Contents 1. Landing Page Template – Desktop (PNG or JPEG format + PSD) .................................................... 2 2. Landing Page Specs – Desktop (PNG or JPEG format + PSD) .......................................................... 3 3. Thankyou Page Template – Desktop (PNG or JPEG format + PSD) ................................................. 4 4. Thankyou Page Specs – Desktop (PNG or JPEG format + PSD) ....................................................... 5 5. Landing Page Template – Mobile (PNG or JPEG format + PSD) ...................................................... 6 6. Landing Page Specs – Mobile (PNG or JPEG format + PSD) ............................................................ 7 7. Thankyou Page Template -‐ Mobile (PNG or JPEG format + PSD) ................................................... 8 8. Thankyou Page Specs -‐ Mobile (PNG or JPEG format + PSD) .......................................................... 9 9. Landing Page – Desktop Example ................................................................................................. 10 10. Thankyou Page – Desktop Example ............................................................................................ 11 11. Landing Page – Mobile Example ................................................................................................. 12 12. Thankyou Page – Mobile Example ............................................................................................. 13
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1. Landing Page Template – Desktop (PNG or JPEG format + PSD)
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2. Landing Page Specs – Desktop (PNG or JPEG format + PSD) •
(0) – Background image/colour (all other elements will be on top of the background) o Guidelines: a) Must be 810x890 pixel dimensions and 72 DPI b) Should be Simple, Clear, Non-‐intrusive c) Can be an image or a colour (if colour, supply hex code)
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(1) –Heading (e.g. – Name the content! giveaway) o Guidelines: a) Let the user know the title of the content giveaway b) Company logo (Logo high up on page allows for quick brand recognition)
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(2) – Header images (These image should be relevant to the campaign) o Guidelines: a) Can have multiple images here on top of the background layer b) Must be PNG or JPEG format in high quality with transparent background. c) This image should make sense in regards to the purpose of the app.
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(3) – Content Details (What kind of content is included in the file that they can download?) o Guidelines: a) Must include heading text that stipulates the content in 4-‐10 words. b) Must include sub-‐heading text that stipulates in detail what the content offers. c) Font should be easy to read and clear.
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(4) – Form Header (Give the user instructions i.e – ‘download our free eBook’). o Guidelines: a) Form should always be above the fold b) Must include heading text that instructs the user on what to do here.
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(5) – Form image (Fields are exported as leads. Think of what data you are trying to gather). o Must Include the following fields on a coloured background (in this order): a) Name. b) Email address.
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Can Include the following optional fields (after the above): c) Custom Field 1 – Please define label of field. (e.g. Phone) d) Custom Field 2 – Please define label of field. e) Custom Field 3 – Please define label of field.
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(6) – Call to Action (Direct the user to submit their details, think simple yet punchy) o Must include: a)
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Button image
Define the CTA terminology such as: b) ‘Download Now’ c) ‘Find out More’ d) ‘Register Now’ etc.
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(7) – Disclaimer (Are there any important conditions of the promo or organisation?) o Guidelines: a)
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Disclaimer Text
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3. Thankyou Page Template – Desktop (PNG or JPEG format + PSD)
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4. Thankyou Page Specs – Desktop (PNG or JPEG format + PSD) •
(0) – Background image/colour (all other elements will be on top of the background) o Guidelines: a) Must be 810x890 pixel dimensions and 72 DPI b) Must match Landing page background c) Can be an image or a colour (if colour, supply hex code)
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(1) –Heading (e.g. – Name the content! giveaway) o Guidelines: a) Let the user know the title of the content giveaway b) Company logo (Logo high up on page allows for quick brand recognition)
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(2) – Header images (These image should be relevant to the campaign) o Guidelines: a) Can have multiple images here on top of the background layer b) Must be PNG or JPEG format in high quality with transparent background. c) These images can even be identical to the landing page images
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(3) – Thankyou! (A line of gratitude for submitting your information) o Guidelines: a) Must include a header style text that says thankyou for ……. b) Font should be easy to read and clear.
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(4) – More info (Tell us a little bit more about the content/ebook/company) o Guidelines: a)
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Just a couple of lines giving more information here.
(5) – Call to Action (Direct the user to follow the funnel, think simple yet punchy) o Must include: a)
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Button image
Define the CTA terminology such as: b) ‘Enquire now’ c) ‘Find out more’ d) ‘Begin Now’.
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(6) – Additional Information (Optional space as an opportunity to include any additional information such as a blurb about the company or products)
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5. Landing Page Template – Mobile (PNG or JPEG format + PSD)
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6. Landing Page Specs – Mobile (PNG or JPEG format + PSD) •
(0) – Background image/colour (all other elements will be on top of the background) o Guidelines: a) Must be 640x1265 pixel dimensions and 72 DPI b) Should be Simple, Clear, Non-‐intrusive c) Can be an image or a colour (if colour, supply hex code)
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(1) –Heading (e.g. – Name the content! giveaway) o Guidelines: a) Let the user know the title of the content giveaway b) Company logo (Logo high up on page allows for quick brand recognition)
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(2) – Header images (Optional according to appropriateness and given space) o Guidelines: a) Can have multiple images here on top of the background layer b) Must be PNG or JPEG format in high quality with transparent background. c) This image should make sense in regards to the purpose of the app.
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(3) – Content Details (What kind of content is included in the file that they can download?) o Guidelines: a) Must include heading text that stipulates the content in 4-‐10 words. b) Must include sub-‐heading text that stipulates in detail what the content offers. c) Font should be easy to read and clear.
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(4) – Form Header (Give the user instructions i.e – ‘download our free eBook’). o Guidelines: a) Form should always be above the fold b) Must include heading text that instructs the user on what to do here.
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(5) – Form image (Fields are exported as leads. Think of what data you are trying to gather). o Must Include the following fields on a coloured background (in this order): a) Name. b) Email address.
o
Can Include the following optional fields (after the above): c) Custom Field 1 – Please define label of field. (e.g. Phone) d) Custom Field 2 – Please define label of field. e) Custom Field 3 – Please define label of field.
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(6) – Call to Action (Direct the user to submit their details, think simple yet punchy) o Must include: a)
o
Button image
Define the CTA terminology such as: b) ‘Download Now’ c) ‘Find out More’ d) ‘Register Now’ etc.
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(7) – Disclaimer (Are there any important conditions of the promo or organisation?) o Guidelines: a)
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Disclaimer Text
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7. Thankyou Page Template -‐ Mobile (PNG or JPEG format + PSD)
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8. Thankyou Page Specs -‐ Mobile (PNG or JPEG format + PSD) •
(0) – Background image/colour (all other elements will be on top of the background) o Guidelines: a) Must be 640x850 pixel dimensions and 72 DPI b) Must match Landing page background c) Can be an image or a colour (if colour, supply hex code)
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(1) –Heading (e.g. – Name the content! giveaway) o Guidelines: a) Let the user know the title of the content giveaway b) Company logo (Logo high up on page allows for quick brand recognition)
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(2) – Header images (These image should be relevant to the campaign) o Guidelines: a) Can have multiple images here on top of the background layer b) Must be PNG or JPEG format in high quality with transparent background. c) These images can even be identical to the landing page images
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(3) – Thankyou! (A line of gratitude for submitting your information) o Guidelines: a) Must include a header style text that says thankyou for ……. b) Font should be easy to read and clear.
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(4) – More info (Tell us a little bit more about the content/ebook/company) o Guidelines: a)
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Just a couple of lines giving more information here.
(5) – Call to Action (Direct the user to follow the funnel, think simple yet punchy) o Must include: a)
o
Button image
Define the CTA terminology such as: b) ‘Enquire now’ c) ‘Find out more’ d) ‘Begin Now’.
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(6) – Additional Information (Optional space as an opportunity to include any additional information such as a blurb about the company or products)
