RedDot user group 26 to 27/10/06

Content syndication using RedDot CMS

Overview ƒ ƒ ƒ ƒ ƒ

Brief overview of CDS Content syndication Syndication in and content out of RedDot Demonstration Questions

About CDS ƒ RedDot advanced partners since 2001 ƒ Many successful RedDot implementations ƒ ƒ ƒ

InBev – Interbrew Highways Agency RS Components

ƒ Over 140 communications professionals in locations around the UK Part of The Baird Group since 2000

ƒ ƒ Clients mainly within Central and

Local Government and FTSE 100 private sector clients ƒ ƒ

Catalist - Prime contractors COI framework

ƒ End to end service provision ƒ Projects managed using PRINCE2 ƒ All work to internationally recognised standards – assurance on data security and quality ƒ ƒ

BS7799 ISO 9001:2000

Some of our Clients

Content syndication overview ƒ What is content syndication ƒ Offering your own content for use on other sites ƒ Receiving up to date information from content providers for use on your website or Intranet

ƒ Why use it ƒ Automatically add related content to your site at no cost ƒ Keeping a site fresh and up to date ƒ Make your information available to subscribers and other websites/ Intranets ƒ To drive traffic to your website - increase “stickiness” a reason to come back

ƒ What is it for ƒ General or Categorised News feeds ƒ Service information ƒ What’s New ƒ Product special offers ƒ Job postings ƒ Subscription to your site for services

ƒ What makes it work ƒ XML ƒ RedDot

Scenarios

James

Helen

ƒ ƒ

Working in the City

Needs up to date information on what is going on in the technology market

ƒ ƒ ƒ

ƒ

50 websites to check – no time to check them

ƒ

ƒ

How can we help

Can’t get to the Internet to check the road situation

ƒ

How can we help her get the info she needs

On the road

Back to back meetings Needs to know that she can get to Leeds for 8:30 meeting

Content out of RedDot

Content in and out of RedDot Content out

RedDot server

Content in and out of RedDot Content out

RedDot server

RedDot user Edit

Content in and out of RedDot Content out HTML

Content pages Header 1 Header 1 Header 1

RedDot server

RedDot user Edit

Content in and out of RedDot Content out HTML

Content pages Header 1 Header 1 Header 1

RSS RedDot server

RedDot user Edit

Content in and out of RedDot Content out HTML

Content pages Header 1 Header 1 Header 1

RSS RedDot server

RedDot user Edit

XML



Content in and out of RedDot Content out HTML

Content pages Header 1 Header 1 Header 1

RSS RedDot server

RedDot user Edit

XML

Mobile



Content in and out of RedDot Content out HTML

Content pages Header 1 Header 1 Header 1

RSS RedDot server

RedDot user Edit

XML

Mobile

Db



Demonstration

Content in and out of RedDot Content out HTML

Content pages Header 1 Header 1 Header 1

RSS RedDot server

RedDot user Edit

XML

Mobile

Db



Content into RedDot

Content in and out of RedDot Content in

RedDot server

Content in and out of RedDot Content in Content provider Text

XML

RedDot server

Content in and out of RedDot Content in Content provider Text

XML

Content provider RSS

Db Content

RedDot server

Content in and out of RedDot Content in Content provider Text

XML

Content provider RSS

Db Content

Add content

RedDot users

RedDot server

Content in and out of RedDot Content in Content provider Text

RedDot server News feeds

XML Header 1

Content provider RSS

Header 1

Header 1

Db Content

Add content

RedDot users

Content in and out of RedDot Content in Content provider Text

RedDot server News feeds

XML Header 1

Content provider RSS

Header 1

Header 1

Db Content

Add content

RedDot users

Unified content from multiple content providers Editable in RedDot

Content in and out of RedDot Content in Content provider Text

RedDot server News feeds

XML Header 1

Content provider

Header 1

RSS

Header 1

Db Content

Add content Edit content RedDot users

Re-Edit prior to publication Apply workflow

Unified content from multiple content providers Editable in RedDot

Demonstration

Content in and out of RedDot Content in Content provider Text

RedDot server News feeds

XML Header 1

Content provider

Header 1

RSS

Header 1

Db Content

Add content Edit content RedDot users

Re-Edit prior to publication Apply workflow

Unified content from multiple content providers Editable in RedDot

Summary and benefits ƒ Create content once and use for multiple outputs

ƒ Make use of other information sources and use them on your site

ƒ Provide RSS feed subscription, helps drive traffic back to your site

ƒ Helps keep content fresh ƒ Use RedDot to edit incoming content to give it your “flavour”

ƒ Output to other devices – provide a reason to come back

Thank you for listening David Chrystal Mike Collier +44 113 399 4000

Scenarios

James ƒ ƒ

On the road

ƒ

50 websites to check – no time to check them

ƒ

How can we help

Needs up to date information on what is going on in the technology market

Helen ƒ ƒ ƒ

Working in the City

ƒ

Can’t get to the Internet to check the road situation

ƒ

How can we help her get the info she needs

Back to back meetings Needs to know that she can get to Leeds for 8:30 meeting