SUBJECT OUTLINE MASTER

International College of Management, Sydney

Subject Title

Introduction to Tourism Management

Subject Code

TOU120

Lecture/Tutorial Hours

45

Self Study Hours

44

Rationale As the world's largest industry, tourism is a major source of economic development. It generates substantial jobs, personal and corporate income, tax revenues, foreign exchange earnings, investments, and infrastructure improvements for communities in developed and developing countries around the world. A practical way to begin the study of tourism is to examine why people travel and how the tourism industry is organized to serve them, especially its main operational sectors. The tourism industry is undergoing major global changes bringing both opportunities and challenges and the ability to provide a consistently high level of service is paramount to the success of any business operating within this competitive environment. Due to its enormous size and scope the tourism industry generates both positive and negative impacts that must be properly understood and managed. Many opportunities are emerging that require a combination of management and organizational skills as well as a sound knowledge and understanding of the tourism industry, its products and its services.

Aim This subject will provide students with an overview of the tourism industry to include its size, scope, importance and impacts by focusing on the dynamic nature of its main operational sectors and the career opportunities within each of them. It will also provide a general understanding of the knowledge and associated skills required to work in this exciting and dynamic industry.

Teaching and Learning Strategy The subject is delivered in block format and consists of seminars, class discussions, analysis of case studies and visual material, self-study, debates, a field trip and the preparation of an assignment and presentation, linking theory to practice.

Learning Outcomes 1

Define and appreciate the complexities relating to tourism studies, the tourist and the tourism industry

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Relate how historical events have influenced the evolution and growth of tourism

3

Define what is considered as the tourism product and the relevance to tourism management

4

Describe the main sectors of the tourism industry including their interrelationships and importance

5

Explain the basic impacts of tourism on the physical, economic and socio-cultural environments

6

Research and prepare a comprehensive report and presentation on a tourism industry sector or form of special interest tourism

Graduate Attributes and Employability Skills •

Effective communicators of knowledge, ideas and opinions within and across professional and cultural boundaries

•

Knowledgeable about financial, social and environmental sustainability

•

Able to work collaboratively within and across teams

Reading Materials Prescribed Page, S., & Connell, J. (2009). Tourism: a modern synthesis. (3rd ed.). London: Cengage. ISBN: 9781408009161 Call Number: 338.4791 PAG Recommended Hall, C. M. (2007). Introduction to Tourism in Australia: Development, Issues and Change. (5th ed.). Frenchs Forest, N.S.W.: Pearson. ISBN: 9780733975707 Call Number: 338.479194 H174 Page, S. (2011). Tourism Management: An introduction. (4th ed.). Oxford: Butterworth-Heinemann . ISBN: 9780080969329 Call Number: 338.4791068 P133 Also available as an ebook (EBL) Login via MyAthens Weaver, D., & Lawton, L. (2009). Tourism Management. (4th ed.). Milton, QLD: John Wiley & Sons. ISBN: 9780470820223 Call Number: 338.4791 W363

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Week by Week Programme WEEK 1 - Overview and the Tourism System Lecture Content • Definition of tourism • Tourism stakeholders • Travel purposes • The tourism system Tutorial Content • Course requirements and expectations Activities • Assignment handout and workshop • Weekly Revision Quiz Readings • Text Chapter 1 Learning Outcomes 1 Define and appreciate the complexities relating to tourism studies, the tourist and the tourism industry WEEK 2 - The evolution of tourism Lecture Content • Understand the primary factors that have influenced the growth of tourism since the 1800's • Identify the role of Thomas Cook and the Industrial Revolution in bringing about the modern era of tourism • Discuss the primary factors that have stimulated demand for tourism, particularly since 1950 • Describe stages of global economic development and how they relate to tourism demand Tutorial Content • Growth of the new outbound markets - China and India Activities • Discussion of tourism venues for upcoming field trip • Weekly Revision Quiz Readings • Text Chapter 2 Learning Outcomes 2 Relate how historical events have influenced the evolution and growth of tourism

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WEEK 3 - Field Trip Lecture Content • Class field trip to visit prominent tourism sites in Sydney Learning Outcomes 1 Define and appreciate the complexities relating to tourism studies, the tourist and the tourism industry WEEK 4 - The tourism product/push & pull factors Lecture Content • Identify the factors that "push" and "pull" tourists towards tourism destinations • Examine the contents of the tourism product • Describe the status of tourism in each of the world's major regions, and assess the factors that have contributed to these patterns • Explain why tourism managers should compile an attraction inventory Tutorial Content • The attraction matrix • Landscapes as attractions Activities • Field trip debrief • Weekly Revision Quiz Readings • Text Chapter 3 Learning Outcomes 3 Define what is considered as the tourism product and the relevance to tourism management WEEK 5 - The public sector, economic impacts and regional tourism Lecture Content • Review the economic performance of the world's top tourism destinations • Discuss the economic costs and benefits of tourism • Examine the importance of regional tourism in Australia • Discuss the economic strategies outlined in Australia's current tourism strategy Tutorial Content • Regional tourism development

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Activities • Foreign investment case study • Weekly Revision Quiz Readings • Text Chapter 14 Learning Outcomes 5 Explain the basic impacts of tourism on the physical, economic and socio-cultural environments WEEK 6 - Introduction to socio-cultural impacts and issues Lecture Content • Examine the costs and benefits tourism can bring to the community in a tourism destination • Discuss the terms authenticity and commodification and how they relate to tourism products • Explore the relationship between tourism and crime • Identify the different levels of Doxey's Irridex which relates to residents' feelings towards tourism Tutorial Content • Cultural commodification case study Activities • Video - Impact of Rio Special Events on local community • Weekly Revision Quiz Readings • Text Chapter 18 Learning Outcomes 5 Explain the basic impacts of tourism on the physical, economic and socio-cultural environments WEEK 7 - Introduction to environmental impacts and issues Lecture Content • Describe the potential positive and negative environmental consequences of tourism for destinations • Cite examples of the environmental impact sequence using an array of stressor activities • Discuss the utility of ecological footprinting as a means of measuring environmental impact. Tutorial Content • Examination of current environmental issues facing the tourism industry

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Activities • Video - Cruise tourism and environmental impacts • Weekly Revision Quiz Readings • Text Chapter 19 Learning Outcomes 5 Explain the basic impacts of tourism on the physical, economic and socio-cultural environments WEEK 8 - Tourism organisations & stakeholders Lecture Content • Develop an understanding of some of the key industry organisations • Describe the interests of the key industry organisations • Discuss key stakeholders Tutorial Content • WTTC Tourism for Tourism Case Studies • Soria Moria Hotel Cambodia Video Activities • Weekly Revision Quiz Readings • Text Chapter 5 Learning Outcomes 4 Describe the main sectors of the tourism industry including their interrelationships and importance WEEK 9 - The tourism industry - transport sector Lecture Content • Understand the significance of transport to the tourism industry • Examine the role of the airline industry in travel • Study the tourism industry involvement of other transport providers such as car, rail and coach • Examine the cruise industry and its contribution to the tourism industry • Discuss the various types of water based transport such as cruising, yachting and ferries Tutorial Content • Low cost carriers - Ryanair case study • Exam preparation

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Activities • Weekly Revision Quiz Readings • Text Chapter 8 Learning Outcomes 4 Describe the main sectors of the tourism industry including their interrelationships and importance ASSESSMENT DUE: Individual Assignment • Description: Written report • Weighting: 35.00% • Instructions: You are to prepare a 1500 word newspaper article or a standard report on a form of special interest tourism (for example dark tourism, surf tourism, retail tourism) or a tourism industry sector (transport, travel agent, wholesaler) of your choice. The highlights of your report will then be featured in your presentation in Week 11. Please use the structure below to complete the Special Interest Tourism report; Cover page / declaration History/background of this SIT Sector analysis Statistics Key social, cultural, economic and environmental challenges Who participates - where, when and why? Future outlook for this SIT Reference list For a tourism sector article, the structure should be; Cover page/declaration Overview of chosen sector Key trends/state of the industry/challenges Major companies in the sector and their activities Case study on one company profile Future outlook for sector Recommendations

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WEEK 10 - The tourism industry - accommodation and intermediaries Lecture Content • In depth discussion of the accommodation sector and trends • The tourism distribution channel • Global distribution systems • Tour operators and wholesalers Tutorial Content • Case study - Shangri-La and corporate social responsibility • Exam preparation Activities • Weekly Revision Quiz Readings • Text Chapters 7 and 10 Learning Outcomes 4 Describe the main sectors of the tourism industry including their interrelationships and importance WEEK 11 - Tourism research, career opportunities and recap Lecture Content • Appreciate the critical role of research within the field of tourism management • Describe the main types of research that are relevant to the field of tourism studies and outline the circumstances under which each is best applied • Discuss future career opportunities within the tourism sector • Course recap Tutorial Content • Assignment presentations Learning Outcomes 6 Research and prepare a comprehensive report and presentation on a tourism industry sector or form of special interest tourism ASSESSMENT DUE: Individual Assignment • Description: Report Presentation • Weighting: 25.00% • Instructions: Students are to conduct a 15 minute presentation on a form of special interest tourism or a tourism industry sector report. This presentation will highlight the main findings of their research report. This presentation will be held in class during Week 11 and is a great opportunity to share your research findings with your peers and learn about their chosen projects. Please make sure you are

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professionally presented and well prepared for your presentation. Written feedback will be provided to you within the week following the presentation.

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ASSESSMENT Student Assessment Exams will take place in weeks 12 & 13. Please refer to the official Exam Timetable for further information. The purpose of the assessment tasks is to demonstrate that you have met the learning objectives as set out above. Informal questioning will be used frequently during lectures and tutorials to provide feedback to students on their current level of learning and to highlight areas for development. A final exam will assess your overall assimilation of subject concepts. Assignment briefs will be available in class as indicated and then on Moodle. The overall assessment program is the following: No

Assessment

Issued

Due

Weighting

Type

Outcomes

1

Written report

Week 1

Week 9

35.00%

Individual Assignment

1,4,5,6

2

Report Presentation

Week 1

Week 11

25.00%

Individual Assignment

4,5,6

3

Final exam

Exam Week/s

Exam Week/s

40.00%

Final Exam

1,2,3,4,5

Learning Management System - Moodle You have access to all subject notes on the learning management system (LMS) Moodle. To access your subjects through Moodle please go to: http://lms.icms.edu.au Instructions to Students You are required to prepare for assessments by reading the subject matter in subject notes, handouts and readings. Class work and practical application of theory assist in reinforcing the importance of this subjects topics. You are required to participate in class discussions and activities. Students are required to prepare for assessments by reading the subject matter in course notes, handouts and readings. Class work and practical application of theory assist in reinforcing the importance of this subject's topics. Each student is required to participate in class discussions of current tourism issues. The fieldwork trips are part of the overall unit, and attendance is mandatory.

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Academic Integrity The ICMS community depends upon shared academic standards. Plagiarism, cheating and collusion are regarded as a serious breach of the academic standards of ICMS. Academic dishonesty in any form by a student represents an impairment of these standards. If any academic dishonesty occurs, such as cheating in an examination, the student will automatically receive a fail grade for the subject and also be reported to the Registrar for disciplinary action and other penalties as outlined in the Academic Handbook. Assessment Objectives The assessments are designed to assess your: • understanding of concepts/principles discussed in the subject • ability to apply the concepts and logic thereof • ability to develop and support an argument/position • ability to analyse, critique and think • ability to identify enhancements to strategies, systems and practices discussed in the subject Engagement will be based on your: • ability to work as part of a team if there are group assignments • individual involvement during lecturers/tutorials • respectful conduct and interaction with others Assessment Criteria The individual assignment will have specific questions that will need to be specifically answered. More generally however, the following main criteria will apply when marking assignments: • relevance of answers to questions • evidence of reading and research • description and understanding of the concepts used (accurate, coherent, unambiguous) • clarity of communication (marked down for irrelevant discussion or padding) • logical and justifiable argument or position The following criteria will also be considered: • all references and quotations to be acknowledged as per the ICMS style guide • correct expression (spelling, grammar) • academic integrity, i.e., originality of the work (plagiarism is an automatic fail) • respect of minimum and maximum word length where appropriate (aim for quality, not for quantity) Feedback and Evaluation The feedback and evaluation will normally take place within seven days of submission of assignments and marks will be posted on Moodle. In the case of large classes, feedback may take up to, but no later than, fourteen days. Grades will be given as a letter denoting the level achieved. (High Distinction - H.D. | Distinction D | Credit C | Pass P | Fail F)

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Submitting Assessment Tasks An ICMS assignment cover sheet MUST be attached to each piece of written assessment and filled out with complete details. You can obtain the ICMS assignment cover sheet from the student website. There is also a copy attached to the Subject Outline. All work submitted must be in both soft and hard copy by the due date and time. ICMS Grading in this Subject The Academic Senate at ICMS has a set of guidelines on the distribution of grades across the range from fail to high distinction. Your final result will include one of these grades plus a standardized numerical mark (SNM). Your final SNM and grade will be determined using a two-stage process. The first stage is an assessment of performance on individual assessment tasks against the identified criteria and standards. The second stage is an assessment of overall performance in the Subject, including all requirements, activities and assessment tasks. Final grades to describe achievement will be awarded on the basis of your overall performance and the extent to which you demonstrate fulfilment of the learning outcomes. The relationship between SNMs and Final Grades is shown in the table below. Standardised Mark (%)

Grade

Grade Point

85 - 100

HD

4.0

75 - 84

D

4.0

65 - 74

C

3.0

50 - 64

P

2.0

0 - 49

F

0.0

HIGH DISTINCTION

Denotes performance which meets all subject outcomes in such an exceptional way and with such marked excellence that it deserves the highest level of recognition

DISTINCTION

Denotes performance which clearly deserves a very high level of recognition as an excellent achievement in the subject

CREDIT

Denotes performance which is substantially better than would normally be expected of competent students in the subject

PASS

Denotes performance which satisfies subject outcomes

FAIL

Denotes performance which does not meet subject objectives

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Performance Level To complete this subject satisfactorily you must: • Attend all lectures and tutorials • Actively participate in the tutorial classes and presentations • Read widely - including but not limited to the readings specified each week • Complete all specified learning activities, assessment tasks and homework tasks • Submit all assessment tasks on or before the due date • Demonstrate satisfactory involvement in the group assignment

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Student Declaration Student Name: Student No: Subject Code: Subject Name: Lecturer/Tutor: Assignment Title: Word Count: Due Date: I am aware of ICMS policy on plagiarism as stated in the ICMS Student Handbook. This assignment does not breach those requirements nor has it been previously submitted for assessment contributing to any other subject or course. The ideas and information that are not mine have been referenced accordingly. Signed:

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