!

THE!STATUS!OF!NETBALL! !IN!SOUTH!AFRICA!! !!! ! !

PARTICIPATION!IN!NETBALL!1!SOUTH!AFRICA![2012]! •  Despite(o*en(being(pegged(as(a(Female(sport,(Netball’s(reach(is(greater(than(generally( expected(ranking(as(one(of(the(top(4(codes(in(South(Africa(amongst(all(adults(and(the(2nd(( most(popular(parBcipaBon(sport(overall(amongst(juniors(aged(13G18(years(old.( •  The(approximately(1,9m(Adult(&(Junior(Netball(players(in(South(Africa(can(be(segmented(as( follows:( NUMBER!OF!PARTICIPANTS( NETBALL!SPECTATORS![2012](

ADULTS! ![19!years!plus]!

JUNIORS! [13118!years]!

TOTAL!

Black(

858,000(

638,400(

1,496,400(

White(

148,000(

74,200(

222,200(

Coloured(

84,000(

90,800(

174,800(

Asian(

35,000(

24,100(

59,100(

1,125,000!

827,500!

1,952,500!

TOTAL(

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NPL Title Sponsor Rights Valuation

NETBALL!PARTICIPATION!DEMOGRAPHICS!AGE!18+![2011]!

TOTAL!PARTICIPANTS!

1,125,000!

RANK!

4th!!

TOTAL!%!GROWTH!YEAR!ON!YEAR!

0.5%!

TOTAL!%!GROWTH!PAST!5!YEARS!

0.4%!

AVERAGE!%!GROWTH!Y.O.Y.!PAST!10!YEARS!

2.8%!

RACE! 13%!

GENDER! 8%! 3%!

AGE!

98%!

30%!

LSM!

38%!

21%!

19%! 15%!

3%! 76%!

46%!

28%!

2%! Black! Coloured!

White! Asian!

Male!

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Female!

19124!

25134!

35149!

50+!

LSM!114! LSM!718!

NPL Title Sponsor Rights Valuation

LSM!516! LSM!9110!

PARTICIPANTS(LEVEL!OF!PLAY!![2012]! [A] SERIOUS PARTICIPANTS: •  They belong to clubs that are mainly formally registered and/or recognized by the sports code, and have ambitions to become, or are already, Provincial or National Players. [B] OTHER CLUB PARTICIPANTS: •  They all exercise at clubs, but with no particular ambition to progress above the lower leagues or social levels. They often belong to social or informal clubs and not necessarily clubs that are part of the formal sports code structures. [C] CASUAL PARTICIPANTS: •  They are the active social participants. They do not formally join any clubs, but do the sport in their own time, using their own facilities or club facilities they pay for when needed. They do not include so-called “holiday” participants,

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LEVEL!OF!NETBALL!PARTICIPATION!2012!

60%(

53%(

50%(

42%(

41%( 36%(

40%( 30%( 20%(

17%( 11%(

10%( 0%( SERIOUS(

OTHER(CLUB( Netball(

CASUAL(

Average(All(Codes(

Where on average sports codes have more than 50% of their participants coming from the casual ranks, Netball has a far more formalised participation base than most.

NPL Title Sponsor Rights Valuation

MOST!POPULAR!PARTICIPATION!SPORTS!![WOMEN]! TOP!10!FEMALE!PARTICIPATION!CODES![2012] WHITE!FEMALES!

BLACK!FEMALES!

ALL!FEMALES!

1

Aerobics

1

Netball

1

Netball

2

Gym(Training

2

Aerobics

2

Aerobics

3

Swimming

3

Road(Running

3

Road(Running

4

Netball

4

Soccer

4

Gym(Training

5

Tennis

5

Dance(Sport

5

Tennis

©!Copyright_!BMI1Sport!Info

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NPL Title Sponsor Rights Valuation

NETBALL!PARTICIPATION!DEMOGRAPHICS!JUNIORS!2012! TOTAL!PARTICIPANTS

827,!500!

RANK

2nd!!

TOTAL!%!GROWTH!YEAR!ON!YEAR

0.5%!

TOTAL!%!GROWTH!PAST!5!YEARS

11.9%!

AVERAGE!%!GROWTH!Y.O.Y.!PAST!10!YEARS

0.8%!

RACE!

GENDER!

LEVELS!OF!INTEREST!

99%!

77%!

PLACE! 18%!

58%( 42%(

9%!

82%!

11%! 3%! 1%!

White! Coloured!

Black! Asian!

BOYS!!

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GIRLS!

Compe__ve!

Leisure!

At!School!

NPL Title Sponsor Rights Valuation

Out!Of!School!

MOST(PARTICIPATEDGIN(SPORTS(AT(SCHOOL([JUNIORS:(2012]( 2012! RANKING!

NUMBER!OF!PARTICIPANTS!! AT!SCHOOL![X!1!000]!

SPORT!

1(

Soccer(

871.5(

2(

AthleBcs(

706.5(

3(

Netball(

671.9(

4(

Cricket(

422.9(

5(

Rugby((

296.1(

6(

Tennis(

167.4(

7(

Hockey(

148.1(

8(

Basketball(

138.3(

9(

Swimming(

127.7(

10(

Volleyball(

119.3( ©!Copyright_!BMI1Sport!Info(

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NPL Title Sponsor Rights Valuation

TOP!JUNIOR!PARTICIPATION!CODES!BY!POPULATION!GROUP! MOST!POPULAR!JUNIOR!PARTICIPATION!SPORTS!BY!POPULATION!GROUP![2012]( RANKING!

BLACKS!

WHITES!

COLOUREDS!

ASIANS!

1(

Soccer(

AthleBcs(

Soccer(

Cricket(

2(

Netball(

Rugby((

AthleBcs(

Soccer(

3(

AthleBcs(

Cricket(

Cricket(

Swimming(

4(

Cricket(

Swimming(

Netball(

Volleyball(

5(

Basketball(

Hockey(

Rugby((

Netball(

6(

Rugby((

Netball(

Swimming(

AthleBcs(

©Copyright!:!2011!BMi!Junior!SportTrack!Report!

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NPL Title Sponsor Rights Valuation

SA!NATIONAL!SPORTS!PLAN!!–!PRIORITY!CODES! • 

•  •  • 

To(assist(Sport(and(RecreaBon(South(Africa((SRSA)(and(the(South(African(Sports( ConfederaBon(and(Olympic(Commigee((SASCOC)(in(its(endeavours(to(broaden(the( parBcipaBon(base(of(sport(with(limited(resources,(NaBonal(FederaBons((NFs)(will(be( prioriBzed(that(have(the(potenBal(to(offer(parBcipaBon(opportuniBes(to(large(segments(of( the(populaBon.(( Priority(will(also(be(given(to(those(NFs(with(the(best(chance(of(internaBonal(success(for(every( Rand(expended.( The(ongoing(development(of(Women’s(Sport(has(also(be(given(strong(consideraBon.( The(current(list(of(sport(codes(that(have(been(prioriBsed(include:( 1.  Soccer( 2.  Rugby(( 3.  Cricket( 4.  Netball! 5.  Swimming( 6.  AthleBcs( 7.  Boxing( (

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NPL Title Sponsor Rights Valuation

NETBALL!SPECTATORS! 2012!

NETBALL!SPECTATORS!IN!SOUTH!AFRICA![2012]! •  In(addiBon(to(being(a(popular(parBcipaBon(sport(in(South(Africa,(with(the(addiBon(of( broadcast(hours,(Netball(now(ranks(amongst(the(top(10(spectator(sports(as(well.( •  The(approximately(4,9(million(Netball(followers(can(be(segmented(as(follows:(

NUMBER!OF!SPECTATORS( NETBALL!SPECTATORS![2012](

ADULTS! ![19!years!plus]!

JUNIORS! [13118!years]!

TOTAL!

Black

2,456,000

1,451,000

3,907,000

White

357,000

107,000

464,000

Coloured

311,000

151,000

462,000

45,000

29,000

74,000

3,169,000

1,738,000

4,907,000

Asian TOTAL

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NPL Title Sponsor Rights Valuation

TYPE!OF!SPECTATOR!INTEREST![2012]! • 

•  •  • 

Four(types(of(sport(followers(are(disBnguished:( –  VENUE%SPECTATORS:"Go(to(the(venue(whenever(they(can.((These(are(the(dieGhard(fans(feeling(most( passionate(about(the(sport.( –  TELEVISION%SPECTATORS:(Prefer(to(watch(television,(even(if(they(can(go(to(the(venue.(Also:(may(be(just( as(passionate(as(the(venue(spectators,(but(without(the(means(or(opportunity(to(go(to(the(venue.( –  RADIO%LISTENERS:(Mostly(follow(the(sport(on(radio.((Make(an(effort(to(follow(it(on(radio.(Do(not(go(to( the(venue(and(do(not(follow(it(on(TV.( –  NEWSPAPER%READERS:(Only(interested(in(checking(results(in(the(newspaper,(make(an(effort(to(regularly( do(this.(Do(not(follow(than(sport(in(any(of(the(above(ways.( In(order(to(arrive(at(the(total(spectator(following(for(a(sport,(all(respondents(could(only(classify(themselves( into!one!group!for(a(parBcular(sport.((( Therefore,(spectators(that(regularly(go(to(watch(matches(for(home(games(at(the(venue,(but(watch(the(sport( on(television(during(away(games,(are(classified(as(venue(spectators(only.((( As(there(is(no(double(counBng,(it(must(be(noted(that(the(total(potenBal(television(audience(could(be(more( than(only(those(classified(as(“mainly(TV”(( SPECTATORS [x 1000] NETBALL

MAINLY VENUE

MAINLY TELEVISION

MAINLY RADIO

ONLY NEWSPAPER

TOTAL

Black Spectator

25%

70%

1%

4%

100%

White Spectators

26%

59%

2%

12%

100%

Junior Spectators

42%

55%

1%

2%

100%

Sidenberg© Copyright_ BMI-Sport Info

NPL Title Sponsor Rights Valuation

NETBALL!SPECTATOR!DEMOGRAPHICS!AGE![2012]!

TOTAL!SPECTATORS

3,169,000!

RANK

9th!!

Total Hours of Coverage (TV)

47!hours!!

TOTAL!%!GROWTH!YEAR!ON!YEAR

14.6%!

TOTAL!%!GROWTH!PAST!5!YEARS

11.3%!

AVERAGE!%!GROWTH!Y.O.Y.!PAST!10!YEARS

0.3%!

RACE! 10%!

GENDER!

AGE!

2%!

11%!

77%!

23%!

38%!

55%!

White! Asian!

19%! 14%!

45%!

77%!

Black! Coloured!

LSM!

29%!

Male!

Sidenberg© Copyright_ BMI-Sport Info

Female!

Under!35!

35!&!Over!

LSM!114! LSM!718!

NPL Title Sponsor Rights Valuation

LSM!516! LSM!9110!

TOP!JUNIOR!SPECTATOR!CODES!2012! RANKING!2012

JUNIOR!SPORT

ESTIMATED!SPECTATOR!FOLLOWING! [x!1!000]

1

Soccer

3838

2

Cricket

2775

3

Rugby(

2565

4

AthleBcs

2288

5

Professional(Wrestling

2000

6

Swimming

1864

7

Netball

1738

8

Tennis

1516

9

Boxing

1422

10

Basketball

1418

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NPL Title Sponsor Rights Valuation

TELEVISION!COVERAGE! ANALYSIS!! 2011!

HOURS!OF!NETBALL!TELEVISION!COVERAGE! HOURS!OF!TELEVISION!TIME(

SPORT( SABC1( Netball(

SABC2(

1.5(

SABC3(

14.5(

TOTAL:(SABC(

SUPERSPORT( [DSTV](

17(

78.5(

1(

eGTV(

TOTAL:(ALL( 2.5(

98(

HOURS!OF!TELEVISION!TIME!ON!SABC!CHANNELS"

SPORT!CODE( Netball(

2003!

2006!

2007!

2008!

2009!

2010!

2011!

2012!

30.8(

37.6(

31.1(

31.6(

27.9(

29.5(

24(

17(

TOTAL!HOURS!OF!TELEVISION!TIME!ON!SUPERSPORT!CHANNELS!( SPORT(

Netball!

2003!

2006!

2007!

2008!

2009!

2010!

2011!

2012!

82.6(

11.4(

12.5(

13.5(

10.4(

14.5(

22.5(

78.5(

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NPL Title Sponsor Rights Valuation

TOTAL!HOURS!OF!TIME!PER!CODE!ON!SABC!CHANNELS! SPORT!CODE

HOURS!OF!TELEVISION!TIME!ON!SABC!CHANNELS 2002

2006

2007

2008

2009

2010

2011

2012

Soccer(

256!

384!

422(

595(

706(

947(

751(

815!

Cricket(

140(

420(

399(

426(

496(

504(

466(

326(

Olympics/(Paralympics(

6.1

G

G

130

1

G

G

173

Rugby(

41(

76(

80(

87(

95(

107(

199(

148(

Boxing(

64(

119(

93(

124(

70(

74(

69(

51(

Cycling(

2(

24(

27(

17(

27(

32(

25(

25(

Road(Running(

29(

66(

53(

53(

51(

33(

25(

16(

Netball(

37(

38(

31(

32(

28(

30(

24(

17(

Swimming(

25(

36(

30(

33(

30(

36(

19(

21(

Basketball(

23(

35(

33(

25(

12(

3(

14(

14(

Tennis(

7(

8(

5(

6(

5(

5(

4(

5(

860

1581

1491

1834

1729

1998

1755

1760

TOTAL!HOURS!SABC(

" •  There(are(only(three(codes(which(currently(receive(more(than(100(hours(of(coverage(on( FreeGtoGair(TV(

Sidenberg© Copyright_ BMI-Sport Info

NPL Title Sponsor Rights Valuation

SATELLITE!BROADCASTING!UNIVERSE![2012]! %!of!Total! 2007

%!of!Total! 2008

%!of!Total! 2009

%!of!Total! 2010

%!of!Total! 2011

%!of!Total! 2012!**!

Black(

30(

40(

49!

52(

57!

60!

White(

58!

46(

38(

34(

30(

28(

Coloured/(Asian(

12(

14(

13(

14(

13(

12(

TOTAL!!

100(

100!

100(

100(

100(

100(

POPULATION!GROUP

TOTAL!DSTV!! [Age!18+!viewers] Black

YOY!VARIANCE!! [2012!vs.!2011]**

YOY!PERCENTAGE!! GROWTH!**

+((477(000

+(11.2%

White

G(36(000

G7.0%

Coloured/(Asian

G(69(000

(G(1.6%

+!372!000

5%

TOTAL!

**(Note:((2012"figures"are"based"on"DSTVi""+18"years"so"they"are"not"directly"comparably""to" previous"totals"based"on"AMPS"studies.(((( ( [A(comparison(between(2011A(Amps(vs.(2012A(Amps(would(result(in(a(YOY(growth(of(over( 19%(with(increases(amongst(all(populaBon(group(except(whites].(( Sidenberg© Copyright_ BMI-Sport Info

NPL Title Sponsor Rights Valuation

NETBALL!PREMIER!LEAGUE![NPL]!

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NPL Title Sponsor Rights Valuation

WHAT!WILL!NPL!ACHIEVE!! 1.  Create(direct(employment(for(over(200(women( 2.  Expose(the(largest(women s(sport(on(the(conBnent( 3.  Afford(women(an(equal(chase(to(showcase(their(sport(against(a(much( dominated(male(environment( 4.  Create(new(heroes(and(figureheads(for(young(women( 5.  Generate(much(needed(income(for(netball(and(women( 6.  Use(the(opportunity(to(send(out(important(social(and(responsibility( messages(in(the(many(challenges(facing(women(in(SA(and(across(the( conBnent( 7.  Improve(the(lives(and(competencies(of(women(in(South(Africa(( 8.  Create(a(plarorm(for(further(growth(and(development(

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NPL Title Sponsor Rights Valuation

INTRODUCING!THE!NETBALL!PREMIER!LEAGUE![NPL]! • 

The(NPL(is(a(wholly(owned(property(of(Netball(South(Africa(

• 

Managed(through(a(Pty(Ltd(company,(100%(owned(by(Netball(SA(

• 

A(women’s(only(compeBBon(

• 

PosiBoned(as(“Africa’s!Premier!Women’s!Sports!Event”!

• 

(Semi(professional(compeBBon,(directly(benefisng(over(250(women!(

• 

Will(involve(all(9(Provinces(in(South(Africa,(one(team(from(each(area(with( addiBonal(team(from(Gauteng(–(10(teams(

• 

The(best(players(in(the(country,(with(the(inclusion(of(top(players(from(Africa(

• 

Played(across(two(divisions(on(a(double(round(robin(basis(during(May(and(June(

• 

55(x(Matches(over(5(consecuBve(weekends((

• 

Minimum(broadcast(of(28(matches(live(on(SuperSport(

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NPL Title Sponsor Rights Valuation

SUMMARY!NPL!NAMING!RIGHTS!PARTNERS!PACKAGE!

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NPL Title Sponsor Rights Valuation

NPL!ADVERTISING!PACAKGE!

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NPL Title Sponsor Rights Valuation

NPL!COURT!BRANDING!!

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NPL Title Sponsor Rights Valuation

NPL!PARTNER!PROGRAM!!!

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NPL Title Sponsor Rights Valuation

BMi Sport Info Summary Rights NPL PreValue™ June 2013! !

BMi!RIGHTS!VALUATION!CONSIDERATIONS!/!METHODOLOGY!! • 

In(order(to(determine(the(fair(price(or(cost(of(a(sponsorship(it(needs(to(be(evaluated(and( compared(against(the(cost(and(returns(that(could(be(generated(through(alternaBve( communicaBon(media,(and(based(of(the(scope(of(the(NPL(League,(this(generally(means( evaluaBng(it(against(television(adverBsing(as(the(main(alternaBve.(

• 

The(following(factors(also(need(to(be(taken(into(account(in(this(valuaBon(exercise:( –  The(media(exposure(value(that(the(sponsorship(generated(through(the(various( mediums,(are(at(standard(rateGcard(rates(and(unGweighted(for(a(fair(comparison.(( –  Media(values(generated(include(only(clearly(visible,(branded(exposure.( –  Adjustments(must(be(made(for(comparaBve(reach(of(sponsorship.(( –  When(working(with(the(media(exposure(values,(sponsors(will(o*en(make(addiBonal( provisions(for(the(normal(discounts(against(rateGcard(that(the(company(can(negoBate(( –  The(same(will(apply(with(respect(to(a(comparaBve(reach/(impact(assessment.((( –  All(other(tangible(&(Intagible(benefits(must(be(accounted(for(in(the(final(analysis(

Sidenberg© Copyright_ BMI-Sport Info

NPL Title Sponsor Rights Valuation

NPL!NAMING!RIGHTS!PARTNER!VALUATION!!! • 

TradiBonally(we(would(uBlize(the(branded(media(returns(from(similar(sponsorships,(or( properBes(to(determine(an(expected(ComparaBve(AdverBsing(Cost((CAC)(return.(((

• 

In(the(case(of(the(NPL,(while(this(is(an(enBrely(new(property,(we(can(nevertheless(use(the( actual(branded(exposure(that(the(current(sponsors(of(the(South(African(NaBonal(Netball( Teams(generated(at(various(home(events(as(a(conservaBve(benchmark.(

• 

While(the(properBes(are(clearly(different((i.e.:(1(x(NaBonal(Team(vs.(the(propsed(League(/( Team(sponsorship(combinaBon),(the(following(similariBes(allow(for(a((a(comaraBve(media( return(on(Investment:( –  Both(properBes(are(broadcast(by(Supersport(Live(and(with(the(same(Rate(Card(Rate,( –  SimialriBes(in(all(branding(rights;((inclusive(of(perimiter(signage,(goal(posts,(Court( branding,(etc.(,( –  Kit(branding(will(also(be(comparable,(although(may(be(understated(for(the(NPL(as(the( Title(sponsor(will(receive(branding(on(all(teams,(rather(than(just(the(SA(NaBonal(Team.(

• 

In(addiBon(to(the(above(comparable(rights,(the(League(sponsors(will(also(receive(as(part(of( their(rights,(a(Broadcast(sponsorship(package(on(Supersport(valued(at(R1,1m(per(annum.((

• 

The(League(sponsors(will(also(receive(addiBonal(exposure(through(both(Print(&(Radio(as(a( result(of(both(the(Naming(rights(benefit(as(well(as(the(ongoing(nature(of(a(league(format.(( (Sidenberg© Copyright_ BMI-Sport Info

(

NPL Title Sponsor Rights Valuation

TV!MEDIA!RETURNS!ON!LIVE!BROADCASTS! NSA!U/21!TRI1SERIES! SPONSOR!

SIGNAGE! (BOARDS!

SIGNAGE!(BALL)!

SIGNAGE!(POLE)!

CLOTHING! (TEAMS)!

CLOTHING! (REFEREE)!

TOTAL!

Asics!

R!677,667!

R!0!

R!0!

R!0!

R!0!

R!677,667!

Dept.!Of!Sport!

R!648,333!

R!0!

R!0!

R!0!

R!0!

R!648,333!

Gilbert!

R!0!

R!0!

R!0!

R!0!

R!7,333!

R!7,333!

Mitre!

R!676,333!

R!4,000!

R!0!

R!67,667!

R!0!

R!748,000!

Spar!

R!744,000!

R!0!

R!309,667!

R!144,333!

R!0!

R!1,198,000!

Tsogo!Sun!

R!641,000!

R!0!

R!0!

R!0!

R!0!

R!641,000!

TOTAL!

R!3,387,333!

R!4,000!

R!309,667!

R!212,000!

R!7,333!

R!3,920,333!

•  Event(Date:(18(–(20(May((2013( •  Sponsor(branded(media(exposure(is((based(on(average(returns(per(live(televised(game(( ( ASSUMPTIONS:( •  NPL(Main(sponsor(will(receive(similar(rights(to(Spar(with(the(only(excepBon(that(they( will(also(have(kit(branding(on(both(teams((i.e.:(=(R1,198,000(+(R144,333)( •  Therefor(we(can(apply(an(average(per(game(value(of(R1!342!000!! •  There(will(be(a(minumum(of(28(Live(broadcasts(of(the(NPL(season.( Sidenberg© Copyright_ BMI-Sport Info

NPL Title Sponsor Rights Valuation

TV!MEDIA!RETURNS!ON!LIVE!BROADCASTS! DIAMOND!CHALLENGE! SPONSOR!

SIGNAGE! (BOARDS!

SIGNAGE!(BALL)!

FIELD!LOGO!

CLOTHING!

MENTIONS!

TOTAL!

Dept.!Of!Sport!

R(998,067(

R(0(

R(0(

R(0(

R(0(

R!998,067!

Diamond!Challenge!

R(266,667(

R(0(

R(239,467(

R(0(

R(0(

R!506,133!

Mitre!

R(972,667(

R(17,067(

R(0(

R(249,867(

R(0(

R!1,239,600!

Netball!SA!

R(316,533(

R(0(

R(165,333(

R(0(

R(0(

R!481,867!

Spar!

R(1,446,400(

R(0(

R(0(

R(289,667(

R(1,333(

R!1,737,400!

Tsogo!Sun!

R(1,163,800(

R(0(

R(0(

R(38,400(

R(2,333(

R!1,204,533!

TOTAL!

R!5,164,133!

R!17,067!

R!404,800!

R!577,933!

R!3,667!

R!6,167,600!

•  Event(Date:(August(15(–(August(18((2012( •  Number(of(Games(Broadcasted:(8(/(South(Africa(NaBonal(Team(Played(in(4(games.(( ASSUMPTIONS:% •  The(media(exposure(for(the(NPL(Partner(at(games(played(by(the(NaBonal(Team(will(be( equivalent(to(a(Secondary(/(Supplier(rights(partners((i.e.:(Mitre(/(Tsogo(Sun,(etc..(excluding( clothing)(who(averaged(of(R1(044(845(over(the(tournament(or(R130,605(per(game.(( •  It(is(esBmated(that(the(NaBonal(Team(will(play(in(18(Live(Home(matches(per(season( Sidenberg© Copyright_ BMI-Sport Info

NPL Title Sponsor Rights Valuation

SUPERSPORT!BROADCAST!PACKAGE! NSA(2013(Live(SD(Sponsorship(Package( SA!excluding!Nigeria,!ROA!&!HD!! Channles:!TBC!(SS1,2!Date:!2013!Broadcast!Times:!TBC!! #(weeks( #(flighBngs( Total( Comments( Specific,(branded(for(both(Sponsors(and(SS(via(onGscreen( Promo( 30"( (R(4,000.00(( 22( 10( (R(880,000.00(( logo.(Produced(by(SS( (( ( ( ( ( (( ( #(broadcast( PROGRAMME(Element( DuraBon( Rate( #(elments( Total( Comments( matches( Billboards( 30"( (R(7,000.00(( 2( 25( (R(350,000.00(( Sponsor(commercial(with(Supersport(and(NSA(tag( (( ( ( ( ( (( ( Break(Bumpers( 10"( (R(4,200.00(( 6( 25( (R(630,000.00(( 10(x(10(seconds(per(matchday(.( (( ( ( ( ( (( ( Squeezebacks( 10"( (R(4,200.00(( 4( 25( (R(420,000.00(( 10(x(10(seconds(per(match.(( (( ( ( ( ( (( ( Logo(on(Screen( 60"( (R(7,000.00(( 12( 25( (R(2,100,000.00(( 25(Minutes(per(hour(@(20%(PGLevel(value( (( ( ( ( ( (( ( (R( Commercials( 60"( 0( 25( (R(G(((( Sponsor(to(supply( 14,000.00(( Exposure(Value( ( ( ( ( (R(4,380,000.00(((( REPEATS( ( ( ( ( (R(1,051,200.00(((( PROMO(Element(

DuraBon(

Total(Exposure(Value( (( Total(ProducBon(Cost( (( DISCOUNTED(VALUE(TO( SPONSOR(

Rate(

(( ((

(( ((

(( ((

(R(5,431,200.00(((( (R(250,000.00((

SPONSOR(TO(BE(BILLED(FOR(BILLBOARD(AND(PROMOS(

((

((

((

(R(1(100,000.00((

!

Sidenberg© Copyright_ BMI-Sport Info

NPL Title Sponsor Rights Valuation

PROJECTED!BRANDED!MEDIA!EXPOSURE!!1!NPL!NAMING!RIGHTS!!!!

BMI!!SUMMARY!MEDIA!EXPOSURE! !NPL!MAIN!SPONSOR! Average(Branded(Media(Value(per(Live(NPL(Game(

PROJECTED!SPONSOR!BRANDED!! MEDIA!RETURNS! R(1,342,000!

TOTAL(Branded(Media(Exposure(((28(Live(TV(Games)!

R!37,576,000!

Add:(SuperSport(Broadcast(Sponsorship(Rights((NPL)(

R(1,100,000!

Add:(NaBonal(Team(TV(Exposure(Value((

R(2,350,890!

Add:(Print(&(Radio(Coverage!

R(1,500,000!

TOTAL!Branded!Media!Exposure!!(NPL)!

Sidenberg© Copyright_ BMI-Sport Info

R!42,526,890!

NPL Title Sponsor Rights Valuation

OFFICIAL!NPL!NAMING!RIGHTS!SUMMARY!VALUATION!! FACTOR! Total!Sponsor!Branded!Media!Exposure!At!Rate!card!rate! !! PopulaBonGweighted(PotenBal(Awareness( PotenBal(adverBsing(awareness(at(similar(spend(levels( Awareness!efficiency!ra_o! Adapted(Exposure(Value( (( PotenBal(ad(target(reach(at(similar(spend(levels( Equates(to(numbers(of(individuals( Versus(individuals(with(an(interest(in(soccer( Reach!efficiency!ra_o! Adapted(Exposure(Value( (( Affinity(Impact(as(measured(by(purchase(intent(raBo( Adapted(Exposure(Value( Tickets(/(Hospitality(other(tangible(benefits( CSI(/(Development( Total(( AddiBonal(Intangible(rights(value(at(5%( Fair!Market!Value!For!the!Property!

VALUATION!IMPACT!(NPL)! R!42,526,890! ! 6%( 12.5%( 2.08! R20,412,907( ( 70%( 18,900,000( 4,899,000( 3.86! R5,291,155! ( 1( R5,291,155( R250,000( R250,000( R5,791,155( R6,055,713( Between!R5!and!R6!Million!

•  Further(to(above(valuaBon,(an(equivalent(fair(market(value(for(the(Naming(Rights( Package(as(offered,(would(be(in(the(region(of(R5m(G(R6m(per(season.((

OFFICIAL!KIT!SUPPLIER!SUMMARY!VALUATION!–!10!TEAMS! FACTOR! At!Rate!card!rate!**! !! PopulaBonGweighted(PotenBal(Awareness( PotenBal(adverBsing(awareness(at(similar(spend(levels( Awareness!efficiency!ra_o! Adapted(Exposure(Value( (( PotenBal(ad(target(reach(at(similar(spend(levels( Equates(to(numbers(of(individuals( Versus(individuals(with(an(interest(in(soccer( Reach!efficiency!ra_o! Adapted(Exposure(Value( (( Affinity(Impact(as(measured(by(purchase(intent(raBo( Adapted(Exposure(Value( Tickets(/(Hospitality(other(tangible( CSI(/(Development(

VALUATION!IMPACT!(NPL)! R!24,089,000! ! 6%( 12.5%( 2.08! R11,562,720( ( 70%( 18,900,000( 4,899,000( 3.86! R2,997,130( ( 1( R2,997,130( R250,000( R250,000(

Total!!

R3,497,130(

Addi_onal!Intangible!rights!value!at!5%!

R3,646,987!

Fair!Market!Value!For!the!Property!

Between!R3.5!and!R4Million!

** Based"on"Kit"Sponsor"for"all"clubs"F"i.e.:"Both"teams"playing"in"all"28"Live"games." •  Further(to(above(valuaBon,(an(equivalent(fair(market(value(for(the(Kit(Sponsorship(rights( package(would(be(in(the(region(of(R3.5m(–(R4m(per(season.((

FINAL!WORD! Finally,"it"must"be"noted"that"BMI"in"no"way"intends"to"prescribe"either"to"the" sponsor"or"rights"holder"what"the"price"of"a"sponsorship"property"must"be"as" market"forces"such"as"supply"and"demand"will"always"prevail,"but"rather"to"give"an" indicaNon"of"the"price"range"based"on"the"scienNfic"evaluaNon"of"the"sponsorship," and"the"research"at"our"disposal." " BMI’s"independence"equals"objecNvity,"as"we"do"not"own"or"represent"any" properNes.""This"coupled"with"our"vast"databases,"experience"and"contacts"in"the" industry"puts"the"company"in"a"unique"posiNon"to"provide"a"credible"thirdFparty"fair" market"value"for"sponsorships"on"behalf"of"both"rights"holders"and"sponsors.""" " Employing"a"proven,"streetFtested"methodology,"the"BMI"valuaNon"uses"realFworld" standards"and"measures"and"removes"the"guesswork"from"pricing,"changing"the" process"from"a"belief"to"a"science."Our"valuaNon"–"which"includes"the"analysis"of" tangibles,"intangibles"and"cost/benefit"raNos"–"has"been"adopted"by"sponsors," rights"holders"and"agencies"universally"throughout"South"Africa"and"abroad."" " Source:"BMI"Sport"Info"

Sidenberg© Copyright_ BMI-Sport Info

NPL Title Sponsor Rights Valuation

THANK!YOU!

! [email protected]!