 weeks on partnering radio stations Billing as a “Presenting Sponsor” in promos aired daily for 2 weeks on partnering TV station Logo in partnering Spanish & English newspapers/magazines (distribution of 500,000) Separate press release and press announcement regarding company’s sponsorship of festival Listed in all festival press releases, public service announcements and publicity materials as: “Presented by...” Separate press release announcing “Best of Fest” winner
Online Recognition
• EXCLUSIVE: Logo, hot link and 3 banner Ads (450 pixels x 60 pixels) on festival website (logo to be placed on front page of site) 20,000 page views per month.
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Onsite Recognition
Logo SDLFF 2007 35mm trailer (100 screenings) Opportunity for product display at festival Access to festival mailing list of SDLFF attendees (approx. 8,000 addresses) Verbal recognition at 100 screenings Six on-screen 35mm slide advertisements at all screenings Signage at Cinemas at all screenings and at gala receptions Signage and presence outside theater entrance
Prestige and Positioning
Photo opportunities with special filmmakers and actors Special recognition & ‘Thank You’ plaque at Opening, Centerpiece, or Closing Night screenings Speaking opportunity (2 min.) at Opening, Centerpiece, or Closing Night screenings Participation (1 company representative) in press conference 3 weeks prior to festival opening 10 complimentary festival passes 20 complimentary tickets to any screening VIP seating at all screenings, gala’s and VIP receptions Opportunity for product and/or promotional item give-aways (i.e. bags, key chains, pens, etc.) “Corporate Spotlight” w/ photo of company representative in festival program (10,000 to be distributed) “Right of First Refusal” for same sponsorship level for SDLFF 2008
MEDIA ARTS CENTER SAN DIEGO
14TH ANNUAL SAN DIEGO LATINO FILM FESTIVAL 2007
MAJOR SPONSOR (2 available)
$30,000
The “Major” sponsorship level provides your organization with an opportunity for exclusive naming of one of the festivals primary feature areas and specialty centers. Includes extensive promotional opportunities before, during and after the festival including your company’s logo and name on all festival marketing materials and advertisements in partnering newspapers. This level offers your company increased visibility and naming opportunities.
Exclusivity and Naming Rights
• Opportunity for exclusive sponsorship of one of the festival specialty centers: “Hospitality Center”, “Seminar Room”, or “Media/ Entertainment Suite”
Print Exposure Direct Marketing
• 2 full page ads in 10,000 festival programs (1 ad placed inside - B&W & 1 ad inside back cover - 4 color) • Company logo in 10,000 festival programs • Logo and name in 8,000 brochures, 1,000 posters, 10,000 postcards, 5,000 flyers & 10,000 programs
Media Exposure
• Billing as a “Major Sponsor” in all festival press releases, public service announcements and publicity materials • Logo in partnering Spanish & English newspapers/magazines (distribution of 500,000) • Separate press release and press announcement regarding company’s sponsorship of festival
Online Recognition
• Logo, hot link and 3 banner Ads (450 pixels X 60 pixels) on festival website, 20,000 page views per month (placed on key pages -“Schedule”, “Tickets”, etc)
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Onsite Recognition
30 second spot prior to theater announcements and screening Logo in SDLFF 2007 35mm trailer (100 screenings) Six on-screen 35mm slide advertisements at all screenings Signage at the new Ultra Star Cinemas Mission Valley at all 100 screenings and at Gala Receptions Opportunity for product display and/or promotional item give-aways (i.e. bags, key chains, pens, etc.)
Prestige and Positioning
Speaking opportunity (2 min.) at Opening, Centerpiece, or Closing Night screenings Participation (1 company representative) in press conference three weeks prior to festival opening Photo opportunities with special filmmakers and actors Special recognition & ‘Thank You’ plaque at Opening, Centerpiece, or Closing Night screenings Verbal recognition at all screenings “Corporate Spotlight” w/ photo of company representative in festival program (10,000 to be distributed) 8 complimentary festival passes 20 complimentary tickets to any screening (VIP seating at all screenings & gala receptions) “Right of First Refusal” for same sponsorship level for SDLFF 2008
MEDIA ARTS CENTER SAN DIEGO
14TH ANNUAL SAN DIEGO LATINO FILM FESTIVAL 2007
“Sonido Latino” PRESENTING SPONSOR (Exclusive) $15,000 For the third year, festival attendees, guest filmmakers and San Diego / Tijuana residents will have an opportunity to attend the “Sonido Latino”: San Diego Latino Film Festival’s ‘Concerts @ the Fest’ Latino Music Series. This exclusive sponsorship level provides your company with billing as the presenter of “Sonido Latino” in all pre-festival and post-event publicity. This level is perfect for the company trying to reach the young “music-loving” Latino market. “Sonido Latino” stages will be placed in various trendy clubs, bars and restaurants throughout the City of San Diego. Stages will showcase musical styles appealing to the diverse tastes of the Latino community (i.e. salsa, mambo, grupera, DJs, Rock en Español, etc.). See promotional opportunities below.
Exclusivity and Naming Rights
• Billing as a “Presenter of Sonido Latino” in all festival press releases and Sonido Latino specific marketing materials as well as TV and radio promos
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Print Exposure
Logo and product placement in “Sondio Latino” trailer at all music stages/venues 2 full page Ads in 10,000 film festival souvenir programs (1 Ad B&W and 1 Ad 4 color) Logo and name in film festival 8,000 brochures, 5,000 flyers & 10,000 festival souvenir programs Logo on cover of “Sonido Latino “ 1,000 brochures, 250 posters, 3,000 postcards, & 500 flyers
Media Exposure
Billing as the “Presenter of Sonido Latino” in promos aired daily for 1 week on partnering TV and radio stations Logo on 1/4 page Ads in partnering Spanish & English newspapers/magazines (distribution of 500,000) Separate press release and press announcement regarding company’s “presenting” sponsorship of music series Listed in all “Sonido Latino “ press releases, public service announcements and publicity materials as: “Presented by...”
Online Recognition
• Logo, hot link and 3 banner advertisements (450 pixels X 60 pixels) on festival web page (20,000 page views per month)
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Onsite Visibility
On-screen 35mm slide advertisements at all screenings Signage and branding at “Entertainment Suite” Press Wall/photo back-drop (with company logo) at Sondio Latino events Speaking opportunities at all concert stages and venues (1-2 minute max) Opportunity for promotional item give-aways/display (i.e. bags, key chains, pens, company product, etc.)
Prestige and Positioning
“Corporate Spotlight” w/ photo of company representative in festival program (10,000 to be distributed) Verbal recognition at all “ Sonido Latino “ events/venues Photo opportunities with musicians, guest filmmakers and celebrities Speaking opportunity (3 min.) at all “ Sonido Latino “ events Special recognition and presentation of ‘Thank You’ plaque at Opening or Closing Night Galas 20 complimentary tickets for all “ Sonido Latino “ events/venues for company employees and/or customers 10 complimentary tickets to film festival screenings 4 complimentary film festival passes (access to all screenings & gala receptions) - VIP seating “Right of First Refusal” for same sponsorship level for SDLFF 2008
Direct Marketing
• Access to film festival’s mailing list of SDLFF attendees (approx. 8,000 addresses)
MEDIA ARTS CENTER SAN DIEGO
14TH ANNUAL SAN DIEGO LATINO FILM FESTIVAL 2007
ENTERTAINMENT SUITE SPONSOR (Exclusive) $15,000 The second annual “Latino Entertainment Suite” will take place in conjunction with the 14th Annual San Diego Latino Film Festival. This Suite, geared to the entertainment and technology loving Latino market, will include the “convergence” of following Latino entertainment elements: TV, film and music.
Exclusivity and Naming Rights
• Billing as the “Your company name Entertainment Suite” in promos aired daily for 1 week on partnering TV station • Billing as the “Your company name Entertainment Suite” in live mentions/Promos aired daily for 1 week on radio stations
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Print Exposure
Name on title as “Your company name Entertainment Suite” on cover of 1,000 brochures, 250 posters, 3,000 postcards and 500 flyers 2 full page ads in 10,000 film festival souvenir programs (1 ad B&W and 1 ad 4 color) Logo and name in film festival 8,000 brochures, 5,000 flyers & 10,000 festival souvenir programs
Media Exposure
Billing as the “Your company name Entertainment Suite” in promos aired daily for 1 week on partnering t.v. station Billing as the “Your company name Entertainment Suite” in live mentions/Promos aired daily for 1 week on radio stations Logo on 1/4 page Ads in partnering Spanish & English newspapers/magazines (distribution of 500,000) Billing as a “Your company name Entertainment Suite” in all festival press releases Listed in all “Your company name Entertainment Suite” press releases, P.S.As and publicity materials as: “Presented by...” • Separate press release and press announcement regarding company’s “presenting” sponsorship
Online Recognition
• Logo, hot link and 3 banner advertisements (450 pixels X 60 pixels) on festival web page (20,000 page views per month)
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Onsite Visibility
Opportunity for promotional item give-aways/display (i.e. bags, key chains, pens, company product, etc.) Signage and branding of entertainment suite Logo and product placement in Entertainment Suite movie trailer at all concert stages/ movie venues On-screen 35mm slide advertisements & product commercial at all concert stages and venues Speaking opportunity (3 min.) at entertainment suite venue.
Prestige and Positioning
Verbal recognition at all concert stages and venues Photo opportunities with musicians, guest filmmakers and celebrities Special recognition and presentation of ‘Thank You’ plaque at Opening or Closing Night Galas 4 complimentary film festival passes (access to all screenings & gala receptions) - VIP seating 20 complimentary tickets to film festival screenings “Corporate Spotlight” w/ photo of company representative in festival program (10,000 to be distributed) “Right of First Refusal” for same sponsorship level for SDLFF 2008
Direct Marketing
• Access to film festival’s mailing list of SDLFF attendees (approx. 8,000 addresses)
MEDIA ARTS CENTER SAN DIEGO
14TH ANNUAL SAN DIEGO LATINO FILM FESTIVAL 2007
SCREEN SPONSOR (4 available)
$10,000
A unique sponsorship package that will provide your company with an incredible amount of visibility and exclusivity for minimal investment. Also, enjoy promotional opportunities at the festival venue and on all marketing materials (i.e. brochure, website, souvenir program, etc). Your logo and name is attached to all programs and activities taking place throughout the entire festival at one of the four screens.
Exclusivity and Naming Rights
• Naming rights to 1 of 4 festival screens in movie theater
Print Exposure
• 1 full page ad in 10,000 fest. programs (1 ad placed inside - B&W) • Logo on 8,000 brochures, 5,000 flyers and 10,000 programs
Media exposure
• Listed in all festival press releases, public service announcements and publicity materials as “Screen Sponsor” • Name on 1/4 page ads in partnering Spanish & English newspapers/magazines (distribution of 500,000)
Online Recognition
• Logo, hot link and 2 banner Ads (450 pixels X 60 pixels) on festival website (20,000 page views per month)
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Onsite Visibility
Six on-screen 35mm slide advertisements at all screenings 2 banners surrounding sponsored screen in selected auditorium during entire eleven-day festival Verbal recognition at all screenings in your company’s screen/auditorium (33 screenings total) Opportunity for product and/or promotional item give-aways (i.e. bags, key chains, pens, etc.)
Prestige and Positioning
• Speaking opportunity (2 min.) at all screenings in your company’s screen/auditorium with the exception of opening, centerpiece and closing night. • Photo opportunities with special guest filmmakers and actors • Special recognition & ‘Thank You’ plaque at Opening, Centerpiece, or Closing Night receptions • VIP seating at Opening Night, Centerpiece, and Closing Night Gala Receptions • “Corporate Spotlight” w/ photo of company representative in festival program (10,000 to be distributed) • 4 VIP festival passes • 10 complimentary tickets • “Right of First Refusal” for same sponsorship level for SDLFF 2008
Direct Marketing
• Access to festival’s mailing list of SDLFF attendees (approx. 8,000 addresses)
*SDLFF suggests a marketing piece “from festival and your company” inviting San Diegans to attend screenings taking place in “your” auditorium.
MEDIA ARTS CENTER SAN DIEGO
14TH ANNUAL SAN DIEGO LATINO FILM FESTIVAL 2007
SHOWCASE SPONSOR
$7,000
Every year SDLFF highlights certain countries and/or genres in a Showcase. Each Showcase includes 3-4 films, receptions & seminars to be presented throughout the 11-day festival. Sponsorship opportunities are available for the following showcases: Cine Mexicano, Cine Cubano, Cine Mujer, Cine Estudiantil, Para la Familia, Cine Español, Latinos on TV, Cine Chileno, Cine Gay, Animation Showcase, Arte Latino. Your company will be spotlighted anytime one of the showcase films are screened and in all marketing materials (i.e. flyers, brochures, Internet, souvenir program, etc.) when a showcase is mentioned. In Addition, your company will be showcased during the year when one of the showcased films is shown for the Cinema en Tu Idioma monthly series.
Exclusivity and Naming Rights
• Naming rights to 1 “Festival Showcases” Listed in all festival press releases, P.S.As and publicity materials as: “Festival Showcase Sponsor”
Print Exposure
• 1 full page ad in 10,000 fest. programs (1 ad placed inside - B&W) • Logo on 8,000 brochures, 5,000 flyers & 10,000 programs • Name on festival Save-the-Date postcards (distribution of 10,000)
Media Exposure
• Listed in all festival press releases, public service announcements and publicity materials as “Festival Showcase Sponsor” • Name on 1/4 page Ads in partnering Spanish & English newspapers/magazines (distribution of 500,000)
Online Recognition
• Logo, hot link and 2 banner Ads (450 pixels X 60 pixels) on festival website (20,000 pageviews per month)
Onsite Visibility
• 3 on-screen 35mm slide advertisement at all 100 screenings • Signage at Cinemas during entire eleven-day festival • Opportunity for product and/or promotional item give-aways (i.e. bags, key chains, pens, etc.)
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Prestige and Positioning
Special recognition & ‘Thank You’ plaque at Opening, Centerpiece, or Closing Night receptions VIP seating at Opening Night, Centerpiece, and Closing Night Gala Receptions Speaking opportunity (2 min.) at a screening in your company’s Showcase Photo opportunities with special guest filmmakers and actors Verbal recognition at all screenings in your company’s Showcase 4 VIP festival passes 10 complimentary tickets “Corporate Spotlight” w/ photo of company representative in festival program (10,000 to be distributed) “Right of First Refusal” for same sponsorship level for SDLFF 2008
*SDLFF suggests a marketing piece “from festival and your company” inviting San Diegans to attend the screenings, taking place for “your” showcase.
MEDIA ARTS CENTER SAN DIEGO
14TH ANNUAL SAN DIEGO LATINO FILM FESTIVAL 2007
AWARD SPONSOR (9 award categories available)
$5,000
SDLFF is proud to offer this exciting sponsorship level for filmmakers participating the annual festival. Award winning filmmakers will receive cash prizes, product donations and commemorative statues/plaques. Anytime a specific award is announced and/or mentioned, your company will be highlighted. Choose an award that fits your company from the following categories: Best Narrative Feature (40 min. and longer), Best Documentary Feature (40 min. and longer), Best Documentary Short (under 40 min.), Best Narrative Short (under 40 min.), Best Experimental Work, Best Youth Work (For film and video works shot, directed and produced by youth under 18 years old), Best Local Work (produced or directed by a current resident of San Diego / Tijuana Border Region), Best Student Work, “Audience Award” (popular ballot), Best Animation Feature and Best Animation Short. Judges to include internationally recognized filmmakers, celebrities, critics and film scholars.
Exclusivity and Naming Rights
• Naming rights to one of SDLFF’s Award categories (i.e. “Your Company Name” Award)
Print Exposure
• Logo and name on program page announcing the festival’s new awards (10,000 to be distributed) • Full page advertisement in 10,000 festival programs • Logo and name in 8,000 brochures, 5,000 flyers & 10,000 festival souvenir programs
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Media Exposure
Logo on 1/4 page ads after festival announcing “winners” of awards (500,000 distribution) Billing as a “Your Company Name Award” in all festival press releases Billing as “ Your Company Name Award” in all pre-festival and post-event publicity materials announcing cash-prize Company representative at press conference closing day of festival when award is announced
Online Recognition
Logo, hot link and 3 banner advertisements (450 pixels X 60 pixels) on festival web page (20,000 page views per month) Onsite visibility Signage at theatre for duration of festival 4 On-screen 35mm slide ads at Opening Night, Centerpiece, Closing Night & Awards Ceremony Opportunity for promotional item give-aways (i.e. bags, key chains, pens, etc.)
Prestige and Positioning
Company representative at Awards Ceremony when award-winning film is presented w/ award & cash-prize Special recognition and presentation of ‘Thank You’ plaque at Opening or Closing Night Reception Verbal recognition at Opening Night, Centerpiece, or Closing Night gala screenings 2 complimentary festival passes (access to all screenings & gala receptions) - VIP seating 10 complimentary tickets for festival screenings “Right of First Refusal” for same sponsorship level for SDLFF 2008
MEDIA ARTS CENTER SAN DIEGO
14TH ANNUAL SAN DIEGO LATINO FILM FESTIVAL 2007
STUDENT OUTREACH SPONSOR (2 available) $7,000 This unique sponsorship level provides your company with the opportunity to connect to over 1,500 middle and high school students who will be attending special mid-morning screenings geared directly for them. The “Student Outreach Sponsor” logo and name is always mentioned in all announcements and marketing materials related to the student outreach days. This sponsorship level allows for creative and customized crosspromotional opportunities.
Billing
• Billing as a “Student Outreach Sponsor” in all publicity materials
Print Exposure
• Full page advertisement in 10,000 festival programs • Logo and name on program page announcing sponsored student outreach day (10,000 to be distributed) • Logo and name in 8,000 brochures, 5,000 flyers, and 10,000 festival souvenir programs
Media Exposure
• Logo on 1/4 page Ads in partnering Spanish & English newspapers/magazines (distribution of 500,000) • Billing as a “Student Outreach Sponsor” in all festival press releases
Online Recognition
• Logo, hot link and banner advertisement (450 pixels X 60 pixels) on festival web page (20,000 pageviews per month)
Onsite Visibility
• On-screen 35mm slide ad at Opening Night, Centerpiece, Closing Night & student screenings • Signage in theatre lobby on student outreach day and throughout festival • Opportunity for promotional item give-aways (i.e. bags, key chains, pens, etc.) at student screenings
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Prestige and Positioning
Photo opportunities with special filmmakers and actors Special recognition and presentation of ‘Thank You’ plaque at Opening, Centerpiece, or Closing Night Gala VIP seating at Opening Night and Closing Night Gala Receptions “Corporate Spotlight” w/ photo of company representative in festival program (10,000 to be distributed) 4 complimentary festival passes (access to all screenings & gala receptions) 10 complimentary tickets for festival screenings Verbal recognition on student outreach day and media kick off party “Right of First Refusal” for same sponsorship level for SDLFF 2008
MEDIA ARTS CENTER SAN DIEGO
14TH ANNUAL SAN DIEGO LATINO FILM FESTIVAL 2007
“CONCERTS” STAGE SPONSOR (7 available) $5,000 For the fourth time, festival attendees, guest filmmakers and San Diego / Tijuana residents will have an opportunity to attend the “Sonido Latino!: San Diego Latino Film Festival’s ‘Concerts @ the Fest’ Latin Music Series. This sponsorship level provides your company with billing as the “Concerts @ the Fest Stage Sponsor” in all pre-festival and post-event publicity. This level is perfect for the company trying to reach the young “music-loving” Latino market. “Concerts @ the Fest” stages will be placed throughout the City of San Diego past locations (i.e. Cafe Sevilla Stage, Harrah’s Stage, Onyx Stage, Westgate Stage, Aubergine Stage, 4th & B Stage, and the Abbey Stage). Each stage and venue will showcase a different musical style and multi-media presentation appealing to the diverse tastes of the Latino community (i.e. Reggaeton, Salsa, Mambo, Grupera, Latin Hip Hop, DJs, Rock en Español, etc.).
Exclusivity and Naming Rights
• Naming rights to one of the seven stages (i.e. The “Your Company” Stage)
Print Exposure
• 1/2 full page ad in 10,000 film festival souvenir programs (1 Ad B&W) • Logo in “Sonido Latino Stage Sponsor” 1,000 brochures, 3,000 postcards and 500 flyers • Logo and name in film festival 8,000 brochures, 5,000 flyers & 10,000 festival souvenir programs
Media Exposure
• Company Name on 1/4 page Ads in partnering Spanish & English newspapers/magazines (distribution of 500,000) • Listed in all “Concerts @ the Fest” press releases, public service announcements and publicity materials as “Stage Sponsor”
Online Recognition
• Logo, hot link and 1 banner advertisement (450 pixels X 60 pixels) on festival web page (20,000 pageviews per month)
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Onsite Visibility
On-screen 35mm slide advertisements at specific “Sondio Latino” stage/venue Signage (14’ by 6’ banner) on specific “Sonido Latino” stage Speaking opportunity (3 min.) at specific “Concert @ the Fest” stage/venue Opportunity for promotional item give-aways/display (i.e. bags, key chains, pens, company product, etc.)
Prestige and positioning
Photo opportunities with musicians, guest filmmakers and celebrities Special recognition and presentation of ‘Thank You’ plaque at Opening or Closing Night Galas 2 festival passes to all screenings 6 complimentary tickets to film festival screenings Verbal recognition at specific “Concert @ the Fest” stage/venue 10 complimentary tickets to specific “Concert @ the Fest” stage/venue for company employees and/or customers “Right of First Refusal” for same sponsorship level for SDLFF 2008
MEDIA ARTS CENTER SAN DIEGO
14TH ANNUAL SAN DIEGO LATINO FILM FESTIVAL 2007
FILM SPONSOR
$2,500
This sponsorship level provides your company with the unique opportunity to sponsor and present a particular film. The “Film Sponsor” logo and name is always mentioned when announcing the sponsored film/program.
Billing and Naming
• Billing as a “Film Sponsor” in all publicity materials
Print Exposure
• 1/4 advertisement in 10,000 festival programs with accompanying film • Logo and name in 8,000 brochures, 5,000 flyers and 10,000 souvenir programs
Media Exposure
• Company name on 1/4 page ads in partnering Spanish & English publications (distribution of 500,000)
Online Recognition
• Company name and hot link on festival web page (20,000 page views per month)
Onsite Visibility
• On-screen 35mm slide advertisements at sponsored screening • Signage at theater
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Prestige and Positioning
Verbal recognition at Film screening Verbal recognition at sponsored screening 10 complimentary tickets to specific screening “Right of First Refusal” for same sponsorship level for SDLFF 2008
** Note: Please contact festival staff for film titles, dates and times.
MEDIA ARTS CENTER SAN DIEGO
PARTNERSHIP OPPORTUNITIES 14TH ANNUAL SAN DIEGO LATINO FILM FESTIVAL 2007
Sponsorship Opportunities: Range from $2,500 Film Sponsorship to $50,000 Presenting Sponsorship. Benefits include: logo printed on collateral material, radio and television mentions, naming rights and on-site presence. Media Arts Center San Diego’s prestigious and internationally recognized San Diego Latino Film Festival, soars into a second decade of impressive and exhilarating new activities, special events and initiatives. The 14th Annual San Diego Latino Film Festival (SDLFF) will take place March 8-18, 2007 in beautiful San Diego, California. The 2007 San Diego Latino Film Festival will include expanded opportunities for participating filmmakers and their films/videos to take the spotlight. Last year’s festival was attended by an audience of 18,000 actively-engaged film lovers, filmmakers, actors, programmers, distributors, industry representatives and journalists. Expected attendance for the 2007 festival is 20,000, representing communities from throughout the San Diego County and Baja California. SDLFF attendees are comprised of community leaders, students, professors and professionals. They are highly educated, affluent and have an average
Sponsorship Opportunities: $5,000 Project Sponsor to $20,000 Season Sponsor. Benefits include: Television presence as presenter of project or season and all marketing materials.
Tu Voz Tv, a multilingual expression of youth voices in the San Diego/Tijuana border region, is a television series showcasing Teen Producers youth produced and youth oriented video projects. The series seeks to connect the lives of youth from different communities by providing a common platform for them to express their views. Tu Voz is currently airing nationally.
Sponsorship Opportunites: $2,500 Individual Scholarship program to $10,000 for a 15 week project producing two short youth-produced documentaries. Benefits include: Logo on all marketing collateral, press releases, credit on DVD’s, name and logo mention on all media coverage and human interest stories. With The Teen Producers Project, professional media artists familiarize youth from all backgrounds ages 9-18, with multiple media technologies and the art making process, stressing teamwork, creativity, self-esteem and critical thinking. The projects mission is to educate youth in media arts and emerging technologies for use in self-expression, communication and social change. Using video production, computer art and the Internet, these students address community issues, access advanced communication technology, and gain inclusion in our information-based society.
Sponsorship Opportuntities: $750 Individual Film Sponsor to $20,000 year-long Presenting Sponsor. Benefits include: Year long presence and visibility; monthly mailing with company logo and joint direct marketing opportunities. One week per month, Cinema en tu Idioma showcases one Spanish-language feature film. The Cinema en tu Idioma series will present 10 contemporary Spanish-language feature films in 2006-2007 representing the very best Spain and Latin America has to offer. A few past films include: AL OTRO LADO, TE DOY MIS OJOS, LA LUNA DE AVELLANEDA AND VIVA CUBA. Cinema en Tu Idioma is the ideal venue to reach the 2 million-plus Latinos living in the greater San Diego-Tijuana region It is estimated that the buying power for this Latino population is $12.5 billion which includes over $3 billion in retail sales. This market is the third largest Latino market in the United States! For more information on all opportunities listed above please call Christian De Anda, Sponsorship & Marketing Coordinator: 619-230-1938 ext. 105 or email
[email protected] /sdlatinofilm.com
